This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Lynn Smargis Podcasts
Are you looking to write and publish your first book? Do you need a seasoned writer to guide you through the book writing process? Would you like a writer coach with real-world experience who understands how to guide you to the right publishing options for your book? Your Writing Coach podcast is where writers and soon-to-be authors listen in on writing knowledge and expertise so you walk down the right path to publishing your book. My writer podcast will guide you on how to start writing a ...
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Are you worried about your aging parents? Do you feel they will need either in-home care, driving assistance, or possibly move into assisted living or a memory care facility? Join me as I discuss your concerns around caring for your senior parents with changes they may experience as they age, the different types of care for your parents, and how to avoid caregiver burnout. It’s hard enough taking care of your family in today’s world. Then, when you add in nursing care, physical rehabilitatio ...
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Turning Speaking Engagements Into a Steady Stream of Clients With Krista Martin
41:53
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41:53Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. Sh…
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From Podcast Episodes To Social Sales Machine with Louise McDonnell
31:00
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31:00There is so much stress around how to get an ROI from social media. What if you don’t have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don’t matter and how to engage and convert. Louise break…
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How To Get Profitable Publicity For Your Business and Podcast with Mary O’Donohue
44:36
44:36
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44:36We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was ‘out of my league’. It’s for the rich and famous, or you need a special connection to get an ‘in’. I was so thrilled when I met Mary O’Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey …
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How to Become an Author by Turning Your Podcast Into a Book with Lynn Smargis
31:05
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31:05Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it’s not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I’m joined today by seasoned publisher …
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Optimize Your Podcast With This Easy Mini-Audit with Jen Rogers
37:51
37:51
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37:51You’ve done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it’s running on autopilot. How do you know it’s still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realig…
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How Mindset Shapes Your Podcast Presence and Authority with Lisa Kalmin
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28:37You know you need to play bigger, get visible, and grow your authority—but stepping into the limelight can feel daunting. Whether it’s speaking at more events, guesting on podcasts, or even creating your own podcast or videos, there’s often something that keeps you stuck—a reason you keep procrastinating. Those nagging inner voices of self-doubt ke…
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Humanize Your Content to Connect and Convert With Scott Murray
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31:59
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31:59Sure AI is handy to use and can speed up content creation, but if your marketing sounds like everybody elses (or like AI) you are going to repel instead of attract your ideal client. You want to stop the scroll and communicate in a way that makes people feel like they are being heard, like you are speaking directly to them. Scott Murray's got a gam…
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Simplify Your Marketing Message & Win More Clients With Debbie White
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30:00You know you've got something amazing to offer, but potential clients seem to scroll right past without a second glance. What if the problem isn't your expertise, but how you're talking about it? Imagine being able to craft a marketing message that makes people lean in, nod their heads, and think, "Yes, this is exactly what I need!" In this episode…
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Behind the Mic: Why I'm Changing The Show’s Rhythm
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8:38I’ll be honest… I resisted this change. For months, I clung to the weekly schedule like it was some sort of badge of honor. But as my business has evolved, I realized my podcast needed to evolve with it. So here’s the big news: I’m moving from weekly episodes to every other week—and I want to take you behind the scenes on why, what’s shifting, and …
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How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge
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26:18
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26:18Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production com…
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3 Shifts to Master Podcast Interviews and Attract More Clients
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18:13
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18:13I remember guesting on podcasts and feeling so frustrated. The conversation was all over the place, my expertise wasn’t highlighted and I didn’t get many clients from them. It's frustrating when you know you've got killer knowledge to share, but something's just not clicking with your audience. What if I told you there's a way to transform those po…
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What It Really Takes to Scale Your Podcast Agency with Melissa Morris
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29:32Running an agency can feel like juggling chainsaws while riding a unicycle – you're constantly spinning plates, drowning in client work, and wondering if you'll ever catch a break. One minute you're crushing it with new clients, and the next, you're buried in endless tasks, team management, and the nagging feeling that you're more of a firefighter …
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Using Interactive Video To Transform Audience Engagement with Peter Lisoskie
41:24
41:24
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41:24The concept of attention economy - you know -get attention and generate leads isn’t working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever. Founder of Relatable Peter Lisoskie joins me today to talk about the relationshi…
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Winning the Email Deliverability Battle With Tyler Cook
45:22
45:22
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45:22Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it’s a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your em…
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Welcome to the season finale of Caring for Your Aging Parents, where I explore the intricate dance between caregiving and self-care. Drawing from personal experiences, I discuss the vital importance of support systems for caregivers and how these networks can be our lifelines. Balancing caregiving, parenting, and personal pursuits isn't easy, but I…
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Creating High Energy Interviews to Attract More Clients with Jennifer Lyall
36:04
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36:04Ever have those days where you're running on fumes and caffeine? You know those moments when you're about to hop on a podcast interview or client call, and inside you're a total mess of stress and scattered energy? What if you could actually shift your vibe in just a few minutes and show up as the most magnetic version of yourself? Jennifer Lyall, …
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Financing Senior Care: Options You May Not Know About
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26:58Delve into the intricate world of senior care funding with me. I begin by unraveling the complexities of Medicare and Medicaid, helping you understand the crucial differences and the benefits of Medicare Advantage plans. Discover how Medicare specialists can provide tailored solutions at no cost, ensuring your loved ones receive the care they deser…
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How To Be A Podcast Guest & Get Booked With Liam Austin
35:11
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35:11If your goal this year is to guest on podcasts to boost authority, visibility and leads stop before you create your one sheet or pitch emails and listen to this episode as I chat with Co Founder of Talks.co. Liam Austin shares an easier way to get booked, that saves time, makes you look good and gives you perfect shows to guest on. He breaks down e…
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Staying Ahead: Planning for Dementia Care for Your Aging Parents with Rick and Clancy Denton
36:05
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36:05Join me for a conversation with Rick and Clancy Denton about the emotional and challenging path of caregiving for aging parents with dementia. Their journey began in 2019 when Clancy first noticed subtle changes in Rick’s mother’s behavior. This marked the start of their deeply emotional caregiving experience, which was compounded by the onset of A…
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From Obscurity to Opportunity: Media Kits for Podcasters With Eric Melchor
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30:29If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails. Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually…
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I explore the enriching concept of senior home sharing, a housing arrangement where seniors open their homes to younger individuals. This innovative solution offers a range of benefits, including companionship, cost savings, and support with daily activities. Drawing inspiration from Chapter 5 of my book, we delve into platforms like Nesterly, Seni…
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Need Ideas for Podcast Topics? Do These 5 Things! [Republished]
14:28
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14:28Ever found yourself staring at a blank screen, totally stuck on what content to create next? You know that feeling - scrolling through your notes, brain feeling like a desert of zero inspiration, wondering if you'll ever come up with another podcast topic that actually matters? What if I told you there's a strategic way to not just generate podcast…
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Anticipating and Preparing For Evolving Health Conditions
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18:31Let’s dive into the art of proactive caregiving, equipping families with the knowledge and tools needed to confidently support their aging loved ones. Drawing from my book, "Sensible Senior Solutions," I discuss the importance of recognizing early signs of aging and strategically planning for potential health challenges. We'll explore how to choose…
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Beyond Downloads: Thought Leadership Strategies for Podcast Success With Ben Albert
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33:07Ever feel like you're shouting into the podcast void, wondering if anyone's actually listening? Building thought leadership isn't about having the most downloads or being the loudest voice - it's about creating genuine connections and sharing your unique perspective. In this episode, Ben Albert breaks down the real secrets to establishing your podc…
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Redefining Yourself After Retirement with Joe Cassiani
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32:40Join me for a thought-provoking conversation with Joe Casciani, a seasoned geropsychologist and founder of the Living to 100 Club. Together, we challenge the conventional views on aging and retirement, emphasizing that turning 50 or retiring doesn't mean slowing down. Instead, it's a time ripe with potential for reinvention and embracing new opport…
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Strategic Messaging For More Connections, Conversations & Conversions With Hailey Krajewski
39:49
39:49
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39:49You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn’t converting? Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions! On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the big…
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How To Create Micro Content That Attracts And Converts
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25:27
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25:27Ever feel like you're shouting into the void on social media, creating content that just... disappears? You're spending hours crafting long videos and podcast episodes, but your audience's attention span is shorter than a TikTok dance. What if I told you there's a way to slice up your existing content into bite-sized, scroll-stopping pieces that ac…
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Level Up Your Media Training and Dominate Your Message with Paula Rizzo
31:33
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31:33Are you tired of feeling awkward and unprepared when you're in front of a camera or microphone? Knowing how to present yourself effectively can make the difference between blending into the background and standing out as a confident expert. Media training is no longer just for TV personalities—it's an essential skill for hosting or guesting on podc…
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From Solo to Stronger: The Podcast Community Advantage with Becky Mollenkamp
36:28
36:28
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36:28Are you feeling isolated and overwhelmed as a podcaster, struggling to grow your audience and navigate the complex world of content creation? Podcasters often work alone where the dream of building a thriving show can seem daunting and lonely. What if there was a way to connect with like-minded creators, share resources, and amplify your reach with…
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The Three Best Ways to Get Booked on Podcasts and Grow Your Brand
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21:55Do you dream of guesting on podcasts to get more visibility and leads, but feel overwhelmed by the complex process of finding and pitching shows? Are you stuck trying to figure out if you should do it all yourself or hire an expert? In this episode I share the three main ways you can find and get booked on shows, tips on what to look for, companies…
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What to Look For When Touring Retirement Communities
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24:30Caring For Your Aging Parents Podcast Season 02 Episode 19 What to Look For When Touring Retirement Communities Check out this episode to unlock the secrets to finding the ideal senior living community for your loved ones. I’m Lynn Smargis, a certified senior advisor, here to guide you through this often overwhelming journey with insights from my b…
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From Mic to Money: Podcast Guest Tactics for Seamless Funnel Integration
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24:45
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24:45Are you tired of appearing on podcasts and walking away with nothing more than a fleeting moment of visibility? Many entrepreneurs make the critical mistake of treating podcast guesting as a mere visibility strategy, missing out on transformative opportunities to convert listeners into actual leads and clients. In this episode, I talk about your of…
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Talking to Your Parents About Moving into Retirement Living
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26:56Caring For Your Aging Parents Season 02 Episode 18 Talking to Your Parents About Moving into Retirement Living Delve into the intricate journey of long-distance caregiving, drawing from my personal experiences while supporting my father through his battle with stage four cancer. This journey opened my eyes to the challenges many face when discussin…
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Discovering Your True Podcast Creator Identity with Ryann Gillen Libsyn Description
36:54
36:54
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36:54Are you feeling stuck in your content creation journey, constantly second-guessing yourself and struggling to find your authentic voice? Many creators find themselves trapped in a cycle of comparison, self-doubt, and following "shoulds" that don't truly reflect their unique identity and vision. In this episode, transformational coach Ryann Gillen b…
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How to Know It's Time for Senior Care Podcast Episode Script Introduction (2-3 minutes) "Welcome to Caring for Your Aging Parents, I'm Lynn Smargis, and today we're tackling one of the most common questions I get from adult children: How do you know when it's time for senior care? This is such a crucial topic because timing is everything. Wait too …
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Podcast Storytelling Tips That Captivate & Engage Listeners with Seth Donlin
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41:51
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41:51Are you struggling to connect with podcast audiences and make your message truly resonate? Showing up to podcast interviews and answering questions isn’t enough —you need to tell stories that captivate and inspire. Many entrepreneurs and podcasters feel stuck, believing they don't have interesting stories to share or fearing they'll bore their list…
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A Son's Journey: Navigating Parkinson's Caregiving and Advocacy
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31:08Caring for Your Aging Parents Season 02 Episode 16 A Son's Journey: Navigating Parkinson's Caregiving and Advocacy In this heartfelt episode, we delve into the inspiring journey of George, a dedicated caregiver who supported his mother through a 15-year battle with Parkinson's disease. George candidly shares the emotional and practical challenges h…
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The Podcast Guest Leverage System For More Visibility & Leads [Republished)
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16:05Podcast guesting is a powerful way to build authority and attract clients, but simply showing up isn’t enough—you need to leverage those interviews for maximum impact. Many guests rely on hosts to promote their episodes, only to realize they have little control over how they’re positioned, what content is highlighted, or how effectively their messa…
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Navigating Senior Care Planning with Confidence
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23:15Caring for Your Aging Parents Season 02 Episode 15 Navigating Senior Care Planning with Confidence Join us for an insightful episode from Pacific Northwest Senior Care, where we delve into caregiving through proactive planning. Discover how my new book, "Sensible Senior Solutions," can transform the challenging journey of caring for aging parents i…
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Why Your Podcast Needs Show Notes & How to Leverage Them (Republished)
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22:59Are you publishing your podcast episodes on your website, or just letting them sit on your podcast platform? If you're not sharing your episodes with detailed show notes, you're leaving a lot on the table. In this republished episode, I’m going to show you why that’s a big missed opportunity. I’ll walk you through my Podcast Leverage System and exp…
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Top Misconceptions Surrounding Senior Living
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32:58Caring for Your Aging Parents Season 02 Episode 14 Top Misconceptions Surrounding Senior Living Join us for an enlightening episode as we challenge common misconceptions about senior living. Discover how modern retirement communities are vibrant hubs of independence, offering an array of activities and meaningful social connections. I’ll share insi…
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From Blank Screen to Brilliant Videos: How to Create and Repurpose Content with AI
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19:02You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future …
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Embracing the GEMS Model: Transformative Strategies for Compassionate Dementia Care with Teepa Snow
38:10
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38:10Caring for Your Aging Parents Season 02 Episode 13 Embracing the GEMS Model: Transformative Strategies for Compassionate Dementia Care with Teepa Snow In this insightful conversation, Teepa offers practical strategies for navigating the complexities of dementia care. She highlights the importance of adapting caregiver expectations, fostering compas…
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Branded Podcasts: Secrets from Corporate Giants Like Visa and Lever
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30:23Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up? I invited podcast strategist Cha…
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Level Up Your Podcast Marketing in 2025: Strategies for Hosts and Guests
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25:36As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends. The problem? Many podcasters are spinning their wheels—overwhelmed by too man…
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Recognizing Dementia Symptoms in Aging Parents: A Guide for the Holiday Season
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20:43Caring for Your Aging Parents Season 02 Episode 12 Recognizing Dementia Symptoms in Aging Parents: A Guide for the Holiday Season Get ready for an insightful episode, where we explore the critical topic of recognizing dementia symptoms in aging parents, especially during the holiday season. With families gathering around during the Christmas and wi…
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How To Use Facebook Ads To Grow Your Podcast With Heather Aaron
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27:21If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads. Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage tar…
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How Assisted Living Empowers Aging Parents
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16:35Caring for Your Aging Parents Season 02 Episode 11 How Assisted Living Empowers Aging Parents What if assisted living could actually enhance your aging parent's independence rather than limit it? Join me, Lynn Smargis, on this enlightening episode of Caring for Your Aging Parents, where we shatter common misconceptions about assisted living facilit…
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The Ultimate Checklist for Becoming a Sought-After Podcast Guest
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27:07Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects. So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent…
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Real Estate Solutions for Funding Long Term Senior Care with Rachel Cook
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29:36Caring for Your Aging Parents Season 02 Episode 10 Real Estate Solutions for Funding Long Term Senior Care with Rachel Cook Unlock the secrets to funding long-term care through real estate with our guest Rachel Cook, whose inspiring story will leave you motivated and informed. Discover how Rachel's family overcame financial challenges after a traum…
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