The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, personal growth, and the messy yet beautiful reality of balancing hormones (hello perimenopause) bu ...
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Lori Kennedy: Business Coach | Nutritionist | Mentor Podcasts
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What to Prepare For When Going All-In & How to Stay Motivated
51:11
51:11
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51:11
You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces…
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How To Have A Successful Online Business In 2025 (as a health practitioner)
1:06:51
1:06:51
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1:06:51
In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lo…
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In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire. If you're new to working with clients online, this episode will give you massive…
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How I'd Build A 6-Figure Online Business In 2025
51:28
51:28
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51:28
In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025. She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals. Lori emphasizes the significanc…
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Content Marketing for Health Practitioners: Turn Your Expertise Into Magnetic Messaging
37:45
37:45
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37:45
In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including und…
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The End of the Generalist: How Health Professionals Can Transition to Online Practice for Professional Fulfillment and Lifestyle Freedom
24:22
24:22
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24:22
In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization. She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance …
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3 Books That Transformed My Life and Business | Essential Reading List
40:34
40:34
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40:34
In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood. As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how…
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The 3 Business Investments I Most Regret Making (Kiss, Marry, Kill Part 1)
43:32
43:32
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43:32
In this episode, I'm sharing the mic with my business partner, Laura Wood. We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing. In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizin…
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Hair Loss in Perimenopause: The Real Causes + What Actually Works With Dr. Jordan Robertson
53:05
53:05
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53:05
Hair Loss in Perimenopause: The Real Causes + What Actually Works | Dr. Jordan Robertson In this very personal episode with Lori Kennedy and her guest, Dr. Jordan Robertson, they share their own stories with losing their hair, cutting it and showing up anyways. Dr. Robertson breaks down the age-related science behind why women's hair changes so dra…
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The Slow Grind from $0 to My First Million: The 5 Year 'Overnight Success Story'
1:00:10
1:00:10
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1:00:10
What You See Now Is Not How It Was Then: The Slow Grind from $0 to My First Million. In this raw and vulnerable episode, Lori Kennedy pulls back the curtain on what it really took to build her first million-dollar business. This isn't the Instagram highlight reel; it's the real story of betrayal, panic attacks, legal battles, and the sheer determin…
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From $97 per hour to $30 million: How To Start A Business From Scratch
37:02
37:02
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37:02
In this premiere episode of The Business of Becoming, host Lori Kennedy, founder of The Wellness Business Hub, shares her raw, unfiltered journey from charging $97 per hour as a struggling nutritionist to building a multi-million-dollar online coaching business. Lori reveals the lie she was sold about success in alternative health, the moment she r…
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