Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and use it to generate leads for their business.
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Loïc J Podcasts

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How a podcast experiment turned into generating 50% of his leads - Gabe Marusca
43:41
43:41
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43:41Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464 Gabe Marusca didn’t just escape burnout. He built a business model that gave him freedom. In this episode, we break down: → why most people get productisation wrong → the exact steps Gabe uses to attract better clients → how to use podcasting as a trust and authority e…
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Build Your Client Acquisition System to Make £1M/year - Craig Herd
50:08
50:08
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50:08Get Craig's playbook to start building your acquisition system today: https://b2bpodcasters.kit.com/3dac975744 In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth. Craig stresses on the importance of syst…
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How to Build Deep Relationships in Networking - John Watson
37:44
37:44
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37:44Get a breakdown of John’s gems for free here: https://loje.kit.com/2ae5039891 In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in netwo…
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How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht
50:12
50:12
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50:12Get a breakdown of Beatrice’s gems for free here: https://b2bpodcasters.kit.com/c3d9efc35d Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them. So I invited her to break down: ⤷ why rebranding often goes wrong ⤷ how to keep the core of a brand intact ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong ⤷ what to do …
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