Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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Linkedin Training Courses Podcasts
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My gue ...
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The single biggest purchaser of goods and services in the world is the US government. Learn the step by step process of winning government contracts from former procurement officer Lt Col (ret) Richard C. Howard. We cover: sam.gov, Other Transaction Authority (OTA), GSA, government contracting leads, small business, subcontracts, GWACS, sole source contracts, federal certifications including: 8(a), SDVOSB The GovClose Training Program: https://www.govclose.com/sales-certification Get the Gov ...
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In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer ...
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The Inbound Certification is a free internet marketing training and certification program. The course includes 12 video classes that cover each stage of the inbound methodology. These classes will prepare you for the Inbound Certification exam. When the exam is passed, you'll receive a certificate of completion and a badge to add to your suite of skills on your resume, LinkedIn and anywhere else you see fit. The Inbound Certification is administered by HubSpot.
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Pit Master & The Doc... John Hackleman, Pit Master (ex-fighter, UFC trainer) and The Doc, Dr. James Kasper, MD (Orthopedic Surgeon and Sports Medicine Specialist). We talk about UFC, MMA, Fitness, Martial Arts, Sports Medicine and more with great guests! My Website, blog, courses, membership site, ALL The Pit's techniques... thepit.tv Be a part of our great Pit Tribe... https://www.facebook.com/groups/HK3system My Facebook..https://www.facebook.com/ThePitMaster My Twitter...https://twitter.c ...
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Ep 29: Summer School Creative Nudge: Everything’s A Remix
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3:45Ever felt stuck on a problem and wished you could look at it with completely fresh eyes? In this week’s Summer School Creative Nudge, Claire Bridges invites you to borrow brilliance from the most unexpected places whether it’s a magician’s art of misdirection or a Formula 1 pit crew’s lightning speed. Join us as we explore the Related Worlds tool, …
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Human to Human: Rethinking Social Media with AI
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32:43In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggy—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” m…
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Best & Worst Gov Contracting Tools in 2025
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46:39In the GovClose Certification Program our students learn the government contracting skills to:1. Start their own consulting business that can earn up to $400k as a "solopreneur" advising businesses that sell to the government.2. Land high-paying sales executive jobs with companies selling to the government.3. Build predictable pipelines and win gov…
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How to Land Your First $4K/Month Government Contracting Client
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37:04Start a consulting business in the federal contracting: https://govclose.com GovClose graduate Des Daniels shares how he went from running his own small government contracting business to landing high-ticket B2B clients and growing a consulting firm — while traveling the world.We talk about the challenges of selling to the government vs. selling B2…
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7 Ways to Leverage LinkedIn to Build a Qualified Email List
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26:23In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dig into a vital topic for digital sellers: how to bridge the gap between LinkedIn and your owned email list. Learn why relying solely on LinkedIn is risky, how to turn profile visitors into email subscribers, and the strategies behind crafting high-value lead …
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Connecting the Dots: Humanizing Sales in a Digital Age
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23:41In this episode of Making Sales Social, Brynne Tillman welcomes Kevin Schmitz, a decade-long veteran of LinkedIn’s Sales Navigator team, to share insights on how the platform has evolved from a tech-focused prospecting tool to a powerhouse for B2B engagement across industries. Discover what “making sales social” truly means, why mapping social prox…
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Ep 28: Summer School Creative Nudge: Go Off Piste
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4:43Welcome to another bite-sized Creative Nudge from the Now Go Create Summer School! This week, host Claire Bridges invites you to break out of autopilot and see things from a different perspective. In this mini-episode, Claire shares a story of getting lost on her usual dog walk only to stumble upon a beautiful bullrush-filled lake. Her challenge: W…
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In this lively episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. explore the power of LinkedIn Events to fuel trust-based conversations, enhance visibility, and amplify networking opportunities. Whether you're going live or hosting in person, they walk through the practical steps of setup, tools you need (h…
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The Ensemble Effect: Transforming Social Selling Through Storytelling
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33:25In this episode of Making Sales Social, Brynne Tillman sits down with Julie Campbell—The Confidence Whisperer—to explore how performance principles like presence, clarity, and connection empower storytelling in business. Drawing from her rich experience as a performer and coach, Julie shares her “Talk and Be You” methodology and reveals how craftin…
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Why You Can't Sell To The Government
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1:08:30Join me, Rick Howard (Lt Col, Ret.), as I break down everything you need to know about government contracts for small businesses, from what they are, how to find them, and the secrets to winning. Learn how to leverage set-asides, certifications, and market research to position your business or career in this lucrative space. Get the GovClose Certif…
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Ep 27: Summer School Creative Nudge: Creative Cat Scan
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4:53Welcome to the first Creative Nudge of the Now Go Create Summer School! This week, host Claire Bridges invites you to try a powerful tool inspired by author Elizabeth Gilbert: the Creative CAT Scan. No medical equipment needed just five to ten minutes (and maybe a notebook) to look beneath the surface of your creative life. Instead of our usual ful…
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iwantgenesis.comBy Jacques Hopkins
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Converting Connections to Conversations with LinkedIn
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30:18In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actio…
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Ep 26: Join The Free Creative Nudge Summer School
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9:29Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School. Our routines change over summer. Whether you’re juggling kids on school holidays, diving into new client projects…
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In this episode, we explore how a former entertainer turned business strategist reshaped his creative hustle into a mission to save one million small businesses by 2050. From selling candy in school to crafting high-impact marketing strategies, our guest shares insights on building trust, leading with value, and turning content into real conversati…
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SAM.gov Is a Dumpster Fire — Here’s What Smart Operators Actually Use
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1:20:38In this episode, former U.S. Air Force acquisitions officer Rick Howard walks you through a powerful strategy for uncovering pre-solicitation government contract opportunities without ever using SAM.gov. If you're relying solely on SAM, you're already behind. Rick dives into how to use Acquisition Forecasts, navigate agency procurement portals, and…
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7 Buyer-First Content Plays to Power Every Stage of the Sales Funnel
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32:34Explore the world of buyer-first sales funnels in this insightful episode featuring Bob Woods, Brynne Tillman, and Stan Robinson Jr. Discover strategies to shift your content approach, making it more aligned with the buyer's journey and needs. From sparking early curiosity to equipping buyers to champion your product internally, learn how guiding t…
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Integrity and Human Connection in Business
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25:21Brynne Tillman hosts Dr. David Gruder on the Making Sales Social podcast to explore the evolution of sales. Dr. Gruder, a societal well-being futurist, discusses the journey from manipulative selling practices to authentic, relationship-driven sales strategies. With references to historical figures like Edward Bernays, Dr. Gruder traces the shifts …
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Ep 25: Herpes, insurance & fare dodging - creativity earns its keep
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45:13Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions International Festival of Creativity. We want to figure o…
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We're answering all the questions people are asking about GSA. We cover: GSA Advantage, GSA rates and GSA labor rates, e-library GSA, what is GSA? We give you the history, talk about GSA schedules, and how to apply for the schedules. Learn from GSA government officials that I have interviewed and what the GSA catalog looks like. Learn how to shape …
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264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor)
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1:00:43Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable on…
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Giving and Receiving Recommendations on LinkedIn
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28:34In this episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into one of LinkedIn’s most overlooked features—recommendations. Discover how giving and receiving thoughtful endorsements can build social proof, shorten the sales cycle, and boost credibility. From crafting compelling narratives to asking for …
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From Transcript to Traffic: AI-Powered Marketing
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39:57In this episode of Making Sales Social, Brynne Tillman sits down with digital marketing powerhouse Matt Diamante, founder of Hey Tony!, to uncover how small businesses can turn everyday conversations into high-converting content. From using AI tools like ChatGPT to reverse-engineering top-ranking pages, Matt shares actionable strategies that drive …
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Ep 24: Demystifying strategy with Julian Cole
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52:13What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the word ‘strategy’ makes you think of war generals, chess …
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5 Powerful Sales Navigator Features for B2B Sales Success
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22:27In this episode of Making Sales Social, host Stan Robinson Jr. takes the reins to explore five powerful Sales Navigator features that can supercharge your B2B outreach. From targeted search filters and intent signals to customizable alerts and curated lists, discover how this premium LinkedIn tool helps sales pros stay laser-focused, uncover new op…
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Ep 23: Your next job doesn’t exist yet with Christopher Bishop
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44:42Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring rock musician turned IBM exec, and now author of the new…
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Prove It: Personal Branding That Builds Trust on LinkedIn
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32:37In this episode of Making Sales Social, Brynne Tillman welcomes back the ever-insightful Kevin D. Turner, Managing Director of TNT Brand Strategist and a LinkedIn power-user known for amplifying new features and elevating professional profiles. Kevin shares his top strategies for standing out on LinkedIn—without the brag—focusing on authenticity, c…
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Death of The Middleman: GSA Just Made It's Move
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9:23GSA just changed the game. On May 28th, a letter went out to major value-added resellers—and it wasn’t good news for the middlemen. The government is moving toward direct deals with Original Equipment Manufacturers (OEMs), and that means major changes are coming for federal sales.Train with UsLearn how to shape deals, work directly with federal age…
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263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)
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1:07:55In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT. You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from d…
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7 Places to Help Inspire Your LinkedIn Content
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14:23In this special Memorial Day edition of Making Sales Social Live, host Brynne Tillman walks us through seven powerful ways to spark LinkedIn content ideas. From capturing your own genius and handling objections to leveraging influencer content and client success stories, this episode is packed with strategies to keep your LinkedIn presence fresh an…
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Embrace AI or Risk Falling Behind in Your Career
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37:50Join Steve Cunningham of the Simple AI Income Institute and host Bob Woods on the Making Sales Social podcast as they delve into leveraging AI to transform productivity, performance, and profit. Discover how AI is revolutionizing roles, with insights on becoming an AI performance engineer and overcoming common misconceptions about AI in business. U…
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This Veteran Business Closed $42M In 5 Years
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49:22Want to know how real small businesses actually win government contracts? In this live session, I’ll reverse engineer the exact moves one federal contractor made to break into the market—and how you can apply the same strategy. We’re not just talking theory. You’ll see: How to find and study real contract award data The key actions that led to thei…
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What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, es…
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In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert…
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Selling to Farmers: The Psychology Behind Rural Sales
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23:14In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers …
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Linkedin Can Win (or Lose) Your Government Contract!
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37:47Establishing a #linkedin profile that builds credibility and trust in the government contracting community os essential!! Former DoD Program Manager Rick Howard reveals his 3-step LinkedIn system used by 175+ GovClose students to build trust, attract federal buyers, and grow revenue—without spamming anyone.Learn more at: https://www.govclose.comFre…
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How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas. It's award show season, and competition for gongs is fierce. I’m joined b…
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In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up…
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Leading Through Resistance: Building Adaptive Cultures in Sales
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35:11In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing…
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262: How Systems Can SAVE Your Business (Featuring Jordan Gill)
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1:07:25Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid com…
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How to Win Government Contracts: Federal Sales Blueprint
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9:15How to Win Government Contracts: Federal Sales Blueprint That Even a 10-Year-Old Can Master (My Kid Did!)"This is the blueprint for winning government contracts" - Former Air Force Lt Col Richard Howard breaks down the exact 4-step federal sales process he used to manage $82 BILLION in contracts. So simple, he taught his own 10-year-old (and his 6-…
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Ep 20: Rule breakers & rebels - how to challenge the status quo
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25:09When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but…
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261: 4-Month RV Trip Recap - Life, Business, & Family on the Road
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39:14In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California, this journey wasn't just about travel—it was about testing the lifestyle freedom that an online course business can offer. I’m sh…
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3 Hidden SAM.gov Features Can Replace $1,000 GovCon Tools
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10:56Before you spend another dollar on third-party GovCon tools, watch this. SAM.gov has powerful built-in features that most people ignore—but they can completely change how you find and win federal contracts. In this tutorial, I’ll walk you through 3 hidden features in SAM.gov that will: • Automate your market research• Save your searches • Send you …
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Establishing a Productive Daily Routine on Linkedin
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24:09In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on L…
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Ep 19: Why being a d**k Is a creative compliment - Graham Goodkind
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1:00:54He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of Frank, the PR agency known for creating ideas that are imp…
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Reputation, Recognition & Revenue: Winning Formula
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25:35In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to pos…
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Proposal Writing: 5 Fatal Errors To Avoid
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33:25If you're submitting government proposals in 2025, this Government Contract Proposal Checklist could be the difference between winning and losing. In this exclusive interview, GovClose graduate Desmond Daniels breaks down the 5 biggest mistakes companies make on federal RFPs — and how to avoid them. Whether you're new to government contracting or l…
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Establishing A Productive Daily Routine on LinkedIn
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24:39Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with co…
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