The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.
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Liam @ MadKudu Podcasts
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Madops Podcast Ep. 5 | The Frictionless Customer Journey
15:58
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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the frictionless customer journey. During this episode, we'll cover:1) What is a frictionless customer journey? (i.e: Buying an Engagement Ring) 2) How to identify friction in the customer journey?3) How Friction creeps into the Journey? (Spoiler: It's You.)Questions?…
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Madops Podcast Ep. 4 | How Lead Scoring Should Serve SDRs
17:12
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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the complex relationship that SDRs have with Lead Scores, why SDRs are often the first team members to reject a lead score, and how to rebuild that relationship.During this episode, we'll cover:1) How do SDRs see lead scoring?2) Pleasing SDRs vs. serving SDRs3) How Ma…
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Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles
13:30
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13:30
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about how optimizing for a single metric like conversion, activation or meetings generated can lead to friction in the customer journey. During this episode, we'll cover:1) How customer-facing teams traditionally optimize the funnel by metric2) How this breaks down the cust…
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MadOps Podcast Ep. 2 | Implementing a Sales SLA
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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the Sales SLA, a contract between marketing & sales that creates alignment and sheds light on inefficiencies. During this episode, we'll cover:1) What's a Sales SLA look like?2) Why do you need one?3) How can you implement one?4) What's the simplest version of a Sales…
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MadOps Podcast Ep. 1 | Funnel Analysis by Customer Fit
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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the importance of segmenting your funnel analysis by Customer Fit. As we continue to look at how actionable lead scoring can lead to actionable insights, this session covers the importance of applying customer fit to how you can uncover opportunities for getting more …
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