A podcast by home-haunters for home-haunters. Come see how we turn an idea into the scariest house on the block.
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Leslie Reed Podcasts
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Ev ...
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While the whole world is under House Arrest, I just wanted to give something for people to listen to. Get some laughs out, have discussions about today, mostly just talk shit and ask a bunch of questions 😂 Note: The music that is being played in the episodes I DO NOT OWN ANY RIGHTS
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Welcome to The Women’s Social Club, a women supporting women group where we make it easier to connect with new friends and our communities, while supporting our local, women-owned businesses.
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Quality Perks is a special series hosted by Karyn Dupree and Neal Eggers, presented by BPA Quality. This unique program invites top leaders and experts from the contact center industry to engage in insightful discussions. While delving into the nuances of the contact center field, the hosts and their distinguished guests also share their passion for coffee. Quality Perks combines industry insights with a casual and enjoyable conversation about the world of coffee, creating a platform where p ...
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Episode 106-Athens Scream Park Post‑Mortem
1:34:49
1:34:49
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1:34:49Episode 106-Athens Scream Park Post‑Mortem Released 21 December 2025 Hosts: Keoni Hutton & Leslie Reed Happy Hannukah and Merry Christmas! We invited back Breck and Eli from Athens Scream Park and they brought along a few of their friends. Join the Haunting U Hosts along with special guests Breck, Eli, Daveah, Rea, and Tori as they discuss their 20…
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GTM 4-12: Creating Unforgettable Experiences (Season Finale!)
46:59
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46:59You can spend all your time building a product, but if the experience is poor, all that work goes to waste. Whether it’s a product, an event, or a meeting, experience matters. In our season finale, I sit down with Jason W. Taylor, Founder of CodeLaunch, to break down how a small conference room with a bad mic turned into a Hollywood-level startup s…
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Episode 105-2025 Post Mortem from Leslie's Basement
1:34:35
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1:34:35Episode 105-2025 Post Mortem from Leslie's Basement Released 27 November 2025 Hosts: Keoni Hutton & Leslie Reed Happy Thanksgiving! The Haunting U Hosts are thankful for the opportunity to gather in Leslie's basement to debrief Halloween 2025, sharing behind-the-scenes stories about builds, camera footage, child actors, costumes, soundscapes, marke…
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GTM 4-11: Finding Yourself as a Founder with The Reeder Founder Devin Reed (part 2!)
50:18
50:18
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50:18Part 2 of my conversation with Devin rolls on! After a 2-week break we regroup and picked up as if we never stopped. We found ourselves talking about how we handle managing time, playing the comparison game, not getting too caught up in outcomes while still pursuing them, and much more. Find Devin online: LinkedIn: https://www.linkedin.com/in/devin…
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GTM 4-10: Finding Yourself as a Founder with The Reeder Founder Devin Reed (part 1!)
36:18
36:18
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36:18This episode was supposed to be about content creation (because Devin is a master at it — 2x Head of Content at unicorn startups Gong and Clari, 95k+ Linkedin followers, best B2B podcast in the game). But what I've always liked about the way this show runs is we don't fight momentum. Since Devin and I are so close personally, it's easy to gain mome…
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Episode 104-Campfire Stories 4 Released 31 October 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy Halloween! We are celebrating by reading four classic spooky stories and poems that are sure to fill you with thrills and chills. Get in the mood for tonight's festivities with our latest set of Campfire Stories. Resources mentioned during t…
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Episode 103-Weatherproofing Your Haunt
1:13:28
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1:13:28Episode 103-Weatherproofing Your Haunt Released 20 October 2025 Hosts: Keoni Hutton & Leslie Reed This episode covers the challenges of opening a charity haunted yard in October, including troubleshooting an RFID-based ghost hunt, using AI for prop inspiration, and detailed, practical advice on weatherproofing: securing tents, anchoring tombstones,…
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GTM 4-9: Making it (Nearly) Impossible for your Sales Hire to Fail with Alleyoop CEO Gabe Lullo
55:54
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55:54Most startups chase the next automation hack. Gabe Lullo built his by betting on people instead. As CEO of Alleyoop and host of the Do Hard Things podcast, he’s helped over 1,600 founders scale by focusing on one thing that never goes out of style—real human connection. From 11 million cold calls a year to rebuilding how companies hire, train, and …
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Episode 102-Athens Scream Park 2025 Preview
1:28:48
1:28:48
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1:28:48Episode 102-Athens Scream Park 2025 Preview Released 27 September 2025 Hosts: Keoni Hutton & Leslie Reed Hosts Leslie Reed and Keoni Hutton sit down with Breck Avenmarch and Eli Weiss, co-owners of Athens Scream Park, to discuss the final preparations for their new haunted trail in Gloucester, Ohio. They cover theme and backstory, construction and …
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Episode 101-HAH The Event Recap & Halloween Preps
1:14:34
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1:14:34Episode 101-HAH The Event Recap & Halloween Preps Released 07 September 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Sorry we're late! We've been super busy getting the haunt ready for opening. Hear all about it in this episode while we sprinkle in some of the best moments from HAH the Event III. Resources mentioned during this episode: Haun…
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GTM 4-Bonus! Creativity & Betting On Yourself - Reed Between The Lines
1:12:46
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1:12:46S4 BONUS! Creativity & Betting On Yourself - Reed Between The Lines We've got a special bonus for you this week! It's a re-airing of my appearance as a guest on the Reed Between The Lines podcast with my friend Devin Reed. I've done a lot of interviews in my life, and this is hands down my favorite one ever. We peel back the curtain on the transfor…
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Episode 100 - Live from Haunters Against Hate The Event III
1:17:07
1:17:07
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1:17:07Episode 100-Live from Haunters Against Hate The Event III Released 09 August 2025 Hosts: Keoni Hutton & Leslie Reed Keoni and Leslie host a live podcast from the show floor at Haunters Against Hate the Event III. This unedited cut is straight from the ballroom at the Crowne Plaza Hotel in Louisville, KY. If you'd like to see the video version, chec…
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Episode 99-What's in a Facade? Released 04 August 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy Coast Guard Day! August is upon us and its time to start constructing our Home Haunt. Come explore the exciting world of haunted house construction, detailing plans for creating a captivating facade and incorporating innovative designs using …
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GTM 4-8: IP as a Defensible Moat with Transformation VC Founder Bao Tran
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52:36
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52:36What if your startup’s biggest advantage isn’t your code, your speed, or even your traction but your ability to protect what’s yours? In a world where AI can replicate your idea in days, defensibility isn’t a luxury it’s survival. And few people understand that better than Bao Tran. Before founding Transformation VC, an IP-first venture capital fir…
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GTM 4-7: Sales in the AI Era with Sales Expert Leslie Venetz
1:07:26
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1:07:26Most sales advice today is either outdated or outright cringe. Meanwhile AI has made its way into every corner of life and business, and sales is no exception. Leslie Venetz is a rare (and deadly) combination of being a sales maestro, and on trend with technology. She's been employee #1 at multiple startups, sold into the likes of Kraft and AT&T, g…
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Episode 98-Texas Haunters Convention Preview
1:15:11
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1:15:11Episode 98-Texas Haunters Convention Preview Released 20 July 2025 Hosts: Keoni Hutton & Leslie Reed With less than 100 days till Halloween, the pressure is on, but there's excitement in the air we prepare for the Texas Haunters Convention. Special guest Scott, Marketing Coordinator for Texas Haunters Convention joins to discuss the upcoming event,…
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GTM 4-6: Why The Great Depression Matters Today with Author & Innovation Historian Jason Voioivich
54:28
54:28
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54:28Did you know some of the most iconic products and ideas in American history came out of the Great Depression? Not in spite of it — but because of it. In a time of scarcity, creativity thrived: Superman was born. Church bingo took off. Farmers started raising bullfrogs. And a banjo-playing dropout turned Scotch tape into a multi-million dollar busin…
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GTM 4-5: The Science of Your Voice with Opera Singer, Voice Coach, & Peacock Voices CEO Margaret Izard Oskoui
54:05
54:05
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54:05Did you know experts at Yale determined with up to 80% accuracy who would win a pitch competition purely based on the sound of their voice? It's not all about what you say, it's about how you say it. Your pitch, tone, rhythm, and even your breathing. Even a small shift can compeletely change perception. In fact, your voice might be your most overlo…
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Episode 97 - Entertaining Your Guests
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1:19:19Episode 97-Entertaining Your Guests Released 01 July 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Join the crew of the Haunting U Podcast as they discuss the exhilarating developments at Sanguine Creek Estates. Explore interactive features that promise to elevate the experience—ranging from the Hide and Shriek game using RFID technology to b…
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GTM 4-4: Pattern Interrupt Marketing with StoryLane Head of Marketing Madhav Bhandari
52:07
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52:07Madhav Bhandari helped take StoryLane from $900K to $8M in just 3 years. His approach? Don’t follow the playbook. Break it. We started this episode planning to talk about using your product to sell your product. But partway through, pattern interrupt marketing interrupted the episode itself — and we pivoted the whole conversation. From coffee carts…
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GTM 4-Bonus! Pitch Strategies That WORK with RajNATION
12:46
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12:46Tired of pitches that fall flat? Ready to become the ONLY choice instead of just another option? This week on the GTM Show we've got a bonus episode — a replay of my appearance on the Expert Connexions Podcast at the 2025 Startup Grind Conference in Silicon Valley. Their host Julie Holton-Smith sat down with me on-site, and in this 10-minute lightn…
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GTM 4-3: From Prep Cook to Chefpreneur with Chef Alisha Elenz (LIVE from Startup Grind Chicago!)
47:37
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47:37Alisha Elenz went from cashier to prep cook to Executive Chef by 23. She became a two-time James Beard nominee, won Rising Chef of the Year, and cooked her way to Top Chef Season 21. But climbing the ranks wasn’t the finish line—building her own thing was. Now she runs Whisk the Night Away, a private dining company where she’s rewriting the rules a…
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GTM 4-2: Building a Go To CUSTOMER Strategy with Product Marketer and Content Artist Sid Khaitan
1:02:54
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1:02:54You've heard of Go To Market. But have you heard of Go To CUSTOMER? GTC is going beyond getting the product in customer's hands and being intentional about the program(s) you build around the product to ensure uptake, produce successful outcomes, lower churn, and create advocates. It's the 'hidden' stuff that hedges against friction being your rate…
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Lunch & Learn Episode 1: Social Media Marketing
1:05:40
1:05:40
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1:05:40Lunch & Learn Episode 1: Social Media Marketing Live Streamed: 07 June 2025 Recording Released: 07 June 2025 Hosts: Keoni Hutton & Leslie Reed Guests: Reid Lavalee, Tom Bergeron & Robert Nulton We're kicking off a new series with the Chamber of Haunters called Lunch and Learn sessions to highlight different aspects of operating your haunt. Bring yo…
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Episode 96-The Haunter's Toolbox-Part 2 Released 03 June 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed In this episode of Haunting You Podcast, we delve into the second part of our Haunter's Toolbox series. Building upon the foundational episode 95, we explore a range of specialized tools that are essential for creating a haunted house, from …
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GTM 4-1: Surviving a Pivot with Michelin Star Chef Soo Ahn (Season Premiere!)
59:53
59:53
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59:53If you were a PGA golfer you'd seemingly have the perfect career, right? Get paid to play golf, while playing on the best courses possible. From 5 years old, Soo Ahn worked his whole life to make it onto the PGA Tour. His hard work paid off when he got his Tour Card. He had made it into the top 1% of his field. But once he had 'made it', playing go…
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Episode 95-The Haunters Toolbox - Part 1
1:13:25
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1:13:25Episode 95-The Haunter's Toolbox-Part 1 Released 24 May 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Join hosts Keoni, John, and Leslie in the first installment of the Haunters Toolbox. With a mix of humor and practical advice, this episode is packed with recommendations for everything from basic toolkits and safety gear to practical equipme…
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Episode 94-East Coast Haunters Convention Recap
1:26:34
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1:26:34Episode 94-East Coast Haunters Convention Recap Released 04 May 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy Star Wars Day! Dive into the discussion of this year's East Coast Haunters Convention held at the Greater Philadelphia Expo Center. Discover a plethora of exciting new products, innovative ideas, and the camaraderie of fellow ha…
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Episode 93-Planning Halloween 25 Released 01 April 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Join the Haunting You podcast crew as they embark on an exciting journey to craft an unforgettable haunted experience for 2025. In this episode, they delve into the intricate planning required to build a professional-level haunt, exploring themes,…
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Episode 92-Hauntfest April Ghouls Preview with Roseann Harpold
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1:05:31Episode 92-Hauntfest April Ghouls Preview with Roseann Harpold Released 02 March 2025 Hosts: Keoni Hutton & Leslie Reed We're kicking off our coverage of convention season by catching up with Roseann Harpold of Hauntfest. Come hear about the plans she has for Hauntfest April Ghouls scheduled for April 4-6 in Athens, GA, and expansion plans for the …
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Episode 91-Happy New Year with Robert Nulton
1:25:55
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1:25:55Episode 91-Happy New Year with Robert Nulton Released 01 February 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy New Year! We're back with Robert Nulton, President of the Chamber of Haunters to celebrate the Chambers 5th anniversary and talk about the exciting changes in store for 2025. Resources mentioned during this episode: Hidden Scr…
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Episode 90-A Haunters Christmas List
1:07:16
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1:07:16Episode 90-A Haunters Christmas List Released 16 December 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy Holidays! Here we share a hearty list of haunter-friendly holiday gifts, ensuring you have the best ideas for the haunter in your life. Whether you're a haunter or just looking for some holiday cheer, this episode has something for ev…
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Episode 89.5-Wicked Review Released 15 December 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed As we were recording Episode 90, Leslie and Keoni got sidetracked discussing the new Wicked movie for over 45 minutes..... Since it would have resulted in a 2.5 hour episode, we decided to break the Wicked discussion out as a separate Bonus episode s…
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Episode 89-Halloween 24 Recap Released 27 November 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed The haunt season is over, most of the clean up is done, and we're getting ready for turkey. Escape from your relatives this Thanksgiving and spend an hour with us reflecting on the 2024 haunt season and looking ahead to 2025. Resources mentioned d…
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Episode 88-Campfire Stories 3 Released 31 October 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed Happy Halloween! We are celebrating by reading four classic spooky stories and poems that are sure to fill you with thrills and chills. Get in the mood for tonight's festivities with a whole new set of Campfire Stories. Resources mentioned during t…
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Episode 87-Haunting Pitfalls Released 01 October 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed As October rolls in, the team dives deep into the trials and tribulations of setting up home haunts. Discover how the team navigated through unexpected pitfalls, the creative solutions they employed, and how these experiences have shaped their haunt…
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Episode 86-Community Partnerships Released 15 September 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed With just days before the first haunts open in the United States, the team shares their progress, challenges, and a few unexpected twists along the way. Listen in as they discuss the importance of community partnerships and how they’ve succes…
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Episode 85-Ghostly How To's Released 01 September 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed Join John, Keoni, and Leslie as they dive deep into the world of ghostly decorations, offering a treasure trove of ideas to bring your haunted estate to life. Whether you're a seasoned haunter or a Halloween newbie, this episode is packed with valu…
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Episode 84-SCE 24 Planning Phase Released 15 August 2024 Hosts: Keoni Hutton & Leslie Reed With less than 100 days to go until Halloween, Keoni and Leslie jump into the Planning Phase for Sanguine Creek Estates 2024. Follow along our brainstorming session and see how you can apply it to your own haunt! Resources mentioned during this episode: Domes…
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Episode 83-We're Back Released 01 August 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed Welcome back to the Haunted View Podcast! After months of chaos, our team reunites with a flurry of laughter and off-topic discussions. From moving across the country to thrilling travels and unexpected adventures, we catch up on life's latest twists and tu…
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GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)
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56:32What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what y…
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GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)
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53:50Planning a fundraise? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters…
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GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)
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55:06Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …
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GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa
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57:41One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…
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GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard
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55:34Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…
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GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green
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53:08What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…
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Episode 82-Ghost House Planning 2024
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1:30:05Episode 82-Ghost House Plannin g24 Released 08 May 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed Its time to shift away from convention season and start planning for Halloween. We welcome Annette Bergdahl, President of the Candlelighters in Fremont, CA to talk about their plans for the next Ghost House. Resources mentioned during this episode…
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GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
1:02:21
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1:02:21If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and cust…
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GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez
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1:13:08Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo …
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Episode 81-Live From Fear Expo 2024
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1:43:16Episode 81-Live From Fear Expo 2024 Live Streamed 14 Apr 2024 Released 17 Apr 2024 Hosts: John Schelt, Keoni Hutton & Leslie Reed This is a special audio recording of the live stream we did from booth 707 on the tradeshow floor of Fear Expo 2024. If you would like to see the video of the recording check out our YouTube page at: https://www.youtube.…
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