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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seve ...
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Sit Down Startup

Adam O'Donnell

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Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
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In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
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B2B SaaS Sales is still an emerging domain in Europe. European salespeople and their leaders share actionable initiatives, best practices and insights on how you can source and close more deals faster and become a better sales professional. For more free resources please visit - https://www.unique.ch/ to increase sales with winning moments in every customer conversation - https://thesalesplaybook.io/ on coaching committed B2B startups to exceed their sales goals
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Justin Levy is the Director of Social Media & Influencer Marketing at ZoomInfo, a $1.2B ARR company with 4,000+ employees. He built their first executive social program, scaled employee advocacy from 100 to 1,800 people, and grew ZoomInfo’s creator program to 40+ creators across LinkedIn, TikTok, YouTube, Substack, newsletters, and podcasts. That p…
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David Walsh, Founder & CEO of Limelight, is one of the few people who actually knows how B2B influencer marketing actually works. His marketplace powers creator campaigns for Clay, Webflow, HubSpot, ZoomInfo, Bill.com, and dozens of high-growth B2B companies. In this episode, we break down exactly how to collaborate with creators as a repeatable gr…
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Tom Hunt on LinkedIn - linkedin.com/in/tomhuntio Tom Hunt on X (Formerly Twitter) - x.com/tomhuntio Fame on LinkedIn - linkedin.com/company/fame-so Fame Website - fame.so Sam Winsbury on LinkedIn - linkedin.com/in/sam-g-winsbury Sam Winsbury on X (Formerly Twitter) - x.com/samgwinsbury Sam Winsbury on Instagram - instagram.com/samgwinsbury Sam Wins…
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Kyle Lacy is the CMO of Docebo, a publicly traded enterprise learning platform used by companies like Zoom, OpenTable, Dior, and Denny’s. Before Docebo, he led marketing at Lessonly, Seismic, Salesforce, and Jellyfish, and he’s been publishing online since MySpace. In this episode, Kyle breaks down what’s still true about personal branding in 2025,…
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Melissa Rosenthal is the Co-Founder of Outlever, the company helping B2B brands build their own media properties, full newsrooms, daily publishing, real interviews, and journalism that companies actually own. Before Outlever, Melissa scaled BuzzFeed’s creative team, helped build Cheddar into a modern media brand, and later became Chief Creative Off…
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Aditya Shivkumar on LinkedIn - linkedin.com/in/aditya-shivkumar-5b40837 Resolve Disputes Online (RDO) on LinkedIn - linkedin.com/company/resolvedisputes-online Resolve Disputes Online (RDO) on X (Formerly Twitter) - x.com/resolvedonline Resolve Disputes Online (RDO) Website - resolvedisputes.online Confessions of a B2B Entrepreneur is handcrafted b…
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Alex Josephson is the VP of Brand and Content Strategy for Advertisers at LinkedIn, helping brands tell better stories and run smarter campaigns on the world’s largest B2B platform. In this episode, Alex gives a behind-the-scenes look at how LinkedIn thinks about vertical video, thought-leader ads, creative strategy, and what’s next for the platfor…
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Joe Ciarallo led comms at Salesforce, Toast (through IPO), and now Wellhub (formerly Gympass), a $2.4 billion corporate-wellness company. He’s seen what happens when scrappy startup PR turns into an IPO-ready machine. In this episode, Joe breaks down exactly how to build that engine. From category creation at Salesforce to crisis playbooks at Toast…
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Tom Hunt on LinkedIn - linkedin.com/in/tomhuntio Tom Hunt on X (Formerly Twitter) - x.com/tomhuntio Fame on LinkedIn - linkedin.com/company/fame-so Fame Website - fame.so Tom Voller on LinkedIn - linkedin.com/in/tom-voller Dojo Digest on YouTube - youtube.com/@dojo_films Dojo Films Instagram - instagram.com/dojo_films Dojo Films LinkTree - linktr.e…
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Udi Ledergor joined Gong as their first marketer in 2016, back when “revenue intelligence” wasn’t even a thing. Nine years later, Gong is one of the most recognizable B2B brands in the world, doing well over $300M ARR and followed by 300,000+ people on LinkedIn. In this episode, Udi breaks down the marketing playbook that made that possible, and wh…
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Bryan Law is the CMO at SentinelOne, an AI-powered cybersecurity company that just crossed $1B ARR. Before joining SentinelOne, Bryan led marketing at Salesforce and ZoomInfo, where he learned the power of distinctive brands and founder-led storytelling. In this episode, Bryan breaks down how he helped SentinelOne become the fastest-growing cyberse…
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Koby Conrad on LinkedIn - linkedin.com/in/kobyconrad Koby Conrad on X (Formerly Twitter) - x.com/kobyjconrad Sunflower on LinkedIn - bit.ly/sunflower-sober Sunflower on X (Formerly Twitter) - x.com/SunflowerSober Sunflower’s Website - sunflowersober.com Eric Zink (aka Mr Impulsive) - VP of Sobriety on Instagram - instagram.com/the.mr.impulsive Rupa…
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Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation. Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero to multi-millions ARR, twice. In this episode, Kyle opens up about the habits, frameworks, and trade-…
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David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails. In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunderstood, and what it really takes to stay independent for 20+ years. We talk about effort, writing, gri…
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Thibault Louis-Lucas on LinkedIn - linkedin.com/in/tibo-the-maker Thibault Louis-Lucas on X (Twitter) - https://x.com/tibo_maker Thibault Louis-Lucas's Newsletter - https://www.tmaker.io Revid AI on LinkedIn - linkedin.com/company/revidai Revid AI's Website - https://www.revid.ai Outrank (AI SEO Tool) - https://www.outrank.so Feather (Blog Builder …
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Ted Merz spent 32 years at Bloomberg. He started as reporter #15 and ended as Global Head of News Product. In this episode, Ted breaks down how storytelling became his next career. He shares the turning point after getting fired, the content habits he developed, and how that turned into Principals Media, a company helping executives build real audi…
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Amanda Zhu is the co-founder of Recall.ai, the API that lets SaaS tools access data from Zoom, Meet, Teams, and more. In just 8 months, Amanda grew her LinkedIn following to 40,000+ and turned content into a serious GTM channel, helping Recall land customers like HubSpot, Calendly, Apollo, and Datadog, while scaling past $20M ARR. In this episode, …
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Sylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M. In this episode, Sylvia breaks down what it really takes to market to technical buyers, why her team now invests in the 95% of prospects who ar…
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Tom Hunt on LinkedIn Tom Hunt on X (Formerly Twitter) Fame on LinkedIn Fame Website Aaron Marchbanks on LinkedIn Justin Edwards on LinkedIn Delta Systems on LinkedIn Delta Systems Website SaaS That App: Building B2B Web Applications on LinkedIn SaaS That App: Building B2B Web Applications on Apple Podcasts Join the conversation and share your feedb…
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Adam Frankl was the first VP Marketing at JFrog, Neo4j, and Sourcegraph, all three dev-first unicorns. He’s helped dozens of early-stage DevTool startups go from “cool idea” to credible company. And now he’s written the book on it. In this episode, Adam breaks down the biggest mistakes technical founders make when they try to grow. He shares the ex…
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Sze Wong on LinkedIn Zenith Venture Studio on LinkedIn Zenith Venture Studio’s Website Zerion on LinkedIn Zerion’s Website Discover iformbuilder Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker…
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Meghan Barr helped build one of the most powerful CEO brands on LinkedIn. As VP of Brand, Content & Comms at ZoomInfo, she’s spent the last 5 years helping turn Henry Schuck (CEO of ZoomInfo, $1.2B ARR) into a storytelling machine, without losing authenticity. In this episode, we go behind the scenes of that process: - How Meghan transitioned from …
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Manish Patel on LinkedIn Nava Ventures on LinkedIn Nava Ventures Website Manish Patel’s Media Page Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Compa…
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Alec Paul is the CEO and Founder of SalesBrand, and behind some of the most successful CEO brands on LinkedIn. He’s helped founders like Adam Robinson (Retention.com), Gal Aga (Aligned), and Sam Jacobs (Pavilion) generate millions of views, without sounding like everyone else. In this episode, Alec shares his full playbook for building a breakout f…
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Philippe Léhoux is the co-founder of Missive, a collaborative email app bootstrapped to $7.5M ARR with no sales team, no paid marketing, and no funding. It took six years to reach $1M ARR. Today, Missive is used by thousands of teams, and still run by just 15 people. In this episode, Philippe breaks down the journey behind one of SaaS’s quietest su…
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Vahagn Sarksyan on LinkedIn Krisp's LinkedIn Krisp’s X (Formerly Twitter) Krisp AI Meeting Assistant Krisp on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Crea…
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Tushar Makhija is the co-founder and CEO of TeamOhana, a workforce intelligence platform that unifies finance, HR, and talent data, so growing companies can plan and manage headcount in real-time. In this episode, Tushar shares how TeamOhana is breaking into enterprise deals while still winning $15K mid-market accounts, and why he believes spreadsh…
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Arto Minasyan's LinkedIn Arto Minasyan’s X (Formerly Twitter) Krisp's LinkedIn Krisp’s X (Formerly Twitter) Krisp's Website Krisp on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Ran…
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Kevin Dorsey (KD) is one of the most respected voices in modern sales leadership, with 137K+ followers on LinkedIn and a track record that includes leading sales at PatientPop, Bench, and now as CRO at finally. In this episode, KD shares the real reason he started posting on LinkedIn (spoiler: not to sell), how he built a magnetic hiring brand with…
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Tom Hunt on LinkedIn Tom Hunt on X (Formerly Twitter) Fame on LinkedIn Fame Website Jamie Pagan on Linkedin Dealfront on LinkedIn Dealfront on X (Formerly Twitter) Dealfront’s Website Revenue Career Ladder’s Website Revenue Career Ladder on Apple Podcasts Revenue Career Ladder on Spotify Revenue Career Ladder’s YouTube Confessions of a B2B Entrepre…
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Irina Novoselsky is the CEO of Hootsuite, where she’s proving that social content is a revenue driver. Since stepping in as CEO, Irina has built one of the most effective LinkedIn presences in tech leadership. Her content drives 11.6M impressions per quarter, helps influence 40% of Hootsuite’s pipeline, and breaks every “best practice” that doesn’t…
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Tom Hunt on LinkedIn Tom Hunt on X (Formerly Twitter) Fame on LinkedIn Fame Website Jeff Rudner on LinkedIn Jeff Rudner on X (Formerly Twitter) Proseer on LinkedIn Proseer Website 5 to 50: Financial Strategies for Growing Companies on LinkedIn 5 to 50: Financial Strategies for Growing Companies on Apple Podcasts 5 to 50: Financial Strategies for Gr…
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Chris Evans is the co-founder of incident.io, an incident management platform built for modern reliability teams. He started the company in 2021 with two former Monzo engineers, and they’ve raised $62M, passed $10M+ ARR, and landed customers like Linear, Vercel, and Intercom. In this episode, Chris breaks down how they built trust with technical bu…
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Tom Hunt on LinkedIn Tom Hunt on X (Formerly Twitter) Fame on LinkedIn Fame Website Shenandoah Chefalo on LinkedIn Shenandoah Chefalo on X (Formerly Twitter) Chefalo Consulting on LinkedIn Chefalo Consulting Website Mindful Management on LinkedIn Mindful Management Website Mindful Management on Apple Podcasts Mindful Management on Spotify Mindful M…
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Peter Caputa is the CEO of Databox, a $10M+ ARR analytics platform that helps businesses centralize their data and make better decisions. Before joining Databox, Peter was one of the early sales leaders at HubSpotwhere he helped pioneer the agency partner program that fueled the company’s breakout growth. In this episode, Peter shares his full play…
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Marc Seitz’s LinkedIn Marc Seitz X (Formerly Twitter) Paperwork’s LinkedIn Paperwork’s X (Formerly Twitter) Papermark’s Website Papermark on GitHub Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Wal…
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Taylor Haren is the founder of Sales Automation Systems, running high-volume outbound campaigns for companies like RB2B, Fixer AI, and Directive, sending up to 8.5 million emails per month. In this episode, Taylor breaks down what actually works in cold outreach in 2025, why most people fail with it, and how to build systems that generate PLG signu…
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Alex Heublein’s LinkedIn Netsurit’s LinkedIn Netsurit’s X (Formerly Twitter) Netsurit’s Website Netsurit on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creati…
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Peter Walker is the Senior Director of Insights at Carta, the leading cap table platform with over 45,000 customers and one of the most followed B2B voices on LinkedIn. In this episode, Peter breaks down how he built Carta’s insights function from scratch and how it's become one of the most effective brand-building machines in SaaS. He shares how d…
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Boobesh Ramadurai’s LinkedIn LatentView Analytics LinkedIn LatentView Analytics Website LatentView Analytics X (Formerly Twitter) LatentView Analytics YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signal…
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James Hawkins is the co-founder & co-CEO of PostHog, a dev-first product suite built to help teams build better software, faster. Since launching in 2020, PostHog has grown to 100+ people, 14 products, and a plan to hit $100M ARR by 2026, all while staying lean, shipping fast, and having fun. In this episode, James breaks down how they got early tr…
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Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Sam Dunning’s LinkedIn Breaking B2B’s LinkedIn Breaking B2B’s Website Breaking B2B on YouTube Breaking B2B Blog Breaking B2B Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David H…
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Santosh Sharan is the founder of ZeerAI, who helped scale companies like Apollo, ZoomInfo, and RB2B. ZeerAI is building AI agents that act like your best sales rep, engaging with buyers, answering questions, and moving deals forward without needing a human. In this episode, Santosh explains why most sales and marketing channels are failing, how Lin…
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Mehdi Tehranchi on LinkedIn Mehdi Tehranchi on X (Formerly Twitter) KnowledgeNet.ai LinkedIn KnowledgeNet.ai Website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creat…
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Gal Aga is the co-founder and CEO of Aligned, a deal room platform used by teams at HubSpot, Salesforce, Intel, and more. In the last year, Gal went from a few thousand followers to 74,000+, gets up to 1M impressions per week, and attributes 65% of Aligned’s leads directly to LinkedIn. In this episode, Gal breaks down exactly how he writes high-per…
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Jason Fried is the co-founder of ⁨37signals the company behind Basecamp and HEY, and a pioneer of calm company building. In this episode, Jason explains why he doesn’t chase trends like AI, how 2-person teams launch new products inside 37signals, and what it really means to build with taste, not speed. Topics we cover in this episode: - Why Basecam…
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Gabe Lullo on LinkedIn Alleyoop on LinkedIn Alleyoop Website Do Hard Things Podcast on LinkedIn Do Hard Things Podcast on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark …
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Nick Huber's Personal Profiles: Nick Huber on LinkedIn Nick Huber on X (formerly Twitter) Nick Huber on Instagram Nick Huber on TikTok Nick Huber's Personal Website Nick Huber's Books & Podcasts: "The Sweaty Startup" by Nick Huber (US Amazon) "The Sweaty Startup" by Nick Huber (UK Amazon) The Nick Huber Show (Apple Podcasts) The Sweaty Startup (App…
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Steffen Hedebrandt is the co-founder and CMO of Dreamdata, a B2B attribution and activation platform powering go-to-market insights for B2B companies.Dreamdata is 60 people strong, split between Copenhagen and New York, and they’ve built one of the most consistent employee advocacy motions in SaaS. It all started with a viral LinkedIn post from one…
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