Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.
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Labcoatagents Podcasts
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The 3Bs That Built Jeff Bray’s High-Volume Business in 3 Years Ep 293
50:48
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Jeff Bray, a Florida-based agent who transitioned from corporate sales into real estate, joins Nick Baldwin and Tristan Ahumada to explain what drives business growth in a changing industry. The episode covers the market implications of the Compass and Anywhere merger and how consolidation may impact consumer choice, competition, and innovation. Je…
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How Client Events Replace Cold Calling (and Create Endless Referrals) Ep 292
29:48
29:48
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Nick Baldwin, one of the founders of Lab Coat Agents (along with Tristan Ahumada), sits down with Matt Miale of the Miale Team and Livian to reveal how high-performing real estate teams leverage client events to generate repeat business, referrals, and long-term relationships. Without cold calling. From intimate “drop-by” events to massive VIP expe…
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Trust Still Wins: Leo Pareja on What Tech Can’t Disrupt in Real Estate - Episode 291
51:04
51:04
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51:04
Leo Pareja, CEO of eXp Realty, joins Nick and Tristan for a grounded conversation about what’s actually changing in real estate—and what isn’t. As platforms like Google move closer to integrating property listings directly into search, the pressure rises for portals, brokerages, and agents to rethink how they stay visible, trusted, and chosen. The …
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How Marina Built a Two-State Real Estate Business with One Niche Facebook Group - Episode 290
43:55
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Marina Areola is a community-driven real estate professional who has built a dual-market business across South Carolina and Texas by centering her growth around people, culture, and emotional intelligence. Instead of relying solely on cold outreach or paid advertising, she focuses on creating trust-based ecosystems where conversations naturally tur…
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Episode 289 - The Popsicle Stick System: How Stacey Sauls Built 300 Deals a Year Using Only Sphere of Influence
45:26
45:26
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45:26
In this episode, Tristan, Nick and Stacey Sauls break down the real conversations happening in real estate right now. They dig into Zillow’s ongoing legal issues, the rise of cash buyers in the lower-priced market, and how these shifts are changing the way agents compete in 2025. Stacey gets honest about rebuilding after a slower year, why her sphe…
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Episode 288 - How Jessica Lentz Runs a Three Hour Real Estate Workday With 30M to 40M in Annual Production
37:45
37:45
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In this episode, Tristan Ahumada sits down with top Colorado agent Jessica Lentz to break down the systems, structure, and expectations that power her three-hour real estate workday. Jessica shares how she manages 30M to 40M a year as a solo agent, why tight boundaries protect her time, and how early client updates keep her inbox quiet for the rest…
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Episode 287 - Real Estate Media Mastery: How Ken Pozek Built a $400M+ Florida Team & Leverages AI for Growth
35:19
35:19
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In this new episode, Tristan Ahumada sits down with top Orlando real estate agent and media entrepreneur Ken Pozek of The Posek Group. Ken reveals the exact steps he took after relocating from Michigan into a brand-new market, how he built a massive digital presence and 50,000-strong newsletter base, and why media is now the hub of his strategy for…
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Atlas, AI & IDX: What’s Reshaping Real Estate Right Now - EP 286 - Barry Jenkins
44:05
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44:05
SUMMARY This episode explores the intersection of automation and human connection: AI tools speeding up research, improving lead quality, and reducing operational load, paired with the growing need for empathy-based leadership. It covers changes in lead distribution, debates over PPC and Zillow’s new direction, and the importance of kindness and he…
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Why Your Audience Doesn’t Trust You—And How to Fix It - EP 285 with Adam Ortman
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50:19
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Summary: Real estate agents face more skepticism than ever—this episode explores how to rebuild trust through smarter marketing, consistent social media engagement, and genuine personal branding. Highlights: Actionable Insights * Consumer psychology is critical in crafting long-term real estate marketing strategies. * Negative buyer sentiment stems…
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The 20% Club: How to Grow Market Share While Everyone Else Retires with Amy Stockberger Ep 284
31:07
31:07
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With a wave of retirements and a massive wealth transfer underway, this episode dives into how real estate professionals can build lasting businesses, retain clients for life, and leverage AI to stay ahead in a changing market. Highlights Real Estate Shifts + Opportunities * 25% of NAR agents are 65+, signaling a coming industry shift * Legacy agen…
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Competing in a Commission-Challenged Market with James Dwiggins
32:44
32:44
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Summary This episode explores practical solutions for real estate agents to strengthen client trust, communicate value, and stay competitive amidst legal challenges and tech disruptions. Highlights Competing in a Commission-Challenged Market: * Agents need stronger messaging around their role and contributions * Tools like digital presentations and…
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Zillow, NAR, and the Fight for Fair Listings with Tristan Ahumada Ep 282
24:26
24:26
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Summary The conversation tackles NAR’s Clear Cooperation Policy and how some brokerages may be skirting the rules. It explores market inequities, delayed marketing exemptions, and the DOJ’s ongoing scrutiny of real estate practices. Strategies for thriving in niche markets are also discussed. Highlights * Clear Cooperation Policy mandates full MLS …
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The Big Brokerage Breakaway: What Agents Really Want EP 281 - Cory Rosier
44:58
44:58
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SUMMARYUnpack how AI tools are transforming real estate marketing—from automating content creation to managing social media strategies with tools like Simplified and Jasper. HIGHLIGHTS * AI tools like Jasper, RealEstateContent.ai, and Lately help automate real estate content and streamline marketing. * Consistent social media activity is essential …
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Authentic Agents in an AI World: Thrive Without Losing You Ep 280 with Reed Hansen
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44:59
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Summary Explore how to integrate AI into daily real estate tasks, from content creation to personalized outreach. Get practical tips on using ChatGPT, automating emails, and building a strong personal brand while staying ahead of tech trends. Highlights: ** Real estate pros can use AI tools for writing posts, designing websites, and managing outrea…
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The 3-Hour Daily Plan That Drives Listings Ep 279 with Nick Harris
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Summary: Discover how consistent routines, strategic lead generation, and emotional intelligence can unlock success in real estate—even during slow markets. Learn how blending personal storytelling with professional growth fosters stronger client connections and builds a sustainable career. Highlights: * Categorizing leads by readiness supports tar…
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Redfin + Rocket: Game Changer or Red Flag? Ep 278 with Michael Gillani
26:32
26:32
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Rocket Mortgage just acquired Redfin, and the impact could reshape the real estate and mortgage industry. What does this mean for agents, loan officers, and consumers? In this video, we break down: * Why Rocket overpaid for Redfin * The role of data, AI, and automation in the merger * How this move pushes Rocket further into purchase loans * What h…
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Surviving Syria: A Journey of Resilience and Gratitude with Sam Goodwin Ep 277
48:03
48:03
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Summary: Sam Goodwin, a seasoned traveler who has visited 180 countries, recounts his harrowing experience of being held hostage in Syria for nine weeks, including 27 days in solitary confinement. He shares insights on resilience, gratitude, and cultural understanding, reflecting on his reintegration, the power of personal connections, and lessons …
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From Teacher to Realtor: Lessons in Growth & Success Ep 276 with Brian Quinlan
1:00:44
1:00:44
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Summary Mastering Social Media for Real Estate Success This episode explores how social media can be a game-changer in real estate prospecting. Insights include leveraging platforms for client outreach, building a personal brand, and maintaining long-term engagement. The transition from teaching to real estate is also discussed, emphasizing how edu…
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