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Summit Host Hangout®

Krista Miller - Summit In A Box

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Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don't have to be an influencer to make it happen. Let's dive in!
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Welcome to Conversations With #AskAsh. This podcast dives into everyday conversations on creating processes for efficiency, developing team culture, project execution, leading in business, and why systems matters in life and business. On this podcast, you'll hear interviews from incredible individuals across diverse industries and professions. Connect with Ashley on Instagram @ashleyshuler_ or TextAsh.com.
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Have you ever taken a "workcation" where you just answered emails from a prettier location? In this episode, I'm sharing something that might sound terrifying to some entrepreneurs - how I'm taking a REAL break from my business while on a Disney cruise with my family. I'm talking about why I left my laptop at home, uninstalled Slack, and chose not …
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Last week we talked about hosting a virtual summit as a Highly Sensitive Person. This week we're flipping the script to talk about hosting summits for a sensitive audience! Whether you're targeting HSPs, neurodivergent individuals, people healing from trauma, or those experiencing grief, I'm sharing practical strategies to make your event supportiv…
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Have you been asked to pay to speak at a summit? Or told that your email list isn't big enough to participate after someone pitched you? I'm getting on my soapbox today about the speaker requirements in the virtual summit industry that I will never get behind. I'm sharing the 3 types of common speaker requirements that make me cringe, how these tac…
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Ever feel like your business is hitting a wall? 😅 In this week's Summit Converstaions video, I shared what happened when I heard from a client who wasn't feeling great about her business - and how I completely resonated with those feelings. I broke down what I WISH I'd do when business feels like it's falling flat - from taking a real break (not ju…
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Are there any fellow HPSs (Highly Sensitive Person) in the house? If so, the thought of hosting a virtual summit might be a bit intimidating. In this episode, I'm sharing how being an HSP can actually be your secret superpower in the summit-hosting world! I'll break down what it means to be highly sensitive, how these traits have affected my own su…
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Thank GOODNESS that our businesses aren’t limited by the best possible outcome we imagined when we started. Right?! In this Summit Conversations episode, I’m sharing the unexpected evolution of my own business from a simple $197 product to multiple high-level offerings that I couldn't have imagined when I began. You'll hear the specific stages of m…
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Earlier this week I mapped out the next 4 months of projects for our company and I thought it would be fun to give you a behind-the-scenes look at my process! I shared about my flexible planning framework, how I prioritize business needs while honoring family commitments, and how I have a solid plan, but also leave room for inspiration to strike. L…
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Generally speaking, when we're looking to increase our income we look at what we can *add*. Where can we add an extra two hours to fit in this strategy that just has to be the answer? In this podcast episode you'll hear from membership mentor Samantha Harris as she breaks down the idea of exponential income, which is income dependent on impact, not…
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“It can still be an amazing and fulfilling event, even if it’s small” That was a sentence I scribbled down in my summit debrief doc on the 2nd day of my recent summit. It was a more impactful realization and experience than I expected! Of course big numbers are exciting, but a small summit definitely doesn’t mean that you failed. In this episode, I…
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“It can still be an amazing and fulfilling event, even if it’s small” That was a sentence I scribbled down in my summit debrief doc on the 2nd day of my recent summit. It was a more impactful realization and experience than I expected! Of course big numbers are exciting, but a small summit definitely doesn’t mean that you failed. In this episode, I…
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Have you ever finished a summit feeling uncertain about what worked and what didn't? Or letting your numbers be the only thing that tells you whether your event was a “success” or “failure”? In this episode, I’m breaking down my debrief process after our most recent summit. You'll discover how I balance numbers with intuition, the surprising metric…
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Can you guess the #1 thing most summit hosts look for in a potential speaker? ....list size! Can you guess the #1 thing I DON'T CARE ABOUT when I'm looking for potential speakers? ...also list size! In this episode, I'm breaking down the top 8 things I look for in my summit speakers, two things I don't care about (that others do), and I stepped on …
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It's tempting to agree to speak at a summit, send in your presentation, do a minimal amount of promotion, and consider your job done. But what what it look like if YOU were the amazing speaker who was active in the community, on live calls, and getting everyone else pumped up? Today, I've got Sara Alepin on the podcast to share how being that stand…
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The "2nd week slump" is traditionally the quietest period of summit promotion. While I love to share the benefits that summits bring and how fun most of the process is, I also want to be transparent about the less glamorous side. So I recorded a short video sharing a behind-the-scenes look at: The typical pattern of registrations you'll see through…
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Last year, I cut my work hours in half to homeschool my oldest daughter. While it hasn't been easy, I've managed to find a rhythm and accomplish a lot within just 20 hours per week. In this week's Summit Conversations episode, I'm sharing: - A few things you should know about my team and me before listening to anything I have to say. - 6 tips, rout…
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I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth. If you target a B2C (business-to-consumer) audience, I'm happy to tell you that B2C summits tend to work even *better* than summits for business owners. I'm breaking down the reasons for tha…
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I see a LOT of people totally obsess over numbers when they open summit registration and get stressed about the wrong things. In this week's short-and-sweet Summit Conversation ,I'm sharing our three-phase summit announcement process, what I look at in each stage, and why it's not worth getting bent out of shape about numbers right out of the gate.…
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This is my first time hosting a summit on part-time hours and, the truth is, I miiiiight not have done a great job of accounting for working half the hours that I used to 😅 In this episode I'm sharing a behind-the-scenes look at what I'm feeling right now, how I might be "failing" when it comes to managing my overwhelm, the steps I'm taking to help…
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You might think of gamification as a strategy that can make your life or business more "fun". But as this week's guest, Kimba, shared the truth is, "fun" isn't a business objective and gamification is so much more than that! In fact, in the world of summits you can use gamification in your marketing, sessions, live show-up rates, community engageme…
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If you don't love the thought of pitching sponsors for your summit, you're not alone. After getting turned down time after time when reaching out to sponsors for a summit that ultimately led to $121k in all-access pass sales, I got creative with my strategy. And I'm giving you a behind-the-scenes look today! In this episode, you'll hear why I disli…
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I've always been a little envious of summit and bundle hosts who can put out an application for their event and get hundreds of responses. But after my experience with getting 60 applications for our upcoming summit...I'm not quite as sure 😅 In this week's video, I shared... - What it was like for a highly sensitive, Enneagram 2, ISFJ to sort throu…
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To keep a classic strategy like virtual summits working, it's important to experiment and innovate. However, we don't want that innovation to destroy the results you get from your event! In this episode, I'll break down why getting creative in summits is so important, the rewards and risks of doing so, and examples of what to have fun with vs. what…
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I used to be firmly against using speaker applications to create a summit speaker lineup. I saw people using applications to be lazy and creating lineups that didn’t benefit ANYONE. But I decided to give it a try in our upcoming summit for B2C business owners and leaned into speaker applications. It was an interesting process so I decided to give y…
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I've been hearing a lot of doom and gloom about the online business space lately, but from my standpoint after being at it for nearly 10 years, it's all a part of the normal cycle. Tune into this week's episode to hear changes I've noticed over the past year in the world of summits, on online business as a whole, and what I think it means for us in…
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The other day I was thinking about what I wish people knew about summits. I'm a practical thinker, so I was surprised when what came up didn’t have to do with a strategy people get wrong. But what did come up was this: I wish people knew that summits don’t have to be done a certain way. If you see something in other summits that makes you think, “I…
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Summits are powerful for visibility but what can we do to get more visible outside of summit season? And what should we do to make the most of that visibility? Tune into my conversation with Teresa Heath-Wareing as she shares her framework for preparing to show up confidently, how to make the first few asks feel easy, and her scrappy way of landing…
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I share a lot about the list growth revenue you'll see as a result of hosting a summit, but to be honest, those are some of the least-exciting benefits you'll see. And that's good news! While I use those immediate numbers to catch your attention, there are so many more long-term benefits you'll experience and I'm going to break those things down on…
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Today I have a client sharing how she was able to host a 6-figure summit launch in her first year in business! In addition to the juicy numbers you'll also hear how she was able to avoid burnout, manage multiple businesses, and get incredible results as a sensitive and relationship-focused person. For show notes, head to https://summithosthangout.c…
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Many summit hosts claim to place a high value on diversity and inclusion in their speaker lineups, but don't take any action to truly give it their best. Today, I'm talking with visibility mentor, Mai-kee Tsang to talk about safe and inclusive speaker applications. You'll hear how she makes her events safer for attendees before a speaker even appli…
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Outsourcing can be an intimidating subject, but in today's podcast episode, you'll hear how waiting to hire might actually be hurting your business. Faith Mariah is here to share how she made an initial hire for a few hours per week and now barely touches a thing when she runs virtual summits, bundles, and other launches. You'll hear how she recomm…
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Running a business can be tough when you feel like no one knows who you are. Connections not only speed up growth, but make things a whole lot more enjoyable. In this episode, you'll hear how Jas Maylin went from not having any industry connections to building incredible relationships with her speakers through her first virtual summit. Plus, she sa…
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This week's episode is a fun one. You'll get to hear from one of our clients, Bail Ansari of Just One More Project, about her totally unexpected success with virtual summits. She went from having a hobby to being a CEO, she "accidentally" added over 300 members to her membership, and then she did a beta course launch and generated $45,000 in revenu…
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If you think sponsorships have to involve sending cold pitches to a bunch of companies and spending hours on follow-up, think again! In this episode I'm breaking down why I had written off sponsorships for Membership Momentum and how I got one anyway, even without packages or pitching. For show notes, head to https://summithosthangout.com/279…
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It's frustrating to have an offer that you know is amazing that's struggling to take off. That's what today's guest, Heather Levin, was experiencing prior to hosting her first summit. She had an amazing niche, a great membership, but nothing she was doing got it to take off the way she knew it could. The good news is that her first summit completel…
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Customer service is a part of summit hosting that most look at as a "necessary evil". It can be hard to read a piece of feedback, detach yourself from what's being said, and keep emotions even while crafting a response. In this episode, Margaux Fraise is here to share how her extensive experience in retail prepared her to handle summit customer ser…
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The energy of hosting a virtual summit is great...but what in the world can we do to keep that momentum up between events? In this episode, we'll hear from Kelly Sinclair about using a Visibility Tour to increase connections, become the go-to expert, open the door to new opportunities, and generate leads in just 10 minutes per day. For show notes, …
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Something I hear literally every day is frustration from people who want to host a summit, but honestly don’t have the time for it. I’m not here to brush that off or say that they're making excuses. I know it’s a real struggle. It’s something I've dealt with myself. You’re all trying to grow and sustain what you’ve built, stay consistent with strat…
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I recently had someone ask me how I stay on the ""cutting edge"" of virtual summits to make sure I'm not teaching outdated summit strategies. As overrated as I feel like the ""cutting edge"" is, I'm peeling back the curtain in this episode and sharing how I do it, what I do with the new information, and why it's not immediately incorporated into ou…
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If you have a proven membership that you're ready to scale and bring to the forefront of your business, it's time to host a virtual summit. We've consistently seen our clients add anywhere from 150-500 new members with their summits and in this episode I'll share 7 other reasons that summits and memberships are the perfect pair. For show notes, hea…
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Get a behind-the-scenes look at our upcoming virtual summit! While I always want my events to go well, I also use them as a chance to experiment with new strategies to see what's working NOW in the virtual summit space. In this episode I'm sharing the strategy behind my upcoming event, results I'm expecting, how I'm tying in our offers, the purpose…
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It's easy for me to show up on the podcast each week and share the big wins and strategies that I know work, but it’s not often that I get to peel back the curtain and share the real side of things that didn’t go so well. This week on the podcast I'm sharing my top 6 virtual summit fails. It includes topics related to pitching big-name speakers, sp…
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In today’s episode, I had the pleasure of diving deep with Bree Carroll, an event strategist and founder of B Carroll Events. Bree shares her journey from being a military wife and mom to becoming a leading figure in the event planning industry. In our conversation, Bree opens up about her initial career in civil engineering and how her skills as a…
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The person behind the business. There’s nothing like unpacking the finer details of someone’s story. I see the threads of details that aren’t common to the naked eye. With Jess’ story, she shares her personal journey of facing a fatal car accident at a young age and the impact it had on her life. Instead of letting the tragedy consume her, Jess fou…
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I've coached hundreds of summit hosts and rarely see someone who makes it through the entire process without running into resistance. Sometimes, it's resistance with getting started and I'll hear, "I definitely want to join your program and host a summit, but will come back when I feel ready." Other times, it's resistance right before reaching majo…
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Honesty and intentionality are two key components that lead to empowerment, as demonstrated by Gabrielle Haye’s story. In this episode, Gabrielle shares her journey of transitioning from a product management consultant to launching a career empowerment firm. Gabrielle's insights on finding one's authentic voice, leveraging feedback, and staying tru…
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