Best Kris Rudeegraap Podcasts (2025)

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Creating Authentic Customer Connections with Nick Loise from the Sales Performance Team 20:56

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2M ago20:56

20:56

In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer …

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Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency 22:25

3M ago22:25

22:25

In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with …

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Mastering B2B Relationship Selling with Dawn Grooters, Inside & Hybrid Sales Professional 18:48

4M ago18:48

18:48

In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds. They explore the benefits and challenges of…

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Harnessing the Power of Data in B2B Marketing with Justin Rashidi, Co-Founder of SeedX 18:31

5M ago18:31

18:31

In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts. The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential m…

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Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led Growth 20:34

8M ago20:34

20:34

In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back fr…

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Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility 27:25

9M ago27:25

27:25

In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price i…

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How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital Reach 20:33

10M ago20:33

20:33

In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andr…

1
Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso 12:40

11M ago12:40

12:40

In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized …

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Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris 22:14

1y ago22:14

22:14

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in th…

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Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs 23:33

1y ago23:33

23:33

In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and …

1
Scott Nedwick and Steve Sanchez Discuss the Role of [Redacted] in a Holistic Sales and Marketing Strategy 27:01

1y ago27:01

27:01

In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to …

1
Mario Martinez Jr. and Ronen Pessar Share Hot Takes on [Redacted] in B2B Marketing Strategy 27:02

1y ago27:02

27:02

In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming ess…

1
Oscar Torres and Sara Richter Chat the Power of [Redacted] in B2B 24:35

1y ago24:35

24:35

In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing. They delve into the importance of data in creating personalized, high-impac…

1
The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO 34:32

1y ago34:32

34:32

On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content …

1
Keri Brooke and Wendy White Discuss [Redacted] in B2B Marketing 21:44

1+ y ago21:44

21:44

In this episode of the GTM Roulette podcast, Sendoso’s Co-CEO Kris Rudeegraap sits down with CMOs Keri Brooke and Wendy White to explore how an underutilized channel is reshaping B2B marketing.By Kris Rudeegraap

1
Is Google losing its grip on B2B marketing? 16:33

1+ y ago16:33

16:33

If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly! And there's a good chance that all this effort has…

1
Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting 22:31

1+ y ago22:31

22:31

In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces t…

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Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles 21:15

1+ y ago21:15

21:15

In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providin…

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Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian 18:13

1+ y ago18:13

18:13

In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses …

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Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo 20:13

1+ y ago20:13

20:13

In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questio…

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B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2B 35:21

1+ y ago35:21

35:21

If you’re running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue. And that’s Sam Dunning’s goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of …

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Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting 20:20

1+ y ago20:20

20:20

In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accuratel…

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Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice 20:16

1+ y ago20:16

20:16

In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and …

1
Pradeepa Kolli and Martin Garvey on the Role of [Redacted] in Sales and Marketing 22:21

1+ y ago22:21

22:21

Join Kris Rudeegraap, CEO and Co-Founder of Sendoso, as he spins the wheel and dives into a surprise topic with his guests on this episode of the GTM Roulette Podcast. Featuring Pradeepa Kolli from Edeco Group and Martin Garvey from Gong, this engaging conversation will explore an unexpected yet crucial aspect of sales and marketing. As they share …

1
Keeping Up With Marketing Trends 15:18

1+ y ago15:18

15:18

I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly. A few years ago, it was all about in-person events, networking, and reading a few books. Now - post-covid - much of our marketing education is digital.…

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Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts 28:51

1+ y ago28:51

28:51

In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…

1
Sid Mistry and Andy Mowat Chat [Redacted] Marketing 24:41

1+ y ago24:41

24:41

In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot. Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind fo…

1
Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory 25:05

1+ y ago25:05

25:05

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partners…

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Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks 27:44

1+ y ago27:44

27:44

I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses o…

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Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author 20:34

1+ y ago20:34

20:34

In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'pos…

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Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency 21:19

1+ y ago21:19

21:19

In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of marke…

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Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke 37:45

1+ y ago37:45

37:45

Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience …

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Branding Through Community Engagement, with Hannah Moore from Ascendco Health 17:18

1+ y ago17:18

17:18

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond m…

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SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides 37:58

1+ y ago37:58

37:58

If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time…

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Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality 33:49

2y ago33:49

33:49

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They t…

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Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment 34:29

2y ago34:29

34:29

In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcom…

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AI in Marketing: How to get started on your AI journey 26:31

2y ago26:31

26:31

Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing ove…

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Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital 22:24

2y ago22:24

22:24

In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in dig…

1
Maximizing B2B Sales with Doug Brown, CEO Sales Strategies 29:31

2y ago29:31

29:31

In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized c…

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Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd 33:57

2y ago33:57

33:57

In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technol…

1
Positioning: The Why, the Who, and the How w/ Sharon Scott 35:43

2y ago35:43

35:43

Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or serv…

1
Driving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and Podcaster 26:19

2y ago26:19

26:19

In this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how bran…

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The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning 14:58

2y ago14:58

14:58

To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining you…

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The Power of Emotion in B2B Marketing with Ian Baer, Founder of Sooth 28:20

2y ago28:20

28:20

In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores …

1
How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie Bolander 22:23

2y ago22:23

22:23

In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives…

1
The Power of Personal Branding and Value-Based Leadership, with Ben Reinberg, CEO of Alliance Consolidated Group of Companies 32:43

2y ago32:43

32:43

In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on build…

1
AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AI 25:40

2y ago25:40

25:40

In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for thei…

1
Unpacking B2B Leadership: Building Healthy Teams and Mindful Strategies with Zach Montroy, CEO of The Intention Collective 22:26

2y ago22:26

22:26

In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approa…

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Bridging Technology and Empathy with Paul Pritchard, CEO of Overdose Digital 20:12

2y ago20:12

20:12

In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn ht…

1
The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix? 29:31

2y ago29:31

29:31

Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing. In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And t…