Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.
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Kelly Goetsch Podcasts
Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.
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REWRITE TECH deals with the visions and trends of the tech scene. Our interview partners are the pioneers of the digital industry – they share with us their visions, trends and experiences, and provide deeper insights into topics that engage the coding community.
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ObjectEdge's CEO, Rohit Garewal, On Body Building in Your 40's
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14:50
Rohit's post about moving his family from the Bay Area to Barcelona went viral on LinkedIn, and the picture of him in the post (https://www.linkedin.com/posts/rohit-garewal_ive-spent-20-years-telling-clients-to-do-activity-7359252642994249730-b935?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) reminded me th…
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IDC's Heather Hershey on the Gravest of AI Sins: Antithesis Abuse
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Veteran IDC analyst Heather Hershey explains something that you can't un-see once you notice it - AI's over use (and abuse) of antithesis. Her viral LinkedIn post on this subject (https://www.linkedin.com/feed/update/urn:li:activity:7363884089625464834/) was a great insight — it wasn't just a post, it was a wake-up call to all of us.…
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Tandem AI CEO, Christophe Barre, on Why We're In the "Fast Fashion" Era of SaaS
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11:48
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In this week's In the Spotlight podcast, Christophe Barre explains why we've entered the "fast fashion" era of SaaS due to AI. In the most viral post we've covered to date, Christophe breaks it down. https://www.linkedin.com/posts/barrechristophe_sam-altman-ending-the-fast-fashion-era-activity-7359584242663632897-EIQQ?utm_source=share&utm_medium=me…
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Rick Watson on Shopify's Agentic Commerce Strategy
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15:20
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15:20
The one and only Rick Watson joined to discuss Shopify's agentic commerce strategy. The viral post we discussed is: https://www.linkedin.com/posts/ecommercestrategyconsulting_shopify-q2-earnings-says-f-u-to-your-activity-7359190668163915776-8eYB?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q.…
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Founder/CEO of Verbal+Visual Anshey Bhatia on the Rise of Fixed Fee Agency Billing
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11:51
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Most of the world uses fixed fee pricing for B2B transactions. The road in front of your house was built by a contractor offering up a fixed price bid. Why, 30 years after the invention of the web, why are agencies still charging on a time & materials basis? Anshey Bhatia's viral post on this subject (https://www.linkedin.com/posts/ansheybhatia_eco…
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What does Jamie's grandmother have to tell us about the death of the web as we know it? Well, it turns out a lot actually. In the most viral post yet (https://www.linkedin.com/posts/notrab_my-78-year-old-grandmother-just-explained-activity-7345501838579802113-L5mn?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0…
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37x/Moltin Founder Adam Sturrock on the em dash (—)
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Did AI kill the em dash? Adam Sturrock believes it has and his LinkedIn post on this subject went viral with polarizing views on both sides of this debate. Is it the most important topic to discuss in 2025? No. But it makes for a great 15 minute debate with an old friend.By Kelly Goetsch
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Analyst Kiri Masters on Retail Media Networks
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The one and only Kiri Masters joins me to discuss Retail Media Networks. Why are they so controversial? Do they contribute to the enshittification of the shopping experience? What role do these networks play when orders are being captured via AI? All, as usual, in 15 minutes or less. https://www.linkedin.com/posts/kiri-masters_this-just-in-im-happy…
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Talon.One Founder/CEO Christoph Gerber on Fundraising
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Talon.One just raised $135m, which in this market is nothing short of remarkable. Founder/CEO Christoph Gerber explains what Talon.One does and why they're winning, how merchants are changing their approach to discounting, and his approach to fundraising in this episode of "In the Spotlight"By Kelly Goetsch
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Inveterate/BVA CEO Dylan Whitman on The Real Reason AI Isn’t Transforming Commerce Yet
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14:34
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Dylan Whitman's seminal blog post on the future of AI + commerce went viral because of how directly it lays out the deep structural issues with how vendors build their products and why real agentic commerce will be hard for us all to truly adopt. Check out his blog post at https://www.ag3ntic.ai/p/ai-commerce-and-transformation…
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Optimizely CEO Alex Atzberger on Why CEOs Should Demo
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How ridiculous is it that many tech CEOs can't demo their own products? Alex joins to explain his viral LinkedIn post on this topic: https://www.linkedin.com/posts/aatzberger_ai-dxp-experimentation-activity-7329099417536401408-2xzQ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q…
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Dirk & Kelly - A Look Back at 2024, and a Look Ahead at 2025
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It's the end of the year, and the end of an era. In this special episode of the Commerce Tomorrow podcast, Kelly and Dirk reflect on the transformative changes in commerce and at commercetools throughout 2024. They share their favorite moments, discuss industry highlights, and provide a sneak peek into what’s next for the commerce world in 2025. Tu…
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Dirk & Kelly - Introducing commercetools Compilations
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Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 202…
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Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment
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Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners t…
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Best Practices for a Digital Commerce Project
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31:01
From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slo…
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Andreas Tussing, Charles: What is conversational commerce?
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32:34
Andreas Tussing is the founder and Co-CEO of Charles, a software that enables companies to sell products via messenger services. In this episode, Andreas reveals why Charles relies on a mixture of automated messages and real people answering customer requests and how they want to bring personal service into digital commerce. While conversational co…
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Valerie Bures-Bönström, VAHA: The digitalisation of fitness
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Valerie Bures-Bönström has always used sports to gather energy and confidence. So it’s not a coincidence that she already founded three companies focusing on health and motion. In this episode, we’re speaking with Valerie about her latest adventure: her startup VAHA. The product is a mix of hard- and software, coming in the shape of a mirror. The c…
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Sascha Meyer & Ralf Sigmund, MOIA: How future-proof is ride-pooling?
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Sascha Meyer is responsible for the product vision at MOIA with the focus to create a seamless digital and physical experience. Ralf Sigmund leads the technical development of the ride-pooling service and takes care of MOIA's core: its algorithmens. In the episodes, the two c-level executives share interesting insight about MOIA, their business mod…
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Kelly Goetsch, commercetools: What is the next big thing in e-commerce?
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38:43
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Kelly Goetsch is the Chief Product Officer of commercetools and responsible for the overall product visions for the e-commerce platform. In this episode, we talk with Kelly about the core principles of commercetools, the next big thing in online retail and his very own learnings on being a leader.By Geraldine de Bastion & Brad Richards
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Diana Heinrichs: How can we transform health care into the digital age?
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As the CEO and co-founder of Lindera, Diana Heinrichs aims to digitize health care and maintain the mobility of our aging society. In this episode, we talk with Diana about the lack of innovation coming from Germany and how digital health providers can simplify processes and reduce friction.By Geraldine de Bastion & Brad Richards
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Dr. Carmen Köhler: What can we learn from space?
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36:46
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Carmen Köhler is the first analogue astronaut and works for the Austrian Space Forum to explore Mars-like environments on earth. In this episode of REWRITE TECH, we talk to Carmen Köhler about her journey from being a hairdresser to work in the aviation sector. She explains how exploring space helps humankind and why we need more female astronauts.…
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diconium Talks Future: What bright minds expect from tomorrow
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23:44
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This year, diconium celebrated its 25th birthday. Along with several guest we venture a look into the future to find out what comes next. Our core topics were mobility, e-commerce and sustainability. In this episode of REWRITE TECH, our hosts Geraldine de Bastion and Brad Richards discuss the event and its highlights including Pascal Finette, Joana…
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Kenza Ait Si Abbou has dedicated herself to the mission of making AI more understandable to consumers. She recently wrote a book that explains how technology powers our everyday lives and is a very vocal member of the tech scene in Germany. Apart from all that, she works as a Senior Manager Robotics and Artificial Intelligence at Deutsche Telekom. …
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André Christ, LeanIX: What is Enterprise Architecture?
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36:16
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LeanIX is often described as the Google Maps for IT - it helps big companies to get transparency about all software products and services they use and shows how they relate to each other. The product is not only used by large corporates such as Zalando and Bosch but they also recently closed a Series D funding round of $80 Million. In this episode …
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Christian v. Hardenberg, Delivery Hero: What are the technical challenges of growth?
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31:30
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31:30
Delivery Hero started as a simple app providing a connection between restaurants and hungry people. In recent years, they transformed from a marketplace to a logistics company and introduced their own form of speedy delivery, called quick commerce. In this episode of REWRITE TECH, Delivery Hero’s CTO Christian Hardenberg explains the technical chal…
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Oliver Gürtler, Microsoft: How do German SME's tackle digitization?
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Oliver Gürtler is responsible for Cloud and Enterprise Business at Microsoft Germany. In this episode of REWRITE TECH, he talks about the state of digital transformation in Germany and especially how SME businesses try to implement it into their processes. He also underlines the many advantages of clouds and Microsoft's approach with Azure. More ab…
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Janina Mütze, Civey: How does Civey conduct real-time opinion research?
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Janina Mütze was only 24 when she co-founded Civey, an online market research tool. Now, five years later Civey has the largest panel of opinion and market research in Germany and their tool is embedded in several news websites. In this episode of REWRITE TECH, Janina explains how Civey works and how they make sure to show representative results. M…
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Björn Goerke, Car.Software Org: How to transform Volkswagen into a software-driven company
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As the CTO of the Car.Software Organisation, Björn Goerke has one ambitious mission: building a tech company within the Volkswagen Group. In this episode of REWRITE TECH, he explains the full scope of the project and what kind of mindset he wants to establish within the organisation. He also revealed what he personally finds exciting about his new …
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In this episode of REWRITE TECH our hosts Geraldine de Bastion and Brad Richards meet diconium's Co-Founder Andreas Schwend and the newly assigned Managing Director Anja Hendel. They talk about the current challenges in the mobility and automotive industry and how companies can drive innovation.By Hosts: Geraldine de Bastion & Brad Richards // Guests: Anja Hendel (Managing Director, diconium) & Andreas Schwend (Co-Founder & Managing Director, diconium)
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