Best Keep It Simple CEO Simple Steps To Build A Profitable Business Podcasts (2025)

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Why Wedding Planners Are the “Easy Button” for Floral Business Growth 25:38

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4d ago25:38

25:38

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners. If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm re…

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145 | Want More Clients? Try These 3 Instagram-Free Strategies with Ria Zervos 35:42

5d ago35:42

35:42

For the resources and links mentioned, go to: https://simplysquaredaway.com/145 If you're a woman over 40 and want to declutter, downsize, and organize your home, join us in Organized Life Academy for half off right now! --> https://simlysquaredaway.com/yes Think you need to be glued to social media 24/7 to build a successful coaching business? Thi…

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144 | 3 Questions I’m Asking to Simplify My Business and My Life 13:41

6d ago13:41

13:41

Cyber Monday is here which means all five Black Friday deals are open for one more day. Find them at --> https://simplysquaredaway.com/blackfriday Instead of doing a typical “deal rundown,” this episode is really about something deeper: Simplicity. Over the past year, I realized I’ve unintentionally complicated my business. Too many downloads. Too …

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My 10-Minute Instagram Marketing Routine (That I Actually Stick To) 11:16

6d ago11:16

11:16

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity. Instead of getting lost in kitten videos and wainscoting r…

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143 | The Power of Setting Your Destination and Planning Your Year - Deal 5 - VIP Experience 14:55

9d ago14:55

14:55

Get today’s deal, the VIP Experience, and all five Black Friday offers here → https://simplysquaredaway.com/blackfriday Most people start a new year without a clear direction, which is why they end up repeating the same patterns. In today’s episode, I’m teaching the simple but powerful concept of setting your destination, just like using a GPS, and…

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142 | How to Plan a Sustainable Visibility Strategy - Day 4 - Podcast Dashboard Bundle 15:48

10d ago15:48

15:48

Get today’s deal, the Podcast Dashboard Bundle, and all five Black Friday offers here → https://simplysquaredaway.com/blackfriday If visibility feels overwhelming or inconsistent, you might not need a new strategy. You might just need a more organized one. In today’s episode, I share how visibility becomes sustainable when you use a simple system t…

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141 | The Secret to Get Organized - Deal 3 - Organized Coach and Life Academy 15:19

11d ago15:19

15:19

Get today’s deal, Organized Coach Academy, and all five Black Friday offers here → https://simplysquaredaway.com/blackfriday There is a real secret to getting organized, and it is probably not what you think. In today’s episode, I share why organizing anything, your business, your home, your digital life, only works when you treat it like a project…

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Why You Don’t Need More Discipline — You Need Better Strategy 40:10

11d ago40:10

40:10

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.” Spoiler: Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are. Jeni shares how our bodies cling tightly to old identities, why change feels li…

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140 | Too Many Tabs Open? What to Do Instead - Deal 2 - Organized CEO Intensive 14:26

12d ago14:26

14:26

Get today’s deal, The Organized CEO Intensive, and all five Black Friday offers here --> https://simplysquaredaway.com/blackfriday Do you keep twenty or more tabs open because you are afraid you will lose something or not be able to find it again? You are not alone. In this episode, I explain the real reason we keep tabs open and why it has nothing…

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139 | Ten Simple Ways to Reduce Decision Fatigue - Deal 1 - Idea Dashboard 16:20

13d ago16:20

16:20

See today’s Black Friday deal of the day here --> https://simplysquaredaway.com/blackfriday Feeling overwhelmed or mentally tired before the day is even halfway over? You might be dealing with decision fatigue. Today, I'm sharing my Wonderful ONE concept and ten simple places where choosing ONE tool, ONE spot, or ONE system instantly lightens your …

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A Simple 4-Step Method for Handling Conflict Without the Drama 11:21

13d ago11:21

11:21

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wa…

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How to Market Your Business When You Have No Time 19:36

18d ago19:36

19:36

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content. If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale. Because the truth is: Marketing doesn’t require…

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138 | Letting Go of Who You Think You Are to Become Who You Want to Be 25:20

19d ago25:20

25:20

Join my Black Friday 5 Days 5 Deals Waitlist --> https://simplysquaredaway.com/bf I'm sharing the belief that's been holding me back. This one’s personal. In this episode, I’m taking you behind the scenes of a belief I’ve carried with me for decades: “I don’t do things I’m not good at.” Oof. It’s shaped my business, my confidence, and even how I ap…

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Your 5-Minute Overwhelm Reset 11:48

20d ago11:48

11:48

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need. In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, yo…

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Do It Anyway: Building Your Business When Everything Feels Hard 34:16

25d ago34:16

34:16

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going? Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections …

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137 | I Was Ready to Quit. Then I Tried This... with Laurie Shopland 27:45

26d ago27:45

27:45

Ever feel like you’re doing all the things and still getting zero results? Like you’re working so hard and wondering… is this even worth it? Yeah. I was there. After pouring time, energy, and heart into something I thought would be a win and getting nothing back, I was ready to throw in the towel. Honestly, I felt like a failure. But then I had a c…

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Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters 12:16

27d ago12:16

12:16

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth. Jeni shares why it’s time to unlearn th…

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The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue 28:57

1M ago28:57

28:57

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations. She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours. 💡 You’ll learn: Why installations can com…

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3 Ways To Partner With God In Your Business 22:16

1M ago22:16

22:16

Hey sis, are you truly partnering with God in your business — or just asking Him to bless your plans? In today’s episode, I’m breaking down three intentional ways to invite God into every part of your business journey so you’re not building on your own strength. Whether you’re launching a new offer, seeking direction, or just want to grow with peac…

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136 | Feel Like You Need a Snack? How to Break Binge Eating and Procrastination Habits with Amber Abila 43:22

1M ago43:22

43:22

**Get on my Black Friday waitlist to earn a free gift and be the first to get access --> https://simplysquaredaway.com/bf Who knew food and business had so many things in common! Today, I talk with binge-eating specialist Amber Abila to explore the powerful parallels between overcoming binge eating and overcoming procrastination in business. Amber …

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How to Confidently Price Floral Installations — My Simple Square-Foot Formula 13:53

1M ago13:53

13:53

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.…

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The Mental Load of Being a Business Owner and Mom 26:32

1M ago26:32

26:32

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well. From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this…

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135 | Organize Your Holidays - 60 Days to a Sane, Simple, and Joyful Season 20:50

1M ago20:50

20:50

Register for the Holiday Planning Workhsop: https://simplysquaredaway.com/holiday We are about 60 days out from the end of the year. That’s it. Sixty. If you want a calm, joyful, and organized holiday season in your home, life, and coaching business, now is the time to make a plan. In this episode, I walk you through my signature SPACE framework an…

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How To Know What God Is Calling You To Do 14:40

1M ago14:40

14:40

Hey sis, have you ever found yourself asking, “God, what are You calling me to do?” In today’s episode, I’m diving deep into how to discern your calling and recognize when God is shifting you into a new season. Whether you feel tugged in multiple directions or stuck waiting for clarity, this conversation will help you slow down, hear His voice, and…

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The Difference Between Busy and Profitable 15:13

1M ago15:13

15:13

Being busy doesn’t mean you’re successful — it just means you’re tired. In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings. She dives into: 💐 Why tracking your expenses is a non-negotiable part of being a floral CEO 💸 The hidden c…

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Encouragement in a Government Shutdown: How to Stand Strong and Thrive 27:12

2M ago27:12

27:12

In this episode Odaisha delivers a powerful, Spirit-led word for believers facing financial uncertainty and national instability. As the government shutdown continues, many are losing jobs, benefits, and peace of mind—but God is still sovereign. Odaisha shares biblical truth and practical wisdom on how to remain anchored in faith, steward finances …

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How to Double Your Floral Business Revenue Next Year 38:28

2M ago38:28

38:28

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?” Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan. Jeni shares: 🌸 The first step every florist must take before trying to grow — knowing your actua…

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134 | Raw Truths About Growing a Coaching Business with 7-figure Business Owner Molly Claire 48:43

2M ago48:43

48:43

Register for the 5th annual Holiday Planning Workshop - a free event where I walk you through "organizing" your most relaxing holiday season yet. https://simplysquaredaway.com/holiday For this episode's notes, links, and more, go to: https://simplysquaredaway.com/134 What happens when you build a 7-figure coaching business, help thousands of client…

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The 5 Biggest Breakdowns in Client Communication (and How to Fix Them) 13:42

2M ago13:42

13:42

Your business runs on flowers — but it thrives on communication. In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing. If you’ve ever felt ghosted, overwhelmed, o…

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10 Lessons I’ve Learned After 1,700 Weddings 40:55

2M ago40:55

40:55

After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way. In this episode of The Floral CEO Podcast, I’m sharing 10 of the biggest lessons I’ve learned from running a wedding floral business at scale — the mistakes, mindset…

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BONUS Declutter and Organize My Secret Room Without Overwhelm 5:04

2M ago5:04

5:04

Register now for my free training on October 17, 2025 --> https://simplysquaredaway.com/secret Join Me Behind the Scenes as I Organize My Secret Room - Learn the 5 Steps to Declutter Without Feeling Overwhelmed Ever wonder what it really looks like when a professional organizer tackles a hidden, cluttered space? In this special behind-the-scenes tr…

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133 | Let Go Faster with This Simple Decision-Making Framework 17:55

2M ago17:55

17:55

Let’s talk about letting go and doing it way faster. If you're anything like me and my clients, letting go can feel emotionally heavy and unnecessarily hard. But what if it didn’t have to be? In this episode, I’m walking you through the three-step decision-making framework that came straight out of a recent Organized Life Academy coaching call. Thi…

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How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time) 15:58

2M ago15:58

15:58

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships. Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she appr…

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Before God Opens the Next Door… 5 Ways to Steward Your Preparation Season 22:54

2M ago22:54

22:54

In this episode of Call Her Profitable, we’re talking about the preparation season before God opens the next door. Too often, we get caught up in the hustle, rushing to reach the next milestone in business or life. But God uses waiting seasons to shape, refine, and position us for what’s ahead. I share a personal story of dyeing my wig (yes, God sp…

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Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business 25:13

2M ago25:13

25:13

Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really means to make invisible progress, and how to give yourself both grace and grit as you build a sustain…

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132 | Feeling Burned Out? The Best Advice I’ve Heard with Martine Williams 41:03

2M ago41:03

41:03

By Tracy Hoth | Certified Life Coach, Professional Organizer, Systems Specialist

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Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward 15:13

2M ago15:13

15:13

Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift into imperfect, profitable action. If you’ve ever caught yourself saying, “I’ll launch when…” or “I’l…

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Flowers, Family, and Finding Your Brand with Jo.An Floral Design 41:59

2M ago41:59

41:59

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram lately, you’ve probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life. Luis shares his journey in…

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The Income-Earning Prayer I’ve Been Praying in This Season 21:51

2M ago21:51

21:51

Sis, can we be real for a minute? As a Christian woman entrepreneur, there are moments when the vision God gave us feels heavy—especially when money is tight, business slows down, or we’re tempted to hustle outside of His will. In this episode of the Call Her Profitable Podcast, I share the income-earning prayer that shifted my perspective, my post…

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131 | How Organized People Approach Time Management Differently 28:46

2M ago28:46

28:46

Do you suck at time management? Let’s fix that... For the full transcript, notes, links, and more, go to: https://simplysquaredaway.com/131 What if the real reason you're struggling to manage your time isn’t your calendar, or your to-do list, or your never-ending sticky notes, but what you believe about yourself? And the fact that you don't have a …

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5 Mistakes People Make When Building Their Business to $100K 13:36

2M ago13:36

13:36

Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them. Whether you’re a wedding florist, a studio florist, or a shop owner, these t…

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100 Days of Believing Bigger / Day 12: Finding Purpose in Every Season of Life and Business 13:51

2M ago13:51

13:51

Sis, have you ever felt like you’re in a wilderness season—dry in your spirit, discouraged in business, or questioning your purpose? In this episode of Call Her Profitable, I continue my journey through 100 Days of Believing Bigger by Marshawn Evans Daniels and share reflections from Ephesians 2:10 on what it means to be God’s workmanship, created …

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When Your Business Feels Like a Hot Mess: Start Here 16:14

2M ago16:14

16:14

Hello flower friends! 🌸 Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sad and wilty, and clients are texting you at 11 p.m. You feel like your business is running you — not the other way around. In this episode of The Floral CEO Podcast, we’re talking ab…

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130 | These Routines Doubled Her Clients’ Income with Jamila Payne 43:33

3M ago43:33

43:33

You’ve been productive, but has it been profitable? For the full transcript, notes, links, and more, go to: https://simplysquaredaway.com/130 If you’ve ever felt like you’re working constantly but your bank account still isn’t reflecting your effort… this episode is going to feel like a warm (and slightly convicting) hug. Today, I’m joined by produ…

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Are You the CEO of Your Floral Business or Just Another Employee? 14:25

3M ago14:25

14:25

Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you truly being the CEO of your business, or are you just working as its only employee? As a floral business coach, I see this all the time — talented wedding and event florists who are …

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Simplifying Floral Pricing 38:02

3M ago38:02

38:02

Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event. Whether you’re a wedding florist or event designer, this episode will help you: 💡 Build pricing formulas that make quoting faster …

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129 | The Organized Version of You Already Exists with Amber Cammidge 40:48

3M ago40:48

40:48

What if you could become more organized just by shifting how you see yourself? For the full transcript, notes, links, and more, go to: https://simplysquaredaway.com/129 In this first-ever co-hosted episode, I team up with another brilliant organizing coach to nerd out about mindset, identity, and systems. We realized we share a foundational belief:…

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The True Cost of Underpricing Your Floral Work 14:01

3M ago14:01

14:01

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me. It was a florist’s post advertising a “$2,500 wedding” with pricing that seriously undercut the real cost of flowers, design time, and labor. While I love pricing transparency, w…

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What Sales Really Is and How Christian Women Can Approach It with Confidence with Dawn Grooters 57:47

3M ago57:47

57:47

Sales doesn’t have to feel icky or overwhelming. In this episode of Call Her Profitable, I sit down with Dawn Grooters of Broken Vessel to talk about what sales really is, why it matters for your business, and how to approach it with confidence and faith. Dawn shares her journey of loss, faith, and resilience that shaped her sales career, plus prac…

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Boundaries and the To-Don’t List 28:53

3M ago28:53

28:53

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List. We’re all familiar with to-do lists—but what about the things you won’t do? Setting these boundaries is just as powerful for growth, profitability, and peace of mind. In this episode, you’ll l…