Best Kate Toon SEO Educator Podcasts (2025)

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WordPress SEO in 2025 with Tony Cosentino (EXPERT) 19:33

Play Pause

2h ago19:33

19:33

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tu…

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How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT) 25:20

13d ago25:20

25:20

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword re…

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AI SEO Snippet 5: Schema and AI SEO 12:02

9d ago12:02

12:02

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So gr…

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AI SEO Snippet 4: Shopify ChatGPT integration 14:00

16d ago14:00

14:00

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without eve…

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AI SEO Snippet 3: AI SEO and EEAT 17:11

29d ago17:11

17:11

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it mea…

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AI SEO Snippet 2: Where do LLMs get their data from? 7:47

1M ago7:47

7:47

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I…

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AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained 10:20

2M ago10:20

10:20

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are g…

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Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino 5:56

1M ago5:56

5:56

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game…

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Ten things I'd never do on Shopify with Kerri Bennett (EXPERT) 11:07

2M ago11:07

11:07

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid …

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After AI: Making search agnosticism new again with Jessica Goode (NEWBIE) 18:44

3M ago18:44

18:44

Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more searc…

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How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) 22:24

4M ago22:24

22:24

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your gol…

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How SEO has changed with AI with Matthew Forzan (NEWBIE) 25:38

4M ago25:38

25:38

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creati…

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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light 19:56

4M ago19:56

19:56

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…

1
Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) 27:26

6M ago27:26

27:26

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this …

1
How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) 35:41

7M ago35:41

35:41

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of sec…

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Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE) 30:07

7M ago30:07

30:07

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search en…

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Why your pop-ups need to pop off (TOON TIP) 8:31

7M ago8:31

8:31

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a probl…

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SEO without Backlink outreach with Nik Ranger (NEWBIE) 31:21

8M ago31:21

31:21

If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap. That's because building quality backlinks takes a big amou…

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Marketing my bookshop (TOON TIP) 14:13

8M ago14:13

14:13

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination…

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How to show up better in local search results with Greg Gifford (NEWBIE) 37:33

8M ago37:33

37:33

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I'm chatti…

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How long does it really take for SEO to work? (TOON TIP) 9:58

9M ago9:58

9:58

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving…

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Women in SEO with Georgia Tan (NEWBIE) 20:56

9M ago20:56

20:56

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to …

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Understanding E.E.A.T. (TOON TIP) 8:05

9M ago8:05

8:05

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for…

1
How to rank in Google AI Overviews (TOON TIP) 10:17

10M ago10:17

10:17

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The…

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Ecommerce SEO in 2025 with Louis Smith (NEWBIE) 35:21

10M ago35:21

35:21

Keeping your customers click-happy What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find …

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How to use ChatGPT for SEO (TOON TIP) 12:51

10M ago12:51

12:51

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate 'human-like', and yes, I'm doing air fingers when I…

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SEO Predictions for 2025 with Brogan Renshaw (NEWBIE) 38:38

10M ago38:38

38:38

What's important to Google this year So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I'm back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influen…

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We're back 3:33

10M ago3:33

3:33

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back a…

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Toon Update: Podcast on pause 0:43

1+ y ago0:43

0:43

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…

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Why your products don't rank on Google with Patrick Rice (NEWBIE) 31:10

1+ y ago31:10

31:10

How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometime…

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Can you focus your SEO on just one page? (TOON TIP) 7:52

1+ y ago7:52

7:52

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web pag…

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REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store 25:24

1+ y ago25:24

25:24

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. W…

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EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP) 10:28

1+ y ago10:28

10:28

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) Th…

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How to be a better marketer in 2024 with Rand Fishkin (NEWBIE) 47:52

2y ago47:52

47:52

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously,…

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SEO for new websites; the first steps (TOON TIP) 11:21

2y ago11:21

11:21

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips h…

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SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE) 40:43

2y ago40:43

40:43

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and ch…

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Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE) 28:37

2y ago28:37

28:37

Taking testing one step at a time Do you ever wonder how effective your site's SEO is? You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? M…

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4 most common website issues (TOON TIP) 10:13

2y ago10:13

10:13

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Incre…

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REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand 22:15

2y ago22:15

22:15

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Suc…

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How much should SEO cost? (TOON TIP) 14:57

2y ago14:57

14:57

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost? Freebies: Free webinar: Increase your website traffic…

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Being green online with Ray Pastoors (NEWBIE) 30:27

2y ago30:27

30:27

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity. And I never use my printer, not because I'm green but because I can't hook it up to my computer properly. But today's guest is goi…

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6 ecommerce SEO questions answered (TOON TIP) 18:02

2y ago18:02

18:02

So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales…

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Google Search Console 101 with Sodiq Ajala (Newbie) 28:12

2y ago28:12

28:12

Setting up a website is not a one-off process. In many ways, it's like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will …

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How to improve your local SEO (TOON TIP) 8:53

2+ y ago8:53

8:53

Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free. Today I'll be giving you some top tips on Local SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nib…

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Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) 42:37

2+ y ago42:37

42:37

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cu…

1
Why I'm sick of shitty SEO agencies (RANT) 16:03

2+ y ago16:03

16:03

Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free w…

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What the eff are entities in SEO? with Nik Ranger (NEWBIE) 33:46

2+ y ago33:46

33:46

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords. At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improv…

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Core Web Vitals: A speedy summary (TOON TIP) 9:53

2+ y ago9:53

9:53

I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tips, my advice. So I thought I'd start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I'll be covering Core …

1
Improving website user experience with Kevin Indig (NEWBIE) 36:39

2+ y ago36:39

36:39

Leaving your audience satisfied with every click So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg for a fancy pants design, you've even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you've noticed something odd when you look at G…

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Why does Google change things all the time? (TOON TIP) 18:13

2+ y ago18:13

18:13

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don't impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In thi…