Highlighting Georgia Powerlifting & hot topics throughout the USA, we discuss the week's hypothetical "Powerlifting Situation" and give a "New Lifter Tip". We also dive into the latest news, training tips and of course music. Frequent tournaments featuring listener submitted lists, competing for prizes from our sponsors. New Episodes every Wednesday. Josh Rohr and Lara Sturm Host.
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Josh Rohr Podcasts
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who’s leading (or lagging), and what’s next. In Martech, clarity is power — and we’re here to deliver it.
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The Great CRM Debate: Redefining CRM with Topcon's Karla Vince & Klaviyo's James Fang
47:18
47:18
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47:18"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we manage relationships across time channels and teams." - Karla Vince In this episode of Making Sense of MarTech, we host our first-ever debate to define what a CRM is and if the definition is changing as the line between B2B and B2C blurs. We’re joined by Karla Vin…
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From Fashion to AI: Fabletics’ Marketing Edge with Adrian Rohr, VP of Marketing CRM
46:42
46:42
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46:42"If you empower your team to make their own decisions, they're just more motivated—and that drives great outcomes." - Adrian Rohr In this episode of Making Sense of Martech, we sit down with Adrian Rohr, VP of Marketing CRM at Fabletics, to uncover how one of the world’s leading activewear brands is redefining customer engagement in-house with AI-p…
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Send us a text Josh and Lara discussed resuming their podcast after a break and shared updates about Team Rohr's recent weekend activities, including social events and training sessions. They reviewed results from recent lifting competitions and pro card achievements across different regions, while also discussing upcoming powerlifting meets and ev…
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Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
30:56
30:56
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30:56“We see the future of digital experiences as living — personalized and self-improving 24/7.” - Josh Payne In this episode, Jacqueline Freedman puts Josh Payne in The Hot Seat to unpack “living interfaces,” AI-driven experimentation, and what agentic marketing really looks like in practice. Josh shares lessons from collaborating with OpenAI, why mos…
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Trapped by Tech? Data as an Asset, and Smarter CDP Investments
42:53
42:53
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42:53In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech World Forum London 2025, and dive into AI adoption, vendor dependency, and the evolving world of customer data platforms (CDPs). Highlights Podcast launch success & what’s next: glob…
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Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
41:48
41:48
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41:48“Design thinking isn’t just about aesthetics - it’s about solving the right problems with empathy.” - Eric Miao In this episode of Making Sense of Martech, Jacqueline Freedman sits down with Eric Miao, Chief Strategy Officer at Attentive, to unpack the future of messaging with the rollout of RCS (Rich Communication Services) in the U.S. Together, t…
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Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
26:13
26:13
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26:13"The most important conversations about your career are happening when you're not in the room." - Jessica Vogol In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, acquired by Braze, and marketing leader at Movable Ink. Jessica brings a practical lens to hot-button topics in market…
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Inside Iterable: Exclusive Interview with New CEO Sam Allen
38:50
38:50
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38:50"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology. Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of…
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Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
36:10
36:10
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36:10Martech is in upheaval: welcome to your must-listen podcast to understand the current state of the Martech industry. In this Office Hours episode, hosts Jacqueline Freedman and Juan Mendoza dig into the corporate shakeups, shifting power dynamics, and AI debates that are reshaping the industry. From Yotpo abruptly shutting down its email arm before…
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Ep. 220 - Southeast Regionals Filling up!
13:45
13:45
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13:45Send us a text Josh and Lara discussed their podcast milestone and future episode naming conventions while reflecting on their editing process. They covered various powerlifting topics including coaching certifications, regional competitions, and training considerations, emphasizing the importance of learning from experienced lifters and adapting t…
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Send us a text This episode featured Dr. Michael Hafenbrack, a physical therapist and powerlifting coach, who discussed his competitive lifting experience, including his Junior National title win and affiliation with various teams. The conversation covered various aspects of equipped lifting, including declining meet attendance, training approaches…
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Are you overwhelmed by the ever-changing world of marketing technology? Searching for clarity, insight, and insider knowledge? Welcome to Making Sense of Martech, the official podcast from The Martech Weekly, hosted by Juan Mendoza and Jacqueline Freedman. Each week, we break down the tools, strategies, and trends shaping the future of marketing. Y…
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Ep. 218 - Bench & Equipped Nationals Recap
14:11
14:11
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14:11Send us a text Josh & Lara discussed the success of their lifters at national competitions and highlighted achievements in various categories, including qualification for the World Championships in Seoul. The conversation concluded with guidance on following coach-prescribed programs for optimal performance, along with nutrition tips for maintainin…
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Ep. 217 - New Raw Nat's Qualifying Totals
31:56
31:56
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31:56Send us a text Josh and Lara discussed the upcoming Youth, Bench, Equipped and EmpowerID nationals, including details about various divisions, qualifying totals, and specific competitors. They explored potential improvements to competition tracking systems and shared personal anecdotes related to work-life balance and home security. The conversatio…
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Ep. 216 - USAPL & PA in a Social Media Pissing Contest?
34:36
34:36
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34:36Send us a text Josh and Lara discussed Lara's recent birthday celebration and climbing adventure on Mount Shasta. They reviewed upcoming powerlifting competitions and debated the drug testing policies between USA Powerlifting and Powerlifting America. The conversation concluded with discussions about the IDFPA World Championships in Seoul and vario…
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Ep. 215 - Raw Nats Recap & Election Results
26:58
26:58
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26:58Send us a text Lara and Josh discussed their personal lives and upcoming plans, including a Fourth of July mountain summit attempt. They reviewed the performance of their team at various lifting competitions, including Raw Nationals and other meets, where several athletes achieved notable placements and personal records despite some technical mista…
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Send us a text Josh and Lara discussed the upcoming Raw Nationals competition, including logistics, prize money, and the training hall setup at the Georgia International Convention Center. They reviewed the competition schedule, confirmed participant details, and outlined the event's amenities including food concessions, cash bar, and training faci…
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Send us a text Josh and Lara catch up on recent events and discuss various topics related to powerlifting, including competition results, upcoming elections, and registration numbers for regional events. They share personal experiences, with Lara recounting a beekeeping incident and recommending a Yacht Rock documentary. The conversation concludes …
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Send us a text Larry Maile, the outgoing president of USA Powerlifting, reflected on his tenure, discussing the organization's mission, challenges, and future direction. He emphasized the importance of maintaining a drug-free platform, navigating legal issues, and preserving the organization's integrity while adapting to change. The conversation al…
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Ep. 211 - Heather Faas: USAPL Executive Director
46:54
46:54
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46:54Send us a text Heather Faas, Executive Director of USA Powerlifting, shared her journey with the organization and discussed her goals, including financial management, streamlining operations, and enhancing member experiences. She outlined plans for upcoming events, such as the Arnold platform event and the integration of Empower ID athletes, as wel…
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Ep. 210 - Dan Gaudreau: USAPL Presidential Candidate
31:42
31:42
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31:42Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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Ep. 209 - Joe Warpeha: USAPL Presidential Candidate
1:06:48
1:06:48
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1:06:48Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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Ep. 208 - John Dalessio: USAPL Presidential Candidate
24:56
24:56
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24:56Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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Ep. 207 - Paulie Steinman: USAPL Presidential Candidate
29:09
29:09
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29:09Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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Ep. 206 - Daniel Mako Kim: USAPL Presidential Candidate
45:39
45:39
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45:39Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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Ep. 205 - Presidential Interviews next week!
23:10
23:10
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23:10Send us a text Josh provided updates on presidential interviews and upcoming events for USA Powerlifting, including deadlines for nominations and new meet additions to the calendar. He and Lara discussed weight cutting strategies for competitions and the importance of knowing and following competition rules to avoid disqualification. The conversati…
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Ep. 204 - Gwen Cook, Elaine Ostrander & Kevin Cregan
36:39
36:39
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36:39Send us a text This episode focused on powerlifting experiences, with team members discussing recent competitions, training setups, and strategies for handling anxiety and unexpected situations during events. They also covered upcoming competitions, including the Raw Nationals in Atlanta, and emphasized the importance of attending national events f…
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Ep. 203 - Masters Invitational Recap with Jo House & Molly Walker
33:36
33:36
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33:36Send us a text This episode featured guest co-hosts Molly Walker and Jo House discussing their experiences at the Masters invitational in Chattanooga and their powerlifting backgrounds. The conversation covered notable performances at the event, including Jo House's impressive showing, and touched on the supportive atmosphere in the powerlifting co…
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Send us a text Lara and Josh reminisce about their past experiences and share news about the passing of Bill Helmich, a well-known figure in the powerlifting community. They also discuss the upcoming Master's Invitational powerlifting meet and the appointment of Heather Faas as the new executive director of USA Powerlifting. Additionally, they prov…
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Send us a text Josh and Lara discussed their podcast "Balance" and various powerlifting events, including upcoming competitions and rule violations. They also covered topics such as the U.S.A. Powerlifting elections, strategies for dealing with pre-competition injuries, and the life cycle of honeybees. The conversation ended with a lighthearted con…
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Ep. 200 - Collegiate Nationals Results & The Guy who Curled the Deadlift
52:22
52:22
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52:22Send us a text This Episode covered various aspects of powerlifting, including the results from Collegiate Nationals, controversial performances, and ideas for improving the sport's entertainment value. Discussions ranged from analyzing top teams and individual lifters to addressing unusual lifting techniques and their impact on the sport. The disc…
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Ep. 199 - USAPL Collegiate Nationals Preview ft. Cameron Barrilleaux
1:03:34
1:03:34
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1:03:34Send us a text In this Episode we discuss the current state of collegiate powerlifting, the evolution of the Collegiate Nationals, and the importance of strategic thinking and number crunching in competitions. We also discussed the projected team standings for the 2025 Collegiate Nationals taking place this weekend in Oklahoma City, OK. Team Rohr P…
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Ep. 198 - High School Nationals Results & New Lifter Tip
22:56
22:56
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22:56Send us a text Josh and Lara discussed the new features of a training app, their personal experiences with scooters and motorcycles, and the importance of following a structured training plan for efficient strength building. They also shared their admiration for a fitness influencer and discussed the reproductive process of bees. The conversation e…
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Ep. 197 - Highlights from Military Nationals
20:39
20:39
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20:39Send us a text Josh and Lara discussed their recent attendance at the Military, Police and Firefighter Nationals, the upcoming high school nationals powerlifting meet in Wisconsin, and their personal preferences for coffee and cheese. They also discussed their respective fitness activities as of late. Lastly, they shared two interesting animal fact…
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Ep. 196 - Military Nationals, NGB Notice & Something Random
9:49
9:49
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9:49Send us a text Josh and Lara discussed the upcoming Military, Police and Firefighter Nationals event, which will take place at the Newnan Centre in Newnan, Georgia on Saturday, March 15th from 9 to 4. They also discussed the upcoming National Governing Body (NGB) meeting scheduled for Monday, June 30th, where several positions, including the Presid…
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Ep. 195 - Arnold Recap: New Pro Card Holders!
37:25
37:25
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37:25Send us a text Josh and Lara discussed the use of a Team Rohr Training App, the recent Arnold event, and upcoming powerlifting meets, including the Tournament of Power at Momocon in May. They also discussed a meet for has-beens, considered hosting a presidential debate for the USA Powerlifting President position, and discussed the American record f…
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Send us a text This episode covers Team Rohr's performance at the Georgia State meet, discussing individual achievements and team results. Josh and Lara reviewed various powerlifting competitions, highlighting notable performances and challenges faced by their athletes. They also shared personal experiences, including Lara's biking accident, and di…
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Send us a text Lara and Josh discussed the upcoming Raw Nationals registration, the Georgia State Meet & Primetime, and recent rule changes in USA Powerlifting. They also talked about the upcoming IDFPA Worlds event, the return of international sports events, and an upcoming online USA Powerlifting club coach certification course. Lastly, they shar…
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Send us a text Lara and Josh discussed the new gym membership deal at Quest and their experiences from the recent Pro Series in San Antonio. They also shared their plans to take on new clients in 2025, focusing on powerlifting, and discussed the performance of their team at a recent lifting competition. Lastly, they discussed Josh's resignation fro…
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Send us a text Josh and Lara discussed an update on the case involving JayCee Cooper suing USA Powerlifting for discrimination, and also shared their personal preferences and habits regarding music and podcasts. They also discussed the upcoming San Antonio event, the importance of checking banned substances before taking any supplements or medicati…
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Send us a text Lara and Josh discussed their progress, future plans, and the new weight class rules for the 2025 competition. They also touched on the changes in the qualification criteria for Raw Nationals, the upcoming events for 2025, and the formation of the International Drug-Free Powerlifting Association (IDFPA). The conversation also covered…
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Send us a text This episode covered a range of topics, including updates on powerlifting events, personal news, and discussions about sports. Josh shared information about recent competitions, organizational changes, and his experience at the Special Olympics Fall Classic, while also providing personal updates about his family. The conversation als…
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TMW Case Study #004 | Building a better data foundation by HP
38:15
38:15
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38:15From third-party to first-party: Building a better data foundation What do you think of when I say “tech start-up?” Those words probably conjure up thoughts of a small team working out of the founder’s garage somewhere in Palo Alto, Sunnyvale, or Cupertino. The reason that image springs to mind is because that is how a bunch of the biggest and most…
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Send us a text Josh announced his upcoming paternity leave and discussed recent rule changes by USA Powerlifting. They also discussed upcoming Pro Series events, the 5 Bar Showdown, and the Georgia State Meet registration. Additionally, they shared their pet peeves, discussed the potential for panic in emergencies, and shared humorous anecdotes abo…
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Ep. 187 - "Buc-ee's: It's a Fine Institution" - Lara Sturm
42:14
42:14
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42:14Send us a text Lara and Josh discussed various topics, including their recent experiences, challenges in women's sports, and frustrations at gas stations. They also covered powerlifting-related subjects such as new weight classes, coaching strategies, and the importance of individualized approaches for athletes. The conversation touched on upcoming…
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Ep. 186 - Raw Nationals & Changes from the NGB
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8:01Send us a text Josh discussed the recent performance of lifters at the Raw Nationals, the changes in qualifying totals for the 2025 Raw Nationals, and the introduction of new weight classes for female lifters. He also announced the new appointments and awards for the year, including Cathy Mele as the new secretary, Joy Black as the new treasurer, a…
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Ep. 185 - Wade Johnson: The Lost Interview
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46:13
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46:13Send us a text Team Rohr Powerlifting 100% Individualized Programming, Meet Day Preparation and Live Virtual Coaching Executive Arbor Tree Care Top Rated Tree Service Serving Johns Creek & Surrounding Areas Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Fo…
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Ep. 184 - GA State Meet: Team Scoring Concerns since 2022
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30:13
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30:13Send us a text Lara and Josh discussed Lara's recent vacation to a Caribbean island and the potential for a training camp there, as well as the upcoming deadline to bid on hosting the regional championships in 2025. They also expressed their concerns about the current scoring system for team-based lifting competitions, with Josh proposing changes t…
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Ep. 183 - Korea Nationals: Implications on the Pro Series
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23:09Send us a text 5 Bar Showdown and Korea Nationals Update Josh announced a new event, the 5 bar showdown, which combines U.S.A. Weightlifting and U.S.A. Powerlifting. The event will take place on October 20th in Beauford, Georgia, and is open for registration with a limit of 40 lifters. He also highlighted the upcoming Korea Nationals event, where K…
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Ep. 182 - Geno and Sherman join us for their Top 5 Karaoke Lists!
38:16
38:16
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38:16Send us a text Support the show Follow/Direct Message us @PLBalladsPodcast on Instagram & Facebook Email us at [email protected] More Information about the Podcast: https://solo.to/plballadspodcast Get the Team Rohr Training App! (Use discount code "PLBALLADSPODCAST") for the best in Powerlifting Programming The Powerlifting & Power Ballad…
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