You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter ...
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Jonathan Maynard Podcasts
In dozens of provocative essays published on his Substack and cross-posted here, Brink Lindsey has explored what John Maynard Keynes called humanity’s “permanent problem:” the quest to “live wisely and agreeably and well” with the vast resources and powers that capitalist prosperity has bestowed upon us. That quest, unfortunately, has gone awry in the 21st century. In Lindsey’s analysis, capitalism is now experiencing a “triple crisis”: a crisis of dynamism, as economic and technological pro ...
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Abundance and the Democrats, with Jonathan Chait
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On this episode of The Permanent Problem podcast, host Brink Lindsey welcomes Jonathan Chait of The Atlantic to discuss the abundance movement and the future of the Democratic Party. Chait sees a major role for abundance-based ideas in challenging the agenda-setting power of "the groups," or progressive activists, and pulling the party back toward …
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The prehistory, present, and future of abundance, with Steve Teles
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Ezra Klein and Derek Thompson's bestselling new book Abundance has kicked off a new political movement -- and a vigorous internal debate on the future of the Democratic Party. Many of the policy ideas behind Abundance were developed at the Niskanen Center, recently described in The Atlantic as "the closest thing to an institutional home for the abu…
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Stop Guessing: How Business Owners Can Regain Clarity and Fix What’s Not Working
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In this Quick Talk episode of The Forge House, Jonathan Maynard reveals what really causes business stagnation—and why most owners are trying to fix it all wrong. If you’ve ever felt like nothing is working, like your leads have dried up, your revenue’s stalling, or your team’s disengaged, this episode is for you. Jonathan uses the vivid analogy of…
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How to Use AI in Business Without Losing Your Voice
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In this episode of The Forge House, Jonathan Maynard tackles a pressing topic: using AI in business without sacrificing authenticity or connection. If you’re tired of the nonstop AI hype, you’ll appreciate this grounded, honest take on what artificial intelligence can and cannot do for small business owners. Jonathan shares his personal boundaries …
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The Four Flows of Business: Your Blueprint for Solving Bottlenecks and Scaling Smarter
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The Four Flows of Business—Leads, Sales, Fulfillment, and Cash—are the difference between surviving and scaling. In this episode of The Forge House, Jonathan Maynard reveals the exact framework that helped him break through plateaus and rebuild his business from the inside out. Whether you're stuck chasing low-quality leads, winging your sales call…
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Win Your Next Hour: Danny Lehr’s 3-Part Formula for Achieving Big Goals
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In this episode of The Forge House, we dive deep into the WIN Your Next Hour framework with Danny Lehr—entrepreneur, athlete, speaker, and founder of Caffeine and Kilos. Based on his new book, Danny breaks down the powerful WIN formula (Words, Invest, Note your progress) that has helped Olympians, founders, and everyday dreamers build unstoppable m…
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Why Business Clarity Scales: Lessons from Chick-fil-A vs. Cookout
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In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business. While Cookout dazzles with options, …
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Stop Drinking Alcohol? Here's What Really Changed When I Did
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Stop drinking alcohol—that’s the decision Jonathan Maynard made when he realized his leadership, health, and mindset were at odds with what he was tolerating in his life. In this vulnerable episode of The Forge House, he shares what actually changed when he let go of something that didn’t serve his future. No rock bottom. No lecture. Just one busin…
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Welcome back to The Forge House, where a better business begins with a better you. In this episode, I get brutally honest about the business boundaries I had to build—not to grow faster, but to stop the slow-motion collapse of my life. This isn’t a list of hacks or a new productivity system. It’s the story of what I had to stop doing to finally sho…
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Leadership Clarity: The Cure for Chronic Busyness in Business
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In this episode of The Forge House, host Jonathan Maynard dives deep into the power of leadership clarity—and how chasing busyness can sabotage the momentum your business truly needs. If you’ve ever ended your day exhausted but unsure of what you actually accomplished, this episode will hit home. Jonathan shares a powerful personal story about how …
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Christianity and democracy, with Jonathan Rauch
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While the formal separation of church and state is a vital element of America's constitutional order, the success of our long-running experiment in self-government has always depended on a healthy interdependence between republican freedom and religious faith. So argues Jonathan Rauch in his new book Cross Purposes: Christianity's Broken Bargain wi…
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Why You Don’t Need Another Tool—You Need a Rhythm
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Most overwhelmed business owners don’t need another CRM, project management platform, or time-tracking app—they need a rhythm. In this episode, Jonathan Maynard breaks down the costly myth that software can fix dysfunction, and reveals why clear, consistent operating cadence is the real solution to chaos. Whether you're buried in apps or burnt out …
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How I Went from Overworked to Gaining Traction
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9:42
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Jonathan Maynard, a successful home service entrepreneur, shares his journey and insights on transforming from an overworked business owner to a confident leader. In this episode, he emphasizes the importance of delegation, building systems, and rethinking one's role in the company. Jonathan discusses the pitfalls of doing everything oneself, the b…
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Introducing The Forge House: Real Conversations with Business Owners
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Join Jonathan Maynard, founder and seasoned entrepreneur, on The Forge House podcast, where he brings candid conversations with business owners who have experienced the highs and lows of scaling their companies. This podcast focuses on personal and professional growth, providing practical tools and actionable insights for leaders in the thick of it…
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Symbolic Capitalists and "Awokenings", with Musa al-Gharbi
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The rightward shift in public opinion that carried Donald Trump back into the White House is being widely interpreted as a backlash against the "Great Awokening" of the past decade -- a surge in radical progressive activism around social justice issues that featured a number of extreme and unpopular positions ("defund the police," "abolish ICE," su…
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Abundance and collapse, with Eli Dourado
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A new movement is taking shape around the idea of restoring "abundance." Uniting thinkers from across the political spectrum -- including "supply-side progressives," "conservative futurists," and "state capacity libertarians" -- the movement aims to jump-start technological and economic progress by removing artificial constraints on supply and impr…
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Decoding the birth rate decline, with Tim Carney
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Birth rates are plummeting around the globe, as half the world's population now lives in countries with sub-replacement fertility rates. Total population is already falling in Japan, Italy, and China, and global population decline looks likely to begin within a few decades. Yet as American Enterprise Institute senior fellow Tim Carney points out in…
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Giving gender equality a modern context, with Richard Reeves
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Over the past half-century, societies around the world have made great strides in elevating the status of women and expanding their educational and employment opportunities. Much work remains to be done, but now an unexpected complication confronts us on the path toward greater gender equality: at the same time that girls and women have been advanc…
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Rethinking our vision for the future, with Virginia Postrel
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What determines our visions of the future, and how those visions change over time? How is politics shaped by conflicting visions of the future? What did the old mid-century vision of a Jetsons-style future get wrong -- and what did it get right that we are now struggling to rediscover? What are the roots of technological pessimism, and how can we e…
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How to create the sci-fi world we were promised, with James Pethokoukis
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"We wanted flying cars, instead we got 140 characters." Peter Thiel's famous complaint hearkens back to the middle of the 20th century, when high economic growth seemed unstoppable and the future was filled with visions of moon bases, nuclear energy too cheap to meter, and yes flying cars. But in the 1970s, economic growth slowed down and the futur…
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Reviving capitalist dynamism, with Tyler Cowen
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Is the "great stagnation" in innovation and economic growth really over? What new technologies on the horizon are most likely to reviving broader dynamism? Does the global spread of low fertility mean that our escape from stagnation is only temporary?On this initial episode of the Permanent Problem podcast, economist and polymath Tyler Cowen joins …
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