Best Jon Matzner Podcasts (2025)

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274. Using Global Talent to Outpace Competition—Jon Matzner, Co-Founder, Sagan 32:43

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4h ago32:43

32:43

Have you thought about hiring help internationally in the past, but didn’t know how to do it? Or maybe you tried working through an international virtual staffing company and found it did not work out as you had hoped? Our guest today is Jon Matzner, and he shares how he helps business leaders hire top talent globally. TODAY'S WIN-WIN: The Bruce Ma…

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From Wall Street to Water Heaters: The Counterintuitive Playbook for 4x Growth in 3 Years | Lazy Leverage #71 51:48

1h ago51:48

51:48

Jon sits down with Aizik Zimerman, who bought J. Blanton Plumbing three years ago at $6 million in revenue and has since grown it to a $25 million run rate—without acquiring a single company. His secret? He doesn't think he runs a plumbing company at all. "We're a consumer sales and marketing business," Aizik says. "We just happen to install plumbi…

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273. The Secret Weapon of Lead Conversion: Landing Pages—Sahil Patel 36:20

4d ago36:20

36:20

How is your website converting potential customers or franchise buyers for your business? When is the last time you checked? Our guest today is Sahil Patel, who is a landing page expert who shares with us the secrets he’s learned on how to optimize a landing page. TODAY'S WIN-WIN: Create a great landing page that makes it easy for your customer to …

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Why Cold Calling Property Owners is Like Asking if Their Pipes are Leaking | Lazy Leverage #70 41:23

7d ago41:23

41:23

Why do some businesses thrive on cold outreach and educational content while others find these tactics completely ineffective? Peter draws on his own recent experience where, despite running monthly webinars all year with heavy promotion across multiple channels, his property management company barely attracts 20 live attendees (half being employee…

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272. Global Franchising Success—Keenan Fisher, Managing Partner, Tommy Gun's Original Barbershop 26:19

14d ago26:19

26:19

Have you thought about expanding your company internationally? Going across an ocean or maybe a neighboring country? Our guest today is Keenan Fisher, and he shares with us how he is successfully expanding into new international markets. TODAY'S WIN-WIN: What you want now vs. what you want later. LINKS FROM THE EPISODE: Schedule your free franchise…

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271. 5 Success Drivers to Transform Your Business—Mark Spencer Cook 41:41

18d ago41:41

41:41

Have you ever thought or wondered if there happened to be a few simple things you can implement to drive success? Is such an idea a fairy tale? Well, if you've ever thought that, then this podcast episode is for you. Our guest today is Mark Spencer Cook, who shares with us his research-backed top five proven drivers to finding success. TODAY'S WIN-…

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Why Your 100-Person Newsletter Beats a 100,000-Person Audience (And Commands 10x the Price) | Lazy Leverage #69 49:23

21d ago49:23

49:23

Jon and Peter crack open one of the most perplexing puzzles in modern B2B marketing: why Peter's tiny 15,000-subscriber newsletter drives a significant fraction of what Daring Fireball makes with 2.5 million monthly visitors. And why Shaan Puri, with his top-10 business podcast, converted exactly 6 customers from 550 referrals to Somewhere. The con…

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270. Selling More Restaurants Than Anyone Else—Robin Gagnon 29:00

25d ago29:00

29:00

Do you have a resale program in place for your franchise system? Are you discussing about an exit with your franchisees right from the beginning? Our guest today is Robin Gagnon, and she shares with us how having a resale strategy is not just a good idea, but it is good business too. TODAY'S WIN-WIN: Have a clear vision and the discipline to pursue…

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A Peak into Strategy - Good or Bad Idea? | Lazy Leverage #68 39:43

28d ago39:43

39:43

Jon and Peter dive into one of those ideas that sounds crazy at first but might actually be brilliant: buying luxury vacation properties as a business expense that doubles as a killer member benefit. Jon's been noodling on this concept for months, and it's finally survived his brutal idea-filtering process (which involves annoying everyone from his…

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269. Levers To Pull To Build Your Brand’s Enterprise Value—Zack Fishman 32:12

1M ago32:12

32:12

How are you building the enterprise value of your company? What types of marketing and PR are you doing to help create awareness? Our guest today is Zack Fishman, and he shares with us the some of the levers to pull to build your brand’s enterprise value. TODAY'S WIN-WIN: The rush to the space to become more "professionalized” is happening across f…

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The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67 1:03:02

1M ago1:03:02

1:03:02

Jon sits down with Wes Gay, a StoryBrand certified consultant who's been living and breathing the framework for almost a decade. He’s here to break down why most business messaging falls flat (and how to fix it). The conversation dives deep into the seven-part StoryBrand framework, which treats your customer as the hero of their own story while pos…

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268. Bridging the Gap Between Multicultural Communities and Franchising—Toni Harris Taylor 24:48

1M ago24:48

24:48

How are you integrating multi-culture into your franchise network? Is it on your radar? Our guest today is Toni Harris Taylor, who saw a need in multi-cultural in franchising and decided to do something about it. Toni was a previous guest on episode 114. You can listen to Toni's previous episode here: https://bigskyfranchiseteam.com/networking-to-g…

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Why Your AI and Automation Projects Keep Failing (And How to Actually Make Them Work) | Lazy Leverage #66 43:21

2M ago43:21

43:21

Jon sits down with Brian Wilson, a retired Marine Corps Major who now heads Sagan's Knowledge and Automation group, to break down why most business owners are terrible at implementing AI and automation (and it's not for the reasons you might think). Right off the bat, Brian gives us a reality check: most people creating content about AI and automat…

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The Reality of Small Business Litigation: Defense, Offense, and Everything In Between | Lazy Leverage #65 1:07:04

2M ago1:07:04

1:07:04

Jon and Peter tackle one of the most stressful parts of running a business that nobody talks about: getting sued. Or threatened with lawsuits. Or dealing with angry lawyers sending nasty letters demanding ridiculous amounts of money. It happens to almost every business owner, but nobody shares war stories because of shame, legal settlements with ga…

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267. The Neuroscience of Effective Change Management—Dr. Elizabeth Moran 23:11

2M ago23:11

23:11

How do your employees and franchisees manage changes at your organization? Do they dread it? Revolt? Complain? Celebrate? Our guest today is Dr. Elizabeth Moran, who is a neuroscience and change management expert. She shares with us some practical tips and ideas on how to implement and improve your change management efforts. TODAY'S WIN-WIN: Compas…

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Don’t Just Solve the Problem - Solve It Forever | Lazy Leverage #64 47:14

2M ago47:14

47:14

Peter unpacks what he learned from taking a full month off (his fourth annual sabbatical) including what worked, what didn’t, and how stepping back clarified his relationship with work, team leadership, and systems. Spoiler: nothing broke. The business ran just fine. And that’s the point. Jon and Peter dive into how structured time off isn’t just a…

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266. Overeating Advice for Entrepreneurs and Business Owners—Dr. Glenn Livingston 30:19

2M ago30:19

30:19

Are you an entrepreneur or successful leader and struggled with overeating? Or maybe you have had years of inconstant success with your eating habits and weight loss? Our guest today is Dr. Glenn Livingston, and he shares with us how one simple rule can help you defeat your cravings. TODAY'S WIN-WIN: Recognizing what truly matters most to you will …

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265. Experience Life, Not Its Menu—Dr. Ravi Iyer 30:12

2M ago30:12

30:12

Have you found yourself constantly distracted? Or your mind is racing from one idea to the next?Our guest today is Dr. Ravi Iyer, and he shares with us why this happens and how to help understand it. He talks about how each of us is a meaning making machine trying to make sense of the world around us. TODAY'S WIN-WIN: Invite the right franchisees t…

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Looking Beyond VAs: Building Leaders, Not Just Task-Doers | Lazy Leverage #63 34:42

2M ago34:42

34:42

Hiring a VA is easy. Turning them into a leader? That’s where most founders stall out. Jon and Binsi unpack how to stop recycling task-doers and start developing talent, explaining why reframing roles is the first step toward long-term leverage. Jon breaks down the difference between delegation and development, while Binsi - Sagan’s newly minted ma…

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264. The Face of Innovation in Self-Care Franchising—Michele Henry 19:46

2M ago19:46

19:46

Are you interested in franchising your business, but wondering when the right time is to do so? Or maybe, you recently franchise and you are faced with some challenges. Our guest today is Michele Henry, and she shares with us her miss of not franchising her first business and her make of inviting the right franchisees into her system. TODAY'S WIN-W…

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263. Your Marketing Agency Isn't the Problem, Your Strategy Is—Peter Murphy Lewis 29:13

2M ago29:13

29:13

Have you struggled with finding success when hiring marketing agencies? If you have, there’s a good chance it is not because the marketer doesn’t know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies. TODAY'S WIN-WIN: Consider using LinkedIn as a second website f…

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Architecting Work: The Blueprint for Scale, Sanity, and Leverage | Lazy Leverage #62 42:11

3M ago42:11

42:11

Jon and Peter explore a deceptively simple but powerful concept: architecting how work gets done. Inspired by Profit Coach and shaped through years of trial and error, it’s more than systems and tools - it’s about intentionally designing workflows that enable scale, accountability, and freedom. They start by defining what “done” looks like, then di…

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262. 5-YEAR ANNIVERSARY SPECIAL: What if Everything You Know About Franchising is Wrong?—Mike Andes 38:19

3M ago38:19

38:19

Welcome to our 5 year anniversary episode. We want to thank all of you loyal listeners that have been with us over the last many years. If you decide to listen to episode 1 you will learn about my dad and me and, hopefully, hear how far we have come for our production of the show. I always like to have a special guest on our anniversary episode and…

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261. Recruiting Success: The DREAM Framework for Franchises—Andrea Hoffer 26:23

3M ago26:23

26:23

Are you having trouble recruiting and retaining quality staff and team members? I know this is a challenge that most businesses I meet with face. Our guest today is Andrea Hoffer, and she shares with us her DREAM framework to help franchisees and small businesses improve their hiring efforts. TODAY'S WIN-WIN: Solving a problem is often the best way…

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260. The Secret Most Entrepreneurs Miss: How to Access Debt-Free Funding—Stormi Banks 16:41

3M ago16:41

16:41

Ever wondered if your business could benefit from grants, or whether they're even available to companies like yours? Today's eye-opening conversation with Stormy Banks shatters common misconceptions about business grants, revealing a funding path many entrepreneurs completely overlook. TODAY'S WIN-WIN: Grants are for established and start-up busine…

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The 4-Level System That Lets You Take a Month Off Every Year | Lazy Leverage #61 55:00

3M ago55:00

55:00

While a ton of business owners today are chasing the next AI hack or automation craze, Jon and Peter return to a foundational truth: leverage isn’t a tactic - it’s a philosophy. Today they’re talking about “Matt’s Hierarchy of Leverage,” a napkin-sketch turned mental model that redefines how small business owners should think about time, talent, an…

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259. Finding Your True Passion—Hoss Notarkesh 32:01

3M ago32:01

32:01

Have you discovered what truly matters to you? What is your passion or purpose that motivates and drives you? Our guest today is Hoss Notarkesh, who shares with us his Passion Discovery Framework. TODAY'S WIN-WIN: Synchronicity. LINKS FROM THE EPISODE: You can visit our guest's website at: https://passiondiscovery.ca/ Attend our Franchise Sales Tra…

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Trust at Scale: How Content Compounds When You Do It Right | Lazy Leverage #60 48:42

4M ago48:42

48:42

In a time where brands everywhere churn out content for clout, Jon and Peter make the case that there is power in focusing on niche over noise. They talk about the difference between running a media business—one dependent on clicks, views, and CPMs—and running a business powered by media. The latter isn’t chasing virality. It’s using content to bui…

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258. Stop Getting Duped by Marketers—Amber Gaige 23:35

4M ago23:35

23:35

Have you been duped by marketing agencies in the past? Or maybe you're not sure if you have before. Our guest today is Amber Gaige, who shares with us The Four C’s to help avoid getting duped. TODAY'S WIN-WIN: Do not be discouraged, there are good marketers out there that can help you. LINKS FROM THE EPISODE: Listen to Ellen Rohr's Podcast episode …

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The Hidden Power of Low Leverage (And How to Use It Strategically) | Lazy Leverage #59 58:08

4M ago58:08

58:08

In an age obsessed with scale, speed, and leverage, it’s easy to forget that the best long-term advantage might come from doing the exact opposite. Call it the "Low Leverage Advantage." When you're early in your career—or launching something new—there’s a strong case for diving into the work yourself. Not delegating. Not automating. Just doing. Nee…

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257. Unlocking the 80-20 Rule—Perry Marshall 30:23

4M ago30:23

30:23

Have you been applying the 80-20 rule all wrong? Most entrepreneurs have a surface-level understanding that 80% of results come from 20% of efforts, but as Perry Marshall reveals, this barely scratches the surface of this powerful principle's true potential. TODAY'S WIN-WIN: Use the 80/20 principle to identify new opportunities for your business. L…

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Why Your Business Problems Are Actually Leadership Problems (And How to Fix Them) | Lazy Leverage #58 44:13

4M ago44:13

44:13

Most small business owners think leadership is instinctual—something you figure out once you’re “in charge”. But if your managers act like friends, choke on tough conversations, or drown their teams in bureaucracy—you've got a leadership gap that’s preventing you from taking your company to the next level.. Today, Jon and Peter break down why leade…

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256. How to Name, Frame, and Prioritize Your Business Breakthroughs—Lior Weinstein 27:19

4M ago27:19

27:19

How do you develop, decide, execute a new idea, new business model, or new product? Do you have a clearly defined process or is it more of a ‘gut’ feeling? Our guest today is Lior Weinstein, and he shares with us some mental models and frameworks to help you take control of your implementing new business solutions. TODAY'S WIN-WIN: “Entrepreneurs d…

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255. How to Succeed with Franchise Brokers: Insights from Wes Barefoot 40:00

4M ago40:00

40:00

Are you a franchisor and wondered how you can be successful in working with franchise brokers? Or maybe you are thinking about franchising and like the idea of franchise brokers, but don’t know where to start. Our guest today is Wes Barefoot, and he shares with us best practices on how to be successful with franchise brokers. TODAY'S WIN-WIN: Franc…

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Why “Just Slack Me” Doesn’t Work Globally (and What to Do Instead) | Lazy Leverage #57 44:03

5M ago44:03

44:03

Most business owners don’t think they have a “culture problem.” But if your team misses deadlines, seems afraid to speak up, or quits without notice—you’ve got one. This isn’t a vibes issue. It’s a systemic one. Today Jon sits down with Sagan’s Head of Product, Binsi Das, to break down the hidden culture traps that derail global teams. Here’s what’…

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254. How to Have a Difficult Conversation—Daniel Tocchini 36:49

5M ago36:49

36:49

What do you do when you have a conflict at your company? How do you handle that difficult conversation? Or should I ask, do you handle it? Our guest today is Daniel Tocchini, and he is a leadership and culture expert, and he shares with us some best practices for having those difficult conversations. TODAY'S WIN-WIN: Have difficult conversations as…

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Why Notebook LM Might Be the Sleeper AI Tool of the Year | Lazy Leverage #56 44:58

5M ago44:58

44:58

Google quietly dropped an AI tool that could replace half your tech stack. Its name? NotebookLM. Think ChatGPT, but with deep integration into your documents and a smarter memory. You can feed it PDFs, YouTube transcripts, Google Docs, or even random web pages. From there, it becomes like a supercharged research assistant that not only remembers wh…

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253. Empowering Franchise Owners with Location Intelligence and Geofencing—Barbara Wardell and Ernesto Cullari 34:26

5M ago34:26

34:26

Are you familiar with the concepts of loccation intelligence and geofencing? If these ideas are new to you or you are looking to get some additional insights on these topics then today’s episode is for you. Our guests today are Barbara Wardell and Ernesto Cullari, who are digital marketing experts. TODAY'S WIN-WIN: Geo fencing allows you to hyper f…

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Stop Using AI to Make Horses Faster: Design for the Future Now | Lazy Leverage #55 46:47

5M ago46:47

46:47

AI isn’t here to replace your team—it’s here to give them time back. Join Jon and Peter as they explore how the right interfaces and integrations can supercharge productivity across your org! Jon kicks things off by sharing his vision: every new client should get a completely customized front end tailored to their needs—think “cars, not faster hors…

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252. Integrating AI Into Your Day to Day Business—Dr. Sandra Metzger 28:24

5M ago28:24

28:24

How are you integrating the use of AI into your business? Are you incorporating it yet? Our guest today is Dr. Sandra Metzger, who is a lifelong pioneer in education and she shares with us some practical strategies to start using AI in your business. TODAY'S WIN-WIN: Your willingness to learn is the ultimate competitive advantage in business. LINKS…

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How Lovable Can Save You Hundreds of Hours on Your Web Development | Lazy Leverage #54 55:14

5M ago55:14

55:14

Imagine having a fully-functional website or landing page created in seconds, simply by transcribing your thoughts, turning it into a prompt, then hitting Enter. Oh, and you don’t have to spend a cent to make it happen. Now stop imagining. Enter Lovable, your “superhuman AI full stack engineer”. Today, Jon gives us a brief, yet life-changing overvi…

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251. Scaling With Franchise Support—Ray Fabik, President, Caring Transitions 26:16

5M ago26:16

26:16

How do you care for your franchisees? How do you support them and guide them? Our guest today is Ray Fabik, who shares with us how Caring Transitions focuses on supporting their franchisees. TODAY'S WIN-WIN: Take great care of the franchise holder and create a happy client, a happy franchisee, and a happy franchisor. LINKS FROM THE EPISODE: You can…

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Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53 52:30

6M ago52:30

52:30

Ever wonder what happens when an entrepreneur stops trying to do everything and finds the right vehicle? Brandon Parker was juggling multiple businesses when he met Jon two years ago. Now he's running a team of 40+ and crushing it with Landy Leads. In this conversation, they break down exactly HOW that transformation happened. You'll learn why cons…

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250. The 4 Types of Business Focus—Robin Hills 27:08

6M ago27:08

27:08

Are you aware that other people see the world differently than you? Of course this is obvious, but it is still a great reminder about it. Our guest today is Robin Hills, and he shares with us how about using emotional intelligence and the four types of business focus. TODAY'S WIN-WIN: Embrace your emotions and recognize that other people likely vie…

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Rebuilding a Business with AI and Global Talent | Lazy Leverage #52 51:53

6M ago51:53

51:53

From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (…

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249. The 6 Pillars of Workplace Health—Glenn Akramoff 30:14

6M ago30:14

30:14

What is at the center of your organization? Or rather, what is the heart of your organization? Is it money, customers, franchises, or something else? And what is holding up that center? Our guest today is Glenn Akramoff, and he shares with us his six pillars of workplace health from his book, “The Human Centered Team.” TODAY'S WIN-WIN: Every busine…

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When to Cancel Projects and Refocus Your Team | Lazy Leverage #51 44:25

6M ago44:25

44:25

What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fasci…

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248. The 3 Biggest Cyber Threats to Your Business—Nathan Whittacre, Founder, Stimulus Technologies 29:40

6M ago29:40

29:40

Are you aware of the three biggest cyber threats to your business? And how to safeguard against them? Our guest today is Nathan Whittacre, who is a cyber security expert and he shares with us some of the current trends with technology including some of the good trends and some of the bad trends. EPISODE SPONSOR: Go to https://porkbun.com/MultiplyYo…

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Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50 1:03:00

6M ago1:03:00

1:03:00

Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and disc…

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247. Secrets to Building a Personal Brand—Dave Behar, CEO, ION Network 24:33

6M ago24:33

24:33

You have probably heard a lot about your personal brand and what to do about it. But, what does it mean and how does it work, especially from a simple and practical standpoint. Our guest today is Dave Behar, who is an expert in personal branding and he is also a proven business leader. In fact, he was one of the leaders who helped grow and then sel…