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The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why"…
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Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of cont…
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A WPProAtoZHost.com Company.... In today’s show, we’re diving deep into the dynamic world of WordPress with a seasoned developer who’s not afraid to shake things up. Robert Devore, the founder of Plugin Pal and a core contributor to WordPress and WooCommerce, joins us to share his 20+ years of expertise in plugin development, security research, and…
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A WPProAtoZHost.com Company.... In today’s show, we’re diving deep into the dynamic world of WordPress with a seasoned developer who’s not afraid to shake things up. Robert Devore, the founder of Plugin Pal and a core contributor to WordPress and WooCommerce, joins us to share his 20+ years of expertise in plugin development, security research, and…
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Episode 555 of the SDM show, hosted by Rob Cairns, features a discussion with Tim Nash regarding AI's impact on security. They explore how AI is revolutionizing phishing attacks with improved text and graphics, making them harder to detect. The conversation also touches on how AI is being used to accelerate the exploitation of discovered vulnerabil…
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This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizi…
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This excerpt is from the SDM show podcast, hosted by Rob Cairns, featuring guest John Overall from the WP Plugins A to Z podcast. The conversation primarily focuses on the WordPress plugin ecosystem, discussing its evolution from donation-based models to premium offerings, the impact of support tickets on development costs, and the trend of large h…
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A WPProAtoZHost.com Company.... It's Episode 650 and we have plugins for Glowing Management with Supreme Accessibility, and some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Your Ultimate Guide Through the WordPress Plugin Galaxy from WPPlugins AtoZ appeared first on WordPress Plugins A to Z.…
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A WPProAtoZHost.com Company.... It's Episode 650 and we have plugins for Glowing Management with Supreme Accessibility, and some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Your Ultimate Guide Through the WordPress Plugin Galaxy from WPPlugins AtoZ appeared first on WordPress Plugins A to Z.…
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Rob Cairns has a conversation with Chris Silvestri, a copywriter and founder of Conversion Alchemy, who specializes in B2B SaaS companies. The discussion focuses on the crucial role of research in copywriting, with Silvestri explaining his three-layer research process and how he incorporates AI tools at various stages, from analysis to generating i…
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This podcast episode featuring Warren Laine-Naida shares a discussion on off-page SEO, arguing that it has become more important than on-page efforts in the current digital landscape. The guest speaker suggests that with the rise of AI-powered search results and increasing use of social media for discovery, focusing solely on website optimization i…
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Rob Cairns introduces an episode dedicated to Tiz Marrone, explaining why he honors her in this way. He describes their relationship, beginning with meeting on Facebook dating and navigating challenges, including his health issues. Rob expresses deep gratitude and admiration for Tiz, highlighting her unwavering support and the inspiration she provi…
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In this particular episode, Rob interviews Todd Jones about his Brand Clarity Stack, a tool designed to help businesses define their brand and create key messaging, particularly for elements like their "about" page. The discussion highlights the importance of the often-overlooked "about" page in building trust with customers in the current market l…
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A WPProAtoZHost.com Company.... 00:00 when I’m do it. So, we got the intros, 00:02 the extras, and a couple other minor 00:03 bits in here. So, that uh like I said, 00:06 it’s recorded live to tape. 00:09 Cool. All right, we’re live. All right, 00:12 this is a bit of a pre-stream, everyone. 00:13 Welcome to the show. I’ve got Phil’s 00:16 story her…
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A WPProAtoZHost.com Company.... 00:00 when I’m do it. So, we got the intros, 00:02 the extras, and a couple other minor 00:03 bits in here. So, that uh like I said, 00:06 it’s recorded live to tape. 00:09 Cool. All right, we’re live. All right, 00:12 this is a bit of a pre-stream, everyone. 00:13 Welcome to the show. I’ve got Phil’s 00:16 story her…
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This episode of The SDM Show, hosted by Rob Cairns, features a conversation with Reed Hansen, focusing on home service-based businesses. They discuss the unique marketing needs of these businesses, highlighting the importance of automation for managing leads, booking appointments, and following up with customers. The conversation also covers the st…
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The SDM Show podcast hosted by Rob Cairns, featuring guest Sabir Semerkat. The conversation focuses on e-commerce, with Sabir, an experienced e-commerce professional, sharing insights and strategies. They discuss the acceleration of e-commerce growth due to the pandemic and the importance of optimizing for mobile devices. Sabir introduces his "8D m…
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A WPProAtoZHost.com Company.... It's Episode 649 and we have plugins for Invoicing and Navigating, with some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Dive Deep into Plugin Pools with WPPluginsAtoZ – Your WordPress Adventure Starts Here! appeared first on WordPress Plugins A to Z.…
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A WPProAtoZHost.com Company.... It's Episode 649 and we have plugins for Invoicing and Navigating, with some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Dive Deep into Plugin Pools with WPPluginsAtoZ – Your WordPress Adventure Starts Here! appeared first on WordPress Plugins A to Z.…
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The SDM Show, hosted by Rob Cairns, featuring a discussion with Ryan Waterbury. They primarily discuss the concept of productizing services and the importance of niching down for agency owners. The conversation highlights the challenges of scope creep and the benefits of streamlining services to improve efficiency and quality. Both hosts emphasize …
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A WPProAtoZHost.com Company.... Episode 67: Exploring the WordPress Galaxy with Jonathan Denwood of WP-Tonic! Today, we’re blasting off into the vast universe of WordPress with a true thought leader who’s been navigating its stars for over a decade. Jonathan Denwood, the founder of WP-Tonic, joins us to share his insights on running a boutique host…
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A WPProAtoZHost.com Company.... Episode 67: Exploring the WordPress Galaxy with Jonathan Denwood of WP-Tonic! Today, we’re blasting off into the vast universe of WordPress with a true thought leader who’s been navigating its stars for over a decade. Jonathan Denwood, the founder of WP-Tonic, joins us to share his insights on running a boutique host…
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This excerpt from an SDM show podcast, hosted by Rob Cairns and featuring Todd Jones, focuses on the critical importance of trust in business and copywriting. They discuss the increasing filters of distrust people have, especially in digital interactions, leading to a need for more touch points to build relationships. Strategies for building trust …
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This episode of the SDM show features a conversation between host Rob Cairns and Laurie and Betsy from the Pursu Agency. They discuss the importance of transparency and collaboration in the agency world, particularly regarding website design and development. The conversation touches upon their backgrounds, the value of clearly defined contracts, an…
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This text is a transcript from the SDM show, a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for vis…
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A WPProAtoZHost.com Company.... It's Episode 648 and we have plugins for WP Autoplugin with AI Writing, and some WordPress News. It's all coming up on WordPress Plugins A-Z The post The Latest and Greatest in WordPress Plugin Innovation from WP Plugins A to Z appeared first on WordPress Plugins A to Z.…
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A WPProAtoZHost.com Company.... It's Episode 648 and we have plugins for WP Autoplugin with AI Writing, and some WordPress News. It's all coming up on WordPress Plugins A-Z The post The Latest and Greatest in WordPress Plugin Innovation from WP Plugins A to Z appeared first on WordPress Plugins A to Z.…
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This episode of the SDM show features a conversation between host Rob Cairns and guest Tim Nash regarding digital security, with a particular focus on the idea that the human element is often the most vulnerable point. They discuss how even seemingly secure communication apps like Signal can be compromised due to user error, such as accidentally ad…
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"The SDM show" featuring host Rob Cairns and guest Sam Piliero from Moonlighters, a digital marketing agency. The discussion focuses on the evolution of e-commerce and the challenges and strategies associated with digital advertising, particularly on platforms like Facebook and Google. They explore topics such as rising ad costs due to increased co…
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A WPProAtoZHost.com Company.... Transcript of show 00:01 start it up We have a little bit of pre 00:03 preamble stuff and then I’ll hit the uh 00:05 intros and then we will roll right 00:08 along Sounds great All 00:12 right let’s get this 00:16 going Ladies and gentlemen it is time 00:18 for WordPress plugins A to Zed not Z 00:27 Well good morning…
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A WPProAtoZHost.com Company.... Transcript of show 00:01 start it up We have a little bit of pre 00:03 preamble stuff and then I’ll hit the uh 00:05 intros and then we will roll right 00:08 along Sounds great All 00:12 right let’s get this 00:16 going Ladies and gentlemen it is time 00:18 for WordPress plugins A to Zed not Z 00:27 Well good morning…
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Rob Cairns of the SDM show interviews Spencer Foreman about their decisions to significantly reduce their time on social media. They discuss how constant exposure negatively impacted their mental health, leading to anxiety and unwanted emotional involvement in online content. Both found that stepping back allowed them to be more present, engage in …
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This audio excerpt from The SDM Show features a discussion between host Rob Cairns and Todd Jones about humanizing content in the age of AI. They explore the tendency of AI-generated text to sound corporate and lacking in a personal touch. Jones shares insights on prompting AI effectively to achieve a more human tone, referencing advice from copywr…
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The provided text is an excerpt from The SDM Show, a podcast hosted by Rob Cairns, featuring an interview with Neeraj Singh about his company, Neeto, and its suite of business productivity tools. Singh explains the origins and motivations behind creating Neeto Cal, a Calendly competitor, and Neeto Record, a Loom alternative, highlighting their focu…
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In this episode, Rob discusses his perspective on artificial intelligence, emphasizing its role as a tool rather than a replacement for human expertise. He specifically details various applications of Google's Gemini in his work, including generating podcast show notes, optimizing articles for SEO, creating graphics, and developing content for land…
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A WPProAtoZHost.com Company.... It's Episode 647 and we have plugins for Email & IP Guardians with Dev Flags and Dino Games, and some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Plugin Magic: Transform Your WordPress Site with WPPluginsAtoZ appeared first on WordPress Plugins A to Z.…
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A WPProAtoZHost.com Company.... It's Episode 647 and we have plugins for Email & IP Guardians with Dev Flags and Dino Games, and some WordPress News. It's all coming up on WordPress Plugins A-Z! The post Plugin Magic: Transform Your WordPress Site with WPPluginsAtoZ appeared first on WordPress Plugins A to Z.…
  continue reading
 
This podcast episode of the SDM Show, hosted by Rob Cairns, features Matthew Stafford discussing website conversion strategies for e-commerce businesses. They explore key elements influencing conversions, such as website speed, checkout processes, button placement and text, and the importance of understanding user behavior through heatmaps and reco…
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A WPProAtoZHost.com Company.... Todays show New Plugin review, News tips, plugin extras and more all coming up on Plugin Pulse: WP Plugins A to Z Unplugged. WordPress— the king of content management systems, powering the web with over 80 thousand plugins to choose from… how do you sort the junk from the gems? Welcome to ‘WP Plugins A to Z,’ where w…
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A WPProAtoZHost.com Company.... Todays show New Plugin review, News tips, plugin extras and more all coming up on Plugin Pulse: WP Plugins A to Z Unplugged. WordPress— the king of content management systems, powering the web with over 80 thousand plugins to choose from… how do you sort the junk from the gems? Welcome to ‘WP Plugins A to Z,’ where w…
  continue reading
 
This podcast episode of the SDM show features a discussion with Warren Laine-Naida about leveraging artificial intelligence to improve search engine visibility. The conversation emphasizes a shift in SEO strategy away from keyword stuffing towards a more semantic and entity-based approach, focusing on understanding the meaning behind search queries…
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