Get better with your "finance-sis" and dive into the world of investing without the bro-talk. Picture yourself learning how to invest alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast. We ask the questions you are thinking and answer with fun analogies, demystifying the jargon - from "Her" perspective. We share free tools and resources so you not only know how it works, ...
…
continue reading
Jessica Inskip And Jessie DeNuit Podcasts

1
100: History That Haunts, Lessons We Learned: 100 Years of Market Wisdom š»
36:46
36:46
Play later
Play later
Lists
Like
Liked
36:46Hi Money Coven ā itās Jessie š This isnāt just any episode⦠itās our 100th episode! And to celebrate, weāre doing what we do best: learning from the past so we can invest smarter in the future. In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump sā¦
…
continue reading

1
99. Q&A: Trading Fear, Rookie Mistakes & 401K + Roth Accounts
33:38
33:38
Play later
Play later
Lists
Like
Liked
33:38If youāre still early on in your investing journey, you may have some questions like: āWhat if Iām totally wrong and lose money?ā or āAm I even using my 401(k) and Roth the right way?ā Some of you had those exact questions and wrote in asking for answers. In this episode, Jess and Jessie answer your top investing questionsāfrom the biggest mistakesā¦
…
continue reading

1
98. Reading The Yield Curve Like a Crystal Ball for the Economy
46:44
46:44
Play later
Play later
Lists
Like
Liked
46:44Ever hear someone say āthe yield curve is inverted,ā but have no idea what that means? Or people talking about the ā10-yearā yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee. In this episode, weāre definitely getting a bit more advanced, but itās important to grasp these coā¦
…
continue reading
The investing world has a lot of jargon. It can sometimes seem like another language. But itās not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;) Check out Part 1 of Investing Jargon (episode 33 or 94) where we coverā¦
…
continue reading

1
96. Top-Down Investing Framework: Time to Zoom Out
32:44
32:44
Play later
Play later
Lists
Like
Liked
32:44Has anyone ever told you a āhot tipā about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because itās a good time to invest in āxyz industryā for ā___ā reason? Weāre going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investmeā¦
…
continue reading

1
95. Dividend Investing: Not Just for Retirees
26:26
26:26
Play later
Play later
Lists
Like
Liked
26:26What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - tā¦
…
continue reading

1
94. Itās in the Name ā Investing Jargon That Actually Makes Sense (Replay)
25:34
25:34
Play later
Play later
Lists
Like
Liked
25:34Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms arenāt just jargonātheyāre building blocks. Terms compound, just like your money should! And when you understand them in the right order, everything clicks. Thatās why weāre replaying this episodeā¦
…
continue reading

1
93. Fed Deep Dive, Part 4: The Price of a Political Fed and the Volcker Wake-Up Call
36:57
36:57
Play later
Play later
Lists
Like
Liked
36:57This is the era where the Fed found its backbone...and yeah, it was messy. We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldnāt raise rates, even as inflation hit 20% in 1947. Yeah⦠not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basicallā¦
…
continue reading

1
92. Fed Deep Dive, Part 3: The Fedās Origin Storyāfrom Reaction to Responsibility
38:20
38:20
Play later
Play later
Lists
Like
Liked
38:20Before the Fed existed, J.P. Morgan literally had to bail out the banking system. Thatās when the U.S. realized depending on wealthy individuals to prevent financial collapse wasnāt sustainableāand the Federal Reserve was born. In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the ā¦
…
continue reading

1
91. Listener Q&A: The Taco Trade, Stock Analysis, and Money Market Funds
24:28
24:28
Play later
Play later
Lists
Like
Liked
24:28In this episode of Market MakeHer, weāre answering your questions and breaking them down in a way that actually makes sense. Questions we answered: ā What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)ā How to figure out if a stock is āgoodā, including forward P/E ratios, earnings growth expectations, and analyst reportsā Tā¦
…
continue reading

1
90. How To Choose a Brokerage Firm and Open an Account
47:58
47:58
Play later
Play later
Lists
Like
Liked
47:58Choosing the best brokerage firm for your investing needs might seem overwhelming, but we're here to help! Most brokerage firms now offer $0 account minimums and commission-free trades. Thatās the standard, not the standout. These brokerage firms really compete in their tools, features, and support. Thatās where your needs come into play. Your lifeā¦
…
continue reading

1
89. Replay: The Fed Talks, the Market DecidesāHow Rates Really Get Set
31:49
31:49
Play later
Play later
Lists
Like
Liked
31:49If you have debt or you have money, youāre in the credit market, whether you realize it or not. Itās the largest market in the world, and it impacts everything from your mortgage and auto loan to the savings account you earn interest on. Understanding how it works can help you make smarter decisions about when to refinance, borrow, or invest. Thinkā¦
…
continue reading

1
88. Replay: The Stock Marketās 11 Sectors and When They Shine (or Struggle)
33:56
33:56
Play later
Play later
Lists
Like
Liked
33:56Letās break down how sector investing worksābecause sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company. In this episode, we explain the 11 sectors of the stock market using something called GICSāthe Global Industry Classification Standard (sounds fancy, but weāll make it makeā¦
…
continue reading

1
87. What Is P/E Ratio? Learn how to valuate a stock (Replay)
31:49
31:49
Play later
Play later
Lists
Like
Liked
31:49How do you know if a stock is "on sale" or overpriced? It's time for a math refresher! In this replay of Market MakeHer podcast episode 59, we learn all about stock valuation and how to look at the price-to-earnings (p/e) ratio to make informed investing decisions. (We mentioned some stocks and referred to how they were performing back in October 2ā¦
…
continue reading

1
86. From Transitory to Tightening & Tariffs - Oh My! (Fed Deep Dive Pt. 2)
29:33
29:33
Play later
Play later
Lists
Like
Liked
29:33In Part 2 of our mini-series on āThe Federal Reserve aka The Fed,ā we break down how the Fed responded to inflation, why they waited so long, and how their decisions affected everythingāfrom interest rates and mortgage costs to job markets and financial markets. This was one of the fastest rate hike cycles in history! It was the result of a tricky ā¦
…
continue reading

1
85. Q2 Market Outlook & Goal Setting with the S-M-I-L-E Framework
37:45
37:45
Play later
Play later
Lists
Like
Liked
37:45šÆ Grab the free bingo card link here and play along with us! We're hitting pause to reflect, reset, and re-energize for the new quarter ā both in the stock market and in our personal growth. We revisit the goals we set with our signature S-M-I-L-E bingo card (yes, āEmbrace the Chaosā really delivered last quarter), then break down what actually hapā¦
…
continue reading

1
84. Remix: When Yields Speak Louder Than Headlines
32:49
32:49
Play later
Play later
Lists
Like
Liked
32:49Lately, the marketās been moving over 1,000 points a day. We call this volatility fueled by uncertainty. Weāve been talking about falling yields, rising rates, and now tariffs are back in the headlines⦠but what if the real story is in the credit market? In this episode, weāre replaying one of our favorite breakdowns: bond vigilantes ā who they areā¦
…
continue reading

1
83. How Tariffs Actually Impact the Markets
37:30
37:30
Play later
Play later
Lists
Like
Liked
37:30Is the market Tariff-ied? š You voted, we delivered ā and barely slept. In this episode, we interrupt our regularly scheduled Fed deep dive to break down the 2025 Trump tariffs shock and what it means for your portfolio. It's a tug-of-trade-war and self-directed investors shouldn't try to time the markets, but should be informed, prepared, and diveā¦
…
continue reading

1
82. Waitā¦Thatās What Caused Inflation? The Fed Pt. 1
35:26
35:26
Play later
Play later
Lists
Like
Liked
35:26If youāve been hearing about inflation but arenāt totally sure what it meansāor why everything suddenly got more expensive after the pandemicāthis episode is for you. We break down what inflation actually is and explain the real reasons prices went up: broken supply chains, government stimulus checks, rising wages, and energy shocks. It wasnāt justā¦
…
continue reading

1
81. Corrections, Bear Markets & the Sentiment Disconnect: Are We Headed for a Lost Decade?
33:32
33:32
Play later
Play later
Lists
Like
Liked
33:32In this episode, weāre diving into one of the most important (and misunderstood) topics in the stock market: what happens when things start to go south. We break down corrections, bear markets, and recessionsāand how to tell the difference between themāwhile also exploring whether we could be on the verge of another "lost decade" for investors. We ā¦
…
continue reading

1
80. What A Recession Is and How the Business Cycle Informs Us
29:25
29:25
Play later
Play later
Lists
Like
Liked
29:25šØ Recession Watch: Whatās Happening in the Markets? šØ Major banks are raising red flags about a potential recession, pointing to uncertainty around trade, tariffs, and inflation. If thereās one thing the market hates, itās uncertaintyāit fuels volatility. As of March 13, 2025, the S&P 500 has officially entered correction territory, meaning it has ā¦
…
continue reading

1
79. Investing Basics: Compound Interest, Dollar Cost Averaging, Money Mindset
28:25
28:25
Play later
Play later
Lists
Like
Liked
28:25Where to begin when you're new to investing? We are getting back-to-basics with some Investing 101 and money psychology in this episode. We'll discuss what first-time self-directed investors need to know to get started on your investing journey and good concepts for all investors to think about in their investing strategy...along with some importanā¦
…
continue reading

1
78. Lessons from Warren Buffettās Annual Letter to Shareholders
30:29
30:29
Play later
Play later
Lists
Like
Liked
30:29We are diving into Warren Buffettās latest shareholder letter for 2024āso you donāt have to! Weāll break down his biggest takeaways in plain English for you: why Berkshire Hathaway is sitting on a mountain of cash, what Buffettās recent stock moves say about the market, and how his long-term investing mindset has helped him beat Wall Street for decā¦
…
continue reading
This is an advanced episode, but also a very important episode to help you understand market mechanics and put another piece together in the stock market puzzle we are conquering - with education! We gave you a few replay episodes before this one to help you prepare for a heavy dose of knowledge, so buckle up, because weāre about to math real hard.ā¦
…
continue reading

1
76. Replay: AI Power Grid Pressure: The Price/Energy Ratio
28:20
28:20
Play later
Play later
Lists
Like
Liked
28:20We are revisiting Episode 42, originally aired July 26, 2024, where we look at how AI Power Grid Pressure can also be a headwind to consider in your long-term AI investing strategy. Start with our AI Portfolio and Investment Thesis discussed in ā Episode 21ā to understand the full AI investing picture. According to our very own Jess Inskip, "The reaā¦
…
continue reading

1
75. $NVDA and the race to AGI: Your AI Investing Update
37:42
37:42
Play later
Play later
Lists
Like
Liked
37:42Yāall asked us for it, hereās your AI investing update! Yes, weāre talking current landscape of AI investments, AI agents and AGI, of course Nvidia (beyond chips), CapEx Surges, the critical game race, disruption (yes deepseek), earnings, headwinds and more! We always want you to stay informed and help make sure youāre "doing your homeworkā as we sā¦
…
continue reading

1
74. Replay: Demystifying Stock Order Types in Trading
35:52
35:52
Play later
Play later
Lists
Like
Liked
35:52This episode was first released on June 24, 2024. Weāre replaying it for you for a reason! Think of it as a review of some of last yearās material before we get into all the investing topics weāre going to cover this year. š©š¼āš«š©š»āš«We share our screen and actually show you how to place different order types at a brokerage firm - you can watch on Spoā¦
…
continue reading

1
73. Replay: Understanding Your Risk Tolerance with the Risk Pyramid
29:02
29:02
Play later
Play later
Lists
Like
Liked
29:02*previously recorded on 03/15/24, but still relevant* Last week we talked about creating quarterly financial goals with a fun activity, and we thought it would be a good time to also revisit your risk tolerance with this episode we did on the ārisk pyramid.ā At the time of recording, The Fed still didnāt cut interest rates, but projected they wouldā¦
…
continue reading

1
72. S.M.I.L.E. Your Way Through Personal Financial Planning - Gamified!
33:20
33:20
Play later
Play later
Lists
Like
Liked
33:20It's the beginning of the year, which means it's time to reset those financial goals, but we're making it more attainable (and fun!) by breaking it all down into a quarterly game. If you happen to have ADHD like us, your brain will thank us. š§ š Free S.M.I.L.E. Card Download This isnāt your typical budget/save/invest talk. In this episode, we kick ā¦
…
continue reading

1
71. TikTok Ban Implications on the Creator Economy and the Stock Market
26:00
26:00
Play later
Play later
Lists
Like
Liked
26:00š Have you ever thought about what would happen if TikTok got banned in the U.S. to the stock market or even the impact on the labor market? Itās a hot topic right now as the TikTok ban case is in front of the Supreme Court. In this episode of Market MakeHer, Jess and I are breaking it all downāfrom the impact on creators like me (and maybe you!) tā¦
…
continue reading

1
70. 2025 Stock Market Expectations & Predictions: Infrastructure Investment, Tech Innovation & Fiscal Policy Effects
33:14
33:14
Play later
Play later
Lists
Like
Liked
33:14This week, weāre diving into the key market themes of 2025āwhatās shaping up to be a monumental year for self-directed investors. Weāll unpack the trends driving infrastructure investment, tariffs with a twist, deregulation fueling innovation, and the evolution of retail trading. This episode is packed with actionable insights to help you navigate ā¦
…
continue reading

1
69. Markets Wrapped: 2024 Stock Market Review
21:20
21:20
Play later
Play later
Lists
Like
Liked
21:20Can you believe itās already the end of 2024? What a year itās been! In this episode of Market MakeHer, Jess and I look back at all the major events that shaped the stock market this year. From the AI led rally to the Fed finally cutting rates, weāre breaking it all down. ā----------------------------------------------------- Hereās what weāre coveā¦
…
continue reading

1
68. Remix: What Is the PCE Index & Why Does It Matter to Us?
21:35
21:35
Play later
Play later
Lists
Like
Liked
21:35*This content was taken from Episode 35, which was originally recorded in May 2024, but has been edited to mainly focus on the important terms PCE, PPI & CPI to help put into context the new data we are seeing now in December 2024 and how it affects us as consumers, workers, and investors.* ā----------------------------------------------------- Looā¦
…
continue reading

1
67. Year-End Personal Finance Tips: Investing and Tax Deadlines, Reminders, and Planning
30:51
30:51
Play later
Play later
Lists
Like
Liked
30:51It's the end of the year...what are we supposed to be doing with our finances? Allow your finance-sis to tell you. š We discuss essential year-end financial strategies, focusing on retirement account deadlines, tax optimization moves, charitable contributions, and even personal finance tips - for all ages and income levels. Be proactive with your fā¦
…
continue reading

1
66. Insider Trading: Lessons from Martha (Stewart)
31:45
31:45
Play later
Play later
Lists
Like
Liked
31:45What is insider trading and what can we learn from the highly-politicized Martha Stewart case regarding illegal insider trading? Find out on this episode of Market MakeHer. š Illegal Insider Trading vs Legal Insider Trading Legal Insider Trading is when company insiders (e.g., executives, employees or majority shareholders) trade their company's stā¦
…
continue reading
What is a bond vigilante? The Batman of the bond market? Kinda. In the last episode, we learned the bond market is the most powerful and influential market. Bond vigilantes are big-time bond investors who can use the power of selling bonds to influence the market and protest against fiscal and monetary policy (basically, they try to put restraints ā¦
…
continue reading

1
64. How The Credit Market Influences Your Loan Interest Rates
31:49
31:49
Play later
Play later
Lists
Like
Liked
31:49What is the credit market and how does it determine our loan interest rates? Itās actually the same thing as the bond market, and we consumers all participate in it. Join us as we delve into the intricacies of the credit market and how it influences interest rates across various financial products, including credit cards, auto loans, and mortgages.ā¦
…
continue reading

1
63. Elephant in the Stock Market: Trump Tariffs, Tax Cuts, & Immigration Policy Implications
35:57
35:57
Play later
Play later
Lists
Like
Liked
35:57Now that the U.S. election results are in, weāre discussing the āelephant in the roomā - that is, the implications of potential Trump administration policies on the stock market. Weāre focusing on tariffs, immigration, tax cuts, deregulation, and the Fedās role. (Papa Powell was serving it neat at the latest FOMC meetings). How will these factors iā¦
…
continue reading

1
62. Demystifying Retirement Accounts: Traditional IRA, Roth IRA, Rollover IRA and SEP IRA
40:19
40:19
Play later
Play later
Lists
Like
Liked
40:19Today weāre learning allllll about IRAs (individual retirement arrangements/accounts) including Roth IRAs, Traditional IRAs, Rollover IRAs and SEP IRAs. Youāll understand contribution limits, tax implications, and eligibility requirements for each account. As always, we aim to empower you with all the knowledge you need to make informed decisions fā¦
…
continue reading

1
61. Stock Market MakeHER (p)Update: (11.04.24 AI Series - w/ our pups co-hosting)
12:27
12:27
Play later
Play later
Lists
Like
Liked
12:27ā Subscribe to our Weekly Stock Market Update Newsletter!ā This Week in the Stock Market: 11.04.24 In this episode of Market MakeHer, we're trying something different. We've taken our weekly SMU email and given it to AI to create a separate podcast series. That's right, the email newsletter is also a podcast read by Artificial Intelligence. The hostā¦
…
continue reading

1
60. Replay: Order Routing, Market Makers, PFOF and Dark Pools Explained
27:06
27:06
Play later
Play later
Lists
Like
Liked
27:06Since we recently learned about Stock Lending, Short Selling, P/E Ratio, and Stock Valuation in the last 2 episodes, we figured it's a good time to revisit our episode on Dark Pools, PFOF, Order Routing, and Market Makers (not to be confused with Market MakeHERS š). This also happens to be a Halloween episode from last year, so enjoy our costumes iā¦
…
continue reading

1
59. What Is P/E Ratio and Stock Valuation?
33:01
33:01
Play later
Play later
Lists
Like
Liked
33:01How do you know if a stock is "on sale" or expensive to buy right now? In this Market MakeHer podcast episode, we'll learn all about stock valuation and how to look at the price-to-earnings ratio to make informed investing decisions. We discuss how to determine if a stock is overpriced or underpriced, the significance of earnings potential, and theā¦
…
continue reading
In this episode of the Market MakeHer podcast, we delve into the topic of stock lending, addressing a listener's question about whether retail investors should participate in this practice. We explain the mechanics of stock lending, its relationship with short selling, and the potential benefits and risks involved. The discussion also covers tax imā¦
…
continue reading

1
57. Stock Market MakeHER Update: 10.14.24 (New AI Series)
16:31
16:31
Play later
Play later
Lists
Like
Liked
16:31Subscribe to our Weekly Stock Market Update Newsletter! In this episode of Market MakeHer, we're trying something different. We've taken our weekly SMU email and given it to AI to create a separate podcast series. That's right, the email newsletter is also a podcast read by Artificial Intelligence. The hosts delve into the current state of the stocā¦
…
continue reading

1
56. How to Construct & Manage an Investment Portfolio
33:52
33:52
Play later
Play later
Lists
Like
Liked
33:52What Is Portfolio Management and Asset Allocation? Put On Your Construction Hats. So you started investing in the stock market, now what? Want to learn how to construct an investment portfolio or manage your retirement portfolio? In this episode of Market MakeHer, hosts Jess Inskip and Jessie DeNuit delve into the intricacies of portfolio managemenā¦
…
continue reading

1
55. Replay: How did the Stock Market Perform Under Biden vs. Trump?
29:39
29:39
Play later
Play later
Lists
Like
Liked
29:39[This episode was originally recorded on July 05, 2024, before Biden dropped out of the Presidential Election Race. We examined historical data, facts, and statistics of what happens to the stock market when there is a Republican vs Democrat as President of the U.S.] During election years, the stock market tends to experience increased volatility dā¦
…
continue reading

1
54. How to Find Investment Sector Opportunities
33:56
33:56
Play later
Play later
Lists
Like
Liked
33:56It's time to give your money a job, but if you can't decide on a company, you can start with a sector. GICS stands for the Global Industry Classification Standard and they set the classifications for the 11 sectors. 2 Types of Sectors: Cyclical sectors are sensitive to economic conditions. They do well when the economy is growing but can struggle dā¦
…
continue reading

1
53. The Fed Cut Interest Rates: Prepare For Landing š¬
30:56
30:56
Play later
Play later
Lists
Like
Liked
30:56The Fed aka The Federal Reserve finally cut interest rates. Papa Powell (aka fed chair Jerome Powell) announced this week the federal funds rate is cut by 50 basis points (which means .50%). This might not seem like much to consumers like us, but cutting it by .50% in one meeting is actually a pretty big deal. Normally, everyone would flip out overā¦
…
continue reading
What Is A Bond? What Are The Different Types Of Bonds? How Do You Buy Bonds?We delve into the world of bonds, discussing their significance in the financial market, the mechanics of how they work, and the various types of bonds available for investment. Explore the relationship between interest rates and bond prices, the importance of credit ratingā¦
…
continue reading

1
51. What is the Business Cycle? Why Does it Matter NOW?
35:27
35:27
Play later
Play later
Lists
Like
Liked
35:27We are revisiting the business cycle and how it relates to the menstrual cycle, much like we did in ā Episode 13ā on Recessions, but we compare the phases in each cycle, side-by-side this time and break it down further. What Is The Business Cycle? The Business Cycle is Periods of economic expansion and contraction based on the 3-Ds we discussed lastā¦
…
continue reading