Jennifer Covington is a certified life coach, business strategist and an internationally recognized motivational speaker who helps ambitious, heart-centered soul sisters (and brothers) reach their highest potential by shining their light, turning their passion into profit and going after their dreams every day. She's been featured in several popular publications such as Wild Sister Magazine, Thrive Global and the Huffington Post. On this show you'll get your weekly dose of motivation, practi ...
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Jennifer Covington Podcasts
We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your prof ...
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Dallin Brooks, National Hardwood Lumber Association (NHLA)
37:19
37:19
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Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association …
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Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber. In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of the…
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Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance …
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Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood? In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss…
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Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey …
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What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan? In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on Anc…
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Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optim…
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Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets …
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Bryan Alger, Business Consultant and Leadership Trainer
52:25
52:25
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Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about op…
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When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from c…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls. Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and th…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products. Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy effi…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kyle Jeske, the sales and purchasing manager of Richardson Hardwoods. They discuss Kyle's journey into the lumber industry, the unique business model of Richardson Hardwoods, and the challenges and opportunities facing the lumber sector today. Kyle shares insights on the imp…
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In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber. They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus …
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Shine On, Sista! Episode 093: Unleash Your Power & Potential for Sustainable Profits & Aligned Purpose (with Ashley Burnett)
36:35
36:35
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✨ Shine On, Sista! Episode 093 Unleash Your Power & Potential for Sustainable Profits & Aligned Purpose (with Ashley Burnett) In this special episode, I sit down once again with Ashley Burnett, women's leadership coach, retreat facilitator, and creator of the Unleash Mastermind. Ashley helps entrepreneurs, artists, healers, and creatives align thei…
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Alyssa Olson, Designers and Builders Podcast
26:54
26:54
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Alyssa Olson, a landscape architect and furniture designer, about the importance of urban, salvaged, and reclaimed wood. They discuss the challenges of getting these materials specified in projects, the significance of building relationships within the architecture, enginee…
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In this episode, you'll meet Clay Miller, fifth-generation lumber professional and head of sales and purchasing at Aurora Timberland, the hardwood distribution brand of Alexandria Moulding. Clay shares how he went from stacking lumber in his family's mill to struggling through his first months in sales—then finding success by selling authentically …
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Anthony Saraceno, the operating partner at Real Antique Wood. Anthony shares the journey of his family-owned business, which specializes in reclaimed wood products. He discusses the company's origins, the process of reclaiming and repurposing wood, and the importance of stor…
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In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Ken Breon from Lumber Capital Log Yard. They discuss the journey of transforming a small family-run sawmill into a successful business, the dynamics of working as a family, the importance of technology and diversification in the lumber industry, and the impact of COVID-19 on thei…
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In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry. They explore the challenges faced in building AncesTREE, the importance of understanding custome…
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In this episode of the Woodpreneur Podcast, Jennifer Alger and Steve Larosiliere discuss the transition of hosting duties, new ventures in the wood industry, and collaborative efforts to build a sustainable lumber ecosystem in Northern California. They explore the challenges and solutions in creating a cooperative network that benefits both sawyers…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Zachary Wicks of Wood by Wicks to explore his journey from salvaging cedar trees to becoming a full-time wood entrepreneur. Discover how Zachary transitioned from remodeling homes to owning his own sawmill, and learn about his unique approach to sustainable forestry and …
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Clarke Stevenson, The Watershed Research and Training Center
33:31
33:31
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In this episode of the Woodpreneur Podcast, we delve into the inspiring work of The Watershed Research and Training Center, a beacon of community development and environmental stewardship. Discover how this organization empowers local communities through innovative training programs and sustainable practices. From restoring natural habitats to fost…
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In this episode, host Jennifer Alger explores urban wood utilization with Rick Siewert from Wood From the Hood. Rick shares how his business started from a simple dare and grew into a successful enterprise focused on sustainability and innovation in woodworking. The conversation covers industry challenges, the importance of standards and certificat…
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Kelly and Caleb Geer, Urban Tree Merchants
35:32
35:32
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry. They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships. The conversation highlights inn…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years. They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in c…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Matthew Arnold from KJP Select Hardwoods. They discuss Matthew's journey in the lumber industry, the evolution of e-commerce in woodworking, and the challenges of shipping and regulations. Matthew shares insights on customer education, custom orders, and trends in the woodwo…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kevin Scheimreif, the owner of Steel and Grain. Kevin shares his journey from woodworking as a child to establishing his own custom furniture business. He discusses the challenges he faced in pricing, sourcing materials, and navigating the woodworking industry. Kevin emphasi…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Ryan Moore from Urban Wood Company. They discuss Ryan's journey into woodworking, the establishment of his business, and the unique challenges and successes he has faced. The conversation covers the importance of sourcing and drying wood, the significance of team culture, an…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry. Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and h…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Cody McKee of Mountain Milling Co. They discuss the company's evolution from a lawn care service to a sawmill operation specializing in Eastern Red Cedar. Cody shares insights into the challenges of running a family business, the operational bottlenecks they face, and the im…
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Rodney Jacobs, Unique Woods of the Northwest
29:22
29:22
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Rodney Jacobs from Unique Woods of the Northwest about the restoration of big trees in the Pacific Northwest and the collaborative efforts with the Coquille Tribe. They discuss the ecological benefits of restoring these trees, the process of sawmilling, and the importance o…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes,…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of story…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger introduces the podcast’s new direction—highlighting sustainable practices, community empowerment, and innovation in woodworking. Guest Marji Medina, founder of It’s Not Trash, shares her inspiring journey from a childhood of salvaging materials to building a furniture business rooted i…
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In this episode of the Woodpreneur Podcast, new host Jennifer Alger talks with Brendan Vande Kamp of Logs to Lumber about his unexpected entry into sawmilling and how he grew his business. They cover the shift from live edge slabs to dimensional lumber, the value of investing in better tools, and new revenue streams like cabin building. Brendan als…
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In this episode of the Woodpreneur podcast, host Jennifer Alger introduces the new direction of the show, focusing on the sawmill and woodworking community. She interviews Sims Acuff, founder of Eutree, who shares his journey from starting a tree service to transitioning into the lumber business. The conversation covers the challenges of business g…
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In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lum…
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Steve and Jennifer analyze the evolving lumber and sawmill industry on this Woodpreneur Podcast episode, spotlighting emerging opportunities from tariffs and the power of collaboration. Jennifer outlines strategic steps for small producers—from inventory building to cooperative models—while highlighting the urban wood sector's growth potential. The…
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On the Woodpreneur Podcast, Steve Larosiliere and Jennifer Alger interview Zach Bancroft of 805 Woodworks about his transition from antique dealing to custom furniture making. Zach discusses developing his craft style, material sourcing, and the vital role of word-of-mouth marketing. He shares candid insights about pandemic-era business struggles, …
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In this episode of the Woodpreneur podcast, hosts Steve Larosiliere and Jennifer Alger interview Nick Mooers from Maverick Sawmill. They discuss the growth of Nick's business during the pandemic, exciting projects, including a massive walnut table, and the development of a new shop to enhance operational efficiency. Nick shares insights on leadersh…
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In this episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger interview Chris Hitchcock from Coyote Custom Woodwork. Chris shares his journey as a self-taught woodworker, discussing his passion for creating unique pieces and the challenges he faces in the industry. He emphasizes the importance of networking and word-of-mout…
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Jennifer Alger, Host of Woodpreneur Podcast
17:11
17:11
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere introduces new co-host Jennifer Alger, a seasoned professional in the wood industry. They discuss Jennifer's extensive experience, the importance of collaboration in the urban lumber sector, and the launch of AncesTREE, an innovative inventory management software. Steve shares his t…
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In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Juan Bruera from Reclaimed Wood Source. Juan shares his journey from construction to entrepreneurship, discussing how he built his reclaimed wood business. The conversation covers business operations, family-work balance, material sourcing, and digital marketing strategie…
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Katie Nagji, Swann Closet Design and Consulting
28:09
28:09
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28:09
In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in…
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Christopher Anderson, Saltwater and Sawdust Woodworks
29:13
29:13
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Christopher Anderson from Saltwater and Sawdust Woodworks. Christopher shares his inspiring journey from military service to starting a woodworking business. He discusses the challenges of pricing, the evolution of his projects, and the critical role of community and soci…
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Joe Trave from Village Handcrafted, who shares his inspiring journey from building furniture in his backyard to managing a thriving manufacturing operation. Joe discusses the challenges of scaling his business, the importance of craftsmanship, and the future of American m…
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Taylor Rachko from Distinctive Design Storage Solutions. Taylor shares her company's origin, which began with her father's epoxy flooring business and evolved into a full-service design and storage solution provider. The conversation explores the growth of the closet indu…
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In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Jeff Perry from Angel City Lumber about the devastating impact of the recent Los Angeles fires and how his company is navigating this challenging landscape. They discuss Angel City Lumber's growth, its mission to reconnect the community with local trees, and the opportun…
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