Best Jay Webster Podcasts (2025)

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Create Custom AI Assistants with Mike Allton 37:47

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1h ago37:47

37:47

You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI archit…

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David Burkus: Stories about others should still say something about YOU 37:21

5h ago37:21

37:21

The more experienced and accomplished my guests are, the more they tend to care deeply about the little things. They're the ones who could "wing it" and actually get away with it, and yet, they don't. In their speeches, stories, messages, and everywhere they show up, they focus on the tiny details that make their words resonate. My guest in this ep…

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Creating Messages That Stick with Tamsen Webster 41:34

5d ago41:34

41:34

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical an…

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David C. Baker: Clarity comes in the articulation, not before it 39:12

13d ago39:12

39:12

When you’re an expert in something, it’s tempting to assume the role of your communication is to deliver something in an academic way. Instruct, advise, and teach. Sometimes, this devolves into shoving a wall of smarts *at* the world. But you need to translate what you know into language that causes others to care. That's something today's guest em…

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What Seeds Are You Planting in Your Life? 46:57

10d ago46:57

46:57

Send us a textBy Jay Webster

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Paid Search for Small Budgets with Brooke Osmundson 35:53

14d ago35:53

35:53

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Gr…

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The Secret Sauce That's Missing from Your Messaging with Jay Acunzo 32:45

16d ago32:45

32:45

You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with diffe…

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Emotional Rescue / I'm Afraid 18:39

22d ago18:39

18:39

Send us a textBy Jay Webster

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Build Powerful Marketing Frameworks with Melanie Deziel 32:36

24d ago32:36

32:36

You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it'…

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Subject to Change 37:47

1M ago37:47

37:47

Send us a textBy Jay Webster

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Church at the Solo Club/I Just Can't (A Sorta Gosple Song) 14:13

1M ago14:13

14:13

Send us a textBy Jay Webster

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Coaching call: Jay develops the premise of an entrepreneur and coach 41:59

1M ago41:59

41:59

Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scattered thinking into a clear and differentiated premise Michelle can use to strengthen her messaging and…

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Google Ads Success on a Small Budget with Andy Janaitis 29:37

1M ago29:37

29:37

Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advert…

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DreamersCLUB! - Safe Place 22:43

1M ago22:43

22:43

Send us a textBy Jay Webster

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Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer 37:25

2M ago37:25

37:25

It's one thing for a solopreneur with a microphone to tell you to trust your own lived experiences to differentiate, resonate, and tell stronger stories. But what happens when there are millions of dollars at stake and millions of viewers consuming your work? Meet Jordan Geary, an Emmy Award-winning producer and storytelling expert. As the Senior C…

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Stop Here to Move Forward 48:16

2M ago48:16

48:16

Send us a textBy Jay Webster

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Love In Any Language/Beautiful Mess 13:54

1M ago13:54

13:54

Send us a textBy Jay Webster

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Marketing Attribution Made Simple with Scott Desgrosseilliers 24:15

1M ago24:15

24:15

You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4…

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How to Streamline Your Podcast Workflow with Rich Brooks 19:21

2M ago19:21

19:21

After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're think…

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A Little Help from my Friends 28:53

2M ago28:53

28:53

Send us a textBy Jay Webster

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What If Jesus Isn't a Republican/Invincible 14:27

2M ago14:27

14:27

Send us a textBy Jay Webster

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What Working NOW in Paid Social with Karen Nelson 29:05

2M ago29:05

29:05

If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved…

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Neen James: how to create visual frameworks to elevate your business 37:32

2M ago37:32

37:32

If you’re an expert in something, chances are, you share content about that something. But so does everyone around you. Merely sharing your expertise makes you a commodity. I can get it anywhere, and I guess you’re anywhere. That’s why I routinely say, you need to stop creating content and start creating IP. Your IP is built on top of your premise,…

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Chris Ducker: why you need a catalyst story to increase influence 34:45

2M ago34:45

34:45

One of the hallmarks of great business storytellers is something called the catalyst story. They don't just shove their expertise at you like a wall of smarts. They take you on a journey. Often, in a speech, a book, or even just a single piece or post, they can retrace their own journey of discovery to ensure the audience cares and understands. Bec…

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Cashing In on the Cache 50:11

2M ago50:11

50:11

Send us a textBy Jay Webster

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In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer 34:46

2M ago34:46

34:46

AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your brandin…

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Local SEO Secrets: Google Business Profile with Greg Gifford 41:25

2M ago41:25

41:25

Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in tho…

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Alien/The Bird and the Moon 16:53

3M ago16:53

16:53

Send us a textBy Jay Webster

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Navigating Transition Seasons 36:04

3M ago36:04

36:04

Send us a textBy Jay Webster

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Psychology Hacks for Better Marketing with Richard Shotton 32:04

3M ago32:04

32:04

Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisi…

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Jessica Abel: Author of my favorite book on storytelling ever 32:18

3M ago32:18

32:18

There are 2 books I recommend most often to others who say they want to be a stronger storyteller: one is from a world-famous legend, and the other is from our guest today. It's Jessica Abel, author of Out on the Wire: The Storytelling Secrets of the New Masters of Radio. This exceptional book just celebrated its ten-year anniversary. This book tak…

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Digital PR Strategies That Actually Work with Vince Nero 33:43

3M ago33:43

33:43

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …

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Why some people earn passionate fans and others don't 21:10

3M ago21:10

21:10

Advice from experts feels like it's getting aggressive. This is why, and also what we can do to show up better. Happily, this is the difference between constantly pushing and hyping and, instead, actually communicating in ways that get a positive, passionate response despite the noise. MY MESSAGE TO YOU: Don't market more. Matter more. (

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Tom Webster: podcasting's top researcher on how to tell the story of numbers 32:30

3M ago32:30

32:30

We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emotional storyteller or data-driven communicator? Our guest today is the perfect person to challenge this assumption. It's Tom Webster! Tom is a legend in …

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What I Did Over My Summer Break with Evanjalyn Webster 45:30

3M ago45:30

45:30

Send us a textBy Jay Webster

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SEO Sales Funnels: Beyond Keywords with Nina Clapperton 31:01

4M ago31:01

31:01

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…