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We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation might look like.
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Business of Apps Podcast

Business of Apps

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our ...
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation. But while hardware dominates headlines, we’re zooming in on a quieter, yet equally game-changing shift: the migration of payments from app stores to the …
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September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK, not for kids but for app brands and developers, we want to share yet another App Talk interviewcon…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand. At the interview, Rui brilliantly laid out the state of programmatic advertising for mobile apps. He touched on th…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lacks consciousness, the distinction between the two would be a topic for a separate conversation on ano…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded subscription app market, you can’t just set a price, launch, and hope for the best. You need to understand your users, their behaviors, and the subtle le…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app’s ad creatives?” Yes, today we’re featuring another App Talk interview that covers how creative drives app growth. It was taken by our Peggy Anne Salz with Megan Evans, Creative Director at Consu…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
How is your summer so far? I hope you’re listening to this episode lying somewhere in a shadow on a beach, and with a breeze keeping you relaxed. I also hope that you are in a company of people you love to hang out with - be it your family or friends. Why? It’s because we all belong to a community, right? Yes - this is the moment when I’m tying in …
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment. We’ll…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line. So, today we have Reed on the show to help us skip some of…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerged, marketers came up with the solution - web to app user acquisition channel. Rather than sending users directly to an app store, marketers now route …
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven d…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more. We had several hundred folks from all corners of the world listening and learning fr…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT and other similar AI chatbots are everywhere; people use them for work and leisure all the time. Sometimes, it feels like at some point generative AI chatbots will be joining team meetings not to take …
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It’s about how profitable and sustainable your app is. Now, if you are one of the die-hard Pink Floyd fans, you gotta love their song The Wall. If you are an app marketer, your wall is the p…
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Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
  continue reading
 
Ok, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked on last week or which segment they’re in. But user needs change moment to moment. And when apps fail to adapt, users just leave. The next evolution isn’t about personalizing based on identity - it’s a…
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