We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation might look like.
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Jason Ruis Podcasts
Faith Community Church
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Porto Podcast in English to connect all Porto fans around the world
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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our ...
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Episode 244: The Church's Spiritual Power—Jason Ruis
22:27
22:27
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22:27Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox
33:07
33:07
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33:07September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation. But while hardware dominates headlines, we’re zooming in on a quieter, yet equally game-changing shift: the migration of payments from app stores to the …
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#244: Boost app revenue: intelligent pricing & payment with Andrew Davies, Chief Innovation Officer at Paddle
32:13
32:13
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32:13September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK, not for kids but for app brands and developers, we want to share yet another App Talk interviewcon…
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Episode 243: Church Roundtable — An Outpost of the Kingdom — Jared Michelson, Chris Ganski (Part 2)
38:53
38:53
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38:53Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 242: Church Roundtable — Beyond Methods to True Ecclesiology — Jared Michelson, Chris Ganski (Part 1)
37:00
37:00
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37:00Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand
21:03
21:03
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21:03Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand. At the interview, Rui brilliantly laid out the state of programmatic advertising for mobile apps. He touched on th…
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Episode 241: Grassroots Theological Training — Brandon Seaver (Part 2)
32:38
32:38
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32:38Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise
22:59
22:59
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22:59We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lacks consciousness, the distinction between the two would be a topic for a separate conversation on ano…
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Episode 240: Rootedness in an Unmoored Culture — Brandon Seaver (Part 1)
32:37
32:37
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32:37Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
30:27
30:27
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30:27When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded subscription app market, you can’t just set a price, launch, and hope for the best. You need to understand your users, their behaviors, and the subtle le…
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Episode 239: The Physical Church Matters — Brittany Clark (Part 2)
33:06
33:06
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33:06Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
20:37
20:37
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20:37OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app’s ad creatives?” Yes, today we’re featuring another App Talk interview that covers how creative drives app growth. It was taken by our Peggy Anne Salz with Megan Evans, Creative Director at Consu…
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Episode 238: On the Cusp of Something Really Special — Brittany Clark (Part 1)
31:57
31:57
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31:57Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
20:37
20:37
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20:37How is your summer so far? I hope you’re listening to this episode lying somewhere in a shadow on a beach, and with a breeze keeping you relaxed. I also hope that you are in a company of people you love to hang out with - be it your family or friends. Why? It’s because we all belong to a community, right? Yes - this is the moment when I’m tying in …
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Episode 237: The Strategic Importance of High School Ministry
30:21
30:21
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30:21Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 236: Called to Raise Up Future Church Leaders
29:03
29:03
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29:03Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 235: Synod 2025 — Build Something Better Than Your Complaints — Stephen Terpstra (Part 2)
38:10
38:10
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38:10Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 234: Synod 2025 — Unashamedly Embracing Our Reformed Identity — Stephen Terpstra (Part 1)
36:54
36:54
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36:54Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io
23:38
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23:38In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment. We’ll…
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Episode 233: Synod 2025 — The Problem of Theological Mediocrity — Chris Ganski (Part 2)
36:54
36:54
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36:54Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Faith Community ChurchBy Jason Ruis
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Episode 232: Synod 2025 — Oneness and Holiness-The Tension of a Faithful Church — Chris Ganski (Part 1)
38:07
38:07
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38:07Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 231: Synod 2025 — Slow, Steady, Faithful Reformation
35:23
35:23
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35:23Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 230: Synod 2025 — The Trajectory of Reformation & Rebuilding
35:35
35:35
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35:35Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
32:16
32:16
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32:16All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line. So, today we have Reed on the show to help us skip some of…
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Faith Community ChurchBy Jason Ruis
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Episode 229: Synod 2025 — Synodical Delegate Advice Mashup
2:34:07
2:34:07
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2:34:07Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
35:47
35:47
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35:47If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerged, marketers came up with the solution - web to app user acquisition channel. Rather than sending users directly to an app store, marketers now route …
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Episode 228: Synod 2025—The Changing Face of CRC Leadership
35:41
35:41
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35:41Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
46:11
46:11
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46:11What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven d…
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Episode 227: Synod 2025—Living Into Our Decisions & Rebuilding Trust (Chad Steenwyk & Aaron Vriesman)
1:25:53
1:25:53
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1:25:53Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel
46:09
46:09
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46:09It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more. We had several hundred folks from all corners of the world listening and learning fr…
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Episode 226: The Church's Spiritual Government — Dan De Graff
28:51
28:51
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28:51Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 225: The Church's Spiritual Essence — Jason Ruis
23:31
23:31
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23:31Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
23:13
23:13
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23:13The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT and other similar AI chatbots are everywhere; people use them for work and leisure all the time. Sometimes, it feels like at some point generative AI chatbots will be joining team meetings not to take …
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Episode 224: The Spirit Creates New Community — Jason Ruis
30:26
30:26
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30:26Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 223: Fight Like A Gardener — Jason Ruis
21:49
21:49
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21:49Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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Episode 222: Connecting Rural Churches to the Broader CRCNA — David Dick (Part 2)
32:17
32:17
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32:17Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
30:44
30:44
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30:44One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It’s about how profitable and sustainable your app is. Now, if you are one of the die-hard Pink Floyd fans, you gotta love their song The Wall. If you are an app marketer, your wall is the p…
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Episode 221: Tender and Tough — The True Meaning of Shepherding God's Flock — David Dick (Part 1)
31:42
31:42
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31:42Join and Support us on Substack: https://themessyreformation.com/ Check out the Abide Project: https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we’re having conversations with pastors throughout the CRC about what reformation…
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#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
23:29
23:29
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23:29Ok, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked on last week or which segment they’re in. But user needs change moment to moment. And when apps fail to adapt, users just leave. The next evolution isn’t about personalizing based on identity - it’s a…
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