This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here: https://courageous-content.captivate.fm/
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Janet Murrays Podcasts
This is not a cancer podcast. It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway. In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
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A podcast series to help you navigate the overwhelm around online course creation and sales.
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They Got My Instagram Suspended (And Why I’m Taking Legal Action)
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35:50
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35:50
I wasn’t expecting to record another podcast episode so soon. But I also wasn’t expecting my Instagram account to be suspended - right before my annual Courageous Planner pre-order week (the biggest sales week of my business year). And just weeks before my breast cancer surgery. It’s the latest development in what I believe has become an ongoing ‘c…
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When One Cancer Isn’t Enough: My Second Urgent Referral
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32:45
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32:45
In June, I shared the news of my breast cancer diagnosis. Since then, it’s been scans, appointments, waiting - and more waiting. And just when I thought I’d adjusted to life with one diagnosis… I was referred for another urgent cancer investigation. In this episode of the Courageous podcast, I talk about: What it feels like to face another suspecte…
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Going Viral on TikTok (Sort Of) … Then Freezing on My Podcast
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19:56
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19:56
One of my TikTok videos got a lot of traction (for a brand new account anyway). It should’ve felt like momentum. Instead, I froze. And perfectionism - mixed with the emotional chaos of a cancer diagnosis - nearly stopped me from publishing this episode at all. In this honest update, I share why it's taken me so long to publish this podcast episode.…
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Breast Cancer, cancellation and the courage to keep going
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22:45
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22:45
Over the past few months, I’ve faced an ongoing cancellation campaign, a public takedown, and now - a breast cancer diagnosis. It’s not the ‘comeback’ I had in mind. But it’s the reality I’m living. In this episode of the Courageous podcast, I share how I found out I have breast cancer and how I’m navigating this unexpected chapter of my life, heal…
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I know what I need to do - I’m just afraid I can’t do it
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29:26
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29:26
This is my first solo podcast episode in over a year. For a long time, I wasn’t sure I’d come back. Not because I didn’t care - or didn’t know what to say - but because I found myself on the receiving end of a series of cancellation campaigns that left me questioning everything. In this honest return, I talk about what’s happened over the past six …
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Kerry Jordan: ‘There were times I didn’t want to get out of bed or speak to anyone’ Lessons from leaving a long-term relationship and starting again
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39:32
When Kerry Jordan ended her 22 year relationship - there wasn’t just the emotional fallout to deal with. There were also practical issues - like how she could afford to live in the south of England as a self-employed photographer. She decided to move 330 miles away to Cumbria. Where she could just about afford to buy a house - as long as she was pr…
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Dipti Tait: ‘I was surrounded by grief and loss’ Lessons from dealing with a grief - and discovering a new career (S1, Ep 9)
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58:21
Dipti Tait thought she had her dream job at the BBC, working on well-known TV shows. But when her father fell ill and passed away, her world was turned upside down. As family responsibilities grew—including becoming a mum—her career in television became harder to sustain. A move from London to the countryside brought further change, ultimately lead…
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Stefan Thomas: ‘Some days I couldn’t even leave the house’ Lessons from managing a chronic illness whilst running a business (S1, Ep 8)
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59:10
Running your own business has many perks, but what happens when a chronic illness forces you to rethink everything? Author and speaker Stefan Thomas has ulcerative colitis—an autoimmune condition that affects the bowel, causing pain, fatigue, and frequent (often urgent) trips to the bathroom during flare-ups. In this episode, he shares how he’s ada…
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Rachel Spencer: ‘I’d have gone insane if I’d kept going’ Lessons from navigating a personal crisis as a small business owner (S1, Ep 7)
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43:31
When Rachel Spencer found herself struggling to breathe - as if something was crushing down on her chest - she knew something had to change.. She’d just received the news that a friend had passed away suddenly - which was devastating enough. But the news followed a serious of personal challenges, that included bereavement, ill health and the breakd…
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Tim Lewis: ‘Nobody wants to talk about death. Everybody wants a happy ending’ (S1, Ep 6) Lessons from losing a spouse and finding a new career as an author
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52:46
Tim Lewis had been married to his wife Rachel for just a few years when she suffered a life-changing stroke. And as her health deteriorated, Tim began to lead a double life - an IT guy in financial services by day and caring for his wife by night. When his wife sadly passed away, Tim found solace in his work at first - but soon found himself compel…
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Connie Shaw: ‘I’ve been penalised for expressing my freedom of speech’ (S1, Ep 5) Lessons from being ‘cancelled’ for holding gender critical views
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Universities are the home of free speech, critical thinking & robust debate, right? Not for student Connie Shaw who was recently suspended from Leeds University Student Radio because of her personal views. While the reasons for her suspension have not yet been made clear, she believes it’s because of her gender critical views i.e. she believes ther…
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[S1 E12] Designing a funnel for your online course (hint: no fancy tech required)
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9:55
You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course. In this episode of the Online Course Strategy…
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[S1 E11] How to protect your intellectual property as an online course creator
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7:57
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7:57
One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft. In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual p…
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[S1 E10] Pricing your online course and mistakes to avoid
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10:36
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10:36
When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar. Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve…
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[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)
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11:18
I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period. But why bother selling a £9.99 EBook? Why not just create an online course and charge more? Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success. Get my FREE…
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[S1 E8] Funnel software (and other online course tech you don’t need)
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12:05
I’ve wasted thousands on tools/tech I just didn’t need for online course creation. Which is why I now advise my clients to keep things simple - with free or low cost tech. Or resources they are already using in their business. In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) o…
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[S1 E7] Weird online course myths to be aware of
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11:15
I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really ov…
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[S1 E6] Choosing a course topic (it’s not about you baby)
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10:41
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10:41
While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the ri…
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[S1 E5] Creating the perfect lead magnet for an online course
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10:39
Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show…
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[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)
13:21
13:21
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13:21
Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy…
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[S1 Ep 3] Why creating the shortest online course possible should be your priority
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10:49
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10:49
Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%). And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my …
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[S1 Ep 2] How to generate income from your online course - before you’ve finished it
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11:14
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11:14
Something I wish I'd learned earlier about online course creation is that you *can* generate income from online courses before you've created your signature online course. But like many new course creators, I got caught up in thinking I needed to spend months creating a big multi module online course. In this episode of the Online Course Strategy M…
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[S1 Ep 1] Things I’ve wasted time/money on as a course creator
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18:29
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18:29
Confession time - I wasted a LOT of time/money on resources and tools I didn’t need in the early days of my course creation journey. In the first episode of the Online Course Strategy Made Easy podcast I’ll share my course creation journey - including a bit of my ‘back story’ - and some of the mistakes I made in the early days (so you can avoid mak…
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[S1 Trailer] Welcome to the Online Course Strategy Made Easy podcast
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I’m Janet Murray - I’m a business strategist, copywriter and online course creator. And over the last decade, I’ve generated hundreds of thousands of pounds in sales of digital products - including online courses, EBooks, memberships, planners/journals, templates - you name it I’ve sold it online. I’ve also helped hundreds of clients create and lau…
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[NEW PODCAST TRAILER] The Courageous Content podcast is live!
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3:31
Find out what to expect from Janet's new podcast in this super short trailer. Listen on Apple Podcasts Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!
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[450] How to bounce back from a failed launch with Natalie Sisson
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38:27
THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP. https://courageous-content.captivate.fm/ Have you ever launched a course or product that flopped - leaving you wondering where you went wrong? If this sounds familiar you'll love this podcast episode wi…
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My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT. I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too. Listen to this quick podcast to find out how to get the link to register to join u…
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[449] How to create a crisis plan for your content
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56:40
Have you ever wondered what would happen to your content if you needed to take time out of your business? Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work? If you're like many business owners I know, creating a contingency plan for your content is probably on your to-do l…
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[BONUS] Why I'm ending the Build Your Online Audience podcast (plus what's coming next)
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38:17
In this episode, I explain why I'm ending this podcast in two episodes time (episode 450). I share the reasons why and what's coming up next (don't panic - I'm not giving up podcasting all together). If you're a regular listener to the show, THANK YOU so much for your support. {Click on the player above to listen to the podcast episode and/or read …
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