Best Jan Van Der Aa Podcasts (2025)

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196. Will AI Destroy Your Course Business? 18:22

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5M ago18:22

18:22

5 ways to keep your creator-led education business future-proof:1. Your fans want to learn from YOU. Make your products as personal as possible.2. People will always be happy to pay for transformation, not for information. Position your offer that way.3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.4. …

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195. Simple Framework for Growing your Creator Business 21:27

6M ago21:27

21:27

There are only 3 ways to grow your creator business:Get more views (traffic)1. Turn more viewers into customers (conversion)2. Get customers to spend more (product/offer)3. The hard part? Knowing what to fix right now.Here’s a simple guide:1. Optimize TRAFFIC first if:You’re not getting top views in your nicheYou haven’t fully committed to a YouTub…

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194. My Conversion Rates Are Too Low 9:51

6M ago9:51

9:51

You’re a content creator selling education, but your conversion rates are too low…Maybe because you have a big following in low-income countries.Or you’ve just managed to attract lots of freeloaders.Now what do you do?–First, we need to make sure:1. You’re offering something that people actually want2. You have proper sales systems in place3. Are y…

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193. Your Creator Business is Worth Nothing 12:19

6M ago12:19

12:19

Your creator business is worth nothing…To most investors, at least.Because when you leave the business, it goes to zero.But they’re often great for cash flow.Creators can invest that cash into product-first businesses that fill a real gap in the market.Something that can outgrow their personal brand.Software is just one example.That’s what we’re do…

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192. The ONE Thing All Successful Creator Businesses Have in Common 15:23

7M ago15:23

15:23

The most successful creator businesses I’ve seen have one thing in common:They all have tons of traffic.Because if you have traffic and trust, you can sell almost anything — even with bad marketing.So before thinking about your next product or marketing trick, ask yourself…Am I really doing all I can to get more views?How obsessed are you with:Nail…

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191. The Power Of 'World Building' 8:16

7M ago8:16

8:16

His business never grew exponentially.He never built any marketing funnels.But guess what?Out of 20 language businesses in the room, HIS business was the biggest.How?- He was one of the first movers to teach on YouTube.- He’s been doing it for 15+ years.- He's published over 100 books, courses, and apps.He started early... and just kept going.Simpl…

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190. Stop Doing All The Stuff That Doesn’t Matter 10:01

7M ago10:01

10:01

‘’I want to scale, but I don’t have enough time’’I have to write newsletters, post on six platforms, redesign my website, move to another CRM system, and launch a new $5-per-month membership.- And I also want to start a podcast.- And create another course.- And redo my funnels.But I don’t have enough time.How do I scale my business?This is somethin…

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189. Same Product, Different Offers 19:35

7M ago19:35

19:35

Here’s how to promote the same product to your audience every month - without exhausting your audience.First, remember: the product and the offer are two different things.You can sell the same product using:- Different offers - Different sales angles Here’s how to keep your promotions fresh and interesting throughout the year:Month 1: Buy now get f…

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188. The Problem With 'Double Down On What's Working' 8:14

7M ago8:14

8:14

The “Double down on what’s working” advice has a major flaw.It can make you overlook obvious gaps in your business.Example #1 • Who: A content creator with tons of traffic • What worked: Creating content • Usual advice: Create more content • Real bottleneck: Nothing to sell • Better advice: Create a productExample #2 • Who: A language learning app …

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187. General Advice vs. Niche advice 6:09

7M ago6:09

6:09

The power of nicheA ‘Langpreneur’ I know spent $35K on an event ran by a world class entrepreneur that you know from social.Someone I also look up to.And yes, loved the event.They studied his business. Their key insight; his conversion rates were too low.Then he came to our event for creators in the language space.And so he asked us how to increase…

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186. How to Double Your Leads from YouTube 12:06

7M ago12:06

12:06

Here's the list...- Promote a lead magnet in each video- Show a screen recording of what the sign up process looks like- Print the lead magnet out, show it in your video- Optimize your opt-in pages for mobile- Mention the lead magnet in a pinned comment- Potentially mention your lead magnet in different places in your video- Use the community tab t…

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185. 7 Takeaways from our Mastermind in Tenerife 39:59

1y ago39:59

39:59

Last week, content creators in the language education space flew in from around the world to gather in Tenerife for our annual Langpreneur Mastermind retreat.This time, we had participants coming from the UK, France, Germany, Italy, Portugal, the US, and even as far as Australia!In this episode, I'll share 7 takeaways from the event.For more info a…

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184. We Launched A Brand New 7-Figure Creator Business 20:57

2y ago20:57

20:57

Creator Education Businesses have a cap. And here's how you get rid of it...The project I'm talking about: https://yourteacher.ai/Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow …

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183. What the Pros Don't Tell You About Winning On YouTube - Nate Black 55:36

2y ago55:36

55:36

Nate's channel: https://www.youtube.com/@UCpFE8BGxvDh... Consultations with Nate: https://radicalyt.com/Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me on IG:@janvanderaa1Want…

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182. How a $10M Creator Business Does Email Marketing 36:37

2y ago36:37

36:37

Today, Olly is going to dissect the psychology underpinning email marketing and how you can use it effectively to run your online business.He's developed his own unique approach to email marketing over the years, and he shares the specific framework that he's developed to build a robust relationship with your audience, dismantle misconceptions abou…

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181. How YouTuber Oscar Owen Built The #1 Magic School 58:33

2y ago58:33

58:33

Today we're exploring a new niche: Magic! Oscar's YT channel: https://www.youtube.com/c/OscarOwenSign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me:IG: @janvanderaa1LinkedIn: htt…

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180. Steal These Marketing Tricks from McDonald's! (Bump vs. Upsell vs. Tripwire) 25:16

2y ago25:16

25:16

What's your core offer? And what offer works best for a tripwire, order bump and upsell? In this episode, we'll find out!Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Follow me on IG:…

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179. Launching A Tech Product with Viral YouTuber Xiaoma 37:15

2y ago37:15

37:15

I flew to New York to hang out with Arieh Smith aka XiaomaNYC on YouTube. Not long ago, we launched our first tech product and in this in-person interview, we give you a look behind the scenes. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner…

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178. Seven Takeaways from our Creator Mastermind in Tenerife 31:44

2y ago31:44

31:44

Last week we ran our 5th annual creator business mastermind retreat and everyone had a blast. In this episode, I share the biggest takeaways.Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.…

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177. Can I Build a Course Business Just With Ads? 5:21

2+ y ago5:21

5:21

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com…

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176. Building A Creator Business That Outlives You 29:11

2+ y ago29:11

29:11

Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. But what if your personal brand expires? Will your business die with you? In this episode, we talk about how to make your business future-proof.Sign up for our Weekly Smarts Newsletter for weekly tips and insights…

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175. Course or Membership? with Rob Balasabas from Uscreen 46:52

2+ y ago46:52

46:52

Are memberships really the future? Or are some creators better off selling one-off courses? This is what I discuss with Rob, Head of Partnerships and Community at Uscreen.tv. Rob on YouTube:https://www.youtube.com/@robertbalasabasRob's Coffee with content creators podcast:https://podcasts.apple.com/gb/podcast/coffee-with-content-creators/id15966885…

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174. How Creators can use AI to Explode their Education Business - with Lucas Bighetti 49:03

2+ y ago49:03

49:03

With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it.You get to put your own branding, voice and personality on it. This way, creators in the education field can offer the…

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173. The 8 Biggest Takeaways from NasSummit 2023 29:24

2+ y ago29:24

29:24

Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event.Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help…

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172. How Much Creators Make with Courses... 11:37

2+ y ago11:37

11:37

Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Connect with me on IG: @janvanderaa1Want us to help you to grow your creator empire through developing courses? Check out: creatorempires…

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171. One Product, One Avatar, One Channel? 9:52

2+ y ago9:52

9:52

There is a common piece of advice that says ‘you should only have one product - one avatar - one marketing channel until you hit $1 million in revenue. Is this advice also relevant to YouTube creators?Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business:https://weeklysmarts.com/Learn more about ou…

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170. What went 'Wrong' with Yes Theory's Course Launch 13:07

2+ y ago13:07

13:07

Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not acc…

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169. 48 Ways To Grow Your Course Business 59:49

2+ y ago59:49

59:49

Check out our course monetization checklist with the 48 tips I mentioned in this episode:shorturl.at/lLZ12Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.comBy Jan van der Aa

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168. Our Plans For 2023 16:56

2+ y ago16:56

16:56

People have been asking me what’s going on with the podcast so here’s an update on what has been going on behind the scenes. Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com…

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167. Writing a Killer Sales Page with Nick Poninski 48:07

3y ago48:07

48:07

If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page. More info about Nick Poninski:https://nickponinski.com/He's also on LinkedIn:https://www.linkedin.com/in/nick-poninski-copywriter-35896979/For more interviews and to learn more about how…

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166. Watch out for THIS Business Advice 16:03

3y ago16:03

16:03

- Do more promos!- Do more deadline extensions!- Make your purchase buttons bigger!Watch out for this kind of advice.- More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience.- Bigger buttons will increase click-through rates but what’s…

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165. When is it the right time to do MORE? 8:53

3y ago8:53

8:53

''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platforms? Let's talk about it...For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to ou…

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164. Business Advice From Thriving Creators 51:23

3y ago51:23

51:23

Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, but it was so good that I wanted to share it with you guys as well. Have fun!Jo on YouTube: https://www.youtube.com/@jofrancoNot your average Jo podcas…

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163. ''I Want To Scale Without Having to Be on Camera All the Time'' 27:15

3y ago27:15

27:15

I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that doesn't require me to be on camera". Let's brainstorm for some solutions! Maybe building a course business?For more interviews and to learn more about h…

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162. From Teaching Guitar to Creator Business with Allen Mathews from Classical Guitar Shed 51:23

3y ago51:23

51:23

Today we're talking to Allen Mathews from Classical Guitar Shed. For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our po…

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161. What Happened At Our Creator Retreat In Morocco 27:03

3y ago27:03

27:03

In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco.For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clip…

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160. Breaking News! YouTube is Going to Let Creators Sell Courses Directly on Their Channel! 11:03

3y ago11:03

11:03

For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business-building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast interviews:https://bit.ly/3w5lsrMWant us to help you to gro…

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159. How To Network Like A Pro And 10X Your Business 32:07

3y ago32:07

32:07

The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships?In this episode, I'm going to give you a look behind the scenes and tell you how we did it at Creator Smarts.or more interviews and to learn more about how we can help y…

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158. Goal driven courses vs. Entertainment driven courses 18:10

3y ago18:10

18:10

If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses. That's because people don't follow you because they want to learn a certain skill, they're just curious or want to be entertained. But what if you created an ''entertainment driven'' course?For more interviews …

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157. Building a Global Media Empire with Huseyin Kilic from Interesting Engineering 1:07:28

3+ y ago1:07:28

1:07:28

Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally. Collect to Huseyin:LinkedIn: https://www.linkedin.com/in/huseyinkilicie/Interesting Engeneering:https://interestingengineering.com/For more interviews and to learn more…

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156. Finally Understand the Metaverse with Ivan Puzyrev Of Arhead 53:24

3+ y ago53:24

53:24

Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is.Subscribe to our YouTube channel and don’t miss our weekly business-building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast intervie…

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155. My Experience at Vidcon 2022 21:52

3+ y ago21:52

21:52

Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.By Jan van der Aa

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154. How Marina Mogilko Got $1.7M In Funding In Exchange For 5% Of Her Future Earnings 56:02

3+ y ago56:02

56:02

Marina Mogilko is a YouTuber and entrepreneur based in Silicon Valley. She’s a familiar face in the creator economy because of her poplular videos on channels like Silicon Valley Girl, LinguaMarina and per personal channel Marina Mogilko, but also because of her strong network in the startup world.In this episode you’ll learn:- How Marina got a $1.…

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153. I Sold my Creator Business Last Week - Four Things I Learned 27:35

3+ y ago27:35

27:35

Last week I sold my 'creator business' LanguageBoost and earlier this year I also sold my share in a translation agency that I started about ten years ago. Both exits were very humble and didn't make me rich. Why and does it even matter?In this episode, I'll share four major lessons I learned from building and selling online these two online busine…

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152. From Struggling Creator to Netflix Show Host with Jo Franco 56:10

3+ y ago56:10

56:10

According to multilingual storyteller, Netflix show host, and YouTube Jo Franco, creators should try to build a career that is aligned with their values, rather than pursuing money and fame.Topics we'll cover in this episode:- How realistic is it to become a creator in 2022- The risks of having a business partner and what to do about it- How she go…

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150. Should Creators Partner with Platforms like Studio, Skillshare or Udemy? 14:45

3+ y ago14:45

14:45

In this episode, we talk about whether it's worth it for YouTube creators to publish courses on course platforms like NasAcademy, Monthly, Skillshare or Udemy.For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:…

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149. How to Feel more Confident about your Business Decisions 14:36

3+ y ago14:36

14:36

For more interviews and to learn more about how we can help you with your business:https://creatorsmarts.com/Subscribe to our YouTube channel and don’t miss our weekly business building tips:https://bit.ly/3u32oZtOur second YouTube channel and watch clips with the highlights of our podcast interviews:https://bit.ly/3w5lsrMDo you have an online educ…

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148. How Much Should You Give Up For Affiliates? 12:14

3+ y ago12:14

12:14

Takeaways from this episode:– One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money.– Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies.– Fight the scarcity mindset, be gener…

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147. Case study - How YouTuber 12X her Hourly Rate by making her Membership 'Evergreen' 45:25

3+ y ago45:25

45:25

In this episode, we're talking to Vanessa from the 4 million subscriber YouTube channel 'Speak English with Vanessa'.Vanessa and I have been working together for quite a while now and in this episode, she shares how she 12x her hourly rate by turning her membership course into an evergreen course.For more interviews and to learn more about how we c…

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146. Free Trial, One-off Payment Or Payment Plan? 11:19

3+ y ago11:19

11:19

Takeaways from this episode:- Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing.- Split testing can be incredibly hard unless you have a huge amount of traffic. Offering different prices to different segments of your audience can also lead to confusion amongst your audie…