Best Jake Litke Podcasts (2025)

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Reddit AI Marketing: How AI Shapes Cannabis Brand Visibility 1:01:23

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23d ago1:01:23

1:01:23

AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.…

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The Yelp of Cannabis: How Budist is Shaping the Future of Cannabis Reviews 1:00:18

2M ago1:00:18

1:00:18

When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights. Join us for an exclusive conve…

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Revenue, Regret, Repeat: Escaping the Discount Spiral 1:00:41

3M ago1:00:41

1:00:41

Episode 3: Cannabis Price Wars: Escaping the Discount Death Spiral The cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when prices drop. But there’s a smarter way forward. This session isn’t just about numbers, it’s about how to turn those sig…

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Price Fades. Loyalty Pays. Driving Cannabis Loyalty Program with Gamified Rewards 59:02

3M ago59:02

59:02

Episode 2 of the Webinar Series: Escaping the Discount Death Spiral When your competitors are stuck in the discount trap, that’s your opportunity. The strongest cannabis retailers don’t just attract new customers—they keep them coming back, more often and with higher basket sizes. And they’re doing it without slashing margins. In this session, we’l…

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What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal 1:00:01

3M ago1:00:01

1:00:01

Episode 1 of the Series: Escaping the Discount Death Spiral Margins are shrinking, and discounts are to blame. Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight of discounts. This episode of Cannabis Marketing Live takes you inside the numbers to show how and why the industry has fallen…

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How Cannabis Brands Are Growing on Reddit 1:00:47

4M ago1:00:47

1:00:47

Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversations with real people who are genuinely interested in cannabis, wellness, and emerging brands. We’re thrill…

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Advertising Attribution: How to Know Which Cannabis Ads Are Driving Dollars 1:00:44

8M ago1:00:44

1:00:44

Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most busines…

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Text Your Way to More Sales: The Ultimate Cannabis SMS & MMS Marketing Playbook 58:39

8M ago58:39

58:39

Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all wh…

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Is Bluesky the Next Big Social Channel for Cannabis Brands? 59:03

9M ago59:03

59:03

As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down? Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and comm…

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Looking Beyond CTR Unlock the Power of Attention Metrics 1:02:09

10M ago1:02:09

1:02:09

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the compl…

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What Your Deep Discounts Are Saying About Your Cannabis Business 57:28

10M ago57:28

57:28

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers. While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent d…

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You Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases Retention 52:35

11M ago52:35

52:35

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new …

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WTF is Programmatic: Boosting e-Commerce Revenue Through Smarter Marketing Funnels 1:06:05

1y ago1:06:05

1:06:05

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven…

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Lights, Camera, Cannabis: Amplify Your Brand with CTV 1:01:23

1y ago1:01:23

1:01:23

If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content. In a crowded marketplace, brands and retailers t…

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How Cannabis Customer Lifetime Value Impacts Return On Ad Spend 1:00:55

1y ago1:00:55

1:00:55

Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understandin…

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Integrating AI into the Cannabis Business: Enhancing In-Store and Online Experiences 1:01:00

1+ y ago1:01:00

1:01:00

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business l…

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Mastering LinkedIn Thought Leadership For The Cannabis Industry With President of Highly Capitalized, Mark Collins 1:00:43

1+ y ago1:00:43

1:00:43

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to buil…

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Elevate Your Cannabis Brand: Strategies for Market Dominance With Chief Revenue Officer of Spherex, Ryan Hunter 59:42

1+ y ago59:42

59:42

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compel…

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Expanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROI 31:42

1+ y ago31:42

31:42

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning alg…

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Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing 49:04

2y ago49:04

49:04

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store…

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Puff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition With Andrew McGraime 57:31

2y ago57:31

57:31

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensa…

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Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment With Matt Taverna 38:07

2y ago38:07

38:07

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your com…

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High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands with Angela Pih 47:49

2y ago47:49

47:49

What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on y…

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Navigating 3rd Party Data Challenges: Ensuring Quality and Compliance With Matt Taverna of Statara Solutions 49:52

2y ago49:52

49:52

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru…

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From Browsing to Buying: Immersive In-Store Experiences That Convert Cannabis Customers with Jonathon Black and Brooke Mangum of Cheech and Chong 1:04:08

2y ago1:04:08

1:04:08

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door …

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Bubbles and a Buzz: The Business of Cannabis Beverages with Ave Miller of Uncle Arnie’s and Rodney Boast of Ray’s Lemonade 1:13:21

2+ y ago1:13:21

1:13:21

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent …

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3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna of Statara Solutions 42:06

2+ y ago42:06

42:06

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine…

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Navigating Global Expansion: Strategies for Taking Your Cannabis CPG Company International With Jamie Pearson of New Holland Group 1:01:38

2+ y ago1:01:38

1:01:38

Are You Ready for Cannabis CPG International Expansion? The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage? Join Us for an Insightful …

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Breaking Ground with Instagram Threads: A Deep Dive for Cannabis Businesses to Drive Organic Social Media Growth With Blunt Creative CEO: Eman Abdou 1:00:02

2+ y ago1:00:02

1:00:02

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform. Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesse…

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The Hidden Gem: How 2nd Party Data Can Transform Your Ad Campaigns With Matt Taverna, Principal at Statara Solutions 1:05:39

2+ y ago1:05:39

1:05:39

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative …

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Twitter, The New Cannabis-Friendly Social Platform with Elizabeth Udell 58:01

2+ y ago58:01

58:01

It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now… Twitter is welcoming cannabis and CBD …

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Cannabis and Science: The Dynamic Duo of Product Development with EndoCanna Health CEO, Len May 1:00:41

3y ago1:00:41

1:00:41

Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development? As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with …

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From Seed to Success: The Journey of a Female Cannabis Entrepreneur 1:14:11

3y ago1:14:11

1:14:11

Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams int…

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The Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David Paleschuck 1:02:49

3y ago1:02:49

1:02:49

Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology! The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not …

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How to Get Your Cannabis Brand Onto Retailer Shelves 1:09:37

3y ago1:09:37

1:09:37

With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf …

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Powerful Cannabis eCommerce Buying Experiences That Drive Customer Retention with Peter Kasper 1:07:45

3y ago1:07:45

1:07:45

Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects. During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their de…

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4 Must Have Retail Strategies For Cannabis Consumption Lounges with Maha Haq 1:03:19

3y ago1:03:19

1:03:19

Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time! Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean …

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How to Launch Your Cannabis Brand into the Metaverse 1:23:46

3y ago1:23:46

1:23:46

While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space? There are massiv…

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Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy 48:52

3y ago48:52

48:52

Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk,…

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Q4 Holiday Marketing Tactics That Make Cannabis Cash Registers Sing 1:00:46

3y ago1:00:46

1:00:46

With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions. Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we w…

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Bringing CMOs and CFOs Together: How Strong C-Suite Relationships Trigger High Growth Cannabis Companies 1:00:58

3y ago1:00:58

1:00:58

Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics. Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaig…

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Don’t Let Budtenders Tank Your Cannabis Brand with Luna Stower 54:30

3+ y ago54:30

54:30

If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.…

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4 Ways to Re-Engage High Value Cannabis Consumers with Happy Cabbage Analytics CEO Andrew Watson 57:25

3+ y ago57:25

57:25

It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers…

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Fizzle or Sizzle: How Your Lack of Differentiation Impacts Cannabis Marketing Performance 1:00:28

3+ y ago1:00:28

1:00:28

Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition. If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven…

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Build, Market, and Gain Mass Adoption For Your Cannabis Delivery App with Tymber COO Kyle Dukes 1:00:10

3+ y ago1:00:10

1:00:10

Is there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communicati…

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The Next Evolution: Cannabis DTC Strategies That Spark Demand with Ginger Commerce Founder & CEO Roie Edery 1:02:13

3+ y ago1:02:13

1:02:13

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased compet…

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Impact Cannabis Audiences with Headline-Worthy PR Strategies With Grasslands Founder Ricardo Baca 1:04:48

3+ y ago1:04:48

1:04:48

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflect…

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How to Be a Marketer with an Investor Mindset with Cannabis eCommerce Expert Mike Bibbey 54:23

3+ y ago54:23

54:23

“Only a crisis – actual or perceived – produces real change” – Milton Friedman What if your cannabis company viewed marketing budgets as investments rather than expenses? Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping blo…

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Cannabis Ecommerce SEO: How Dispensaries Can Drive Organic Traffic with Jeremy Johnson 59:52

3+ y ago59:52

59:52

If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy. Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital …

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Unrolling Cannabis Education with Saif Khan, Rachelle Gordon and Ryan Porter 54:42

4y ago54:42

54:42

Just when you thought school was out forever, class is back in session- and cooler than ever before. A well-structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations. Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Po…