Teaching you how to turn your creative passion into digital products you can sell online. We’re all about being rebels, making our OWN rules and breaking rules that simply don’t work for us in order to build businesses that are ethical, profitable, and fun.
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Jackie Fatica Podcasts
The Marketing and Heart Podcast is dedicated to empowering handmade business owners, Etsy sellers, and creative entrepreneurs to take control of their traffic, sales, and freedom. This isn’t just another podcast about tips and tricks—it’s about challenging what you’ve been told, breaking free from limiting beliefs, and building a sustainable, thriving business on your own terms. We’ll dive deep into strategies that actually work—like blogging, Pinterest, and email marketing—to drive consiste ...
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[082] Etsy Ads Secrets: Know Your Numbers & Boost Your Shop's Earnings with Hannah Gardner
33:38
33:38
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33:38Running Etsy ads might sound overwhelming, but they can transform your shop into a revenue powerhouse—if you play your cards right. In this episode, we sit down with Hannah, a 27-year-old Etsy seller who’s crushed over $2.7 million in sales. Hannah reveals how she scaled her shop, from selling fast-fashion jewelry to home décor, by mastering one ke…
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[081] The Traffic-Boosting Power Trio to Skyrocket Your Etsy Shop with Jackie Fatica
22:39
22:39
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22:39If you're an Etsy seller looking to boost traffic and increase sales, this episode is for you! We’re diving into the powerful trio of blogging, email marketing, and Pinterest—the ultimate traffic-driving strategies for your Etsy shop. Whether you’re just starting or you’ve been selling for a while, these tips can help you stand out in the crowded m…
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[080] Disaster-Proof Your Business: Emergency Planning for Small Business Owners
18:50
18:50
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18:50Emergencies happen—and as a solopreneur, being unprepared can mean your business comes to a screeching halt. From unexpected medical issues to natural disasters or technical failures, life can throw curveballs at any moment. In this episode of The Rebel Boss Show, I’m sharing real-life stories of solopreneurs who faced emergencies and the lessons w…
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[079] Behind the Scenes Of My 6-Hour Work Week in my Digital Product Business
8:58
8:58
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8:58Ever wonder what you can accomplish in just six hours a week? With a baby at home and two older kids in preschool, I’m squeezing in work time wherever I can. In this episode, I’m taking you behind the scenes of a recent work week where I focused on what truly moves the needle: running a flash sale, prepping for an Etsy summit, creating new digital …
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How a $30,000 Risk Changed My Life and Etsy Shop
5:50
5:50
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5:50Show Notes: Taking Risks in Business—How a $30,000 Bet Changed My Life Links: 📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging Click here to grab the free guide! 🚀 🎓 Free Workshop: Discover How Blogging Can Drive More Traffic to Your Handmade Business Sign up for the free…
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Why Etsy Sales Over Your Website Might Be Better Than You Think
5:27
5:27
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5:27Show Notes: Why Etsy Sales Might Be Better Than You Think Links: 📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging Click here to grab the free guide! 🚀 🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business Sign up for the fre…
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[078] Questions I've asked ChatGPT To Help Streamline My Digital Product Biz (As a Busy Mom of 3!)
8:10
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8:10In this episode, I’m pulling back the curtain on how I have recently used ChatGPT to simplify my digital product business while balancing life as a new mom of three! Spoiler: AI isn’t perfect, but it’s an amazing jumpstart to get ideas flowing. Tune in to see how you can use AI to lessen your load and bring some ease into your digital product proce…
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[077] From Template to Treasure: Crafting Unique Printable Digital Products from a Template
13:49
13:49
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13:49Thinking of using a template for your next digital product? Awesome—you absolutely should! Why reinvent the wheel when you can start with a solid foundation? But I know this is a hot topic for many creators who worry about originality and standing out in the market. So, let’s clear this up! In today’s episode, we’ll dive into why using a template d…
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Stop Thinking Your Products Need to Be Perfect Before You Sell Them
5:40
5:40
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5:40Show Notes: Stop Thinking Your Products Need to Be Perfect Before You Sell Them Links: 📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging Click here to grab the free guide! 🚀 🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Busine…
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Why Hard Work Alone Won’t Guarantee Success—And What Actually Does
6:41
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6:41Why Hard Work Alone Won’t Guarantee Success—And What Actually Does Links: 📥 Free Download: The Mad Hatter’s Guide to Growing Your Handmade Business Without Burning Out Click here to grab the free guide! 🚀 🎓 Free Workshop: Discover the Secret to Scaling Your Handmade Business Without Overworking Sign up for the free workshop here! Episode Summary: I…
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Why SEO Alone Won’t Get You More Etsy Sales Links: 📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging Click here to grab the free guide! 🚀 🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business Sign up for the free workshop her…
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Stop the Social Media Grind—Unlock the Power of Pinterest for Your Handmade Business
6:51
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6:51In this episode of The Marketing and Heart Podcast, we’re breaking down the biggest misconceptions handmade business owners and Etsy sellers have about Pinterest. If you’ve been thinking Pinterest is just another social media platform or that you need thousands of followers to succeed, this episode is for you. I’ll show you how Pinterest works as a…
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Why Social Media Isn’t the Answer to Driving Consistent Sales for Handmade Sellers
9:07
9:07
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9:07Why Social Media Isn’t the Answer to Driving Consistent Sales for Handmade Sellers After taking some time off, I’m excited to be back with fresh content and insights to help you take control of your handmade business. In this episode, I’m addressing a huge misconception that so many Etsy sellers and handmade business owners fall into: relying on so…
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[076] Can you Pre Sell a Digital Product Using a Tripwire? Um... Yes!
21:18
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21:18Well I did it. And it was a fun but speedy journey. Let me take you behind the scenes of my recent pre-sale via tripwire. I'll share with you the results, the lead up, everything in between. Tune into the blog at edenfried.com/blogBy Eden Fried
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[075] I’m Back!!! + How I Paid Myself 6 Figures Annually With Zero New Content for Years
14:10
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14:10Well, it's been a while. I'm back (after YEARS) with a SIMPLIFIED approach to this podcast. Which means no silly intro music. Straight up just content focused on CREATING + LAUNCHING + MAKING MONEY FROM DIGITAL PRODUCTS with zero fluff and straight action. This episode talks about what I've been up to these past few years in my business and how the…
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Why Etsy Sellers Need To Set Boundaries With Customers
8:38
8:38
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8:38As a handmade business owner or Etsy seller, you may be used to saying yes to every single request that comes your way. Or cow-towing to every nasty customer demanding unreasonable requests of you. This can lead to burnout and resentment from both you and your customers. It's so important to set boundaries with your customers in order to maintain a…
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5 Human Design Types and How Your Handmade Business Can Thrive
10:51
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10:51There are many different ways to market and run your handmade business. But have you ever heard of human design? It's a new way to run your business that is based on the human design types. In this episode, we will discuss how to use human design marketing to promote your handmade business. We will also talk about each of the human design types and…
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Do you want to start a craft business? Are you an artist looking to sell your work? If so, you need a business plan! A craft business plan will help you map out your goals and strategies for your new venture. It will also help you track your progress and ensure that you are on the right track. In this episode, I'll teach you how to make a craft bus…
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How To Run A Giveaway For Your Etsy Shop Or Handmade Business
6:56
6:56
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6:56If you're looking for one of the best ways to grow your Etsy email list & promote your handmade shop, running these types of giveaways yield the best return on your time and effort. GIVEAWAY SOCIAL MEDIA RULES: Instagram https://help.instagram.com/179379842258600 Facebook https://www.facebook.com/business/news/page-promotions-terms Tiktok - isn't v…
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How to Write Etsy Product Listing Descriptions that Sell
11:20
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11:20Did you know most people don't put in that much effort in their product descriptions? Did you also know that learning the art of (ethical) copywriting will help you to not only make more sales, but to develop and maintain a relationship with your customers? Want to check out the training I mentioned in the show? Go here: https://marketingandheart.t…
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We are talking about how to overcome artists imposter syndrome. Something. I think we all go through at some point because artists and Etsy craft sellers are often their own worst critics. Prefer to read it on the blog instead? Go here: https://marketingandheart.com/how-to-overcome-artist-imposter-syndrome/ Want some help with email and social medi…
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Welcome to the Marketing and Heart podcast! I'm your host, Jackie. I look forward to spending some time with you and to help you grow your handmade business. I'll be spilling things I've learned along the way since 2011 that allowed me to quit my job and work my business not only full time, but to six figures. Cheers to your success!…
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Success Tips To Make More Money With Etsy SEO
10:22
10:22
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10:22So what exactly is Etsy SEO, why does it matter and how can it make you more money in your Etsy shop? Join me and find out!👉 Not in the mood to listen? Go here for the blog -→ https://marketingandheart.com/understanding-etsy-seo/By Jackie Fatica
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The Ultimate Guide To Etsy Email Marketing
10:13
10:13
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10:13If you’re an Etsy shop owner, you know that building a strong relationship with your customers is key to success. One of the best ways to do this is through email marketing. In this episode, we’ll discuss how to grow your business with Etsy email marketing and some tips for getting started. LINKS FROM SHOW:- Read the blog version here -→ https://ma…
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15 Tips To Prevent Burnout From Your Handmade Business
9:46
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9:46Burnout is nothing to mess around with! In fact, it's one of the worst experiences to have especially if you're a handmade business owner running an Etsy shop. Here are 15 tips to help prevent burnout! If you'd prefer to read the blog, go here: https://marketingandheart.com/15-tips-to-prevent-burnout-from-your-handmade-business/ Free training: http…
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Six Ways To Stay Motivated In Your Handmade Business
8:35
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8:35With so many things to do, so many hats to wear just to make your handmade business run, it's all too easy to lose motivation to continue giving your biz the time and energy it needs to thrive. In this episode I go over 6 tips to help you stay motivated.Link to the Marketing and Heart community: community.marketingandheart.comPrefer to read the blo…
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What Are The Most Profitable Crafts To Sell?
12:39
12:39
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12:39Finding the most profitable craft to sell isn't as easy as numbers! Listen to this weeks episode to find out why.Prefer to read the blog version instead? Go here --→ https://marketingandheart.com/what-are-the-most-profitable-crafts-to-sell/Go here for my free email & social media marketing training --→ https://marketingandheart.com/marketing-with-h…
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Did you know there are some things you can do in your Etsy shop to help boost your sales and ranking in search? In this episode I talk about 8 different ways you can increase your sales on Etsy right now. Prefer to read the blog? Go here --→ https://marketingandheart.com/how-to-increase-sales-on-etsy/ Want access to my free training? Go here --→ ht…
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10 Alternative Websites Like Etsy for Handmade Craft Sellers
12:40
12:40
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12:40Sick of Etsy and looking for a new place to sell your handmade crafts? Listen on, the results might surprise you! --→ Prefer to read instead of listen? Check out the blog: https://marketingandheart.com/10-alternative-websites-like-etsy-for-handmade-craft-sellers/--→ Want to join my community? community.marketingandheart.com…
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[074] Conquering Imposter Syndrome with Becky Mollenkamp
40:55
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40:55Chances are, if you're an online business owner, no matter what type, you've experienced imposter syndrome at least one time or another. I'm willing to bet, you've even experienced it on a number of occasions. Imposter syndrome is something that can be tackled, even if it feels hard and impossible. In fact, in today's episode, Becky Mollenkamp is g…
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[073] How To Get Your First 100 Email Subscribers With Teresa Heath-Wareing
30:07
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30:07I understand the frustration of not having an email list filled with subscribers. I also fully understand the feeling of barely having a social media following. Everyone, myself included, started from that point. So what makes the difference between someone with no subscribers and someone who has subscribers? Well, strategy. Having a strategy. And …
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[072] Raising Babies while Running a Business: How to Stay Sane and Do it All Well with Holly G
28:34
28:34
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28:34Having a kid is transformational in many ways – so how can you run your business when you have little kids at home? Whether you have a baby or toddler at home, maybe more than one young child, or are just thinking about having kids right now and wondering how that will impact your life, this is the episode for you. Maybe you’re worried about starti…
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[071] How to Get Social Proof For a Brand New Product
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17:22
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17:22You've heard you need social proof (testimonials) to sell, but how the heck do you go about doing that with a brand spanking new product? That’s what we’re digging into in today’s episode of the Rebel Boss Ladies Podcast – why testimonials are so important and how you can get testimonials for your new digital products. To read this as a blog post a…
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[070] Here is a List of Graphics You Need For Your Next Launch
16:13
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16:13The right graphics are an essential part of any digital product launch. But do the thought of graphics make you feel stressed out, either because you’re not graphically inclined (like many of us!) or don’t even know where to start? Don’t worry, because today’s short and sweet episode of the Rebel Boss Ladies Podcast is going to be all about the pro…
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[069] Boost Your Instagram Engagement with a Social Media Marketing Plan with Knap Creative
35:03
35:03
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35:03Vanity metrics be gone. We don't care how many likes you have or how many people follow you. The only thing we care about, and the only thing YOU should care about is ENGAGEMENT. Real engagement from REAL people who are REALLY your target customers. Today, Doreen of Knap Creative is walking you through how to boost your Instagram engagement with a …
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[068] Mastering Reels on Instagram with Natasha Samuel
29:06
29:06
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29:06You've heard of Reels. But let's be real, you've barely managed to use all the other Instagram features they've rolled out, so how are you supposed to start using reels all the sudden? I hear you. I see you. Heck, I AM you. But there's a lot of reason for you to explore reels as a marketing method for your digital product based business, and so I f…
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[067] How a Photographer Added Passive Income by Launching Digital Products with Rachel Greiman
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37:37Today we've got another Lazy Launch episode in store for you. Remember, I use the term “lazy launch” in a positive way here! Lazy launches are launches that you put together without the stress, overwhelm and months of unnecessary preparation leading up beforehand. You can check out our most recent Lazy Launch episode about launching a successful me…
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[066] PR for Product Sellers with LaKeithea Nicole
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26:59Most people who are creating and launching digital products are NOT focusing on PR. They’re wrapped up in their day-to-day marketing efforts, but not so much the reputation that they have around their name, their brand, their products/business. The question is - SHOULD you be? Is PR beneficial to you to pay attention to? The answer: Yes, absolutely…
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[065] Get Started with Day Rates with Sarah Masci
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23:0699.99% of the content that I create and teach is focused on launching digital products in a simple and efficient way that will get you real results. But I also am realistic and know that this process takes time. It’s not a quick snap of the fingers, overnight thing to generate legitimate income with digital products, despite the fact that I wish wi…
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[064] Beta Beta! How Launching Your Course Imperfectly will Maximize Results with Steph Woods
29:00
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29:00There’s nothing harder than putting a digital product out there in the world and feeling like you’re not sure if it’s quite ready. But what if I told you there was a way to launch your product before it’s 100% perfect, that would help you to improve your product for future launches, make money, and ultimately maximize your results? That’s exactly w…
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[063] How Content Batching Can Aid Your Launch & Save You Time with Amanda Warfield
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29:37Today on the Rebel Boss Ladies Podcast we are talking about content batching and the many benefits that come from batching your content. I’m sure you’ve heard the term content batching before, and maybe you even do it yourself. I’m a HUGE fan of content batching and it’s a strategy that I use on a regular basis, so I can’t wait to share some tips, …
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[062] Lazy Launch - Launching a Successful Membership on a Whim with Liz Wilcox
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47:35Lazy. Not a word you’d usually think about when it comes to a successful digital product launch, right? Wrong! Today we’re talking about lazy launches, and I mean that in a really positive way. When I write “lazy launch” I’m referring to launches that don't require a ton of prep work, and don’t incite a ton of overwhelming work or stress. Your digi…
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[061] Managing Stress + Anxiety Around Launches with Justine Sones
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31:05Welcome back, Rebels! On today’s episode of the Rebel Boss Ladies Podcast, we’re focusing on this super sexy topic: stress, anxiety, and stress AND anxiety. I've erred in my ways – we’ve somehow made it to episode 61 and we’ve never talked about your mental health during a launch. Stress and anxiety are a natural part of the launch process. It’s re…
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[060] Your 4-Step Guide to Stress-free Tech and Automation Set up with Angela Tan
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32:49Whether you feel good about tech or the mere thought of tech gives you hives, it's a part of the work that we do day in and day out. It’s unavoidable. So I wanted to figure out a way to show you how to make your tech and automation setup as stress free as humanly possible. Angela Tan is on the Rebel Boss Ladies podcast today teaching you her 4 step…
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[059] Here's How You Can Write Like Your Customers Talk with Sara Frandina
33:35
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33:35Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too. Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away. And that's a big deal, my friend…
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[058] How to Launch a High Ticket Coaching Program with Tasha Booth
25:12
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25:12Let’s talk about high ticket coaching programs and how to launch a high ticket coaching program. You’ve seen them - big, transformational programs offered by famous names in the industry. Sometimes they cost upwards of five, ten, fifteen thousand dollars - maybe even more. If you’re like me, you’ve definitely wondered about what kinds of people sel…
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[057] 4 Urgency Tactics to Increase Product Sales During Launch with Kayleigh Hannon
21:01
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21:01So, it's launch week andddd crickets. That's your worst nightmare, right? Well, let's make sure you avoid that problem and plan to include this necessary ingredient in your strategy - URGENCY. Kayleigh Hannon, launch strategist, is on the show today talking all things urgency for your product launch. Tune in now! To read this as a blog post and for…
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[056] How & Why to Host a "Joint Venture" Webinar
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26:10Webinars are awesome, but what happens when you burn through your existing email list and need to get in front of a new audience? That's when you tap into the power of a "joint venture" webinar. Joint ventures combine the power of an affiliate partnership with the power of hosting a webinar - that combination is magical. This episode breaks down a …
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[055] How To Design a Website That Will Get More Product Sales With Jennifer Lyker
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31:05Worried your website is dull and uninviting? Worried it's not going to help you generate sales? Web design expert Jennifer Lyker is on the Rebel Boss Ladies podcast today to teach you all about how to make the best use of your site to encourage viewers to purchase. To read this episode as a blog post and for complete show notes, head to edenfried.c…
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[054] How to Get More Product Sales Using an Affiliate Program with Kelly Morrison
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28:26Are you interested in expanding your reach, tapping into new audiences and making more sales? On this episode of the Rebel Boss Ladies Podcast we're diving into how to use affiliate programs, strategy, implementation, technology to sell your digital products. Joining us today is Kelly Morrison, the founder of CreateYourAffiliateProgram.com where sh…
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