Best JTBD Podcasts (2026)

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Ian Faison's Serialized Content Framework 48:11

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1+ y ago48:11

48:11

Ian Faison, Founder of Caspian Studios, shares his serialized content framework. 🎉 About Ian Faison Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers. 🔖 Video Chapters 00:00 Ian Faison's s…

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Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework 33:58

1+ y ago33:58

33:58

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advoc…

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Vassilena Valchanova's brand messaging framework template 31:53

1+ y ago31:53

31:53

Vassilena Valchanov shares her brand messaging framework template. 🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the targe…

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I'm ending this show in 5 weeks (not clickbait) 5:45

2y ago5:45

5:45

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next n…

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Nick Bennett's People-First GTM Model 34:03

2y ago34:03

34:03

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063 [00:00:00] Nick Bennett [00:00:44] Developing a Go-to-Market Model with Nick Bennett [00:02:38] Starting a Company and Launching with Hype [00:07:18] A conversation about the people-first go-to-market strateg…

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Brian Childs' Customer Education Maturity Model 46:47

2y ago46:47

46:47

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education [00:07:37] Proving ROI for Customer Training Initiatives [00:13:51] The Importance of Training Programs and Brand Positioning [00:…

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Marc Thomas' RINse and Repeat Marketing Framework 59:54

2y ago59:54

59:54

Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061 🎉 About Marc Thomas Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of exper…

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JTBD Case Study: Biscom Triples Their Growth Rate 32:38

2y ago32:38

32:38

In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software co…

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Kamil Rextin’s Guerrilla Marketing Strategy for Conferences 33:47

2y ago33:47

33:47

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059 🎉 About Kamil Rextin Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previousl…

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Katya Ryabova’s 3 Customer Questions for Actionable Insights 36:58

2y ago36:58

36:58

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060 🎉 About Katya Ryabova Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer resea…

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Masooma Memon's Product-Led Content Strategy 32:24

2y ago32:24

32:24

Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058 🎉 About Masooma Memon Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers …

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Lloyed Lobo's 13 Rules of Community-Led Growth 42:25

2y ago42:25

42:25

Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057 🎉 About Lloyed Lobo Lloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and c…

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Stella Garber's Flipped Communication Pyramid 38:23

2y ago38:23

38:23

Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056 🎉 About Stella Garber Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously…

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Gaetano DiNardi's Value-Based Content Strategy 43:12

2y ago43:12

43:12

Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055 🎉 About Gaetano DiNardi Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings…

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Mariya Delano's Fan-Driven Marketing Flywheel 34:18

2y ago34:18

34:18

Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054 🎖️ Sponsored Powerup Looking to do more video content in 2024 like I am? Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New Y…

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Fab Giovanetti's Build-in-Public Content Strategy 32:29

2y ago32:29

32:29

Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053 🎉 About Fab Giovanetti Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years …

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Chris LoDolce's Transformative Customer Education 1:00:52

2y ago1:00:52

1:00:52

Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052 🎉 About Chris LoDolce Chris LoDolce is the founder of SaaS Academy Advisors, where he helps SaaS companies build their own academies. He was previously the Director of HubSp…

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Jimmy Daly's Community-Led Content Strategy 40:29

2y ago40:29

40:29

Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051 🎉 About Jimmy Daly Jimmy Daly is the Co-Founder and CEO of Superpath, one of the largest online communities for content marketers with over 15,000 members. He was previously the VP of Growth at Animal…

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The 5 Best Marketing Powerups of 2023 34:30

2y ago34:30

34:30

That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like Pr…

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Eric Doty's Freelance Writer Onboarding Template 52:35

2y ago52:35

52:35

Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It…

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Christina Garnett's Hierarchy of Customer Delight 56:53

2y ago56:53

56:53

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hub…

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Neal O'Grady's 5 C's of Un-Ignorable Content 50:05

2y ago50:05

50:05

Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t p…

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Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization 30:14

2y ago30:14

30:14

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’v…

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Ty Magnin's 3-Tier AI Content Strategy 44:09

2y ago44:09

44:09

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a l…

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Stewart Hillhouse's Conference Content Playbook 50:57

2y ago50:57

50:57

Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lo…

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Becky Pierson Davidson's Community Retention Playbook 43:01

2y ago43:01

43:01

Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet. 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to…

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Dr. Fio Dossetto's E.A.S.Y. Content Framework 47:40

2y ago47:40

47:40

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pres…

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Shannon Howard's Customer Education Blueprint 35:44

2y ago35:44

35:44

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you hav…

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Dan Sanchez's 3 Pillars for Audience Growth 49:28

2y ago49:28

49:28

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And i…

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Matt Ragland's 7-Figure Newsletter Monetization Strategy 1:04:02

2+ y ago1:04:02

1:04:02

Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, …

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Kevan Lee And Shannon Deep's Brand Storytelling Framework 54:50

2+ y ago54:50

54:50

Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. An…

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Tiffany Da Silva's 3 Tactics to Beat Imposter Syndrome 44:23

2+ y ago44:23

44:23

Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And i…

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Devin Bramhall's Media-Led Content Strategy 59:22

2+ y ago59:22

59:22

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and sig…

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Brooklin Nash's Expert-Driven Content Strategy 48:18

2+ y ago48:18

48:18

Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lo…

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Sarah Stockdale's 3 Copywriting Exercises to Write Copy That Sells 40:48

2+ y ago40:48

40:48

Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. …

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Ryan Law's AI Prompt Tips for Content Marketers 50:57

2+ y ago50:57

50:57

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signu…

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Eli Schwartz's SEO Strategy for AI Search Engines 52:44

2+ y ago52:44

52:44

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's…

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Aleyda Solis' 6 Elements of Effective AI Prompts for SEO 56:58

2+ y ago56:58

56:58

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos a…

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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy) 42:34

2+ y ago42:34

42:34

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening!…

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Ronnie Higgins' Content Synergy Map (Inspired by Walt Disney) 52:24

2+ y ago52:24

52:24

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pr…

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Margaret Kelsey's Strategic Brand Flywheel 1:01:31

2+ y ago1:01:31

1:01:31

Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and si…

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Joel Kletkke's Snacklable Customer Success Story Framework 52:06

2+ y ago52:06

52:06

Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demo…

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Claire Suellentrop's Customer Research Process 56:03

2+ y ago56:03

56:03

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and si…

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Justin Simon's 3C Content Repurposing Strategy 39:30

2+ y ago39:30

39:30

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026 In this Marketing Powerups episode, you’ll learn: Why content distribution is so important. The benefits of considering content distribut…

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Casted's B2B Podcast Maturity Curve ft. Kate DeGroot 34:13

2+ y ago34:13

34:13

Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/. In this Marketing Powerups episode, you’ll learn: The benefits of starting a podcast as a B2B brand. The 5 stages of the B2B Podcast Maturity Model. An example of a great…

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Camille Trent's Newsjacking Technique That Doubled PeerSignal's Email List From 6K to 12K in 45 Days 44:51

2+ y ago44:51

44:51

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024. 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you ha…

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Tommy Walker’s 3 Axioms of Content Marketing (Shopify Plus, LinkedIn) 52:22

2+ y ago52:22

52:22

Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill. One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time…

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How Would You Beat Apple Vision Pro Using Jobs-to-be-Done? 1:05:52

2+ y ago1:05:52

1:05:52

This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or i…

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Melanie Deziel's Trust-Building Content Strategy Using The "Prove It" Framework 30:50

2+ y ago30:50

30:50

Everybody hates marketers. Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople! Ouch, that hurts. It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are mo…

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Peter Caputa's Survey-Driven Content Strategy 45:46

2+ y ago45:46

45:46

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share. That’s the power of data-driven driven reports powered by surveys. It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies global…