John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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JBarrows Podcasts
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Confidence, Careers, and Community with Kim Nicholas
59:47
59:47
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59:47This episode takes a meaningful turn from the usual sales conversations. John sits down with Kim Nicholas, Executive Director of Genesys Works Chicago, to talk about creating real opportunity for underserved youth and how businesses benefit in the process. From her own upbringing in Chicago’s public school system to launching one of the first chart…
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The business coach who helped me define my WHY with Jonathan Domsky
57:53
57:53
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57:53This conversation is one that hits close to home. Jonathan Domsky isn’t just a business and life coach for entrepreneurs — he was my coach during one of the most difficult periods of my life. After losing my dad and watching my business wobble, I felt like I was stuck in neutral. Outwardly things looked fine, but internally, I was spinning. Jonatha…
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When the Grind Almost KILLS You with Roderick Jefferson
1:03:09
1:03:09
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1:03:09This week’s episode of Make It Happen Mondays hits deeper than most—with someone who’s more than just a guest: Roderick Jefferson is family. A globally respected sales enablement leader, keynote speaker, and author of The Stroke of Success, Roderick shares the story of how a relentless hustle nearly cost him everything—after suffering a stroke that…
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Owning the Pipeline Like a CEO with Leslie Venetz
1:04:19
1:04:19
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1:04:19In this high-energy episode, John sits down with one of today’s most influential voices in sales, Leslie Venetz—author of the USA Today bestselling book Profit-Generating Pipeline, featured in the Wall Street Journal, and the creator behind 100+ million views of sales content online. Leslie brings a no-BS, battle-tested framework for building a hea…
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Meet Buyers Where They Are - With Rex Galbraith
57:36
57:36
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57:36Rex Galbraith has worn almost every sales hat over his 20+ year SaaS career, and for the last decade, he’s helped build Consensus into the category leader for interactive demo automation. In this episode, John and Rex dive deep into why traditional product demos are failing today’s buyers—and what to do instead. You’ll hear how Rex and his team use…
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Dave Govan is the Founder and CEO of G2 Strategic Advisory Services, with a career that spans $100M+ as a rep and $2.3B+ as a CRO. From early-stage startups to global tech titans, Dave has operated across nearly every stage of company growth — and he’s seen it all. In this episode, we dive into what’s broken in today’s go-to-market (GTM) strategy a…
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Coaching That Changed My Career with Ryan Garland
26:40
26:40
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26:40In this special episode of Make It Happen Mondays, John sits down with Ryan Garland, an Account Executive at Coefficient, to dive into what happens when a rep actually cares about getting better. This isn’t a generic sales success story—this is the real, raw impact of putting in the work, embracing coaching, and taking ownership of your sales caree…
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Myths vs. Science of Selling with Dr. Lorenzo Bizzi
58:26
58:26
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58:26Dr. Lorenzo Bizzi is a professor of strategic management at Cal State Fullerton, globally published researcher, and author of Myths vs. Science of Selling — a book that challenges some of the most popular (but unproven) sales advice circulating in the industry today. In this episode, we dig into the difference between what sounds good in sales and …
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Why Buyer Enablement Beats Sales Enablement with Rory Sadler
54:10
54:10
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54:10This week on Make It Happen Mondays, John sits down with Rory Sadler, Co-founder and CEO of trumpet, the leading digital sales room platform helping companies like Gong, HubSpot, and Personio increase sales velocity by transforming the buying experience. Before founding trumpet, Rory spent years on the front lines of SaaS sales—first as an individu…
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The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
1:00:18
1:00:18
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1:00:18In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired. Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying alig…
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The Ten Commandments of Selling with Dr. Yaniv Zaid
52:17
52:17
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52:17In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.” Together, …
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Hacking Human Psychology with MichaelAaron Flicker
1:01:05
1:01:05
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1:01:05In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious abo…
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Build Brands People Feel with David Brier
1:12:50
1:12:50
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1:12:50In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Gran…
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Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
47:12
47:12
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47:12In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI. Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and…
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Stephanie Chung: From Air Force Bases to Boardrooms
1:06:19
1:06:19
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1:06:19Stephanie Chung grew up on an Air Force base with a Master Sergeant father—so structure, discipline, and high standards were her foundation long before she ever stepped into a boardroom. Today, she’s a #1 international best-selling author, executive coach, and the first African American to lead a major private aviation company. In this powerful epi…
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Udi Ledergor: Courage Over Clichés in Modern Marketing
1:01:01
1:01:01
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1:01:01Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to buil…
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Giuseppe Conti: Negotiation + Influence = Success
54:56
54:56
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54:56What happens when 25 years of corporate procurement experience meets elite business school teaching? You get Giuseppe Conti—a world-class negotiation expert with a gift for turning complex tactics into everyday skills.In this episode, Giuseppe shares his journey from growing up in a family of teachers in Southern Italy to teaching negotiation and i…
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Eugene “Blue” Bowen: Inside G2’s AI in Sales Report
49:48
49:48
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49:48Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2’s research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2’s latest study exploring how sales teams are actually using (or not using) AI in their day-to-day. Together, they dig into: Why most pip…
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Lori Richardson: Betting on Yourself When It Matters Most
57:31
57:31
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57:31Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just i…
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Marcus Chan: $950M in Sales and the Grit Behind It
1:00:06
1:00:06
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1:00:06Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he’s helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that’s generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and m…
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Vince Beese: Red Zone Selling and the Enterprise Edge
56:34
56:34
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56:34Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sell…
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Jake Mannino: Breaking The Guinness World Record For Coaching
52:59
52:59
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52:59Jake Mannino isn’t your average sales leader. As a Global Sales Director at Microsoft, he leads a team responsible for over $1B in annual revenue—but his true superpower lies in understanding people.In this deeply insightful episode, Jake joins John Barrows to unpack the psychology of motivation, the neuroscience of behavior change, and what it tak…
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RevOps Unfiltered: What Sales Needs to Hear
1:07:58
1:07:58
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1:07:58On this week’s episode, John Barrows hits the floor at Rev Fest—a one-of-a-kind event hosted by Go Nimbly’s CEO, Jen, at the iconic House of Yes in Brooklyn. This isn’t your typical sales conference. It’s loud, unconventional, and hyper-focused on RevOps—the unsung heroes of modern GTM strategy.In a series of quick-hit, high-impact interviews with …
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Monica Stewart: Escaping Founder Sales Survival Mode
1:12:29
1:12:29
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1:12:29Monica Stewart has spent 15 years helping B2B SaaS founders escape survival mode and build scalable revenue systems—generating $25M+ in revenue and influencing over $200M in valuations along the way. In this episode, John and Monica dig into what really holds founders back from scaling past the $1–10M mark. They explore why so many founders—especia…
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Zoltan Vardy: The Brutal Truth About Tech Founders and Sales
52:00
52:00
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52:00In this episode John Barrows sits down with Zoltan Vardy, B2B sales advisor, author of The Launch Code, and the go-to expert for helping tech founders turn their ideas into scalable revenue.With over $2 billion in closed sales and 30 years of C-suite and entrepreneurial experience, Zoltan breaks down why so many founders still treat sales like a ne…
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Matt Millen: From Tony Robbins to Regie AI—Lessons in Performance
1:09:13
1:09:13
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1:09:13Matt Millen is the co-founder and president of Regie AI, a platform that’s transforming how sales teams scale personalized outreach without losing the human connection. Before Regie, Matt’s career spanned everything from leading sales at Tony Robbins to competitive car racing—experiences that shaped his philosophy on performance, mindset, and winni…
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Luke Arno: Building Grit, Passion, and Real Revenue Teams
50:59
50:59
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50:59In this episode of Make It Happen Mondays, John Barrows sits down with Luke Arno, CRO at Transcend and a powerhouse revenue leader who’s scaled growth at companies like Twilio Segment and Box. Luke shares what sets truly great sales teams apart—and why coaching, optimism, and grit are the unteachable qualities every leader should look for. They div…
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John “JT” Turner: From Google X to Grounded Leadership
59:17
59:17
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59:17John “JT” Turner is a sales executive, leadership coach, and team builder with a proven track record of turning good teams into great ones. In this episode, John Barrows and JT explore what authentic sales leadership really looks like—and how to apply it in today’s fast-moving, AI-influenced world. They unpack JT’s formative experiences, including …
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Nick Hill: Coaching, Training & The Real Role of Enablement
1:05:13
1:05:13
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1:05:13Nick Hill is the Director of Sales Enablement at Crunchbase, with a track record of building performance-driven coaching programs at Miro, Sprinklr, and beyond. In this episode of Make It Happen Mondays, John Barrows and Nick dive deep into all things enablement—from structure and timing to coaching reps and aligning with RevOps for real impact. Th…
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Mark Raffan: Stop Discounting, Start Negotiating
1:05:59
1:05:59
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1:05:59Mark Raffan is the founder and CEO of Negotiations Ninja™, a former procurement pro turned sales ally, and one of the sharpest minds in the negotiation game today. In this episode of Make It Happen Mondays, John Barrows welcomes Mark back for a tactical, no-fluff conversation on why most sales reps lose deals in the final 10%—not to competition, bu…
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Dan Sperring: Rethinking ICP to Drive Revenue
1:08:45
1:08:45
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1:08:45John Barrows is joined by Dan Sperring, founder of AlignICP, to unpack one of the most overlooked—but critical—elements of GTM success: your Ideal Customer Profile. Dan has made it his mission to help sales and marketing teams work together to define, refine, and activate a high-impact ICP strategy. The conversation dives into common ICP mistakes (…
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Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers
57:21
57:21
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57:21Karen Kelly is a sales strategist, speaker, and founder of K2 Performance Consulting, where she helps B2B companies sell with confidence, clarity, and purpose. In this episode of Make It Happen Mondays, John Barrows sits down with Karen for a tactical and inspiring conversation that covers everything from her immigrant upbringing and biology backgr…
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Blair LaCorte: Beyond the Safe Zone—Leading with Awareness
49:42
49:42
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49:42On today's episode, John Barrows sits down with Blair LaCorte—a transformational leader whose career has spanned aviation, AI, tech, entertainment, and aerospace. With multiple highly successful exits, Blair brings battle-tested wisdom to the table, but what sets him apart is his focus on people, purpose, and emotional intelligence. They explore ev…
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Kelly Cheng: Building Buyer Trust Before They’re Ready to Buy
1:00:03
1:00:03
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1:00:03In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, str…
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Dustin Crawford: How to Motivate Reps and Decode Buyer Behavior
1:06:07
1:06:07
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1:06:07In today's episode, John Barrows sits down with Dustin Crawford, VP of Sales at Otter.ai, for a deep dive into the intersection of sales, psychology, and modern leadership. While Otter.ai is a sponsor of the show, this conversation goes far beyond the product—it’s about the why behind how salespeople operate and how leaders can unlock their team’s …
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Alyssa Merwin: Inside LinkedIn’s $1B Sales Engine
54:13
54:13
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54:13In this episode, John Barrows is joined with with Alyssa Merwin, Global VP of LinkedIn Sales Solutions, to unpack the findings from LinkedIn’s brand-new ROI of AI Report—a first-of-its-kind look at how AI is truly impacting sales outcomes, not just activity metrics.With over $1 billion in revenue under her leadership and a rich career path shaped b…
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Sam Jacobs: Community, Character, and the Future of Leadership
56:50
56:50
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56:50John Barrows reconnects with longtime friend and Pavilion CEO, Sam Jacobs. Sam is the author of the bestselling book Kind Folks Finish First, and he’s on a mission to prove that building with integrity and empathy isn’t just good for the soul—it’s good for business.John and Sam dive into the hard lessons learned from the rollercoaster ride of 2023,…
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Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
54:25
54:25
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54:25Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time. From reclaiming her masters to building an unbreakable bond with fans, Swi…
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Dale Dupree: Rebellion, Reflection, and the AI Debate
58:40
58:40
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58:40In this special debrief episode of Make It Happen Mondays, John Barrows sits down with Dale Dupree—founder of The Sales Rebellion and one of the standout voices from the recent Sales Play event in NYC. What starts as a post-event reflection quickly turns into a deep, unfiltered conversation on modern sales, personal transformation, and cultural shi…
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The Sales Play: Glengarry Glen Ross After Hours
45:25
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45:25In this special Make It Happen Mondays episode, John Barrows takes you inside an intimate, after-hours debrief unlike anything we’ve released before. After a full day of sales content, networking, and roundtable discussions in NYC with 18 of the top minds in sales and tech, the group capped the night with a viewing of the Broadway revival of Glenga…
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The Only Authenticated Episode Ever – Featuring Drift’s David Cancel
1:14:15
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1:14:15In this special crossover episode, John Barrows is joined by Doug Landis and Jen Allen-Knuth for the one and only recorded session of a pilot project called Authenticated—a podcast experiment designed around unscripted, authentic conversations with inspiring leaders.The guest? None other than David Cancel, Founder and former CEO of Drift. David dro…
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Steve Lucas: Why AI Won’t Replace You—Unless You Let It
56:22
56:22
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56:22Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discus…
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Larry Kim: Scaling Sales with a Product-First Mindset
56:57
56:57
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56:57Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two comp…
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John Shulman: Winning with Interest-Based Negotiation
57:57
57:57
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57:57John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach,…
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Elina Teboul: Rethinking Capitalism with Feminine Intelligence
1:13:06
1:13:06
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1:13:06Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business su…
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Shari Dunn: Uncovering Bias and Redefining Competency at Work
1:15:07
1:15:07
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1:15:07Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work. Shari explores the hidden biases in hiring and promotion, the concept of “…
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Sydney Sloan: CMO Insights and Intent
1:13:01
1:13:01
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1:13:01Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how ta…
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Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles
54:27
54:27
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54:27Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.J…
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Jonathan Lister: Building Billion-Dollar Organizations with Curiosity
54:41
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54:41John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sale…
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Alex Newmann: Breaking Free from Founder-Led Sales
1:00:26
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1:00:26John Barrows sits down with Alex Newmann, founder and CEO of Newmann Consulting Group. Alex specializes in helping B2B companies transition from founder-led sales to scalable, repeatable sales systems. Together, they unpack the challenges founders face when building a sales team, share actionable strategies for avoiding common pitfalls, and discuss…
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