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This is where we talk about all things demos and the incredible teams behind them. Whether it’s mastering demos, empowering presales, or building strong sales teams, we’ll cover it all.
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Dive into the world of gaming with Matt, Rai, and Karen on "The Offline Gamer" podcast! Each month, we explore our latest tabletop and PC gaming adventures, share exciting Kickstarter finds, provide coverage of events like Airecon and the UK Games Expo, and engage in conversations with interesting figures in the UK board game industry. Join us on this interactive journey!
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Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly Shoppable Games free by mentioning this podcast during y ...
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Thought-provoking videos about life and being human, with ideas from business leaders, psychologists and researchers speaking onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest scientists, doctors and medical researchers share their discoveries and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. You can also download these and many other videos for free from TED.com that features interactive English transcript, and subtitles in as many as 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's leading inventors and researchers share demos, breakthroughs and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest musicians and researchers showcase the power and science of music onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest artists, designers, photographers and architects showcase their work and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Seeing the world beyond news headlines: politicians, journalists and researchers share their insights onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Fun videos to inspire, intrigue and stir your imagination from some of the world's leading thinkers and doers onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Get a glimpse inside the Magic Kingdom with the creative minds behind Animated—the new Disney app for iPad. The app unpacks decades of Disney animation, with interactive illustrations, animated clips, and high-quality images. App co-authors David Bossert, Walt Disney Animation Studios Special Projects, and Theodore Gray of Touch Press discuss the new app. They also give a demo of the newly updated version of Animated—now with new content from “Frozen,” Disney’s newest feature film that lets ...
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Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Dr ...
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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn ...
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Growth is the most critical aspect of running a successful business. Each episode of this podcast features real-life stories of people achieving growth. Our guests also share their insights and tips for scaling your business.
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My personal Substack 2pizzamarketers.substack.com
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The podcast version of The CDC Gaming Show, your weekly source of gambling industry news, product updates, and interviews with key figures in the industry with host Casey Gonzales. Watch the video version on YouTube https://www.youtube.com/@cdcgamingshow.
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Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
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This is a feed of pages for ED LDRSP 325 Winterfeldt Instructional Tech Fall 2011
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Ep. 169 - Interactive Demos: The Secret Weapon for Personalized ABM Success
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In this episode of Scrappy ABM, host Mason Cosby chats with Catie Ivey, CRO of Walnut, about how interactive product demos can supercharge account-based marketing by delivering hyper-personalized, use-case-driven experiences that actually convert. Best Moments: (01:31) What interactive demos are—and why they matter in ABM (03:37) Going beyond gener…
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Ep. 171 - How a Small Team Generated $3.5M in Pipeline in 2 Quarters
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In this episode of Scrappy ABM, Mason Cosby sits down with David Chase, CMO of Workboard, who shares how he stood up an entire demand generation program from scratch—two and a half years into his tenure. 👤 Guest Bio David Chase is the Chief Marketing Officer at Workboard, where he rose through the ranks from Director of Product Marketing to CMO in …
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What AI Can’t Replace in Customer Success with Kirsty O’Sullivan
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What does it take to turn customer experience into a growth engine? How can AI and data actually bring teams closer to their customers instead of further away? What gets in the way of a united go-to-market motion, and how can companies fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan, SVP of …
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Ep. 170 - Lost on Where to Start with ABM?
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In this episode of Scrappy ABM, Mason Cosby shares a special session pulled from a recent webinar. It’s a hands-on, highly tactical walkthrough of how to launch a closed lost ABM program—with real playbooks, tested frameworks, and a focus on what’s actually changed since the opportunity was marked “closed lost.” Mason lays out why these lost opport…
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In Episode 101, Matt and Karen return for a slightly shorter show ahead of their big UKGE preview. They share highlights from recent game days with friends, discussing a mix of new and favourite titles, including Rebirth, Restless Spirits, Trio, Castle Combo, Explorers of Navoria, and more. Matt also interviews the team behind Minor Disaster Games,…
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Ep. 168 - From Awareness to Action: Fixing the Missing Middle in Your ABM Funnel
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In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM program submitted by a newsletter subscriber named Melissa, focused on brand tracking services for banks and health insurers. Mason analyzes the current funnel strategy and offers scrappy, actionable tweaks to drive deeper engagement and move stuck accounts forward. Best Moments: (…
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Ep. 167 - The Art of Creating Serendipity, With Justin Schmidt From JobSync
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In this episode of Scrappy ABM, host Mason Cosby interviews Justin Schmidt, VP of Marketing at JobSync, about how small teams can run impactful ABM programs without costly martech stacks—by leaning into relationships, resourcefulness, and a deep understanding of their best-fit customers. Best Moments: (00:10) Why scrappy ABM matters more than ever …
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BREAKING NEWS: A new chapter for GTM News Desk
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We have some breaking news at GTM News Desk. A new era begins as we welcome a fresh voice to the show. After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show. And stepping into t…
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Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬
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In this episode of Scrappy ABM, host Mason Cosby dissects newsletter reader Joe’s challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engi…
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Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind
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In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget. Best Moments: (01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns (04:46) Using current customer data to valida…
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Ep. 164 - Olympic ABM Playbook! Challenger Brands and Pro Women Athletes Ahead of Milan 2026 🥇
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In this episode of Scrappy ABM, host Mason Cosby breaks down a newsletter subscriber’s challenge: designing an ABM campaign that links challenger consumer brands with Olympian and Para Olympian ambassadors in the run-up to Milan 2026. Best Moments: (00:32) Introduction to the specific ABM challenge from a newsletter subscriber (01:21) Target: marke…
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Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts
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In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach. Best Moments: (01:20) Intro…
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PlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the Psychology
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Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification. From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John share…
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Why Audience-First Content Drives Real Results with Jonathan Paul
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What does it take to create content that truly connects with your audience? Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix? How can aligning product marketing, brand, and content unlock better outcomes? Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, V…
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Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations
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In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services. Best Moments: (00:32) Introduction to the newsletter audience program breakd…
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Ep. 161 - AI Governance ABM Playbook! “One Geo, One Industry” Approach
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8:56
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In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively. Best Moments: (00:32) Introduction t…
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The 6 Habits for Presales Success in the Era of New Tech
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In the third episode of the Demologue podcast, The core concepts of 'The Six Habits of Highly Effective Sales Engineers' How can SEs stay relevant with evolving technologies How to balance technical skills and soft skillsBy Demologue
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Episode 100 - Quiz Time at AireCon 2025
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To celebrate 100 episodes and 10 years of The Offline Gamer, we brought together a fantastic group of board game creators, friends, and fellow enthusiasts for a chaotic, laughter-filled quiz live at AireCon 2025! Hosted by Matt, this special episode features guest teams including Adam from Die Rollin’, Will the Board Game Wizard, Chris from Unfring…
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Ep. 160 - Spiffs, Offers & Triggers: A Scrappy Guide to Cross-Selling Lodging Solutions
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In this episode of Scrappy ABM, host Mason Cosby provides listeners with actionable insights on building effective Account-Based Marketing (ABM) strategies, specifically through cross-selling initiatives. Highlighting a real-life scenario involving a VP of Finance in the construction industry and their need for lodging solutions, Mason breaks down …
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Ep. 159 - ABM Audit: Helping First, Selling Second: ABM for Manufacturing Safety Solutions
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In this episode of Scrappy ABM, host Mason Cosby analyzes an ABM program request from Brianna, who is targeting manufacturing companies with an industrial sports medicine solution. The episode provides practical guidance on refining ICP targeting and using trigger events to create empathetic outreach that converts to sales meetings. Best Moments: (…
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PlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually Works
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DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solutio…
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Building Customer-Centric Strategies with Rebecca Shaddix
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What happens when companies prioritize short-term goals over the big picture? How can organizations avoid mediocre marketing from old strategies? Why is balancing metrics with meaningful relationships vital for long-term growth? Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from …
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Ep. 158 - ABM Audit: Draw the Line- How Great ABM Starts With Strong Differentiation
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In this episode of "Scrappy ABM," host Mason Cosby responds to a newsletter request from Shaughn, who is targeting security and compliance organizations requiring FedRAMP authorized signatures. Mason breaks down a strategic approach for standing out in a competitive market by leveraging a company's unique differentiators. Best Moments: (00:32) Intr…
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Ep. 157 - ABM Audit: Focus Your ICP to Drive Conversions
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In this episode of Scrappy ABM, host Mason Cosby analyzes a listener submission from Lacey about her account-based marketing (ABM) program. Mason provides detailed feedback on how to refine the Ideal Customer Profile (ICP) and improve conversion rates for a billing management software company targeting NetSuite users. Best Moments: (00:32) Introduc…
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PlayAbly Podcast Episode 25: From App Stores to Shopify: What DTC Brands Can Learn from the Mobile Gaming Boom
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In this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think. We explore how platforms like Unity and Shopify democratized…
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EP. 156 - Target Managers And Directors To Increase Conversions
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In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM (Account-Based Marketing) playbook specifically for targeting enterprise insurance companies. Mason responds to a request from Lance, who is looking to penetrate deeper into enterprise insurance accounts by engaging with influencer personas via LinkedIn. Best Moments: (00:31) Intro…
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Episode 99 - AireCon 2025 Chronicles: Dice, Ducks & Demos
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In Episode 99, Matt and Karen recount their jam-packed weekend at AireCon 2025 in Harrogate. From the ups and downs of the Bring & Buy to an epic quest for food through the convention’s labyrinthine layout, they dive into the highlights, including games played, exhibitors visited, and surprise finds. They also preview exciting upcoming releases, sh…
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EP. 155 - Association Plays And Niche Podcasts: ABM on a Budget
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In this episode of Scrappy ABM, host Mason Cosby breaks down a specific ABM strategy for a listener named Seth who is targeting independent financial advisors with a new custodial platform. Mason provides practical, budget-friendly approaches to overcome the challenges of marketing to small business owners, with a particular focus on data sourcing …
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Automated Demos and Discovery: Unleashing B2B Sales with Menus
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In the third episode of the Demologue podcast, Peter Cohan, Principal at The Second Derivative – Great Demo, joins Anna Decroix, Co-founder and CMO of Demoboost, to discuss: The key discovery principles every sales team should know What a "menu" is and how it transforms demo presentations The role of automated demos in driving better discovery Best…
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What It Really Takes to Lead a People-First Company with Kate O’Neil
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How can companies truly build a people-first culture? What happens when leadership prioritizes customers but neglects employees? Why is bad management one of the biggest problems in tech today—and how do we fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil, CEO of Opre, joins us to discuss what it r…
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EP. 154 - Using Podcasts For ABM Success In Scientific Instrumentation
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In this episode of Scrappy ABM, host Mason Cosby sits down with David Oliva, General Manager of Organomation, to discuss how he leveraged podcasting as an account-based marketing (ABM) tool in the scientific instrumentation industry. David shares how his podcast strategy helped engage key prospects, build industry relationships, and drive measurabl…
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EP. 153 - Creating ABM Content That Gets Used! — Benjamin Ard on Organizing, Leveraging AI & Driving Relevancy
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In this episode of Scrappy ABM, host Mason Cosby speaks with Benjamin Ard, co-founder and CEO of Masset.ai, about creating ABM content that sales teams actually use. They discuss how to identify relevant content, organize it effectively, and involve the entire organization in content creation—while making use of AI to streamline the process. Best M…
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In this episode of Scrappy ABM, host Mason Cosby uncovers strategies for bridging the gap between sales and marketing—without huge budgets. He dives into why sales and marketing often clash, the goals that drive sales teams, and the steps to create effective ABM playbooks using the four D framework. Best Moments (00:54) The constant battle between …
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EP. 151 - Brand Building Vs. Sales Activation In ABM! Mason Cosby & Liam Moroney on Short-Term vs. Long-Term Marketing Success
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In this episode of Scrappy ABM, host Mason Cosby invites Liam Moroney, CEO of Storybook Marketing, to explore the often-debated relationship between brand building and sales activation—especially within Account-Based Marketing (ABM). They dive into how brand awareness drives long-term success, the importance of measuring brand metrics effectively, …
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Presales Job Hunt: What Recruiters Look For and How to Stand Out
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In the second episode of the Demologue podcast, John Hodgson, Owner and Director of Bright Dynamics, a PreSales specialist recruiting and search firm, talks about: * The key skills needed for success in the pre-sales job market. * The proactive steps pre-sales professionals can take to prepare for a job search. * Effective interview techniques * Th…
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PlayAbly Podcast Episode 24: Revolutionizing Rainy Days: How Brella Shoppe is Disrupting the Umbrella Market
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Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna Cowit In this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically opti…
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Why Interactive Demos are Reshaping B2B Buying with Natalie Marcotullio
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What’s changing in how B2B buyers evaluate and purchase software? How can interactive demos create a frictionless, buyer-first experience? What role does AI play in the future of go-to-market strategies? Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discu…
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EP. 150 - From ABM to ROI - Getting started and seeing results in 2025
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In this episode of Scrappy ABM, host Mason Cosby discusses the fundamentals of account-based marketing (ABM) and provides practical advice for implementing successful ABM programs. He explores common pitfalls, the key roles involved, and strategies to get your ABM efforts off the ground—no fancy tech required. Best Moments: (01:38) Mason’s backgrou…
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EP. 149 - The Scrappy Path To ABM Success! Product-Market Fit, Target Accounts & GTM Strategies
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In this episode of Scrappy ABM, host Mason Cosby shares an interview from GTM Confessions, where he dives into product-market fit (PMF), account-based marketing (ABM), and go-to-market (GTM) strategies. Mason explores why PMF is essential for ABM, who needs to be involved in defining your ideal customer profile (ICP) and target account list, and ho…
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In this episode of Scrappy ABM, host Mason Cosby addresses a frequent listener question: Should you hire Scrappy ABM, and how? Mason offers a direct explanation of the company's services, ideal client profiles, and unique ABM enablement approach designed to help organizations launch effective programs and eventually graduate to self-sufficiency. Be…
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Join Matt and Karen in Episode 98 of The Offline Gamer as they dive into all things Airecon 2025! They discuss what makes this Harrogate-based board game convention a must-visit, covering the exhibitor lineup, open gaming spaces, event highlights, and even a sneak peek at upcoming releases. Whether you're a seasoned attendee or a first-timer, get r…
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EP. 147 - Launching Your ABM Program! Kelley Vallone on Targeting, Tiering & Measuring Success
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In this episode of Scrappy ABM, host Mason Cosby interviews Kelley Vallone, Director of Global Growth Marketing at Prove, about building an Account-Based Marketing (ABM) program from the ground up. They delve into identifying target accounts, creating tiering models, and executing engagement strategies—all while measuring success and ensuring scala…
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Why Experiential Events Are the Future of B2B Marketing with Josh King & Daniel Curtis
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How are B2B SaaS companies adapting to a market where traditional growth channels are failing? What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams? How can companies leverage experiential events to drive deeper engagement and real business impact? Those are the three big topics we’re covering in this e…
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The Need for a Future-Proof Demo Automation Solution
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In the first episode of the Demologue podcast, we have David Yockelson, Distinguished VP at Gartner to discuss: * The evolution of demo automation * The rise of AI * How organizations should approach the purchase of demo automationBy Demologue
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In this episode of Scrappy ABM, host Mason Cosby explores who Account-Based Marketing (ABM) is best suited for and the essential criteria companies should meet before launching an ABM program. Mason shares insights on sales team requirements, product-market fit, contract value thresholds, and more to help you determine if ABM is the right approach …
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PlayAbly Episode 23: Better Customer Journeys and Better SEO with Easy On-site Engagement
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Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse. Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, r…
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EP. 145 - How to Build an ABM Strategy That Actually Works
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In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies. 📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech…
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EP. 144 - ABM Without the B2B SaaS GTM BS
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In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond. 📢 This episode is a repurposed con…
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PlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying Competitive
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25:05
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Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage…
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EP. 143 - BUILDING SUCCESSFUL ABM PROGRAMS! Sinziana Ursu on ABM at WP Engine & Upland Software
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27:33
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In this episode of Scrappy ABM, host Mason Cosby interviews Sinziana Ursu, Director of Integrated Marketing at Upland Software, about her experience building an Account-Based Marketing (ABM) program at WP Engine. Sinziana shares insights on how she approached ABM, the tactics she used, the tech stack involved, and how she measured success along the…
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