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This is where we talk about all things demos and the incredible teams behind them. Whether it’s mastering demos, empowering presales, or building strong sales teams, we’ll cover it all.
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Dive into the world of gaming with Matt, Rai, and Karen on "The Offline Gamer" podcast! Each month, we explore our latest tabletop and PC gaming adventures, share exciting Kickstarter finds, provide coverage of events like Airecon and the UK Games Expo, and engage in conversations with interesting figures in the UK board game industry. Join us on this interactive journey!
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Thought-provoking videos about life and being human, with ideas from business leaders, psychologists and researchers speaking onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's leading inventors and researchers share demos, breakthroughs and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest scientists, doctors and medical researchers share their discoveries and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. You can also download these and many other videos for free from TED.com that features interactive English transcript, and subtitles in as many as 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest musicians and researchers showcase the power and science of music onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Some of the world's greatest artists, designers, photographers and architects showcase their work and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly Shoppable Games free by mentioning this podcast during y ...
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Seeing the world beyond news headlines: politicians, journalists and researchers share their insights onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Fun videos to inspire, intrigue and stir your imagination from some of the world's leading thinkers and doers onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Get a glimpse inside the Magic Kingdom with the creative minds behind Animated—the new Disney app for iPad. The app unpacks decades of Disney animation, with interactive illustrations, animated clips, and high-quality images. App co-authors David Bossert, Walt Disney Animation Studios Special Projects, and Theodore Gray of Touch Press discuss the new app. They also give a demo of the newly updated version of Animated—now with new content from “Frozen,” Disney’s newest feature film that lets ...
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Dr ...
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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn ...
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Growth is the most critical aspect of running a successful business. Each episode of this podcast features real-life stories of people achieving growth. Our guests also share their insights and tips for scaling your business.
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My personal Substack 2pizzamarketers.substack.com
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The podcast version of The CDC Gaming Show, your weekly source of gambling industry news, product updates, and interviews with key figures in the industry with host Casey Gonzales. Watch the video version on YouTube https://www.youtube.com/@cdcgamingshow.
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Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
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This is a feed of pages for ED LDRSP 325 Winterfeldt Instructional Tech Fall 2011
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Making Interactive Demos Work in B2B – Live with Natalie Marcotullio
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Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product. Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B. Drawing on key data and insights from the State of the Interactive P…
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Episode 103 - UKGE 2025 Wrap-Up – Part One
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In this episode of The Offline Gamer, Matt and Karen return from UK Games Expo 2025 and dive into part one of their two-part wrap-up! Sadly, Rai couldn't join them this year due to illness, so it's just the two of them sharing first impressions, con highlights, and a few mild grumbles (spoiler: air conditioning is important). They discuss how the n…
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Are We Really Aligned? Why Visualizing Strategy Beats Talking About It (with Christina Bottis and Chris Geraci from Mural) | Ep. 178
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Visualizing alignment is more than a buzzword—it’s a necessity in the new world of ABM. On this special Scrappy ABM panel, Mason Cosby is joined by Christina Bottis and Chris Geraci from Mural to tackle why so many marketing and sales conversations feel aligned in the room, but fall apart in execution. When remote work removes the whiteboard and ha…
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Tripling Revenue in Six Months: Podcasting as an Account-Based Playbook with Logan Lyles | Ep. 177
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Scrappy ABM welcomes Logan Lyles, Director of Growth at Business Builders, for a candid look at how podcasting can unlock revenue and real relationships for agency owners and service businesses. Host Mason Cosby shares how many founders look to build ABM programs but find podcasting is the better fit, especially for those with founder-led expertise…
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What Makes Dreamdata's IP-to-Company Resolution Unique?
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In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine. Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies tha…
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Matching Content to Every Stage: Why It’s Not About Spam | Ep. 176
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Scrappy ABM and Content Amplified join forces as Mason Cosby, host of Scrappy ABM, takes the guest seat on Benjamin Ard’s show. Mason shares his journey from launching The Marketing Ladder to building Scrappy ABM, a resource now featuring over 140 episodes focused on creating an account-based marketing program. Listeners get a behind-the-scenes loo…
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The ABM Cheat Code: ICP, Intent, and Iteration (with Christopher Collier from EHS Insight) | Ep. 175
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Most ABM teams make one fatal mistake: they treat the strategy like it’s “set it and forget it.” But as Scrappy ABM host Mason Cosby learns from Christopher Collier, Vice President of Marketing at EHS Insight, the reality is far more dynamic. ABM is not just about targeting accounts—it's about constant ICP refinement, aligning teams, iterating chan…
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Uniting Teams Under One Customer Journey And KPI with Josh Allen
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32:50
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Why does “alignment” fall short when GTM teams need to move as one? What language and behaviors actually drive unity across sales, marketing, and product? What does it take to operationalize a GTM strategy that every team can execute? Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen, CRO at Quickbase, joins…
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ABM 2025 - Live panel - This is what works (and what doesn't)
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The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025. Join this timely panel conversation diving into the state of ABM right now. Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly …
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Why Most ABM Fails (And What to Do Instead) | Ep. 174
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Can you really run an effective ABM program without a six-figure budget? In this special re-release on Scrappy ABM, host Mason Cosby joins The Content Cocktail Hour to debunk the most common myths about account-based marketing—and share how Scrappy ABM generated $3 million in revenue using little more than a podcast, LinkedIn, and clear strategy. I…
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Why Your LinkedIn Outreach Isn’t Getting Responses—and What to Do Instead (with Morgan J Ingram from AMP Creative) | Ep. 173
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Scrappy ABM is back with an unfiltered masterclass on social selling, featuring Morgan J Ingram—Founder and CEO of AMP Creative. Host Mason Cosby walks through Morgan’s five-part framework for building pipeline and engaging decision-makers using LinkedIn, based on real-world outbound experience and data-backed tactics. From mapping executive buyers…
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B2B Content Distribution Masterclass: Live with Ross Simmonds
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"If a tree falls in the woods but no one sees it. Did the tree even fall?" This infamous quote has never been more true for B2B Content. It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value. That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is …
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The UK Games Expo 2025 is nearly here, and Matt, Karen, and Rai are back with their annual mega-preview! In this episode, the team covers everything you need to know for UKGE 2025 – from the new hall layout and bring & buy changes, to Chow Street’s food truck lineup and their top tips for surviving the weekend. They also each highlight five games t…
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Crawl, Walk, Run: Building an Account-Based Measurement Model That Works | Ep. 172
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Most teams are running account-based marketing without a clue how to measure it. In this special crossover episode of Scrappy ABM, we feature Mason Cosby's guest appearance on Digital Banter, where he joins Andy Groller and James Kravic to get brutally honest about ABM measurement mayhem. Mason, founder of Scrappy ABM, breaks down why jumping into …
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Ep. 171 - How a Small Team Generated $3.5M in Pipeline in 2 Quarters
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36:57
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In this episode of Scrappy ABM, Mason Cosby sits down with David Chase, CMO of Workboard, who shares how he stood up an entire demand generation program from scratch—two and a half years into his tenure. 👤 Guest Bio David Chase is the Chief Marketing Officer at Workboard, where he rose through the ranks from Director of Product Marketing to CMO in …
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What AI Can’t Replace in Customer Success with Kirsty O’Sullivan
36:02
36:02
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What does it take to turn customer experience into a growth engine? How can AI and data actually bring teams closer to their customers instead of further away? What gets in the way of a united go-to-market motion, and how can companies fix it? Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan, SVP of …
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LinkedIn Personal Branding for Revenue Generation
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In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand…
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Ep. 170 - Lost on Where to Start with ABM?
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In this episode of Scrappy ABM, Mason Cosby shares a special session pulled from a recent webinar. It’s a hands-on, highly tactical walkthrough of how to launch a closed lost ABM program—with real playbooks, tested frameworks, and a focus on what’s actually changed since the opportunity was marked “closed lost.” Mason lays out why these lost opport…
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In Episode 101, Matt and Karen return for a slightly shorter show ahead of their big UKGE preview. They share highlights from recent game days with friends, discussing a mix of new and favourite titles, including Rebirth, Restless Spirits, Trio, Castle Combo, Explorers of Navoria, and more. Matt also interviews the team behind Minor Disaster Games,…
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Ep. 169 - Interactive Demos: The Secret Weapon for Personalized ABM Success
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In this episode of Scrappy ABM, host Mason Cosby chats with Catie Ivey, CRO of Walnut, about how interactive product demos can supercharge account-based marketing by delivering hyper-personalized, use-case-driven experiences that actually convert. Best Moments: (01:31) What interactive demos are—and why they matter in ABM (03:37) Going beyond gener…
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B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage
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Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positio…
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Ep. 168 - From Awareness to Action: Fixing the Missing Middle in Your ABM Funnel
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In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM program submitted by a newsletter subscriber named Melissa, focused on brand tracking services for banks and health insurers. Mason analyzes the current funnel strategy and offers scrappy, actionable tweaks to drive deeper engagement and move stuck accounts forward. Best Moments: (…
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Ep. 167 - The Art of Creating Serendipity, With Justin Schmidt From JobSync
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In this episode of Scrappy ABM, host Mason Cosby interviews Justin Schmidt, VP of Marketing at JobSync, about how small teams can run impactful ABM programs without costly martech stacks—by leaning into relationships, resourcefulness, and a deep understanding of their best-fit customers. Best Moments: (00:10) Why scrappy ABM matters more than ever …
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BREAKING NEWS: A new chapter for GTM News Desk
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We have some breaking news at GTM News Desk. A new era begins as we welcome a fresh voice to the show. After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show. And stepping into t…
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The JOLT Effect: What Marketers need to know with Ted McKenna
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Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision. Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in address…
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Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬
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In this episode of Scrappy ABM, host Mason Cosby dissects newsletter reader Joe’s challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engi…
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Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind
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In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget. Best Moments: (01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns (04:46) Using current customer data to valida…
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LinkedIn Ads to Revenue: The Multi-Channel B2B Playbook with Justin Rowe
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Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue. In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strat…
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Ep. 164 - Olympic ABM Playbook! Challenger Brands and Pro Women Athletes Ahead of Milan 2026 🥇
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In this episode of Scrappy ABM, host Mason Cosby breaks down a newsletter subscriber’s challenge: designing an ABM campaign that links challenger consumer brands with Olympian and Para Olympian ambassadors in the run-up to Milan 2026. Best Moments: (00:32) Introduction to the specific ABM challenge from a newsletter subscriber (01:21) Target: marke…
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Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts
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In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach. Best Moments: (01:20) Intro…
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PlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the Psychology
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Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification. From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John share…
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Why Audience-First Content Drives Real Results with Jonathan Paul
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What does it take to create content that truly connects with your audience? Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix? How can aligning product marketing, brand, and content unlock better outcomes? Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, V…
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The Dynamic B2B Duo: Marketing & Ops – Why Collaboration Wins
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Tired of marketing and ops teams working in silos? In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization. Join Orum's Rebecca Rissi…
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Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations
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In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services. Best Moments: (00:32) Introduction to the newsletter audience program breakd…
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Ep. 161 - AI Governance ABM Playbook! “One Geo, One Industry” Approach
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In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively. Best Moments: (00:32) Introduction t…
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The 6 Habits for Presales Success in the Era of New Tech
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In the third episode of the Demologue podcast, The core concepts of 'The Six Habits of Highly Effective Sales Engineers' How can SEs stay relevant with evolving technologies How to balance technical skills and soft skillsBy Demologue
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Episode 100 - Quiz Time at AireCon 2025
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To celebrate 100 episodes and 10 years of The Offline Gamer, we brought together a fantastic group of board game creators, friends, and fellow enthusiasts for a chaotic, laughter-filled quiz live at AireCon 2025! Hosted by Matt, this special episode features guest teams including Adam from Die Rollin’, Will the Board Game Wizard, Chris from Unfring…
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From Founding Vivino to YouTube Success: Heini Zachariassen’s Raw Lessons
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How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers? Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes. In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover: - …
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Ep. 160 - Spiffs, Offers & Triggers: A Scrappy Guide to Cross-Selling Lodging Solutions
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In this episode of Scrappy ABM, host Mason Cosby provides listeners with actionable insights on building effective Account-Based Marketing (ABM) strategies, specifically through cross-selling initiatives. Highlighting a real-life scenario involving a VP of Finance in the construction industry and their need for lodging solutions, Mason breaks down …
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Ep. 159 - ABM Audit: Helping First, Selling Second: ABM for Manufacturing Safety Solutions
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In this episode of Scrappy ABM, host Mason Cosby analyzes an ABM program request from Brianna, who is targeting manufacturing companies with an industrial sports medicine solution. The episode provides practical guidance on refining ICP targeting and using trigger events to create empathetic outreach that converts to sales meetings. Best Moments: (…
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PlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually Works
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DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solutio…
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Building Customer-Centric Strategies with Rebecca Shaddix
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What happens when companies prioritize short-term goals over the big picture? How can organizations avoid mediocre marketing from old strategies? Why is balancing metrics with meaningful relationships vital for long-term growth? Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from …
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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut
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B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions. So how can B2B marketers use behavioral science to nudge buyers in the right direction? In this interview with Nancy Harhut, awar…
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Ep. 158 - ABM Audit: Draw the Line- How Great ABM Starts With Strong Differentiation
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In this episode of "Scrappy ABM," host Mason Cosby responds to a newsletter request from Shaughn, who is targeting security and compliance organizations requiring FedRAMP authorized signatures. Mason breaks down a strategic approach for standing out in a competitive market by leveraging a company's unique differentiators. Best Moments: (00:32) Intr…
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Ep. 157 - ABM Audit: Focus Your ICP to Drive Conversions
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In this episode of Scrappy ABM, host Mason Cosby analyzes a listener submission from Lacey about her account-based marketing (ABM) program. Mason provides detailed feedback on how to refine the Ideal Customer Profile (ICP) and improve conversion rates for a billing management software company targeting NetSuite users. Best Moments: (00:32) Introduc…
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PlayAbly Podcast Episode 25: From App Stores to Shopify: What DTC Brands Can Learn from the Mobile Gaming Boom
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In this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think. We explore how platforms like Unity and Shopify democratized…
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Competition in B2B Marketing: What Matters (and What Doesn’t)
53:35
53:35
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B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen Hedebrandt will be joined by An…
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EP. 156 - Target Managers And Directors To Increase Conversions
8:21
8:21
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In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM (Account-Based Marketing) playbook specifically for targeting enterprise insurance companies. Mason responds to a request from Lance, who is looking to penetrate deeper into enterprise insurance accounts by engaging with influencer personas via LinkedIn. Best Moments: (00:31) Intro…
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Episode 99 - AireCon 2025 Chronicles: Dice, Ducks & Demos
1:08:19
1:08:19
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In Episode 99, Matt and Karen recount their jam-packed weekend at AireCon 2025 in Harrogate. From the ups and downs of the Bring & Buy to an epic quest for food through the convention’s labyrinthine layout, they dive into the highlights, including games played, exhibitors visited, and surprise finds. They also preview exciting upcoming releases, sh…
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EP. 155 - Association Plays And Niche Podcasts: ABM on a Budget
8:53
8:53
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In this episode of Scrappy ABM, host Mason Cosby breaks down a specific ABM strategy for a listener named Seth who is targeting independent financial advisors with a new custodial platform. Mason provides practical, budget-friendly approaches to overcome the challenges of marketing to small business owners, with a particular focus on data sourcing …
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