Move Your Market, a MoJo Active production, delivers actionable marketing approaches that build lasting momentum around your business. Whether we're exploring the latest ecommerce trends or tried-and-true B2B marketing solutions, you can expect big-impact ideas to propel your marketing efforts past the competition. In every episode, you'll discover strategies and approaches to help you transform everyday customer experiences into impactful interactions. Hosted by Tracey Johnston & Odette Yod ...
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Integrateandconquer Podcasts
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86. From Cart to Conversion: Perfecting Payments with PaymentPutty
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16:12Today, we're joined by Jim Carpenter, the Director of Marketing Technology and Co-Owner of MoJo Active, to discuss the revolutionary PaymentPutty. Dive into the world of ecommerce transactions and discover how PaymentPutty, in partnership with the BigCommerce platform, transforms how businesses handle gift cards, payments, and checkouts. Question a…
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85. From Inbox to Impact: Mastering Email Marketing
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17:10In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world of email marketing. Discover how to make your emails stand out in an overcrowded inbox and foster meaningful connections with your audience. Questions about email marketing? Drop us a line at [email protected].…
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84. 5 Important Tips About Data Storage Safety
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18:12Hear tips from an industry expert about how to keep your data safe online, as well as common misconceptions about data storage. How are you keeping your data safe online? Email us at [email protected] MoJo Active, Inc.
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83. What You Need to Know About Google's Latest Update
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10:08Listen as our SEM expert, Steve Landau, shares everything you need to know about the latest Google Algorithm update. Questions about how these Google updates affect your business? Email us at [email protected] MoJo Active, Inc.
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The dreaded 1 star review. The overtly negative comment on social media. How do you handle it? How can you remove them? How do you replace that negative content with positive reviews? Tracey answers this and more in this episode of the podcast. Need help with your online reputation management? Email us at [email protected]…
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81. How to get the most out of your content marketing
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11:32It used to be that content was just part of your marketing. Now content IS your marketing. Listen for how to get the most out of your content marketing. We love your feedback! Email us at [email protected] MoJo Active
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80. How to Use LinkedIn for Business Growth
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13:43From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. They also go over things to absolutely avoid. How do you use LinkedIn to grow your business? Let us know by emailing [email protected].…
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It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?" In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. Listen and then send us your feedback by emailing po…
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78. So Much To Be Proud Of: Celebrating 20 Years of MoJo Active
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12:49For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandem…
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77. Accidental Entrepreneurs: Celebrating 20 Years of MoJo Active
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15:59For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. Have something to add to the show? Send us you…
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76. How to hit a home run with Ecommerce, featuring Little League International
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17:20In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build. With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented d…
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75. Planning + Communication: The Keys to Ecommerce Success
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25:02"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time." This podcast features insights, stories, and advice from Randy Carlson, a ecommerce ve…
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74. How important is upfront planning in an Ecommerce project?
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15:22When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as …
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73. Sharing What's Good, with John Sheaffer of Dutch Valley Foods
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15:52In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients. In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.By MoJo Active
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When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. Still have questions? Email us at [email protected] MoJo Active
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That's a wrap on 2020, folks! Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. Stay tuned for more of Integrate & Conquer in 2021! As always, we love hearing from listeners at [email protected] MoJo Active
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70. Calculating the Return on Your Marketing Investment, with Rob Gribben of Grae-Con Construction
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16:53This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. Tell us what you think about this episode by…
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In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. Sixty episodes later we find out if they were right. We also hear what they think will be popular for 2021. What do you think will be a popular marketing trend of 2021? Email us your thoughts at [email protected]…
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68. Results Not Actions, with John Bristow
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13:21From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. We hope you enjoy getting to know him through this podcast!By MoJo Active
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It's a little out of character for us to talk about ourselves or to promote an award we've won. But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! Listen to the podcast and then read more details here: https://www.mojoactive.com/…
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66. Avoiding "Traffic" Jams, with Sherri Smith
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11:52The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. That's where MoJo Active's production manager comes in. Meet Sh…
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65. A Force Multiplier For Our Community, with Bob Garrett of the Greater Susquehanna Valley Chamber of Commerce
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29:51In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. What do we mean by "force multiplier"? Tune in and find out! https://www.mojoactive.com/podcast…
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64. Not All Ones & Zeros, with George Migash
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8:08Meet George Migash, one of the newest employees at MoJo Active. Hear from George about what goes into a successful career as a programmer. HINT: There's more to it than the coding itself! We love to hear from listeners! Email us at [email protected] with your questions and/or suggestions.By MoJo Active
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Tracey has been collecting the most common questions submitted to [email protected] and asked by our clients. In this episode, Tracey interviews Myles to get the answers. Questions include: How do you record remotely? How do get on the listening apps? How do you know what to talk about? And more!…
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62. Technical Project Management, with Chris Johnson
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9:54Get to know one of our newest team members, Chris Johnson, and learn more about his role as a Technical Project Manager.By MoJo Active
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Many marketers often feel overwhelmed at the idea of incorporating video into their overall content marketing and branding strategies. But there's no need to! In this episode, Tracey and Myles break down ideas for your video marketing mix. The Integrate and Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johns…
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60. Copywriting: Where psychology meets creativity, with Kayla Kratzer
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10:12Meet Kayla Kratzer, one of MoJo Active's newest team members. Kayla has joined our team as a copywriter and shares her take on the craft during this episode. For more of the Integrate & Conquer podcast, visit us at https://www.mojoactive.com/podcastBy MoJo Active
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59. The Integration of Sales and Marketing, with Bruce Bortree of Butler Manufacturing
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20:09In this episode, Tracey and Myles are joined by Bruce Bortree of Butler Manufacturing. Bruce shares valuable insights into sales, marketing, and how the two disciplines must work together to achieve results.By MoJo Active
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2020 has been a year like no other. As we approach the fourth quarter (and the holiday season), many companies are questioning how to handle client and employee recognition programs. In this episode, we give you a few items to consider before simply hitting "repeat" on what you did last year. How can we help? Email us at [email protected]…
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57. A Peek Inside PMF Industries, with Ken Healy
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11:42Listen to how PMF Industries is using marketing innovation to replace trade show leads, all while attracting new industries in the process. How are you replacing trade show efforts during the pandemic? Let us know at [email protected]. For more info on PMF Industries visit them online at: https://www.pmfind.com/…
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56. 5 Questions to Ask When Vetting an Agency Partner
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8:51
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8:51Before you commit your company to working with a marketing agency, make sure you get answers to these 5 questions: What are you getting for your money? Do you need to sign a contract? What is their creative process? How do they handle things when they don't go perfectly? Can you speak to any of their current clients? We'd love it if you would ask M…
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55. Proactive Marketing, with Ben Reichley of LB Water
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14:12In this episode we dive into a broad cross-section of marketing topics with Ben Reichley of LB Water. Regardless of the marketing tactic or strategy, LB Water stands out by taking a proactive approach to all of their marketing efforts. With over 50 years of distribution and a construction industry foundation, LB Water refers to themselves as a valu…
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54. Over 50 Episodes Later, Here's What We've Learned
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13:35In this episode, Myles and Tracey reflect on: The journey to surpassing 50 episodes, What it's been like to podcast during a pandemic, and The value of disciplined effort in any marketing strategy. We'd love to hear your thoughts on this episode! Email us at [email protected] and visit mojoactive.com to learn more about the agency.…
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53. Making Sense of SEO, with Ric Jones, MoJo Active Co-Founder
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17:21Search Engine Optimization, or SEO, is one of the most important pieces of a digital marketing strategy. It's often the most overlooked, as well. In this episode, Ric Jones breaks down the MoJo Active approach to SEO and how we integrate on-site SEO, off-site SEO and content strategy to deliver results for clients of all sizes and in all industries…
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52. Not all PPC Campaigns are created equal
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12:07From optimizing for revenue vs. website traffic, to creating content focused on educating customers vs. attracting those with an intent to purchase, the world of pay-per-click is often over-simplified. In this episode we break down the MoJo Active approach with our own digital marketing Swiss Army knife, Steve Landau. Do need a fresh look at your P…
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51. How to use social media for lead generation
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17:59Social media is useful for way more than just connecting with your friends! By using the lead generation products offered by various platforms, social media can also help you connect with new customers. In this podcast, you'll hear from our social media specialist, Nic Nardi, as he explains more on this topic. Send us your feedback: podcast@mojoact…
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Whether your business is a for-profit or a non-profit, the ability to effectively tell a story is critical in any marketing efforts. Our guest in this episode, Suzanne Lee of the Community Foundation for the Twin Tiers, shares several examples of this idea. Send us your feedback on this episode by emailing us at [email protected]…
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49. An Introduction to Account Based Marketing (ABM)
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9:05Account Based Marketing (ABM) is all about marketing directly to your ideal clients. This ultra-targeted approach can be extremely successful when done properly. Listen now, and learn more. Integrate & Conquer is a production of MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more podcast content, visit https://www.mojoactiv…
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Interested in starting your own lead generation campaign, but unsure where to start? Listen to our 5 steps for forming a successful lead generation campaign. Let's get started! Integrate & Conquer is a podcast produced by MoJo Active and hosted by Myles Biggs and Tracey Johnston. For more information, visit us online at https://www.mojoactive.com/p…
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Join us for a conversation with MoJo Active co-founder Timm Moyer as we explore lead generation solutions and the strategies behind them. Integrate & Conquer is a podcast from MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more information on the podcast, visit https://www.mojoactive.com/podcast/…
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46. Going deep vs. Going wide with Ecommerce
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14:11In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Topics covered include B2B Ecommerce, B2C Ecommerce, and how the two are converging on each other at a rapid pace. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce…
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In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Join us as we further explore emerging trends in Ecommerce surrounding online payments, augmented reality (AR), artificial intelligence (AI), and video. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoac…
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44. Key questions to ask when vetting an Ecommerce provider
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15:21In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Dive deeper into open-source vs. open-SaaS Ecommerce solutions, as well as questions to ask and things to consider when choosing an Ecommerce platform. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoact…
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43. An Ecommerce Deep Dive with BigCommerce
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27:32Looking to learn about Ecommerce and how it could positively impact your business? Listen to this in-depth interview with the Sr. Director of Strategic Business Development for BigCommerce. Learn more about MoJo Active and our partnership with BigCommerce here: https://partners.bigcommerce.com/directory/partner/362472/mojo-active-inc Overview of to…
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42. Adapt, Pivot & Adjust, with Jeff Erickson
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16:31Listen to our interview with entrepreneur, Jeff Erickson, as he offers advice based on a mantra that carried him through some tough times in his career. To learn more about MoJo Active, visit us online at https://www.mojoactive.comBy MoJo Active
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Sometimes the hardest thing for you to do as a business owner is to ask for help, to admit that you might not know everything about marketing. Have no fear: we have a solution for that! In this episode we have a candid conversation with Andrew Harris of Evergreen Wealth Solutions (www.EGWealth.com) about how he arrived at this conclusion and why he…
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We're proud to announce the launch of https://www.birchandbeam.co/ -- a new website for Birch & Beam Custom Homes, created by MoJo Active. At the beginning of the project, we sat down with Birch & Beam's husband and wife ownership team, Delmer and Junita Bender, to learn what sets their business apart. We look forward to seeing the homes (and the b…
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Hear how Greenwood Silo is helping farmers create a better product through an intense understanding of their daily struggles and innovative approaches to solving those problems. This interview is proof that the BEST way to grow your business is through knowing your customer and how to bring them value. We'd love to hear your thoughts on this episod…
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Carol's advice to business owners when it comes to effective communication? Stick to the basics. Make sure you're honest, relevant, and transparent. After graduating from Penn State University, Carol White held a variety of marketing and corporate communications positions in New York City, Los Angeles, and Chicago. Carol now serves on the Board of …
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37. Get to know Travis Lockuff, web developer
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9:08In this interview with MoJo Active web developer, Travis Lockuff, we learn how his self-described curious mind, and natural problem-solving instincts help to drive technical solutions for our clients. For more on MoJo Active, please visit us online at https://www.mojoactive.com.By MoJo Active
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