Best Inflection Points Publishing Podcasts (2025)

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Moving the Needle: How policy gets done in Australia 1:02:47

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4d ago1:02:47

1:02:47

Our country gets better when good people do good work. Here are three stories of change, from the changemakers themselves. To launch Inflection Points, we brought together three great changemakers to give three great case studies in how they changed policy and moved the needle toward a fairer, better, and more prosperous Australia. This podcast ver…

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Introducing the Inflection Points Podcast 1:46

26d ago1:46

1:46

Australians aren't apathetic. If anything, we care a lot more than our reputation suggests. But when the conversation about our country's direction is either a one thousand-word op-ed that barely scratches the surface, or a 400-page report that almost nobody reads — the real work of changing Australia becomes inaccessible. Even for the people who w…

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How Dixa could grow through Demand Gen and SEO – Insider Marketing 30:07

3+ y ago30:07

30:07

In this episode we look at how Dixa – a customer engagement platform – could scale its demo model with SEO and Demand Gen Dixa website Claim your free SaaS Scale session SaaS Positioning Canvas tool Authority Architecture framework === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Mar…

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How Agorapulse could grow through Demand Gen, SEO and PPC – Insider Marketing 25:20

3+ y ago25:20

25:20

In this episode we look at how Agorapulse – a social media management software – could scale its free trial model with SEO, PPC and Demand Gen Agorapulse website Claim your free SaaS Scale session SaaS Positioning Canvas tool === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thom…

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How ClassLink could grow through PPC and Demand Gen – Insider Marketing 27:04

4y ago27:04

27:04

In this episode we look at how ClassLink – a single sign on solution for education – could scale with SEO, PPC and Demand Gen ClassLink website Claim your free SaaS Scale session SaaS Positioning Canvas tool === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @i…

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How Acctivate could grow through PPC and Demand Gen – Insider Marketing 27:55

4y ago27:55

27:55

In this episode we look at how Acctivate – an inventory management tool for QuickBooks – could scale its free trial model with SEO, PPC and Demand Gen Acctivate website Claim your free SaaS Scale session SaaS Positioning Canvas tool === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc …

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How Adverity could grow through PPC and Demand Gen | Insider Marketing 25:06

4y ago25:06

25:06

In this episode we look at how Adverity – a data analytics platform – could scale its demo model with SEO, PPC and Demand Gen Adverity website Claim your free SaaS Scale session SaaS Positioning Canvas tool === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @ia…

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The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework – SaaS Marketing Bites 21:02

4y ago21:02

21:02

SaaS landing page best practices are usually pretty superficial. In this episode, we look at how to apply the authority architecture – our systematic approach to SaaS website architecture and why it works Accompanying blogpost: The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework === SaaS Marketing Bites i…

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How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls) – SaaS Marketing Bites 16:03

4y ago16:03

16:03

A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. But the reality is not always so straightforward. In this episode we look at where agencies and clients go wrong, and how to fix it. Accompanying blogpost: How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls…

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How Orum could grow through Demand Gen, SEO and PPC – Insider Marketing 31:19

4y ago31:19

31:19

In this episode we look at how Orum – a dialer automation tool – could scale its demo model with SEO, PPC and Demand Gen Orum website Claim your free SaaS Scale session SaaS Positioning Canvas tool === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthom…

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B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit) – SaaS Marketing Bites 15:47

4y ago15:47

15:47

Positioning is foundational to the success of B2B SaaS marketing. Without strong positioning, nothing clicks into place and it's so much harder to get trials, demos and ultimately, revenue. Here's how we get crisp positioning for our clients every time. Accompanying blog post (with download of SaaS positioning canvas): B2B SaaS Positioning Canvas: …

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How Plate IQ could grow through Demand Gen, SEO and PPC – Insider Marketing 37:18

4y ago37:18

37:18

In this episode we look at how PlateIQ – an accounts payable, invoice and payment automation tool for the hospitality industry – could scale its demo model with SEO, PPC and Demand Gen PlateIQ website Claim your free SaaS Scale session SaaS Positioning Canvas tool === Insider Marketing is produced by B2B SaaS marketing agency Powered by Search. It’…

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How Jeetu Mahtani contributed 40% to Hubspot's billion dollar revenue – Inflection Point 27:59

4y ago27:59

27:59

A lot of people think they know the story of how Hubspot went to over $1B ARR. They’ll say that it was just their huge content output and their partnerships with agencies. And both of those things definitely DID contribute a lot to the story. But a key part of Hubspot’s growth that often misses a mention is how Jeetu Mahtani, EVP Customer Success a…

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How to Diagnose a Sudden Drop in Leads in B2B SaaS – SaaS Marketing Bites 15:45

4y ago15:45

15:45

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail. Accompanying blogpost: How to Diagnose a …

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The Long-term SEO Playbook for B2B SaaS Companies – SaaS Marketing Bites 17:08

4y ago17:08

17:08

B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clients Accompanying Blog Post: The Long-term SEO Playbook for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B S…

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Why Your B2B LinkedIn Ads for SaaS Aren’t Working and What to Do About It – SaaS Marketing Bites 16:51

4y ago16:51

16:51

In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. In this episode, we share the framework we use with our clients to g…

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B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS – SaaS Marketing Bites 11:59

4y ago11:59

11:59

A lot of B2B SaaS companies write off Facebook Ads because 'our customers don't use Facebook for work'. And while that might be true, as this case study shows, people are still using Facebook. You just need the right offer. Accompanying Blogpost: B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS === SaaS Marketing Bites is pr…

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How to Create Pain Point Content That Converts – SaaS Marketing Bites 12:17

4y ago12:17

12:17

Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do in…

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How to Improve Search Performance without Any New Content (or Expensive SEO Tools) – SaaS Marketing Bites 15:06

4y ago15:06

15:06

When B2B SaaS companies want to improve their results from SEO they tend to think more content is the answer. But it's not always true. There is a lot of low hanging fruit. In this episode we walk through how we'd improve Torii's search performance with only a smidge of new content and no expensive tools Accompanying blogpost: How to Improve Search…

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Stop Blaming Product-Market Fit for Your SaaS Growth Problems – SaaS Marketing Bites 18:14

4y ago18:14

18:14

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit. But we've identified six types of fit that they should think about. In this episode, we work through each. Accompanying blogpost: Stop Blaming Product-Market Fit for Your SaaS Growth Problems === SaaS Marketing Bites is produced by B2B SaaS ma…

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How Rand Fishkin is changing the way he builds companies – Inflection Point 39:19

4y ago39:19

39:19

Rand Fishkin is a familiar name to anyone in the digital marketing world. Co-founder of Moz, he's well known for his part in making SEO accessible to normal people. But when he left the company, it wasn't plain sailing. In this episode, Rand shares a deeply personal account of the time after he left Moz and how he's growing his new company, SparkTo…

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Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It) – SaaS Marketing Bites 15:09

4y ago15:09

15:09

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them. Accompanying blogpost: Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It) === SaaS Marketing Bit…

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Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead) – SaaS Marketing Bites 18:20

4y ago18:20

18:20

Many B2B SaaS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your produ…

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What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One – SaaS Marketing Bites 14:15

4y ago14:15

14:15

Link to accompanying blogpost For B2B SaaS companies, a sufficient marketing budget is essential to ensure growth rates are optimized and doors aren’t unnecessarily left open for competitors. In this episode, we'll walk through our process for getting it right === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's…

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Having Trouble Scaling Your Google Ads Campaigns for SaaS? Here’s What You’re Likely Missing – SaaS Marketing Bites 14:17

4y ago14:17

14:17

Google display network reaches around 90% of internet users. And yet we continue to find that many SaaS companies choose to not use it. This is just one of the several opportunities being missed, that's leading to companies hitting a ceiling with their Google ad spending. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by …

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3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company – SaaS Marketing Bites 12:30

4y ago12:30

12:30

Accompanying blogpost: 3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company You may also like: Episode 2 of Inflection Point (as advertised in this episode) We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target …

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How Databox engineered growth through sales and services – Inflection Point 28:50

4y ago28:50

28:50

How Pete Caputa has consistently engineered growth at Databox, stayed curious and hit several inflection points in a short period of time. Bonus: tactical insights into a winning content sourcing strategy! Thanks to Pete Caputa for sharing his story. === Inflection Point is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Hea…

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How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads – SaaS Marketing Bites 15:02

4y ago15:02

15:02

Original blogpost: How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. Find out how we capitalise on the significant SEO opportunities for integration pages to acquire keyword rankings and drive high quality …

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How to design B2B SaaS blogs for conversion – SaaS Marketing Bites 12:15

4y ago12:15

12:15

Accompanying blog post with visual examples here Most SaaS companies put a lot of effort into web design and conversion rate optimization of their core website pages, but less thought into their blogs. This is a missed opportunity. Here's what they should do to capitalise on that. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Po…

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How We Improved Sales by 5% with 30% Less Ad Spend – SaaS Marketing Bites 16:49

4y ago16:49

16:49

In this episode, you'll learn more about the mistakes a client's previous agency made with their Google and Facebook ads, which can help you spot the sources of inefficiency in your own paid ad efforts. The specific changes that we made to their Google ads like creating exclusion audiences reduced spend by 23% from January to March. And the restruc…

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How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups – SaaS Marketing Bites 11:52

4y ago11:52

11:52

Accompanying blog post: Better lead magnet thank you pages for B2B SaaS Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a d…

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How to Announce New Features for Your B2B SaaS Product (and How Not to) – SaaS Marketing Bites 13:07

4y ago13:07

13:07

Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Now, whether you're a startup or an established B2B SaaS company. Products are never static and features shift over time. Some shifts happen through a series of pivots. And others result from slow and steady development. The …

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How Soapbox 3x MRR during a pandemic – Inflection Point 25:25

4y ago25:25

25:25

How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience. Thanks to Hiba Amin for telling her story. Follow her on Twitter. Check out the Soapbox Goals Example Library === Inf…

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The Key to Understanding Your B2B SaaS Marketing Metrics – SaaS Marketing Bites 12:48

4y ago12:48

12:48

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that's why it's best to analyze them based o…

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Google Ads Creative That Converts on Search and Display – SaaS Marketing Bites 17:18

4y ago17:18

17:18

Accompanying blogpost: The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display Listen to Episode 1 of Inflection Point: How Soapbox 3x MRR during a pandemic When B2B SaaS companies struggled to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Now don't get us wrong. These elements can …

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How to Forecast Paid Marketing ROI for B2B SaaS – SaaS Marketing Bites 11:06

4y ago11:06

11:06

Accompanying blogpost: How to forecast paid marketing ROI for B2B SaaS One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want to be able to forecast. If we spend X dollars next quarter, we'll get Y dollars in return. But the majority of companies that we speak with don't have the nece…

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How to use Payback Periods to maximise your marketing investment – SaaS Marketing Bites 14:36

4y ago14:36

14:36

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who refe…

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How to Nail Your B2B SaaS Product Pages (with Client Examples) – SaaS Marketing Bites 12:28

4y ago12:28

12:28

If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this as a result. First, th…

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How to get early SEO wins – SaaS Marketing Bites 19:05

4y ago19:05

19:05

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following …

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How to Leverage SaaS Customer Review Sites – SaaS Marketing Bites 10:45

4y ago10:45

10:45

Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and comi…

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A fractional CMO might be what your company needs – SaaS Marketing Bites 14:10

4y ago14:10

14:10

Check out the scorecard from this episode at our website: https://www.poweredbysearch.com/blog/fractional-cmo-for-b2b-saas/ There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two, their executive team often, including thei…

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How to Leverage Twitter Ads for Your B2B SaaS Company – SaaS Marketing Bites 17:14

4y ago17:14

17:14

Examples of tweets shared in this episode can be found in this post on our site. Twitter is an afterthought for most B2B SaaS companies behind Facebook, Google, and even LinkedIn. It ranks as one of the last channels they leverage in their marketing efforts. Among our clients only two out of 10, even entertain the idea of running ads on Twitter. Bu…

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How to Tackle SaaS Homepage Design for Your B2B SaaS Company – SaaS Marketing Bites 18:03

4y ago18:03

18:03

Your SaaS' website homepage is where the relationships with your customers begin having a homepage. That's clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS home page design, many companies waste their time chasing the latest design elements and templates, rather than thinking about …

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Trailer 1:21

4y ago1:21

1:21

Get all the audio content from Powered by Search in a single subscription. If you love shows like SaaS Marketing Bites, Inflection Point and Insider Marketing, you should subscribe so you don't miss anything. The Conduit will also include audio that we won't publish anywhere else like masterclass recordings, expert Q&As and more.…