In this episode of Deal Diaries, Australian-born, Sweden-based broker Joe shares his journey from buying $700 content sites to brokering six-figure online business deals. He dives deep into due diligence, asset valuations, risk, growth strategies, and what first-time buyers often get wrong. If you're curious about acquiring and scaling digital asse…

My contact: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/ Valeria contact: https://www.linkedin.com/in/valeriakiisk/ Episode 165: How to Buy a Company (Even with No Money) – with Valeria Kiis Guest: Valeria Kiis, Partner at Redgate Capital, with 15+ years in finance, corporate M&A, and advisory. Background: Redgate Capital speci…

Deal Diaries is a podcast where host Indrek explores the world of buying and selling companies across Europe. With no financial background, he's diving into M&A to learn, build a team, and eventually close real deals. The show features honest, long-form conversations with entrepreneurs, advisors, and dealmakers. You can contact me here: https://www…

In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, hav…

In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brand…

In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, esp…

In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesse…

In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribu…

In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn a…

In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in…

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key que…

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating…

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loy…

In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, re…

In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate hi…

In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their busin…

In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an i…

In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital m…

In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods…

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence …

In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platf…

In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies …

In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant l…

In this insightful episode of the Ecommerce Optimizers Podcast, we dive deep into the topic of User Research with our esteemed guest, Ruben DeBoer. As a leading consultant and CRO manager at Online Dialogue, and founder of Conversion Ideas, Ruben brings over 15 years of expertise in data optimization and experimentation. Throughout our discussion, …

In the second episode of the "Interpreting Your Data Story" series, host Scott Reid finishes his review of the Performance Snapshot page of The HUB. We start by examining traffic sources using UTM parameters, highlighting the importance of tracking session source, medium, and the revenue they generate. A deep dive into the Hub's user-friendly inter…

In this episode, host Scott Reid discusses the crucial role of product images in enhancing the online customer journey. Product images promote engagement, and the more engaged your visitors are, the more they buy... During this concise, 10 minute episode, Scott reviews: The brick-and-mortar/online parallel The minimum number of images you should be…

In this first episode of the "Interpreting Your Data Story" series, host Scott Reid discusses an exciting topic: YOUR MARKETING DATA!! He reviews Six Key Metrics and talks in-depth about the interrelationship of each metric and how you can use these metrics to optimize your traffic and website. If you've ever wondered about how to get started inter…

In this first episode of the Reducing Traffic Costs series, host Scott Reid dives into the vital topic of reducing traffic costs without compromising on traffic quality. Main Discussion Points: Understanding Traffic Costs: Scott explores common issues in Ecommerce traffic strategies, including the inevitability of some waste due to testing differen…

In this episode, host Scott Reid dives into the phenomenon of Traffic Tunnel Vision (TTV), a cognitive bias prevalent in the world of Direct-to-Consumer (D2C) Ecommerce. Explore the compelling insights that unveil the critical misstep of over-relying on traffic to boost revenue. You'll discover the peril of this approach​​ and clearly understand th…

Welcome to another insightful episode of the Ecommerce Optimizers Show, hosted by Scott Reid. In today's 10 minute Tune-Up, we unravel the secrets behind creating a compelling value proposition on your homepage, a key factor in converting website visitors into loyal customers. A video component accompanies this episode, and it’s available for viewi…

In this episode, host Scott Reid explores the definition of the word "optimization" as it relates to Ecommerce marketing. He focuses on three main goals: 1. Enhancing traffic quality 2. Reducing traffic costs 3.Refining the online customer journey. He also discusses the complexities of Ecommerce data analysis, highlighting the challenges with vario…

In this debut episode of the "10 Minute Tune-Up" series, host Scott Reid delves into a crucial aspect of Ecommerce: enhancing product discovery through effective site search optimization. The 10 Minute Tune-Up series aims to provide Ecommerce professionals with one actionable strategy within a 10-minute span, focusing on either traffic or website o…

Welcome to the first episode of the "Ecommerce Optimizers Show" with your host, Scott Reid. In the debut episode of the "Ecommerce Optimizers Show," host Scott Reid delves into the dynamic world of Ecommerce marketing. Focusing on the critical integration of traffic and website optimization, Scott uncovers how to maximize revenue and profit through…