Best InHouse Agencies Podcasts (2026)

1
Nathan Siekierski - Webinars and live events that sell - Part 2 42:36

Play Pause

3M ago42:36

42:36

Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue. Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently overlooked. Ignore the detail if you dare.…

1
Nathan Siekierski - Webinars and live events that sell - Part 1 35:16

3M ago35:16

35:16

Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash? Nathan Siekieski is an entrepreneur who has been through the throws of the business world, for better and for worse. Right now, he's helping firms scale sales pi…

1
Preston Rutherford - Transitioning from performance to brand thinking 31:18

6M ago31:18

31:18

Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it? Preston Rutherford was Shopify Plus' first customers and built SF DTC brand C…

1
Ken Roberts - AGI changing the entire advertising industry and popular belief systems 50:11

6M ago50:11

50:11

Brain hurt scale = 6/10.

1
Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15 52:06

8M ago52:06

52:06

Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to the most green, juniors. We talk with in-housing con…

1
Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14 47:26

10M ago47:26

47:26

Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measurement and marketing in general - how should we be …

1
Episode 57: Stagecraft Meets Strategy 31:31

11M ago31:31

31:31

In this episode of Inside Jobs, actor-turned-producer-turned-marketing exec Donovan Stohlberg takes us through his unusual journey from the world of theater to the world of finance. Today, Donovan oversees corporate communications, marketing, and branding at Securian Financial, which includes a dynamic cast of 30 in-house professionals. This team t…

1
Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13 1:02:23

12M ago1:02:23

1:02:23

Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well. Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model. But how do you create them? What are the do's and don'ts…

1
Ken Roberts - Emotions in Advertising - S5 Ep12 46:00

12M ago46:00

46:00

Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic. In this wide-ranging interview we separate fact from fiction about everything from brand tracking, to the creative process, market-share d…

1
Episode 56: The Global Conductor 29:03

12M ago29:03

29:03

In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on str…

1
Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11 53:01

1y ago53:01

53:01

Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way? We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative production transition many companies are faced with. From…

1
Episode 55: The Culture Wrangler 23:45

1y ago23:45

23:45

In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal c…

1
Episode 54: A Man with a Plan 31:32

1+ y ago31:32

31:32

In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house ag…

1
Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3 29:08

1+ y ago29:08

29:08

Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated. Where part 1 of the Digital Marketing Apocalypse series focused on the technical and legal changes that have occurred over time. And pa…

1
Episode 53: Mission Driven from the Start 36:05

1+ y ago36:05

36:05

In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifel…

1
Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2 37:59

1+ y ago37:59

37:59

Brain Hurt Scale = 5/10. Following on from part 1, we explore a paper that studied thousands of online retailers between 2020 and 2022. The findings from this study have massive implications on the digital marketing industry, decision-makers, executives and investors. They analyzed 100's of billions of digital marketing expenditure and looked at ho…

1
Keaton Garnet - Digital Marketing Apocalypse - Part 1 45:06

1+ y ago45:06

45:06

Brain Hurt Scale = 8/10. Why is Apple all about privacy all of a sudden? Why is it so vogue for governments around the world to legislate user data protections? Take a trip back in time all the way through to the present to understand where it all started and where it's going. From the birth of Google Analytics, the cookie, UTMs through to Meta and…

1
Episode 52: A View from the Top 28:41

1+ y ago28:41

28:41

This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and Georg…

1
Mike Taylor - A crash course in AI - S5 Ep7 1:15:25

1+ y ago1:15:25

1:15:25

Brain Hurt Scale = 5/10. Want a crash course in AI without the sale pitch? Listen to people who have actually used it for years without the buzzword consulting BS getting in the way. Listen to this episode and get the perfect grounding in what you need to know. The terms you need to know. The history you need to understand in order to be confident …

1
Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper 32:59

1+ y ago32:59

32:59

In this episode of Inside Jobs, we get to know Kristine Kobe, VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, an…

1
Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6 52:50

1+ y ago52:50

52:50

Brain Hurt Scale - 2/10 - The first of a world-wide mini-series exposing true life stories behind the number 1 impediment to workplace success - politics. Mike Harris is an accomplished former executive and consultant with deep personal skills in consulting, sales, marketing, operations and product. He gives us three examples from a storied career.…

1
Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw 42:48

2y ago42:48

42:48

In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and…

1
Brett Friedman - Applied creative strategy in an AI world - S5 Ep5 1:03:44

2y ago1:03:44

1:03:44

Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible? Learning how to brief creatives is an art form. After all, their job is to create artwork so this probably shouldn't come as a surprise. But if you've never created something yourself, you'll be oblivious as to how it all …

1
John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast 38:07

2y ago38:07

38:07

Brain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast. The Brandingmag articles caused quite a stir and Jamie was keen to dig a little deeper into some of the issues it raised for practitioners. How do we target people to build brand and sales at the same time? Which chan…

1
Episode 49, Finding Beauty in the Struggle - Angel Maldonado, Yelp 37:40

2y ago37:40

37:40

In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned h…

1
John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast 26:13

2y ago26:13

26:13

Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to speak at the inaugural SXSW Sydney 2023. Note: this is a repost with permission of an episode of the Own The Moment podcast by Komo Technologies. James interviews me on-stage in front of 70+people and I try to answer a series of questions completely impromptu. J…

1
Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2 1:28:53

2y ago1:28:53

1:28:53

Brain Hurt Scale = 5/10. No one in B2B buys based on value. Procurement and buying committees don't operate how you think they do. And why do 50%+ of B2B purchases end in a no-decision? If you want your career to be occupied with creating ads, rely on correlation, work status and manipulate company politics to get ahead. Nothing wrong with that, it…

1
Episode 48, The Creative Technologist - Kris Kinney, Tungsten Automation (formerly Kofax) 35:12

2y ago35:12

35:12

In this episode of Inside Jobs, we meet Kris Kinney. Kris is a creative technologist whose interest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognize…

1
Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1 1:08:35

2y ago1:08:35

1:08:35

Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media speaker and coach to marketing directors. Colin Lewis joins us for the first episode of 2024. While we were supposed to talk about retail media, this was one of those rare chances to tap into someone's mind that's experienced a depth and breadth of experience that's …

1
Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed 46:05

2y ago46:05

46:05

Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series which explores brand campaigns. Questioning whether Apple's famous Think Different brand campaign was as successful as everyone thinks it is. This episode starts with a short recap of where we left off in 5.2. Then goes into revealing THE key growth factor behind Ap…

1
Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22 42:29

2y ago42:29

42:29

Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different campaign. Here we go much deeper, analyzing the campaign's impact on Apple financially, both short and long term. Which is hard in audio form because a lot of the visuals are missing. But you'll learn way…

1
Part 5.1 - Thinking Different about Think Different - S4 Ep21 35:07

2y ago35:07

35:07

Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it? This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the co…

1
Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20 1:05:42

2y ago1:05:42

1:05:42

Brain hurt score = 3/10. If you've been listening to the series so far, you should know what a brand campaign is, where they came from and how advertising and branding works. So what does a brand campaign do? Or not do? In part 4 of the Brand Campaign mini-series we explore 8 legitimate reasons for a brand campaign and 8 red-flags you need to be aw…

1
Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16 47:12

2y ago47:12

47:12

Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes diagrams and videos. If reading is your thing go here https://www.brandingmag.com/john-james/brand-campaigns-part-2-where-did-they-come-from/ - but this audio version is more story-like so it makes f…

1
Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19 56:23

2y ago56:23

56:23

Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what they're both seeing on the ground right now. With signifi…

1
Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18 41:43

2y ago41:43

41:43

Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article. In the former episode we covered in detail the first determinant of effective advertising - reach. In this one, we explain what is 'brand' and how 'branding' actually works or doesn't work. Then we explore the third fact…

1
Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17 35:11

2y ago35:11

35:11

Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fewer have married up science with the practical considerations of what it's like in an applied work setting. Until now! After learning about what brand campaigns are in part 1 and understanding the etymolo…

1
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15 18:25

2+ y ago18:25

18:25

Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign? Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended exp…

1
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14 53:56

2+ y ago53:56

53:56

We'll spend thousands of dollars a month on ads yet routinely underinvest in the quality of the creative. Even the biggest agencies do it. They cheapen out on the quality of the audio track. But great music can make or break a movie or TV series. It can also be the difference between advertising and promotions that your audience either remembers or…

1
Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13 56:57

2+ y ago56:57

56:57

You know all those famous authors and people on social media with posts that are wildly successful? You may be surprised to learn, it's probably not them. Most don't even manage their own accounts. But, who's work then are we really reading? Who's DM's are we really slipping into? Today we're going to delve into the murky world of ghostwriting. And…