Welcome to "The Dark Side of Entrepreneurship," formerly known as Brand Identity Design, an Award-Winning Business Podcast hosted by Jaison Thomas. Our podcast aims to educate and empower entrepreneurs by sharing ideas and strategies for overcoming challenges in their businesses. Each episode features interviews with high-level business executives who generously share their personal and professional experiences. Our show is not your typical boring business talk show - we infuse humor and per ...
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SE05/EP16: Creating Content While Staying Married w/ Neil & Phyllis Strawder
1:41:01
1:41:01
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1:41:01Join us for an insightful conversation on how to navigate the world of content creation while maintaining a strong and healthy marriage. In this episode, we sit down with the power couple Neil & Phyllis Strawder, who have successfully managed both their personal and professional lives while creating engaging content together. From establishing boun…
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SE05/EP15: How to Create Multiple Channels of Consumption for Your Podcast w/ Jaison & Leslie
52:07
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52:07In this episode, Jaison & Leslie delve into the art of expanding the reach of your podcast through multiple channels of consumption. Jaison Thomas, a seasoned podcaster from Mumbai, shares invaluable insights and strategies on how to effectively diversify your podcast's distribution. Join us as we explore the importance of reaching audiences across…
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SE05/EP14: Positioning Your Business from the Gut w/ Neysa Garcia-Muhammad
1:33:02
1:33:02
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1:33:02Join us for an insightful exploration into the unconventional yet powerful realm of business positioning with Neysa, a visionary Soul-lead Brand photographer. In this episode, we delve deep into the importance of intuition and instinctive decision-making in shaping the trajectory of your business. Neysa shares her experiences and strategies at the …
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SE05/EP13: Crafting a Tasty Content Recipe w/ Wendy Lieber
1:26:17
1:26:17
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1:26:17Join us for an insightful conversation with Wendy Lieber, the CEO of ContentBacon, as we delve into the art of crafting irresistible content that leaves a lasting impression. Learn from Wendy's vast experience in content marketing and entrepreneurship as she shares her secrets to creating content that not only engages but also delights your audienc…
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E05/EP12: A Guide to Managing Depression in the Creative World w/ Jared Michel Lebel
1:43:05
1:43:05
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1:43:05Join us for an enlightening discussion with Jared, a seasoned graphic designer, and advocate for mental health in the creative industry. Jared bravely shares his personal journey of grappling with ADHD, acute anxiety, and persistent depression while navigating the fast-paced and demanding world of design. He opens up about the challenges he's faced…
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SE05/EP11: Overriding the Monkey Mind w/ Dr. Shireen Maluf
1:31:10
1:31:10
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1:31:10Join us for an enlightening discussion as we delve into the intricacies of overcoming the restless nature of the mind with Dr. Shireen Maluf, the renowned Heart Clarity Catalyst. In this episode, Dr. Maluf will share invaluable insights and practical strategies for navigating the challenges of overthinking and unlocking one's full potential. Whethe…
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SE05/EP10: Beyond the Balance Sheet w/ Derrick Espadas
1:31:48
1:31:48
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1:31:48Join us for an extraordinary episode as we delve into the fascinating journey of Derrick Espadas, a remarkable individual whose life experiences have shaped his unique perspective on accounting and entrepreneurship. In this episode, Derrick shares his compelling story of resilience, transformation, and the profound insights he has gained along the …
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SE05/EP09: Taming Your Inner Critic w/ Kim Boudreau Smith
1:24:11
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1:24:11Get ready to unlock the secrets to conquering your inner critic with Kim Boudreau Smith, The Bold Voice Expert. Join us for an enlightening discussion as Kim shares her wealth of knowledge and experience in helping professionals understand and tame their inner critics. Drawing from her background as a speaking and leadership coach, Kim will guide l…
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SE05/EP08 (Part 2): The Business of Creativity w/ Radim Malinic
1:24:43
1:24:43
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1:24:43Thank you for joining us in a thought-provoking episode featuring Radim Malinic, an acclaimed creative director, designer, and bestselling author. Radim will share insights from his books, "Creativity for Sale" and "Mindful Creative," designed to empower creatives to start, grow, and sustain successful careers and businesses. Discover the secrets b…
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SE05/EP08 (Part 1): The Business of Creativity w/ Radim Malinic
1:26:49
1:26:49
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1:26:49Thank you for joining us in a thought-provoking episode featuring Radim Malinic, an acclaimed creative director, designer, and bestselling author. Radim will share insights from his books, "Creativity for Sale" and "Mindful Creative," designed to empower creatives to start, grow, and sustain successful careers and businesses. Discover the secrets b…
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SE05/EP07 (Exclusive): Think Faster, Talk Smarter w/ Matt Abrahams
58:15
58:15
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58:15Thank you for joining us for this thought-provoking episode featuring Matt Abrahams, a Communication Expert, Stanford lecturer, and host of the popular podcast, "Think Fast, Talk Smart." In this insightful conversation, Matt provides tangible, actionable skills to help even the most anxious speakers succeed when communicating and speaking spontaneo…
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SE05/EP06: Navigating the Challenges of First-Time Entrepreneurship w/ Rose Alkamisi
1:29:26
1:29:26
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1:29:26Thank you for joining us in this thought-provoking episode featuring Rose Alkamisi, an exceptional personal branding strategist. In this insightful conversation, Rose shares her firsthand experiences and expertise on the hurdles faced by those venturing into entrepreneurship for the first time. Discover the valuable lessons Rose learned along her j…
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SE05/EP05: Empowering Women by Bridging the Investment Gap through Brand Design w/ Kung Pik Liu
1:25:31
1:25:31
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1:25:31Thank you for joining us for this thought-provoking episode featuring Kung Pik Liu, a visionary in brand design. Explore the intersection of femtech, branding, and design as Kung Pik Liu, the founder of Design Angel, shares insights and strategies to uplift women-led ventures. Discover the challenges faced by women entrepreneurs in securing investm…
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SE05/EP04: Navigating Common Mistakes in Conflict and Reputation Management w/ Susannah Margison
1:32:06
1:32:06
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1:32:06Thank you for joining us in this thought-provoking episode featuring Susannah Margison, as we delve into the intricacies of handling common mistakes in conflict and reputation management. Susannah, a seasoned expert in the field, shares her insights on the pitfalls many encounter and provides valuable strategies for overcoming these challenges. Fro…
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SE05/EP03: Make a Living Designing Logos w/ Ian Paget
1:55:52
1:55:52
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1:55:52Thank you for joining us for this thought-provoking episode featuring Ian Paget, an accomplished logo designer with over a decade of experience in the field. In this episode, Ian shares insights from his book, "Make a Living Designing Logos," a guide for turning your passion for logo design into a thriving career. Discover the fundamental knowledge…
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SE05/EP02 (Exclusive): The Disruption Mindset w/ Charlene Li
1:13:52
1:13:52
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1:13:52Thank you for joining us for this thought-provoking episode featuring Charlene Li, New York Times bestselling Author, Speaker, Advisor, and Leadership Coach, as she unravels the truth about disruption and growth. Many companies strive for disruption, believing it's the key to everlasting market success. However, according to Charlene, the reality i…
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SE05/EP01: Experience a Glimpse of 'Global Influence' w/ Jose Ucar
1:22:17
1:22:17
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1:22:17SE05/EP01: Experience a Glimpse of 'Global Influence' w/ Jose Ucar, LIVE on LinkedIn Audio on Jan 3rd @ 3 PM EST — Join us for an enlightening podcast event featuring renowned author Jose Ucar and his groundbreaking book, "Global Influence: How business leaders can simplify, improve, and amplify their international impact." In this thought-provokin…
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Mini-Series: (Part 6) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
2:07:29
2:07:29
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2:07:29Mini-Series: (Part 6- LAST EP) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundar…
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Mini-Series: (Part 5) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
1:43:00
1:43:00
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1:43:00Mini-Series: (Part 5) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundaries, & Bu…
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Mini-Series: (Part 4) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
1:30:09
1:30:09
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1:30:09Mini-Series: (Part 4) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fkery" mini-series, we initiate our exploration of Phyllis Williams-Strawder's book, "Branding, Boundaries, & Bu…
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Mini-Series: (Part 3) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
1:07:12
1:07:12
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1:07:12Mini-Series: (Part 3) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & B…
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Mini-Series: (Part 2) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
1:09:32
1:09:32
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1:09:32Mini-Series: (Part 2) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & B…
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Mini-Series: (Part 1) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder
1:01:34
1:01:34
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1:01:34Mini-Series: (Part 1) The Power of Personal Brand: How to Play the Game Right w/ Phyllis Williams-Strawder | LIVE on LinkedIn Audio Weekly, Every Wednesday from October 18th to November 22nd at 3 PM EST — In this episode of "The Branding Fuckery" mini-series, we kick off our exploration of Phyllis Williams-Strawder's book "Branding, Boundaries, & B…
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Bonus EP: Crafting Brand Experiences for All Five Senses w/ Isabelle Poirier (Izzy)
1:21:49
1:21:49
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1:21:49Thank you for joining us for an enchanting episode as we explore the realm of immersive branding with Isabelle Poirier, Brand Designer and Certified Brand Architect based in Ottawa, Canada. In this 6-part mini-series, we lay the foundation by exploring the essence of multisensory branding and why it matters in today's competitive landscape. Isabell…
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Bonus EP: Would Your Podcast Pay The Bill? w/ Jaison Thomas
1:09:02
1:09:02
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1:09:02Thank you for joining us in this eye-opening bonus episode as we dive deep into the world of podcasting with seasoned podcaster Jaison Thomas. In a candid conversation, Jaison shares his journey of producing over 100 episodes and explores the burning question, "Would Your Podcast Pay The Bill?" Discover the financial realities of podcasting as we p…
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SE04/EP24 How to Make a Movie? (Part II) w/ Claudia Esquer
1:34:04
1:34:04
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1:34:04Join us for a professional and informative discussion on the intricacies of filmmaking. Claudia will take you through the steps of bringing a story to life on the big screen, including script development, securing funding, assembling a cast and crew, distribution, and navigating the challenges of filming and post-production. Whether you're an aspir…
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SE04/EP23 Building a Sustainable Spa: Challenges and Solutions w/ Just Sturgis
1:27:52
1:27:52
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1:27:52Thank you for joining us in this enlightening and transformative podcast event as we delve into the realm of sustainable wellness with the renowned hospitality development expert, Just Sturgis. In 'Building a Sustainable Spa: Challenges and Solutions,' we will uncover the intricate balance between luxury, relaxation, and ecological responsibility w…
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SE04/EP22 The Role of User Research in Product Development w/ Michele Ronsen
1:32:44
1:32:44
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1:32:44Thank you for joining us for an enlightening exploration into the dynamic realm of product development with a focus on the pivotal role of user research. In this engaging event, we're thrilled to welcome Michele Ronsen, a seasoned expert in the field, as she shares her invaluable insights and expertise. Discover how user research serves as the comp…
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SE04/EP21 How Can Hiring a Ghostwriter Elevate Your Brand? w/ Danielle Perlin-Good
1:24:41
1:24:41
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1:24:41Thank you for joining us in this illuminating episode as we delve into the intriguing world of brand elevation through ghostwriting, accompanied by the expertise of our special guest, Danielle Perlin-Good. In this conversation, we uncover the hidden potential that lies within the collaboration between a brand and a ghostwriter. We explore how hirin…
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SE04/EP20 The Role of Visual Identity's in Elevating Your Podcast Brand w/ Jaison Thomas
58:10
58:10
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58:10Thank you for joining us for this captivating episode as we dive into the world of podcast branding and explore the incredible impact of visual identity. Your podcast is more than just sound; it's a unique voice that deserves recognition and a strong identity. Jaison will reveal the secrets to harnessing the visual power of your podcast brand, guid…
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SE04/EP19 (Exclusive) Uncorking the Secrets of the Wine Industry w/ Donald Ziraldo
1:31:51
1:31:51
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1:31:51Thank you for joining us in this exclusive episode as we dive into the captivating world of wines with none other than Donald Ziraldo, a renowned expert and key figure in the wine industry. In this insightful conversation, we explore Donald Ziraldo's extraordinary career and his significant contributions to the wine landscape. From his early days a…
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SE04/EP18 💐 Cherishing the Memories of Tiffany Werhner 💐
56:11
56:11
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56:11In this heartfelt episode, we gather to pay tribute to a cherished individual whose presence left an indelible mark on our lives. Join us as we delve into the life and legacy of Tiffany Werhner - a mentor, a friend, and a beacon of light who touched our hearts in unforgettable ways. As we remember her, we reflect on the importance of mental health …
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SE04/EP17 The 5 Must-Have Personality Traits for Thriving in Business w/ Michela Quilici
1:37:17
1:37:17
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1:37:17Thank you for joining us in this captivating episode as we dive into the world of business growth and personal development with the renowned Michela Quilici, an accomplished International business growth coach, and award-winning marketing strategist. In this enlightening discussion, Michela shares her insights on the 5 essential personality traits …
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SE04/EP16 Mastering Microsoft Office 365 w/ Sharon Gordon
1:36:19
1:36:19
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1:36:19Thank you for joining us in this exciting episode of "Mastering Microsoft Office 365" as we sit down with Sharon Gordon, a renowned expert in Office 365, to dive deep into the world of Microsoft's powerful productivity suite. In this episode, Sharon shares her extensive knowledge and practical insights on how to make the most of Office 365 in day-t…
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SE04/EP15 Storytelling for Effective Non-Profit Marketing w/ Julia Campbell
1:31:40
1:31:40
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1:31:40Thank you for joining us in this captivating episode as we dive into the world of effective non-profit marketing with the incredible Julia Campbell. In this thought-provoking conversation, you'll learn the art of connecting with supporters and raising awareness through the power of storytelling. Julia will walk us through the process of identifying…
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SE04/EP14 The Anatomy of a Great Headlines w/ Alison Yuen
1:30:07
1:30:07
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1:30:07Join us in this captivating episode as we dive into the fascinating world of headline writing with special guest Alison Yuen. In today's digital age, a great headline has the power to capture attention, generate clicks, and drive engagement. But what makes a headline truly great? Alison Yuen, an expert in the field of content marketing and copywrit…
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SE04/EP13 AMA (Part 2): Unveiling the Messy Side of Podcasting w/ Jaison Thomas
1:18:56
1:18:56
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1:18:56Join us in this candid conversation as Jaison Thomas, pulls back the curtain on the untidy realities of podcasting. From cable chaos to creative challenges, we delve into the physical limitations and messy aspects that often go unnoticed. Get ready to explore the behind-the-scenes chaos and discover how podcasters navigate the hurdles to bring you …
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SE04/EP12 AMA (Part 1): Unveiling the Messy Side of Podcasting w/ Jaison Thomas
1:20:31
1:20:31
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1:20:31SE04/EP12 Unveiling the Messy Side of Podcasting w/ Jaison Thomas, LIVE on LinkedIn Audio on June 28th @ 12 PM EST — Join us in this candid conversation as Jaison Thomas, pulls back the curtain on the untidy realities of podcasting. From cable chaos to creative challenges, we delve into the physical limitations and messy aspects that often go unnot…
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SE04/EP11 Why You Need HouseRules in Business w/ Cas Johnson
1:29:46
1:29:46
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1:29:46Thank you for joining us for an insightful episode of "The Darkside of Entrepreneurship" as we delve into the world of corporate structure and ethics with our special guest, Cas Johnson, The Ethical Strategist. In this episode, we explored the importance of implementing house rules in your business and how they can transform your operations for the…
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SE04/EP10 How AI is Reshaping Creative Industries w/ Heather Crank
1:37:12
1:37:12
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1:37:12During this episode, we will uncover the ways in which AI is revolutionizing traditional creative industries. From its impact on visual storytelling to its influence on graphic design, Heather will share her insights into the far-reaching effects of AI on the creative process. We'll also discuss the opportunities and challenges presented by AI-gene…
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SE04/EP9 Unleashing the Power of Change in Small Businesses w/ Nathalie Heywood Smith
1:30:26
1:30:26
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1:30:26Thank you for joining us in this captivating episode as we explore the journey of small businesses, navigating the delicate balance between tradition and transformation to thrive in today's ever-changing landscape. We will uncover the secrets to adapting to change without losing the essence of your business's uniqueness and discover how successful …
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SE04/EP8 Brands Do Not Create Culture People Do w/ Gary J. Nix
1:29:04
1:29:04
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1:29:04Join us for a special podcast episode featuring Gary J. Nix, a brand strategy expert. In "Brands Do Not Create Culture People Do," we explore how people, not brands, create, and influence culture. Gain valuable insights into consumer influence and the co-creation of culture. Don't miss this thought-provoking conversation that challenges conventiona…
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SE04/EP7 Becoming a 5-Figure Speaker w/ Carla Howard
1:27:02
1:27:02
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1:27:02Join us for a special podcast episode featuring renowned speaker Carla Howard, as she shares her journey from novice speaker to becoming a 5-figure speaker. Get valuable insights on developing your unique voice, building your speaking brand, and handling challenges along the way. Learn tips on audience engagement, pricing, and negotiation. Don't mi…
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SE04/EP6 The Intersection of Optimal Health and Equestrianism in the Workplace w/ Leslie Dowling
1:15:58
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1:15:58Join us for a special episode of our podcast featuring Leslie Dowling, an equestrian, certified nutritionist & lifestyle practitioner. Leslie shares how equestrianism can teach us communication skills and team building. She gives tips on building a strong team, creating a safe workplace, and promoting diversity. Leslie also explores how healthy liv…
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SE04/EP5 The Impact of Home Staging on Real Estate Sales w/ Elaine Penhaul
1:33:09
1:33:09
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1:33:09Join us for a special episode of our podcast featuring renowned home staging expert, Elaine Penhaul. We'll explore the impact of home staging on real estate sales, including how it can increase property value, attract buyers, and lead to faster sales. Elaine will also cover common misconceptions and provide practical tips for staging on a budget, t…
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SE04/EP4 (Exclusive) Overcoming Classic Challenges Faced by Successful Entrepreneurs w/ Dr. Marshall Goldsmith
1:07:39
1:07:39
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1:07:39Thank you for joining us today for an engaging discussion with the world's #1 Executive Coach & Author, Dr. Marshall Goldsmith, on practical strategies for overcoming the common challenges that entrepreneurs face after building and scaling their businesses. Drawing from his extensive experience coaching successful entrepreneurs, Dr. Goldsmith will …
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SE04/EP3 Using 2-Word Branding to Hook Your Audience w/ Phyllis Williams-Strawder
1:40:14
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1:40:14Thank you for joining us in this captivating discussion with renowned personal branding expert & strategist, Phyllis Williams-Strawder. You will gain valuable insights on leveraging your 2-word personal brand to capture your listener's attention and endorse your business brand. We will help you understand the impact of personal branding on your bus…
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SE04/EP2 Mastering the 34-Minute Mindset w/ Krystalore Crews
1:33:14
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1:33:14Join us for an insightful podcast episode with Krystalore Crews, a USAF Veteran, wellness and emotional intelligence coach, and entrepreneur. Krystalore will be sharing her expertise on "Mastering the 34-Minute Mindset," where you'll learn how daily 34-minute habits can transform your life, boost productivity, and improve overall well-being. In thi…
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SE04/EP1 How To Be An Authority And Be More Giraffe w/ Elliot Kay
1:29:59
1:29:59
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1:29:59Join us for an insightful podcast with a business coach and author Elliot Kay as we discover the surprising ways giraffes can teach us to become more effective authority figures. With his valuable insights and experience, Elliot shares practical tips on building credibility and authority in your field while maintaining a curious and adaptable minds…
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Bonus EP: Why You Don't Need a Brand to Succeed? w/ Jaison Thomas
1:01:11
1:01:11
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1:01:11Why You Don't Need a Brand to Succeed? w/ Jaison Thomas over Linkedin Audio on March 29th, 2023 @ 12 PM EST - In this episode, we challenge the idea that branding is essential for business success. We explore why some small businesses choose not to invest in branding and still thrive. We also address misconceptions about branding and its relationsh…
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