Best IB4TL Podcasts (2025)

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🔓 109: Various forms of hybridity 1:38:20

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11M ago1:38:20

1:38:20

Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.By Erica Kuhl & Brian Oblinger

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🔓 108: The Ericas 1:49:44

12M ago1:49:44

1:49:44

And The Erica Goes To…Erica! 🏆🥳 Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.By Brian Oblinger

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🔓 107: Under the surface 1:11:29

1y ago1:11:29

1:11:29

Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience. Previous episodes about the “above the surface” bits: 🔓 76: Combo pages 🔓 91: A list of links 🔓 101: They want the ugly Resources: Structures & Modalities Examples Permissions & Roles Template…

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🔓 106: The Golden Hoodie 1:38:38

1+ y ago1:38:38

1:38:38

Brian and Erica deep dive into customer awards programs and how to get them right. 🔓 5: A whole bag of crap The Golden Hoodie Alteryx Excellence AwardsBy Erica Kuhl & Brian Oblinger

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🔓 105: Measurin’ vibes 55:59

1+ y ago55:59

55:59

Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are). Measurement resources: 🔓 8: Just say No to Page Views 🔓 9: Everyone wants a cool dashboard 🧵 70: Behaviors and indicators 🧵 92: Early indicators Community Metrics Templat…

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🔓 104: A really great activation 1:38:22

1+ y ago1:38:22

1:38:22

Erica and Brian talk about their favorite community activations for in-person conferences.By Erica Kuhl & Brian Oblinger

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🔓 103: Part of the master plan 25:39

2y ago25:39

25:39

Brian and Erica discuss the launch of Community Strategy Academy. Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.By Erica Kuhl & Brian Oblinger

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🔓 102: Scale, success, service, and hubs 52:01

2y ago52:01

52:01

The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value. Resources about CS + Community: Podcast: 🔓 34: The “S” stands for “Success” Blog: Building Scalable Customer Success Through CommunitiesBy Erica Kuhl & Brian Oblinger

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🔓 101: They want the ugly 1:21:00

2+ y ago1:21:00

1:21:00

Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more. Developer Community 🔓 60: Just a couple lines of code Developer Landing Pages/Communities: Google Developers Salesforce Developers Apple Developers Intel Developer Zone Fusion Fabric Developers SAP Developers Visa Developer Cente…

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🔓 100: Win the interview 1:16:41

2+ y ago1:16:41

1:16:41

Erica and Brian run down the most common interview questions and how to answer them. Community Industry News: Quinn McCully joined Vesta as Community Management and Engagement Specialist Maren Hamilton was promoted to Director of Social & Community at The North Face Ami Defesche joined The Wildcard Alliance as Director of Community Corey Strausman …

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🔓 99: Looking to break in 1:12:45

2+ y ago1:12:45

1:12:45

How to build a career in community from scratch. Community Industry News: Hugh Lashbrooke joined Constantia.io as Director of Community Melissa Spinella was promoted to Principal Community Manager at UKG A word on Generative AI and communities… Giving ChatGPT a spin with community queries A thread about potential community use cases StackOverflow i…

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🔓 98: 10x Community Pros 1:41:41

2+ y ago1:41:41

1:41:41

Erica and Brian talk through the traits and skills required to become an elite community professional and people to look to for inspiration. Community Industry News: Amanda Boyle was promoted to Director of Community Engagement at GitHub Christina Brashear joined Colibra as Senior Manager, Community Success Erin Mikail Staples joined Heartex as Sen…

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🔓 97: People, time, money, and outcomes 58:08

2+ y ago58:08

58:08

How to operationalize your plans and collaborate for success from pre-launch to maturity. Community Industry News: Holly Rieke joined Board International as Director of Community Jay Elango joined Sprinklr as Community Manager Allison Fasching joined LogicMontior as Director of Customer Community Nichol Goldstein was promoted to Community Manager a…

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🔓 96: Our favorite things 1:02:37

2+ y ago1:02:37

1:02:37

On this special Thanksgiving episode, Erica and Brian dig into the things that make their personal and professional lives easier. Community Industry News: Anne Mbugua joined Analog Devices as Community Content Manager Neval Dalgic joined BARTKA INOVASYON as Community Lead Francisco Fonseca joined Lymbus as Community Manager Biswajeeta Rath was prom…

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🔓 95: An expectation that you’re listening 52:09

2+ y ago52:09

52:09

How to get started collecting feedback and ideas from your community when you can’t commit to full-blown ideation and complex processes. Community Industry News: Jessica Mendez joined Contentsquare as CX Specialist, Community Manager Steven Demoya joined TelevisaUnivision as Help Center Community Manager Mariana Rodriguez joined Coinshift as Commun…

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🧵 94: Popping up every day 3:49

2+ y ago3:49

3:49

“There are lots of new community platforms and tools coming up. How to keep up with all of them?” — Tiffany OdaBy Erica Kuhl & Brian Oblinger

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🔓 93: Do more with less 56:20

2+ y ago56:20

56:20

Why community is one of the best investments a company can make during an economic downturn. Community Industry News: Rachel Basoco joined Fidelity Investments as Digital Communities Advancement and Growth Director Jeffrey Roe joined DecisionLink as Senior Community Manager Manouska Jeantus joined Miro as Community Lead Blake Ethridge joined Plex S…

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🧵 92: Early indicators 5:45

2+ y ago5:45

5:45

“What do you do if you don’t have access to relevant data to be able to measure the impact your community efforts are having on the business?” — Alex AngelBy Erica Kuhl & Brian Oblinger

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🔓 91: A list of links 1:02:09

3y ago1:02:09

1:02:09

How to make navigating your community intuitive and fast for your users. Community Industry News: Colleen Curtis joined Reddit Will Manchin joined AWS as Senior Community Manager Vera DeVera joined Vareto as Head of Community Lauren Clevenger joined Block as Square's Global Head of Seller Community Adrian’s book is out. Go get it. Navigation: Comca…

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🧵 90: Opportunities 4:41

3y ago4:41

4:41

“Thinking more about ambassador programs. The problem with most is that the benefits to the ambassador don’t immediately benefit them personally or professionally. I think that needs to change. Any good examples from programs you’ve seen?” — Joshua GroseBy Erica Kuhl & Brian Oblinger

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🔓 89: To delete or not to delete 1:00:19

3y ago1:00:19

1:00:19

How to handle the archiving of old, outdated, and irrelevant content from your community. Community Industry News: Work with Brian Work with Alex Angel Work with Noele Flowers Maria Ogneva was promoted to Sr. Director, Community and Customer Marketing at Invoca Andrew Mishalove joined Matillion as VP, Community Michael Pascucci joined Validity, Inc…

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🧵 88: A part of who they are 4:57

3y ago4:57

4:57

“What are some crucial qualities of a community leader? Do you suggest promoting from within and how do I know who to target?” — Kelly KleinBy Erica Kuhl & Brian Oblinger

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🔓 87: Acceptable trash talk 1:16:47

3y ago1:16:47

1:16:47

Erica and Brian take a close look at how to create compelling community user guidelines. Community Industry News: Evan Patterson joined tender.ai as Head of Community & Partnerships Lizzie LaCour joined Softr as Community Lead Gabrielle Leith joined Grapevine as Community Manager Paola Johnson was promoted to Director, Community and Customer Advoca…

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🧵 86: It’s all about culture 5:36

3y ago5:36

5:36

“Are there certain company characteristics that are indicators whether a community will have a higher chance of success?” — Brian KofflerBy Erica Kuhl & Brian Oblinger

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🔓 85: A map of your brain 1:02:45

3y ago1:02:45

1:02:45

Erica and Brian dive deep on how to translate your strategy into action. Community Industry News: Danhel Fajardo joined Vyond as Senior Community Specialist Jephtah Abu joined AhoyConnect as Product Community Manager Krystal Wu joined OpenSpace as Sr. Community Program Manager Dani Weinstein joined SAP as Director, Community Strategy Jennifer Hudne…

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🧵 84: Don’t expect miracles 8:23

3y ago8:23

8:23

“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit LakhotiaBy Erica Kuhl & Brian Oblinger

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🔓 83: Expert elitism 1:04:11

3y ago1:04:11

1:04:11

Erica and Brian explore how Autodesk, Splunk, and Salesforce built pages for their superuser programs. Community Industry News: DL Grant joined Commsor as Community Operations Manager Isabel Ruiz joined Mews as Community Manager Cody A. was promoted to Community Support Specialist at Reddit Mike H. was promoted to Community Engagement Manager at Re…

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🧵 82: A room full of mercenaries 7:05

3y ago7:05

7:05

“NFT and Web3 communities: does financial incentive dilute the sense of community? Is financial incentive/interest a good 'common interest'?” — Ilker AkanselBy Erica Kuhl & Brian Oblinger

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🔓 81: I love a good seasonal engagement program 45:53

3y ago45:53

45:53

Erica and Brian explore how OpenSpace and Guru delivered great engagement programs. Community Industry News: Valentina Ruffoni joined Disciple Media as Community Experience Lead Caroline Park joined Atlassian as Senior Manager, Community Engagement Kristie Presten joined Tasktop as Community Manager Carla Doty was promoted to Community Director at …

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🧵 80: Get aligned 3:54

3y ago3:54

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“How best to approach when you work for an org that already has a wider community - but you're asked to build a secondary community for something more niche? The wider community is managed by a different department than yours, also.” — Gabrielle LeithBy Erica Kuhl & Brian Oblinger

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🔓 79: Even Littler Erica 21:32

3y ago21:32

21:32

Erica’s Mom, Donna, joins Brian on this extra-special birthday episode to talk about an award Erica won in high school, her history as a criminal mastermind, and how the daughter of a dentist became addicted to candy. Happy Birthday, Erica! 🥳By Donna Wolkstein & Brian Oblinger

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🔓 78: Begin again 1:05:43

3y ago1:05:43

1:05:43

Expanding the number of use cases your community addresses beyond Support. Community Industry News: Sarah Wylie joined 6sense as Communities Marketing Manager Lauri Wansley joined HubSpot as Senior Manager, Community Managers Karina Meza was promoted to Community Manager at Fiverr Amanda Petersen joined Siemens as Community Innovation and Incubatio…

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🧵 77: Shattered 3:08

3y ago3:08

3:08

“How do you rebuild trust in a community where trust has been shattered?” — Cole ZerrBy Erica Kuhl & Brian Oblinger

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🔓 76: Combo pages 1:13:49

3y ago1:13:49

1:13:49

Erica and Brian explore Zendesk and Atlassian community landing pages. Community Industry News: Katharina Koidl joined Equalture to run Community & Events Emily Lakin was promoted to Head of Creator Community at Patreon Yurii Lazaruk joined CodeControl as Community Manager Ramona Hategan joined Nordcloud as Community Manager Punnya P joined Gurucul…

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🧵 75: We’re not that important 4:01

3y ago4:01

4:01

“How do you handle 'turning off' when your community is always on?” — Alex AngelBy Erica Kuhl & Brian Oblinger

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🔓 74: Leading thought 1:11:29

3y ago1:11:29

1:11:29

How to bring Thought Leadership into your community to expand your reach, engage senior personas, and inject your perspective into an industry. Community Industry News: Brittany Edwards joined NinjaOne as Technical Content and Community Manager Tracy Maurer joined LumApps as Customer Community Manager Ricardo Navaro joined Stripe as Developer Commu…

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🧵 73: Very boondoggle-y 6:04

3y ago6:04

6:04

“What are your thoughts on an in-person Community summit? When is a good time in the Community lifecycle to consider hosting one? What benefits/ROI do you expect from it?” — LaurenBy Erica Kuhl & Brian Oblinger

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🔓 72: People who say nice things 1:11:46

3y ago1:11:46

1:11:46

How to build a successful advocacy program. Community Industry News: Jessa Brown joined Alma as Senior Manager, Community Engagement Tess Brown joined Outreach as Senior Program Manager, Community Engagement Marjorie Anderson joined Product School as Director of Community Manuel Hernández joined Thrivable as VP, Community & Partnerships IIham Boulg…

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🧵 71: It ain’t dead 3:42

3y ago3:42

3:42

“How do you see the role of email in connecting with your community? And how do you see it changing?” – Hannah WhalenBy Erica Kuhl & Brian Oblinger

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🧵 70: Behaviors and indicators 2:51

3y ago2:51

2:51

“How can you gauge the 'health' of a community? What indicators or behaviors do you look for?” – Jessica ErhartBy Erica Kuhl & Brian Oblinger

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🧵 69: It pains me to this day 4:40

3y ago4:40

4:40

“What is one thing you wish you’d done better in the early days of your community careers?” – Scott BaldwinBy Erica Kuhl & Brian Oblinger

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🔓 68: The real work begins 1:07:45

3y ago1:07:45

1:07:45

Erica and Brian discuss the actions and activities you need to engage in directly after launching your community. Community Industry News: Aima Atigari joined Remotebase as Community Manager Tom Norman joined Craft Docs as Community Manager Lalitha Wemel joined TechStars as Global Director, Engagement and Community Nofar Ben Dror Paecht joined Apps…

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🧵 67: Stuck in a loop 4:50

3y ago4:50

4:50

"Growing into management is an exciting opportunity, however, the team still isn’t large enough for you to step away from the IC work (yet). How do you balance the player / coach model in Community?" — Krystal WuBy Erica Kuhl & Brian Oblinger

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🔓 66: Like magic 1:14:30

3y ago1:14:30

1:14:30

Taking an integrated approach to building the dream customer community experience. Community Industry News: Chitra HL joined Oracle as CX Community Manager Holly Schell joined Paper as Community Engagement Specialist Madeline Johannsen was promoted to Team Lead, Multimedia Community Content at Alteryx Jodi Meier joined Juniper Networks as Community…

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🧵 65: Try a bunch of stuff 4:16

3y ago4:16

4:16

“How can I manage and set engagement expectations/goals when our community members don’t use our service/product everyday therefore may not interact daily/weekly with a community space?” — Hannah RafterBy Erica Kuhl & Brian Oblinger

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🔓 64: Inception 1:08:04

3+ y ago1:08:04

1:08:04

How to persuade others through the use of an age old framework. Community Industry News: Vincent Mayers joined Gradle as Director, Community Operations Vinicius Camilo joined Distrito as Investor Community Manager Ahmet Uysal joined Sunrise UPC as Community Manager Tuvy Le was promoted to Senior Program Manager at Github Nic Tolstoshev joined Gravi…

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🧵 63: Just two? 4:11

3+ y ago4:11

4:11

“What would be your strategy for a community that holds two distinct personas? In this case, HR managers / People Ops and then their employees? Essentially these two different audiences would be coming together into one community.” — Lizzie LaCourBy Erica Kuhl & Brian Oblinger

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🔓 62: Read the room 1:45:33

3+ y ago1:45:33

1:45:33

Presenting your strategy to an executive audience. Community Industry News: Sweta Shetty joined Hindustan Times as Community Manager Amanda Martin was promoted to Head of Community at Unbounce Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta Jelena Zanko was promoted to Director, Community Management at Imply Com…

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🧵 61: We have a couple 1:25

3+ y ago1:25

1:25

“What are the top reasons you see new communities fail?” — Vishwas Katti Brought to you by Commsor.

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🔓 60: Just a couple lines of code 55:00

3+ y ago55:00

55:00

Developer communities and working with DevRel. 🇺🇦 Community Industry News: Ashley Dodge promoted to VP, Community at Copado Luiza Drăghicean joined AhoyConnect as Community & Growth Advisor Michael Shillingford was promoted to Director of Community at Brandwatch Delphin Miloudi-Druelle joined Lifestory as Community Sidekick Michel Da Silva promoted…