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Hugo Amsellem Podcasts

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Today, creators are no longer simply talents detected & developed by an industry. They are entrepreneurs building & scaling businesses. As a result, the skills and mindset required to work with them are changing completely. Creators need long-term partners optimizing for long-term equity, not short-term cash-flows. How does this shift impact the ro…
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Just a few years ago, if you said you were a YouTuber, people thought you were unemployed. Fast-forward to 2021 and 75% of kids want to become creators. The narrative around creators has massively changed and who better than VidCon to witness first-hand the incredible transformation the whole industry has gone through. From a small gathering of ~10…
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Creators are working to build engaged audiences from scratch. So why are they still promoting other brands' products and not their own? For a few reasons: Insights: They don't necessarily know what products will work with their audience Products: Translating insights into product lines requires real expertise Logistics: Delivery Ops & support isn't…
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With TikTok, creators and artists are more and more alike. TikTok star Bella Poarch's debut single reaching 400M streams has accelerated the trend. And because music is the first industry to have been taken by the internet tsunami wave, a question arises: What can the creator economy learn from the music industry? Shady contracts, unfair record dea…
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This week, we're stoked to talk with Marshall Sandman, Managing Partner of Animal Capital on Creator Economy Club. Animal Capital is a VC fund with a difference. It's a pioneering company aimed straight at GenZ. Even Animal Capital's GPs and OPs are all under 30. Marshall (age 29) brings venture experience, vetting the businesses, networking, and m…
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Half of the world's professional creators are YouTubers. Millions of them are trying to beat the algorithm every day! YouTube Wizard Paddy Galloway has been breaking down the strategies of 24 top creators, amassing millions of views on his own YouTube channel. So, what did he learn? Feat. Hugo Amsellem, Rodolphe Ködderitzsch & Uri Levanon.…
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Creators are building DTC merch empires without retailers. Logan Paul says his ‘Maverick’ Merch brand made $40M in its 1st year. But what seems like a commodity today used to be a headache yesterday. Just a few years ago it was still very tricky to sell great merch as an indie creator. You usually needed to "have a merch guy" that not only understo…
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Creators are scalable individuals. They get near-infinite leverage through platforms & tools. More tools mean more complexity and more pressure! The only way to balance this is with education. But who's educating the creators? Ideally, other creators. Like many things, it's best to learn from people who have done it before. And that's where Colin &…
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Last year, Twitch viewers watched over 1 trillion hours from 6M creators on the platform. Top streamers are earning millions from donations alone. Alber Emegé thinks he can help them earn 4 times more with his platform, Streamloots. How? They enable superfans to buy real-time interactions with live streamers. Think of Streamloots as a way for viewe…
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Hey everyone, this week's (Feb. 5th, 2021) program: 4:50 - Crowdfunded essay on the blockchain with John Palmer 23:00 - JellySmack's underrated model with Lauren Schnipper 46:20 - Spring's rebranding and total creator focus 54:30 - Twitch 2020 metrics (engagement, growth, etc) And surprise speakers from the audience! Brought to you by Jen, Uri & Hu…
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Hey everyone, this week (Jan. 29th, 2021) we had: 4:14 - Matt Koval (YouTube's creator liaison) talks about his role & the YouTube 2020 stats & trends. 19:10 - Mario Gabriele (The Generalist) with Jason & Rodolphe from Pico talk about moving away from Substack to your own stack. 38:05 - Twitter acquires Revue 48:30 - Stir's new drop with Peter Yang…
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