Best Hudson Ink Podcasts (2025)

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Delivering Standout Customer Service During the Holidays 3:58

Play Pause

15d ago3:58

3:58

The holidays are stressful — but they're also the perfect time to stand out. Learn how small touches, empathy, and clear communication can transform customer service into loyalty and referrals.

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Your Digital Presence Is Your First Impression 3:39

1M ago3:39

3:39

First impressions happen in half a blink — and for most prospects, that moment happens online. This episode explains how your website, ads, reviews, and social media work together to make you the obvious choice.

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If You're Not Tracking Your Leads, You're Guessing 3:32

3M ago3:32

3:32

Lead generation is only half the battle. Tracking is what tells you if you're actually winning. Learn how to measure ROI, capture every lead, and invest confidently in the strategies that work.

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The Revenue You're Already Sitting On 3:10

3M ago3:10

3:10

Your best customers are the ones you already have. This episode dives into proven retention strategies — from regular communication to loyalty-building offers — that boost revenue, referrals, and repeat business.

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What Smart Contractors Do in the Slow Season 5:32

5M ago5:32

5:32

What you do before the slow season hits determines how strong your business stays when things quiet down. This episode covers smart promos, customer reactivation, and behind-the-scenes strategies that keep your brand sharp and your schedule full.

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Let the Weather Do the Work for You 5:08

6M ago5:08

5:08

When the summer heat hits, customers are already looking — your job is to show up first and win the call. In this episode, we break down how to capitalize on hot-weather urgency with quick, smart, real-time marketing that books jobs fast.

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April's MegaMarketer Podcast has arrived 20:33

9M ago20:33

20:33

This month's MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You'll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-sp…

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The Marketing Money Pit 13:43

10M ago13:43

13:43

Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you're using. Make sure you're heard by your prospects for better results.

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Forecasting the Future 11:02

11M ago11:02

11:02

The best way to predict what's ahead of you is to look at the trends developing. Contractor's marketing must be prepared to take advantage of the huge growth potential in 2025.

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Goals in Reach 10:55

12M ago10:55

10:55

7% of small businesses do not have goals, and many more don't know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.

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Turn this Podcast Into an iPad 9:29

1y ago9:29

9:29

Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you've got a winning plan.

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Insuring the Holidays 9:04

1y ago9:04

9:04

Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: "I can help assure your holiday plans are successful," and "I appreciate you."

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Falling Behind 10:07

1y ago10:07

10:07

How you market your contracting business during the Fall season can make or break your bottom line by year's-end. Have a plan to generate business now and book future business for later.

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Wasted Time = Wasted Seasons 11:18

1+ y ago11:18

11:18

Contractor success isn't about being "lucky," it's about being prepared for what you know is coming next. As the seasons change will you fall behind?

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Quit Assuming They're Going to Stay 9:51

1+ y ago9:51

9:51

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to.

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Selling Yourself Out in Summer 11:47

1+ y ago11:47

11:47

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to.

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Hitting Achievable Targets with Guest Drew Cameron 25:04

1+ y ago25:04

25:04

EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth.

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Adams Hudson's Best Advice to Contractors 8:40

1+ y ago8:40

8:40

Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.

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Stay Aggressive or Lose 11:22

1+ y ago11:22

11:22

Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.

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SCAMMER ALERT 8:59

2y ago8:59

8:59

Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?

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Know Your Problem, Fix Your Problem 11:59

2y ago11:59

11:59

Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.

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What's Your Problem? 8:08

2y ago8:08

8:08

Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.

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Selling to the Distracted 8:52

2y ago8:52

8:52

Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months?

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Your Messaging Matters 10:14

2y ago10:14

10:14

The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?

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Are You a PRO-Active or RE-Active Contractor? 10:35

2+ y ago10:35

10:35

The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead?

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Are You Selling Fillet Mignon at Beef Jerky Prices? 9:09

2+ y ago9:09

9:09

Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.

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Why should I choose you? 8:28

2+ y ago8:28

8:28

"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.

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Getting the Referral 9:19

2+ y ago9:19

9:19

Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you.

1
Are You Driving Away Your Customers? 9:43

2+ y ago9:43

9:43

How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.

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Get Hungry Enough to Act 6:31

2+ y ago6:31

6:31

Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond.

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Let's Handle One Thing at a Time 8:33

3y ago8:33

8:33

All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.

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Talking Strategy with Matt Maleske 32:10

3y ago32:10

32:10

There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.

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Here We Go Again… 6:39

3y ago6:39

6:39

Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.

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Marketing Time for the Holidays 8:20

3y ago8:20

8:20

You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.

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Don't Drop the Ball on the Call (with Special Guest Dave Tester) 21:28

3y ago21:28

21:28

Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."

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Coach Them Up 8:32

3y ago8:32

8:32

A business is a team, and you are their coach. Are you getting the most out of your players? Strategy, goals, and proper motivation are necessary to dominate your competition.

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Your Messaging Matters 6:37

3+ y ago6:37

6:37

The most important part of your marketing is the message your company is sending out. Is it being ignored? Is it reflecting your business well? You'll see the answers reflected in your bottom line.

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Look Ahead or Get Left Behind 9:35

3+ y ago9:35

9:35

Most contractors spend their surplus made during the peak times just trying to survive when things get slow. But proper planning and strategy NOW can help your leads stay strong straight through the Fall.

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Closing Time 11:09

3+ y ago11:09

11:09

You could be busy and still be leaving money on the table if your staff isn't well trained, equipped, and confident while closing and adding upsells. Here are four quick tips to improve your average ticket.By Justin Jacobs

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Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away 9:15

3+ y ago9:15

9:15

Often, we're told more exposure and ads are always better, but if not done wisely you can market more and end up driving customers away. Learn to walk the fine line of interrupting people without being intrusive.

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How Do I Make My Company Stand Out? 8:59

3+ y ago8:59

8:59

Is your company easily recognizable in your marketplace? And what reputation does it have? Good branding can put you in front of more prospect's eyes, bring valuable referrals, and glowing reviews.

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Common Frustrations 7:29

3+ y ago7:29

7:29

When 10,000 contractors share their marketing headaches, you'll hear many of the same answers over and over. Are you trying anything different than the frustrated masses to get more leads and better ROI for your business?

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Make Your Off-Season Not So Off 10:54

4y ago10:54

10:54

Many contractors go into a shell when the weather turns mild, but the shoulder-season can be a great time for you to separate yourself from your competition. All it takes is marketing that's creative and targeted.By Justin Jacobs

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Are Experts No Longer Needed? 9:20

4y ago9:20

9:20

In a market where so much information is at the fingertips of homeowners, can you confidently assert yourself as an expert? Close more sales by developing trust in your opinions.By Justin Jacobs

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How to set SMART Goals for 2022 10:43

4y ago10:43

10:43

Success for contractors depends on the goals they set, their commitment to them, and the plan they put in place to get them there. How can you set your business up to grow and move forward in 2022?

1
Marketing Through the Holiday Madness 10:36

4y ago10:36

10:36

Does marketing during the holidays seem like a waste of money? Find out how to produce some season-ending sales and leave everyone jolly.

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There's Nothing New in Marketing 10:01

4y ago10:01

10:01

If you've been in this business long, you've heard the same marketing mantras repeated to you many times. There's a reason you hear that investing in your existing customer base is the key to long-term success. When will you listen and give it a try?

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You're So Close to the Answer 9:23

4y ago9:23

9:23

Contractors have a ton of solutions and great advice given to them at training, shows, and seminars. But how much of it actually gets used to grow your business? How do you know what advice to listen to or solutions are worth your time?

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The Off-Season "Fall-Off" Is Just Weeks Away. Are You Ready? 9:16

4+ y ago9:16

9:16

Organic demand for HVAC, plumbing, and electrical services drops dramatically as temperatures get milder and the seasons change. Do you have a plan in place to keep leads flowing in when they get harder to come by?

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Are you listening to what they're saying? 10:20

4+ y ago10:20

10:20

Marketing seems to be the last thing on our minds when we're busy, but this simple thought could change your business when things slow down: Ask for feedback and use it effectively.