Best Howtosell Podcasts (2025)

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Unlocking Value For Clients 12:42

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11h ago12:42

12:42

It is seriously sad to be dumb. Nothing annoys me more than when I finally realise something that was so obvious and yet I didn’t see what was there, right in front of my nose. We talk a lot about value creation in relation to pricing, trying to persuade clients that what we are selling is a sensible trade off between the value they seek and the re…

1
Selling As A Team 10:07

6d ago10:07

10:07

When we think of team selling, we imagine a room with the buyers on one side of the table and we are lined up on the other. There is another type of team selling and that is taking place before we get anywhere near the client. It might be working together as a Sales Mastermind panel to brainstorm potential clients to target or strategising campaign…

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Human vs AI: Why Being Real Will Be Your Superpower in 2026 15:14

7d ago15:14

15:14

In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓ Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and th…

1
How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search 10:02

9d ago10:02

10:02

Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. ➔ Consisten…

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Four Client Focus Areas For Salespeople 10:38

13d ago10:38

10:38

was studying an online learning programme from Professor Scott Galloway, where he talked about Appealing To Human Instincts. His take was from the strategy angle, but I realised that this same framework would be useful for sales too. In sales we do our best to engage the client. We try to develop sophisticated questions to help us unearth the state…

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How To Sell from The Stage 10:51

20d ago10:51

10:51

Group crowdsourcing has been around since cave dweller days. Gathering a crowd of prospects and getting them to buy your stuff is a standard method of making more sales or starting conversations which hopefully will lead to sales. Trade shows provide booths but also speaking events, if you pay more dough to attend. These days the event will most li…

1
How to stop playing small - three practical strategies (that work!) 19:45

22d ago19:45

19:45

“Stop playing small” is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worth Self-sabotaging Avoiding key projects and actions Not being visible Not going for their dreams! Does that mean that playing big is the …

1
Marketing = impact 15:28

27d ago15:28

15:28

I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact. If we can …

1
"That Sounds Pricey" 13:56

27d ago13:56

13:56

Japanese salespeople should love to hear “that sounds pricey” from buyers. Why? Because they know that this statement is the most common objection to arise in response to their sales presentation and they are completely ready for it. It is one of the simplest buyer pushback answers to deal with too. Well, simple that is, if you are trained in sales…

1
The Craziness Of Sales In Japan 12:47

1M ago12:47

12:47

Japan’s image as a sophisticated country with a solid, unique traditional culture is well placed. For example, every year around 130,000 Shinkansen bullet trains run between Tokyo and Osaka, bolting through the countryside at speeds of up to 285 kilometers an hour and boast an average arrival delay of 24 seconds. Think about that average, sustained…

1
The honest truth about fear in business 15:02

1M ago15:02

15:02

I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it. The feelings surprised me. I’ve hired before. I’ve had teams before. I’ve made leaps before. But this time it felt different. I fe…

1
We Need More Formality On Line When Selling To Japanese Buyers 11:52

1M ago11:52

11:52

Selling to a buyer in-person and selling to the same Japanese buyer online are worlds apart. Yet how many salespeople are succeeding in making the transition? Are your clients seeking virtual sales training? Not enough. COVID has revealed a lot of salespeople weaknesses. which were hidden in the face-to-face sales call world. Wishing things get bet…

1
I want my clients to do these 3 things (for business growth) 19:01

1M ago19:01

19:01

"If they’re not buying from you, they’re still buying — they’re just buying from someone else." In today’s video, I’m sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated market. This isn’t (just) about “hustling harder” or simply posting more reels. It’s about making…

1
I Like It, It Sounds Really Good, But I Am Not Going To Buy It 11:49

2M ago11:49

11:49

You manage to get the appointment, which at the moment is seriously job well done. Trying to get hold of clients, when everyone is working from home is currently a character building exercise. You ask permission to ask questions. Well done! You are now in the top 1% pf salespeople in Japan. You do ask your questions and quickly realise you have jus…

1
Show don't tell - the full approach explained (live event recording) 28:36

2M ago28:36

28:36

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entre…

1
Bringing More Marketing Into Sales Calls 10:34

2M ago10:34

10:34

Salespeople have sales tools which often are not thoroughly thought through enough. These can be flyers, catalogues, slide decks, etc. They can also be proposals, quotations and invoices. Usually the salespeople are given the tools as they are and either don’t ask for improvements or don’t believe the marketing department has much interest in their…

1
Nemawashi Is Gold When Selling In Japan 10:26

2M ago10:26

10:26

I hear some people say translating terms like “nemawashi” into English is difficult. Really? I always thought it was one of the easier ones. Let's just call it “groundwork”. In fact, that is a very accurate description ,from a number of different angles. Japanese gardeners are superstars. There is limited flat space in this country, so over centuri…

1
The Three Barbers Of Minato 11:23

2M ago11:23

11:23

Minato-ku or the “Port Area” is a central part of Tokyo, which used to be harbourside for goods being delivered to the capital in ancient times. My three barbers’ stories are tales of customer service opportunities gone astray, in a country where customer service is the envy of the rest of the world. Each story brings forth a reflection on our own …

1
Create Reference Points For Clients 12:30

3M ago12:30

12:30

There is no doubt that the pandemic has made it very fraught to find new clients in Japan. The new variants of the virus are much more contagious and have already overwhelmed the hospital infrastructure in Osaka, in just weeks of the numbers taking off. Vaccines are slow to roll out and so extension after extension of lockdowns and basic fear on bo…

1
Do You Have Enough Grey Hairs In The Sales Team? 10:25

3M ago10:25

10:25

Japan is a very hierarchical society. I am getting older, so I appreciate the respect for age and stage we can enjoy here. Back in my native Australia, older people are thought of having little of value to say or contribute. It is a youth culture Downunder and only the young have worth. “You old so and so, you don’t know anything” is reflective of …

1
The Big Myth Of The Sales A Player 11:30

3M ago11:30

11:30

When we read commentary about how we should be recruiting A Players to boost our firm’s performance, this is a mirage for most of us running smaller sized companies. If you are the size of a Google or a Facebook, with massively deep pockets, then having A Players everywhere is no issue. The reality is A Players cost a bomb and so most of us can’t a…

1
Dealing With Bad News 10:37

3M ago10:37

10:37

If we try to hide the bad news for the buyer will that work? How long with it work for? Bernie Madoff died in prison, his wife left in a perilous state, one son dead from suicide and the other from cancer. I call that family devastation. He got away with his lies and cheating for quite a while. He offered modest, but steady returns. He told people …

1
Why Selling To Japanese Buyers Is So Hard And What To Do About It 11:55

4M ago11:55

11:55

The buyer is King. This is a very common concept in modern Western economies. We construct our service approach around this idea and try to keep elevating our engagement with royalty. After living in Japan for 36 years and selling to a broad range of industries, I have found in Japan, the buyer is not King. In Nippon the buyer is God. This differen…

1
Confidence And Truth In Selling 11:06

4M ago11:06

11:06

Confidence sells. We all know this instinctively. If we meet a salesperson who seems doubtful about their solution or unconvinced it is the right thing for us, then we won’t buy from them. The flip side is the con man. They are brimming with brio, oozing charm and pouring on the surety. They are crooks and we can fall for their shtick, because we b…

1
We Buy From People We Like And Trust 11:35

4M ago11:35

11:35

Buying from people we like and trust makes a lot of sense. Sometimes we have no choice and will hold our nose and buy from people we don’t like. Buying anything from people we don’t trust is truly desperate. So when we flip the switch and we become the seller to the buyer, how can we pass the smell and desperation tests? How do you establish trust …

1
Selling Through Micro Stories 10:26

4M ago10:26

10:26

Is selling telling or is it asking questions? Actually, it is both. The point though is to know what stories to tell, when to tell them and how to tell them. We uncover the opportunity through asking the buyer questions about what they need. Once we know what they need, we mentally scan our solution data base to find a match. This is when the stori…

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The Care Factor In Sales In Japan 11:03

4M ago11:03

11:03

Japanese salespeople really care about their clients. This is good, except when it isn’t and that is usually when they are prioritizing the client over the firm which employs them. Japan is a relationship driven, risk averse business culture, where longevity is appreciated. This often translates into the salespeople being captured by a type of “Sto…

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The Seven Lucky Stars Of Selling 10:46

5M ago10:46

10:46

Luck is the nexus of hard work and persistence. Salespeople need some luck, even if they have to create it themselves. That old blues refrain “If it wasn’t for bad luck, I’d have no luck at all” can’t apply. We have to make our own luck and here are seven luck creation principles we can start using immediately to help us get there. No fancy varsity…

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Gamification Makes Sales Role Play Fun 9:34

5M ago9:34

9:34

An ideal work week for salespeople would start everyday with sales role play with colleagues. When we do serious exercise we warm up to get into prime condition for becoming better at our activities. It is the same with sales, we need to warm up before we interact with clients. We need to get our communication vehicle into top well maintained condi…

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159: SCHWEDDY BALLS + Selling Humans... how personal are you willing to be with Kaleigh Connors 27:54

5M ago27:54

27:54

Let's just cut to the chase: what's in it for you? Straight away ... ... wonder how many will catch the calm demeanor in which Kaleigh communicates from. There's a tranquility in her presence that exudes confidence, and that our friends is what opens the door for those you're seeking to serve to feel you have their best interests at heart. If you d…

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Selling Year In, Year Out (Part Two) 11:36

5M ago11:36

11:36

In Part One, we talked about Jan Carlzon’s insights into the importance of consistent service being provided to clients. The buyer mantra is know, like and trust in sales. We also talked about the basics of sales – prospecting and closing. Now are we going to continue the errors, shortcomings and mistakes of last year into the new year or not? Are …

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ideas on how to make sales in your online business (inspiring + practical) 33:35

5M ago33:35

33:35

If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audienc…

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Selling Year In, Year Out (Part One) 10:32

5M ago10:32

10:32

Journeymen salespeople are starting another year of selling. Maybe their financial year is a calendar year or maybe the year wraps up in March. It doesn’t matter, because there is a mental trick we play on ourselves that January 1st represents a new start, a new year. Sales can be exhausting and 2025 will not go down as a bumper year for the vast m…

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158: Women Are Better At Sales. Oh We Said It! Aleasha Bahr Drops Da Mic 35:01

6M ago35:01

35:01

Y'all ... I had all sorts of intentions to edit out the rough spots in here, the pauses... the-on-the-fly thinking that takes up space in unspooling that yarn. However ... there's bone marrow in this chinwag that creates an impact inside your bone marrow if you're willing to cue your curiosity. We name names ... we call it out. Aleasha, Adam... tak…

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157: 2nd Amuse-Bouche with Adam... What Color Is Your Pee? 1:55

6M ago1:55

1:55

Give Adam two minutes to peel back the "douchebag" layers that countless "10x gurus" repeatedly seek to persuade you to roll with in their boorish, self-serving agendas. You're being mislead.

1
The Seven Bridges Of Sales 12:15

6M ago12:15

12:15

There is a process to sales. Amazingly, most salespeople don’t know what it is. They are either ignorant, because they haven’t been trained or arrogant, arguing they won’t be entangled by any formulistic wrangling. They say they follow their muse and let the sales conversation go where it may, because they are “spontaneous” creatures, residing in t…

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How To Deal with Major Misperceptions Buyers Have About Your Company 11:05

6M ago11:05

11:05

A stranger contacts you out of the blue or you meet them fleetingly at an event and they call you afterwards. They are a salesperson and they want to sell you something. Our typical reaction is one of caution. Why is that? We have all become addicted to technology which has sped everything in business up to warp speed, but somehow we are all perenn…

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156: What Really Matters ... with Dale 1:34

6M ago1:34

1:34

We wanted to give you 94 seconds of what really matters when connecting with other humans... Behind every business (and personal) conversation, is a human with cherished memories ... perhaps of a childhood lake, a neighborhood that's shaped them, from a skinned knee, to Wednesday dinners at Keith's... ingrained family traditions that still resonate…

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155: If You're Drunk Riding A Horse, Does the Horse Need to be Drunk to Garner a DUI with Jessica Allen 36:10

6M ago36:10

36:10

There is sooooo much gold in these here parts, and it ain't just cuz she's a Texan folks. Wait, that's California: gold, gold rush. I digress. From leadership, to operations, snuggling in motherhood and carrying the torch of all things "sales," Jessica Allen takes us on a journey of uplifting transparency in all things, to enlightening her clients …

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How To Deal With Major Misperceptions Buyers Have About Your Company 11:05

6M ago11:05

11:05

A stranger contacts you out of the blue or you meet them fleetingly at an event and they call you afterwards. They are a salesperson and they want to sell you something. Our typical reaction is one of caution. Why is that? We have all become addicted to technology which has sped everything in business up to warp speed, but somehow we are all perenn…

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154: EVERYBODY POOPS + Other Sales Malarky with Our Original Rebelicious GOAT: Paddy Higgins 23:56

6M ago23:56

23:56

WARNING: we always have spice in our language... this one has E X T R A ... you've been warned. The accent is real, and as thick as it can get. Thick as thieves between the three of us, it's true. We're releasing this on the official LOVE day: Valentine's... cuz, well Paddy Higgins has fo schizzle stolen both of our hearts, and we're honored and th…

1
Do You Have An End To End Sales Process 10:59

6M ago10:59

10:59

“I like talking with people, so I want to be in sales” is a terrifying conversation to have with one of your staff. They are not doing so well in their current role, so they imagine they will just glide across to sales to have an easier time of it. They may try and do it internally as a switch of roles or they may quit their current job and go and …

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153: Bribery With Tacos ... Works Every Time with Army Jen + Adam Trains Snuffleupagus. For Reals. Tune in. 36:29

6M ago36:29

36:29

Y'all ... here's the deal ... Jen wears her heart outside of her body. Inside our chinwag ... she gives a Masterclass in Serving Others ... it's baked into the DNA of Who. She. Authentically. Is. And even more speaks to the vulnerabilty and courage she has to unflinchingly show up as Jen Jones. We're going to say this again... Stop. Selling. Louder…