Best Howtosell Podcasts (2025)

1
Our Personal Sales KPIs 10:28

Play Pause

19m ago10:28

10:28

When sales feels chaotic, it's usually because we're "doing things" without a scoreboard. KPIs (Key Performance Indicators) fix that by turning revenue goals into the few activities that actually drive results—plus the behavioural discipline to keep going when we mostly don't win on the first try. Q1) What are sales KPIs, and why do we need persona…

1
The 3 AI Tools That Will Actually Grow Your Business (Most People Use Them Wrong!) 8:36

13h ago8:36

8:36

Everyone's talking about AI — but most business owners are using it all wrong. In this episode, Lisa Bean breaks down the three AI tools that have had the biggest practical impact on growing her businesses. From generating publish-ready content in minutes to multiplying your visibility across platforms, these tools will save you time, boost engagem…

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Sales Attitude, Image and Credibility 12:15

2h ago12:15

12:15

Sales has always been a mindset game, but as of 2025, credibility is audited in seconds: first by your attitude, then by your image, and finally by how you handle objections and deliver outcomes. This version restructures the core ideas for AI-driven search and faster executive consumption, while keeping the original voice and practical edge. Is at…

1
Book on money I bet you've never read (and probably should!) 9:57

13d ago9:57

9:57

[WATCH THIS if you want to make more money in 2026] There are hundreds of books about money… but today, we're not talking about any of the usual ones. In this episode, I'm sharing three lesser-known but life-changing money books that completely transformed how I think, earn, keep, and relate to money...and I want you to read them. If you're buildin…

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Answering Googles Most Asked Questions About Business, Sales, Money! 8:54

14d ago8:54

8:54

Let's have a bit of fun! Answering the most Googled questions! Including: Am I A Millionaire? Does Money Really Buy Happiness? & How YOU Can make money fast in 2026 and beyond! In this brand new YouTube and podcast episode, UK Business Coach Lisa Bean sits down to answer Google's most searched questions about business, marketing, sales, and success…

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You must build competency to make more money in business 8:53

1h ago8:53

8:53

Competence is the result you get when you something hard, over and over, until (a) you learn how to get the hard result; and / or, (b) it becomes part of who you are. Competence isn't an empty sales promise. It's an unshakable skill no-one can take from you and people want to buy from you! Here's the truth: No one's coming to your door to stop you …

1
Don't Sell The Prez 11:23

12d ago11:23

11:23

Why "top-down" selling backfires in Japan's big companies — and what to do instead. Is meeting the President in Japan a guaranteed win? No — unless the President is also the owner (the classic wan-man shachō), your "coup" meeting rarely converts directly. In listed enterprises and large corporates, executive authority is diffused by consensus-drive…

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Honing Our Unique Selling Proposition 12:06

20d ago12:06

12:06

If your buyer can swap you out without pain, you don't have a USP — you have a pricing problem. In crowded markets (including post-pandemic), the game is won by changing the battlefield from price to value and risk reduction for the client. This playbook reframes features into outcomes and positions your offer so a rational buyer can't treat you as…

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ASIA AIM Podcast Interview with Dr. Greg Story — President, Dale Carnegie Tokyo Training 42:29

1d ago42:29

42:29

"Relationships come before proposals; kokoro-gamae signals intent long before a contract". "Nemawashi wins unseen battles by equipping an internal champion to align consensus". "In Japan, decisions are slower—but execution is lightning-fast once ringi-sho is approved". "Detail is trust: dense materials, rapid follow-ups, and consistent delivery red…

1
How To Get Better Results 10:31

1M ago10:31

10:31

We've all had those weeks where the pipeline, the budget, and the inbox gang up on us. Here's a quick, visual method to cut through noise, regain focus, and turn activity into outcomes: the focus map plus a six-step execution template. It's simple, fast, and friendly for time-poor sales pros. How does a focus map work, and why does it beat a long t…

1
[Live talk] To Make Sales, COMMIT to Your Marketing 9:11

27d ago9:11

9:11

You're not struggling with sales - you're struggling to have an impact at a big enough scale to make sales. In this week's video, I'm breaking down what's really going on when you're not making enough money in your business — and how to fix it. This is not another "sales hack" video. It's about learning to have a real impact on people, before they …

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How To Build Strong Relationships With Our Buyers (Part Three) 12:01

1M ago12:01

12:01

Trust isn't a "soft" metric—it's the conversion engine. Buyers don't buy products first; they buy us, then the solution arrives as part of the package. Below is a GEO-optimised, answer-first version of the core human-relations principles leaders and sales pros can use today. How do top salespeople build trust fast in 2025? Start by listening like a…

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How To Build Strong Relationships With Buyers (Part Two) 10:43

2M ago10:43

10:43

The 3 Everyday Habits That Win Trust Sales rises or falls on trust. As of 2025—post-pandemic, hybrid, and time-poor—buyers have less patience for fluffy rapport and more appetite for authentic, repeatable behaviours. This guide turns three classic human-relations principles into practical sales moves you can use today: be genuinely interested, smil…

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How to Build a Strong Relationship with Our Buyers 10:07

2M ago10:07

10:07

Why trust, empathy, and human relations remain the foundation of sales success in Japan Hunting for new clients is hard work. Farming existing relationships is easier, more sustainable, and far more profitable. Yet not all buyers are easy to deal with. We often wish they would change to make our jobs smoother, but in reality, we can't change them—w…

1
Terrible advice that will actually grow your business (motivational) 13:18

2M ago13:18

13:18

Business can be awful! Let's be honest. Some days, it feels like it's never going to work; like you're never going to make it. You're going to want to quit. You'll get tired of waiting for the 'lucky break'. You'll wonder if you should have stuck in that earlier career. If you're feeling like this today, this episode is for you. In this raw convers…

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Why You Need a Sales Cycle 10:13

2M ago10:13

10:13

How a structured roadmap transforms sales performance in Japan At the centre of every sale is the customer relationship. Surrounding that relationship are the stages of the sales cycle, which act like planets revolving around the sun. Without a structured cycle, salespeople risk being led by the buyer instead of guiding the process themselves. With…

1
Building Customer Loyalty 11:21

2M ago11:21

11:21

Why trust is the ultimate driver of long-term sales success in Japan Salespeople everywhere know that trust is essential for winning deals, but in Japan, trust is the difference between a one-off sale and a lifelong customer. Research shows that 63% of buyers prefer to purchase from someone they completely trust—even over someone offering a lower p…

1
Japan Doesn't Change in Sales 10:35

2M ago10:35

10:35

Why Western sales revolutions haven't reshaped Japanese selling practices Sales gurus often argue that "sales has changed." They introduce new frameworks—SPIN Selling, Consultative Selling, Challenger Selling—that dominate Western business schools and corporate training. But in Japan, sales methods look surprisingly similar to how they did decades …

1
Don't cheat, just market (like this!) 16:11

3M ago16:11

16:11

If you were to ask me how to make more sales in your business I'd say: stop trying to cheat the process and just market better. Marketing is the simple act of adding value to someone's life before you ask them for anything in return. Examples of marketing done well: You're a guest on a podcast of someone your future clients listen to. You're talkin…

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How to Own the Sales Transition Zone 13:17

3M ago13:17

13:17

Why mastering client conversations in Japan defines long-term sales success When salespeople meet new clients, the first few minutes set the tone for everything that follows. This "transition zone" between pleasantries and serious discussion is where trust is either built—or broken. Let's explore how professionals in Japan and globally can own this…

1
Don't Say "No" For The Client 12:04

3M ago12:04

12:04

At the age of sixteen, I was wandering around the streets of a lower working class area in the suburbs of Brisbane, working my first job, trying to sell expensive Encyclopedia Britannica to the punters who lived there. Despite my callow youth, I had a tremendous gift as a salesman. I could tell by looking at the house from the outside whether they …

1
Unlocking Value For Clients 12:42

3M ago12:42

12:42

It is seriously sad to be dumb. Nothing annoys me more than when I finally realise something that was so obvious and yet I didn't see what was there, right in front of my nose. We talk a lot about value creation in relation to pricing, trying to persuade clients that what we are selling is a sensible trade off between the value they seek and the re…

1
Selling As A Team 10:07

4M ago10:07

10:07

When we think of team selling, we imagine a room with the buyers on one side of the table and we are lined up on the other. There is another type of team selling and that is taking place before we get anywhere near the client. It might be working together as a Sales Mastermind panel to brainstorm potential clients to target or strategising campaign…

1
Human vs AI: Why Being Real Will Be Your Superpower in 2026 15:14

4M ago15:14

15:14

In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓ Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and th…

1
How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search 10:02

4M ago10:02

10:02

Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. ➔ Consisten…

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Four Client Focus Areas For Salespeople 10:38

4M ago10:38

10:38

was studying an online learning programme from Professor Scott Galloway, where he talked about Appealing To Human Instincts. His take was from the strategy angle, but I realised that this same framework would be useful for sales too. In sales we do our best to engage the client. We try to develop sophisticated questions to help us unearth the state…

1
How To Sell from The Stage 10:51

4M ago10:51

10:51

Group crowdsourcing has been around since cave dweller days. Gathering a crowd of prospects and getting them to buy your stuff is a standard method of making more sales or starting conversations which hopefully will lead to sales. Trade shows provide booths but also speaking events, if you pay more dough to attend. These days the event will most li…

1
How to stop playing small - three practical strategies (that work!) 19:45

4M ago19:45

19:45

"Stop playing small" is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worth Self-sabotaging Avoiding key projects and actions Not being visible Not going for their dreams! Does that mean that playing big is the …

1
Marketing = impact 15:28

4M ago15:28

15:28

I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact. If we can …

1
"That Sounds Pricey" 13:56

4M ago13:56

13:56

Japanese salespeople should love to hear "that sounds pricey" from buyers. Why? Because they know that this statement is the most common objection to arise in response to their sales presentation and they are completely ready for it. It is one of the simplest buyer pushback answers to deal with too. Well, simple that is, if you are trained in sales…

1
The Craziness Of Sales In Japan 12:47

4M ago12:47

12:47

Japan's image as a sophisticated country with a solid, unique traditional culture is well placed. For example, every year around 130,000 Shinkansen bullet trains run between Tokyo and Osaka, bolting through the countryside at speeds of up to 285 kilometers an hour and boast an average arrival delay of 24 seconds. Think about that average, sustained…

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The honest truth about fear in business 15:02

5M ago15:02

15:02

I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don't worry - he knows! I told him and we filmed a video about it. The feelings surprised me. I've hired before. I've had teams before. I've made leaps before. But this time it felt different. I fe…

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We Need More Formality On Line When Selling To Japanese Buyers 11:52

5M ago11:52

11:52

Selling to a buyer in-person and selling to the same Japanese buyer online are worlds apart. Yet how many salespeople are succeeding in making the transition? Are your clients seeking virtual sales training? Not enough. COVID has revealed a lot of salespeople weaknesses. which were hidden in the face-to-face sales call world. Wishing things get bet…

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I want my clients to do these 3 things (for business growth) 19:01

5M ago19:01

19:01

"If they're not buying from you, they're still buying — they're just buying from someone else." In today's video, I'm sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated market. This isn't (just) about "hustling harder" or simply posting more reels. It's about making…

1
I Like It, It Sounds Really Good, But I Am Not Going To Buy It 11:49

5M ago11:49

11:49

You manage to get the appointment, which at the moment is seriously job well done. Trying to get hold of clients, when everyone is working from home is currently a character building exercise. You ask permission to ask questions. Well done! You are now in the top 1% pf salespeople in Japan. You do ask your questions and quickly realise you have jus…

1
Show don't tell - the full approach explained (live event recording) 28:36

5M ago28:36

28:36

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you're a coach, service provider, or creative entre…

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Bringing More Marketing Into Sales Calls 10:34

5M ago10:34

10:34

Salespeople have sales tools which often are not thoroughly thought through enough. These can be flyers, catalogues, slide decks, etc. They can also be proposals, quotations and invoices. Usually the salespeople are given the tools as they are and either don't ask for improvements or don't believe the marketing department has much interest in their…

1
Nemawashi Is Gold When Selling In Japan 10:26

6M ago10:26

10:26

I hear some people say translating terms like "nemawashi" into English is difficult. Really? I always thought it was one of the easier ones. Let's just call it "groundwork". In fact, that is a very accurate description ,from a number of different angles. Japanese gardeners are superstars. There is limited flat space in this country, so over centuri…

1
The Three Barbers Of Minato 11:23

6M ago11:23

11:23

Minato-ku or the "Port Area" is a central part of Tokyo, which used to be harbourside for goods being delivered to the capital in ancient times. My three barbers' stories are tales of customer service opportunities gone astray, in a country where customer service is the envy of the rest of the world. Each story brings forth a reflection on our own …

1
Create Reference Points For Clients 12:30

6M ago12:30

12:30

There is no doubt that the pandemic has made it very fraught to find new clients in Japan. The new variants of the virus are much more contagious and have already overwhelmed the hospital infrastructure in Osaka, in just weeks of the numbers taking off. Vaccines are slow to roll out and so extension after extension of lockdowns and basic fear on bo…

1
Do You Have Enough Grey Hairs In The Sales Team? 10:25

6M ago10:25

10:25

Japan is a very hierarchical society. I am getting older, so I appreciate the respect for age and stage we can enjoy here. Back in my native Australia, older people are thought of having little of value to say or contribute. It is a youth culture Downunder and only the young have worth. "You old so and so, you don't know anything" is reflective of …

1
The Big Myth Of The Sales A Player 11:30

7M ago11:30

11:30

When we read commentary about how we should be recruiting A Players to boost our firm's performance, this is a mirage for most of us running smaller sized companies. If you are the size of a Google or a Facebook, with massively deep pockets, then having A Players everywhere is no issue. The reality is A Players cost a bomb and so most of us can't a…

1
Dealing With Bad News 10:37

7M ago10:37

10:37

If we try to hide the bad news for the buyer will that work? How long with it work for? Bernie Madoff died in prison, his wife left in a perilous state, one son dead from suicide and the other from cancer. I call that family devastation. He got away with his lies and cheating for quite a while. He offered modest, but steady returns. He told people …

1
Why Selling To Japanese Buyers Is So Hard And What To Do About It 11:55

7M ago11:55

11:55

The buyer is King. This is a very common concept in modern Western economies. We construct our service approach around this idea and try to keep elevating our engagement with royalty. After living in Japan for 36 years and selling to a broad range of industries, I have found in Japan, the buyer is not King. In Nippon the buyer is God. This differen…

1
Confidence And Truth In Selling 11:06

7M ago11:06

11:06

Confidence sells. We all know this instinctively. If we meet a salesperson who seems doubtful about their solution or unconvinced it is the right thing for us, then we won't buy from them. The flip side is the con man. They are brimming with brio, oozing charm and pouring on the surety. They are crooks and we can fall for their shtick, because we b…

1
We Buy From People We Like And Trust 11:35

8M ago11:35

11:35

Buying from people we like and trust makes a lot of sense. Sometimes we have no choice and will hold our nose and buy from people we don't like. Buying anything from people we don't trust is truly desperate. So when we flip the switch and we become the seller to the buyer, how can we pass the smell and desperation tests? How do you establish trust …

1
Selling Through Micro Stories 10:26

8M ago10:26

10:26

Is selling telling or is it asking questions? Actually, it is both. The point though is to know what stories to tell, when to tell them and how to tell them. We uncover the opportunity through asking the buyer questions about what they need. Once we know what they need, we mentally scan our solution data base to find a match. This is when the stori…

1
The Care Factor In Sales In Japan 11:03

8M ago11:03

11:03

Japanese salespeople really care about their clients. This is good, except when it isn't and that is usually when they are prioritizing the client over the firm which employs them. Japan is a relationship driven, risk averse business culture, where longevity is appreciated. This often translates into the salespeople being captured by a type of "Sto…

1
The Seven Lucky Stars Of Selling 10:46

8M ago10:46

10:46

Luck is the nexus of hard work and persistence. Salespeople need some luck, even if they have to create it themselves. That old blues refrain "If it wasn't for bad luck, I'd have no luck at all" can't apply. We have to make our own luck and here are seven luck creation principles we can start using immediately to help us get there. No fancy varsity…