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Welcome to the Best Today® Podcast hosted by Shunta Grant, creator of the Best Today® Guide and founder of the Best Today® Company where we are on a mission to equip women with resources that transform how you plan and live out your days. Here you’ll find episodes dedicated to empower you to live a life of intention, center your humanity and make time your ally instead of your enemy. Every episode and topic that we teach is based on our four core principles– proaction, intentionality, self-a ...
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Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

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Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily ha ...
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Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique. As a boutique owner, your POS system is more than just a way to ring up sales! It’s the backbon…
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How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! In this video, you’ll learn how…
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The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it! From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will …
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If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget…
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If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still sitting around from spring and make the J months in y…
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If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to lear…
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Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell through inventory within 4-6 weeks, and increase cash fl…
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Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood. Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in b…
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If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO. Whether you’re just getting started or looking to improve your mar…
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If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares he…
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If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went from frustration of not having anything to wear as a…
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If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media and marketing tips for boutiques to create a stand out…
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If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—desp…
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If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There…
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If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items, how to calculate boutique markup, and more. If you're …
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In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners. You’ll get an insider look at: 🛠️ The product development process from idea to execution 💸 A full financial breakdown of sales, pro…
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These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar boutique owner wanting to get more foot traffic to your …
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