The How of Business - how to start, run, grow and exit a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run, grow, and exit your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How ...
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How To Start A Power Washing Business Podcasts
Welcome to 'How To Start A Pressure Washing Business' with Aaron Parker. Join Aaron as he shares his experience and expertise in starting and running a successful pressure washing business. From equipment and techniques, to marketing and customer service, this podcast is your go-to guide for all things pressure washing. Aaron also interviews other industry experts to provide a well-rounded understanding of the pressure washing business. Tune in to learn how to start and grow your own pressur ...
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How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner. Show Notes Page: https://www.thehowofbusiness.com/587-eisenhower-matrix-prioritization/ Feeling overwhelmed by your never-ending to-do list? In this episode, Henry Lopez explains how to use the Eisenhower…
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R393 – Rethinking Hourly Worker Motivation
42:14
42:14
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42:14Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly workers. Show Notes Page: https://www.thehowofbusiness.com/r393-rethinking-hourly-worker-motivation/ Host Henry Lopez and his original co-host and business partner David Begin explore what it really …
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586 – The Power of Play in Business with Cas Holman
46:10
46:10
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46:10Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure as part of growth. Show Notes Page: https://www.thehowofbusiness.com/586-cas-holman-play-in-business/ Cas Holman, renowned toy designer, educator, and author of Playful: How Play Shifts Our Thinking, …
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Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, …
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584 – Essential Legal Tips with Wesley Henderson
43:46
43:46
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43:46Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence. Show Notes Page: https://www.thehowofbusiness.com/584-wesley-henderson-legal-tips/ Disclaimer: The information in this episode is for general educational purposes only and does not consti…
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583 – Scaling a Software Startup with Joshua Talbert
42:10
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42:10Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai. Show Notes Page: https://www.thehowofbusiness.com/583-josh-talbert-software-startup/ In this episode, Henry Lopez interviews Joshua Talbert, co-founder and CEO of MySherpas.ai, about his entrepreneurial journey and…
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582 – Broken Windows Theory for Small Business
14:14
14:14
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14:14How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business success. Show Notes Page: https://www.thehowofbusiness.com/582-broken-windows-theory/ In this episode Henry Lopez explores the Broken Windows Theory and its direct application to small business environment…
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581 – Aunt Ethel's Pot Pies with Sasha Millstein
38:59
38:59
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38:59Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel's Pot Pies and scaling this frozen comfort food brand from idea to shelves. Show Notes Page: https://www.thehowofbusiness.com/581-sasha-millstein-aunt-ethels-pot-pies/ Sasha Millstein, founder and CEO of Aunt Ethel's Pot Pies, joins Henry Lopez to share her inspiring entrepreneuri…
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Four compelling reasons why mastering delegation is essential for every small business owner. Show Notes Page: https://www.thehowofbusiness.com/r355-4-reasons-to-delegate/ Henry Lopez shares why effective delegation is one of the most critical skills entrepreneurs must develop to grow and eventually step away from their business. In this solo episo…
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These 3 pressure washing myths are BANKRUPTING beginners (myth #2 will shock you)
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41:26Send us a text Busting The TOP 3 MYTHS About Pressure Washing | High-Ticket Business Secrets Revealed 🚫 STOP believing these pressure washing lies that are killing your profits! In this explosive episode, industry veterans Coty and Aaron destroy the most dangerous myths keeping beginners broke and struggling. 🔥 What You'll Discover: MYTH #1 BUSTED:…
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The AI secret Google doesn't want contractors to know (changes everything)
17:48
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17:48Send us a text GEO AI Local Search: What Contractors Need to Know About the Future of SEO Join Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO. In this episode, we break down: • What GEO actua…
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580 – Unlocking Hidden Profits with Jamie Trull
51:00
51:00
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51:00How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions. Show Notes Page: https://www.thehowofbusiness.com/580-jamie-trull-unlocking-hidden-profits/ Small business owners often focus on chasing revenue, but revenue does not always equal profit. In this episode, Henry Lopez is joined by J…
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Cheapest Ways To Get MORE Leads In Pressure Washing
21:16
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21:16Send us a text Support the show Get The "How To Actually Wash Course" Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Come To The In-person Training. (Serious Starter Bootcamp) Aaron's InstagramBy Aaron Parker
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Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers. Show Notes Page: https://www.thehowofbusiness.com/579-business-poll-results/ In this episode of The How of Business, Henry Lopez reviews recent poll results from listeners, highlig…
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578 – Return on Experience with Vance Morris
54:17
54:17
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54:17The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't directly measurable in dollars. Show Notes Page: https://www.thehowofbusiness.com/578-vance-morris-return-on-experience/ Vance Morris shares how small businesses can create Disney-inspired customer exp…
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577 - AI Literacy for Small Business with Susan Gonzales
40:08
40:08
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40:08How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness. Show Notes Page: https://www.thehowofbusiness.com/577-susan-gonzales-ai-literacy/ Artificial intelligence isn't coming - it's already here, and small business owners can't afford to be…
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How to get your small business beyond the failure statistics. Learn from the business failure statistics, instead of being a part of the failure stats, and build a business that will last. Show Notes Page: https://www.thehowofbusiness.com/576-beyond-failure-statistics/ Most small businesses don't fail in the first year, but half won't survive past …
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575 - Protect Your Business from Cyber Attacks with Nick Mullen
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43:36
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43:36Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today's most dangerous cyber threats. Show Notes Page: https://www.thehowofbusiness.com/575-nick-mullen-cyber-security/ Cyberattacks are no longer just a threat to large corporations - small business owners are now…
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Learn the 5 reasons your businesses will fail and how to avoid them. Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-business-will-fail/ Most small businesses don't fail because of bad luck - they fail because of predictable and avoidable mistakes. On this episode of The How of Business podcast, Henry Lopez shares the top five …
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Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence. Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/ For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Mar…
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572 – Jungle Driving School Franchise with Zach Beutler
39:47
39:47
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39:47How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees. Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-driving-franchise/ In this inspiring episode, Henry Lopez welcomes Zach Beutler, a seasoned entrepreneur and franchising expert, to share his journey from…
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Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/ Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-s…
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Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/ If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this e…
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570 – Buyer-First Sales for Business Owners
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40:43
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40:43Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/ Do you dread sales conversations or feel like you're forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez …
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Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/ If you're always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the "Big Rocks" method made famous by Stephen Covey, helping small business owners and …
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The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/ While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owne…
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568 – Own the Spotlight with Linda Ugelow
44:24
44:24
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44:24Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication. Show Notes Page: https://www.thehowofbusiness.com/568-linda-ugelow-own-the-spotlight/ In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the…
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567 - Focus Without Burnout with Skye Waterson
41:06
41:06
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41:06Focus Without Burnout: Smarter Strategies for Entrepreneurs. Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-burnout/ In this episode of The How of Business, host Henry Lopez is joined by ADHD strategist and coach Skye Waterson to explore powerful strategies for entrepreneurs who struggle with focus, burnout, or ex…
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Good Debt Bad Debt: How to Borrow Strategically in Business. Show Notes Page: https://www.thehowofbusiness.com/566-good-debt-bad-debt/ In this episode of The How of Business, host Henry Lopez reframes how small business owners think about debt. While consumer debt is often harmful and emotionally charged, Henry makes the case that strategic borrowi…
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565 - From Manager to Leader with James Turk
47:20
47:20
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47:20Transitioning from manager to leader is more than a title change - it's a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 Playbook for new leaders. Show Notes Page: https://www.thehowofbusiness.com/565-james-turk-manager-to-leader/ Whether you're stepping into leadership yo…
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The essentials of Small Business Systems with host Henry Lopez. Show Notes Page: https://www.thehowofbusiness.com/r242-small-business-systems/ Building a self-managed business starts with solid systems. In this short solo episode of The How of Business, Henry Lopez shares practical advice on how to develop, implement, and improve the systems that h…
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Send us a text Support the show Get The "How To Actually Wash Course" Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Come To The In-person Training. (Serious Starter Bootcamp) Aaron's InstagramBy Aaron Parker
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The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life. Show Notes Page: https://www.thehowofbusiness.com/564-margie-warrell-courage-gap/ Dr. Margie Warrell joins Henry Lopez to explore how fear often holds small business owners back—not because of what they can't do, but because of what they aren't doing. Ma…
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How I use AI (Artificial Intelligence) in my small business. Show Notes Page: https://www.thehowofbusiness.com/563-how-i-use-ai/ AI is no longer optional – it's a game-changer for small business owners. In this episode, Henry Lopez shares how he uses AI tools like ChatGPT to increase productivity, streamline content creation, automate workflows, an…
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What are the essential Skills for Success in small business and life? Show Notes Page: https://www.thehowofbusiness.com/562-skills-for-success/ In this episode, Henry Lopez and guest co-host David Begin break down the critical skills and traits that lead to long-term success. From self-discipline to curiosity, they explore practical insights to hel…
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Cyber Security for small businesses, with IT services and cybersecurity experts Gary Pica. Show Notes Page: https://www.thehowofbusiness.com/561-gary-pica-cyber-security/ Cybersecurity threats are a growing risk for small businesses. In this episode, Henry Lopez speaks with Gary Pica, a pioneer in IT services and cybersecurity, about practical stra…
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If you are considering a franchise business, then look for the 4 Franchise Benefits. Show Notes Page: https://www.thehowofbusiness.com/560-4-franchise-benefits/ Henry Lopez breaks down four key benefits a franchise should offer to ensure success. From proven systems to strong branding, this episode explores what to look for when evaluating a franch…
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Five major challenges that prevent small businesses from scaling. Henry shares practical solutions that small business owners can implement to break through growth barriers and create a scalable, profitable small business. Show Notes Page: https://www.thehowofbusiness.com/559-5-reasons-business-wont-grow/ From financial constraints to owner depende…
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557: High-Performance Teams with Vicky Brown
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48:07
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48:07Building and sustaining a high-performance team is critical for small business success. High-Performance Teams with Vicky Brown, founder of Idomeneo Enterprises, an HR consultancy that helps business owners develop strong, engaged teams. Show Notes Page: https://www.thehowofbusiness.com/557-vicky-brown-high-performance-teams/ In this episode, Henry…
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558: Outsourcing Your Back Office with Dida Clifton
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27:37
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27:37Outsourcing your back-office operations with Dida Clifton, founder and CEO of The Office Squad. She shares how outsourcing key operational tasks can free up time for small business owners to focus on growth. Show Notes Page: https://www.thehowofbusiness.com/558-dida-clifton-outsourcing-back-office/ In this episode of The How of Business, Henry Lope…
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556: Buy the Right Business with David Barnett
52:17
52:17
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52:17David shares expert insights into buying and selling small businesses, highlighting why acquiring an existing business can be faster, easier, and less risky than starting from scratch. Show Notes Page: https://www.thehowofbusiness.com/556-david-barnett-buy-right-business/ Thinking about buying a business but unsure where to start? In this episode, …
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555: From Kitchen to Shelf with LLance Kezner
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47:53
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47:53Former tech executive LLance Kezner shares how he turned his passion for home cooking into Millie's Sipping Broth, a specialty food brand offering savory, health-conscious beverages in tea bag form. LLance discusses his journey from corporate leadership to entrepreneurship, the challenges of scaling a food business, and the milestone of landing his…
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People fail (because they don't have to win)...why starting a business is too cheap.
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48:51Send us a text Ever wonder why so many people talk about “getting started” but never actually do it? In this no-holds-barred conversation, Aaron Parker teams up with long-time industry pro Cody Yarbrough to reveal why a pressure washing business is practically too cheap not to start. They pull zero punches on: Investing vs. Wasting: Why you’ll drop…
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When to quit - How to Know When to Pivot or Persevere. When to quit a project, a marketing campaign, a product line, a business model or perhaps an entire small business. Show Notes Page: https://www.thehowofbusiness.com/554-when-to-quit/ When should you quit versus push through? In this episode of The How of Business, Henry Lopez explores the chal…
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Send us a text Top 3 Ways To Dominate Google: Discover how to leverage Google reviews, supercharge your website, and tap into AI-driven search to outrank the competition. Google Reviews = Ranking Rocket Fuel: Learn why getting (and keeping) high-quality reviews is more crucial than ever—and what Google’s crackdowns on fake reviews mean for your bus…
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553: Scaling Your Business with Randy Shaw
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47:37Randy's entrepreneurial journey, insights on scaling a small business, and the importance of making customers the hero by addressing their deeper needs and solving bottlenecks to achieve lasting success. Show Notes Page: https://www.thehowofbusiness.com/553-randy-shaw-scaling-your-business/ In this episode of The How of Business podcast, Henry Lope…
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Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service to entrepreneurship and how he leveraged public relations with Megan Bennett to grow his premium brand while overcoming challenges and embracing adaptability. Show Notes Page: https://www.thehowofbusi…
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From Self-Employed or Solopreneur through Serial Entrepreneur—what does it look like and what does it take, to go from running a one-person operation to managing a portfolio of successful businesses and creating a lasting legacy. Show Notes Page: https://www.thehowofbusiness.com/551-5-stages-of-entrepreneurship/ In this episode of The How of Busine…
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550: Super Communicators with Charles Duhigg
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44:35Super Communicators - how to unlock the secret language of connection with journalist and the author Charles Duhigg. Show Notes Page: https://www.thehowofbusiness.com/550-charles-duhigg-super-communicators/ In this episode, Henry Lopez interviews Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit and Supe…
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Make Decisions Like A Navy SEAL. (Avoiding the OODA loop at all cost!)
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35:43Send us a text In this episode of the Southeast Softwash podcast, we dive deep into the "Fatal Funnel" of small business and how to avoid the pitfalls that leave many entrepreneurs stuck. Join Cody Yarbrough and Aaron Parker as they break down the OODA Loop—Observe, Orient, Decide, and Act—a tactical decision-making framework that applies just as e…
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