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Built Online

Cody McGuffie

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Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business. Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scal ...
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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reocc ...
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Hey! My name is Lissa Chandler and I'm a professional photographer who's been selling print on demand tees and sweatshirts (and more!) on Etsy since the spring of 2022. And honestly? It is a freaking blast! If you are a new print on demand seller - or exploring the idea of print on demand! - this is the place for you! Having been in the POD space since the spring of 2022, I wanted to create a resource for creative sellers looking for realistic goals. Building a consistent income off of print ...
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Meet The Makers

Misfit Printing

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Meet The Makers hosted by Misfit Printing, is a podcast to that gives makers, artists and creators of all mediums a place to discuss their projects, share techniques they use in their art and open up about their life outside of their projects.
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What would an extra $1000 every month mean to you and your family? Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers. A subscription box busin…
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Can AI agents run your entire marketing team? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Tom Hollands, CEO and Co-Founder of AMT (Autonomous Marketing Team), a platform that automates influencer outreach and marketing execution with AI agents. Tom shares how AMT handles thou…
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Have you been stuck in “idea mode” for too long? Waiting for the perfect time, the perfect audience, or the perfect setup before you launch your subscription box? The truth is you already have what you need. You’re sitting on subscription box gold, and chances are, you don’t even realize it. You Don’t Need “More” to Get Started So many aspiring sub…
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You work hard to curate, pack, and ship your subscription box each month. But when you check your bank account, the numbers don’t add up. Sound familiar? If you’ve been wondering why you’re selling more boxes but still struggling with cash flow or not paying yourself, it’s time to get serious about your pricing. So many subscription box owners star…
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Is AI the future of SEO or a credibility killer? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠! In this episode of Built Online, we talk with Jade Pruett, founder of Hello SEO, an agency helping entrepreneurs and small businesses get found online. Jade shares how she grew her agency from a side hustle into a full-time bus…
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When a subscriber opens your box, do they instantly know what to do with what’s inside? If the answer is “maybe” or “I’m not sure,” that’s a problem. Because when your box isn’t consumable, you’re leaving money – and retention – on the table. In this Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down what it really means to creat…
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If you’ve been in business for any length of time, you’ve probably felt it: the sales rollercoaster. One month you’re celebrating record sales, the next you’re staring at your numbers wondering how to make ends meet. It’s exhausting. And it’s not the way you want to run your business long term. In this episode of the Launch Your Box Podcast, I’m te…
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Want to turn your creative passion into a full-time online business? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Kate Hayes, creator, coach, and founder of Business In A Weekend, where she helps entrepreneurs launch revenue-ready digital products in just two days. Kate shares…
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Stop Blaming the Algorithm – Your Content Might Be the Real Problem If your social media posts are falling flat, it’s time for a wake-up call. It’s not the platform. It’s not the algorithm. It’s you. In this Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down why your content isn’t getting the engagement you want. And exactly how …
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If you’ve been “almost ready” to launch your subscription box for months – or even years – this episode of the Launch Your Box Podcast is for you. I get it. I spent 18 months sitting on my own subscription box idea, watching others launch, endlessly researching, tweaking, and dreaming. I thought I was preparing. But when I finally launched, I learn…
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Are you struggling to grow your brand with SEO and digital marketing? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jimi Gibson, Chief Sales Officer at Thrive Internet Marketing Agency, a full-service digital marketing firm helping businesses scale through SEO, social media, an…
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Are you selling a product or a promise? You’ve poured your heart into your subscription box. You’ve found the perfect items, created beautiful packaging, and started showing up consistently online. But the subscribers aren’t coming. Or people buy once, but they don’t come back. Sound familiar? Frustrated and wondering what you’re doing wrong? This …
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If you want a strong Q4, your work starts now. Too many subscription box owners treat the 4th quarter like it starts in November. But if you want October sales to be strong – and if you want to ride that momentum straight through the holiday season – your prep needs to start in late summer. In this episode of The Launch Your Box Podcast, I’m walkin…
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Struggling to rebrand or reposition your business the right way? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jim Heininger, Founder of the Rebranding Experts, a specialized firm that helps legacy businesses execute successful rebrands. Jim shares the real reason most rebrands…
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Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time. But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach. In this week’s Friday F…
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I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cin…
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What’s the real reason most brands fail to scale? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Erik Huberman, CEO and Founder of Hawke Media, a performance marketing agency that’s helped over 4,000 brands grow profitably. Erik breaks down what separates brands that scale from …
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Should your subscription box be available all the time or only during specific launch windows? It’s one of the most common questions I get inside Launch Your Box. But here’s the truth… It’s not about whether your cart is open or closed. It’s about whether you’re giving people a reason to subscribe right now. In this week’s Friday Fuel episode of Th…
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“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recentl…
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Is your business accessible to everyone—really? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Michael Paciello, Founder of the Paciello Group and a pioneer in digital accessibility. Michael has spent decades helping organizations make their websites, products, and technologies …
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If your subscription box planning feels chaotic, rushed, or downright stressful, this episode is for you. I know what it’s like to be stuck in a cycle of packing this month’s box while still scrambling to figure out what’s going in next month’s. But it doesn’t have to be that way. In this Friday Fuel episode of The Launch Your Box Podcast, I’m shar…
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Have you ever felt stuck trying to get seen? Whether you’re just starting to build your audience so you can launch your subscription box or you’re deep into scaling your business, this episode is for you. I sat down with Brooke Riley of Re-Fabbed with Brooke Riley and Re-Fabbed Boutique. She shared how she built two successful businesses and a thri…
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What if you could turn your business into a bank? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Mark Willis, Certified Financial Planner and Founder of Lake Growth Financial Services, a firm helping business owners and content creators grow their wealth without taking unnec…
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You picked a date to launch your subscription box. You told your audience. But are you actually ready to launch? Here’s the hard truth: a launch date without a plan is just a number on the calendar. And hope is not a marketing strategy. In this episode of Friday Fuel, I break down the biggest mistakes subscription box owners make when it comes to l…
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One hundred months of subscription boxes. It feels almost unreal to say that out loud. That I’ve curated 100 different subscription boxes over the past 8 ½ years. And yet… here we are. When I look back at where it started, I can still picture myself stressing over every tiny detail of that very first box. My “Lilly Pulitzer-inspired” box, packed in…
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Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Luke Yarnton, founder of The Rave, a platform helping brands identify and activate micro and nano influencers from their own customer base. Luke breaks do…
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Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk. Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility. Most box owners aren’t failing—they’re just not being seen by enough of the right people. She’…
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“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box…
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Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Daniel Budai, founder of Budai Media, an e-commerce growth agency. Daniel shares his journey from studying geology to becoming a copywriter and agency own…
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When was the last time you really looked at your numbers? I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If the idea of diving into your numbers makes you want to run and hide, th…
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For 18 months, I posted regularly on YouTube. Livestreams every Monday. Audio-only versions of The Launch Your Box Podcast. A few Shorts every week. I saw some slow, steady growth, but it wasn’t what I’d hoped for. Then I attended a conference this past February, and I kept hearing the same thing over and over again: “YouTube changed everything for…
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Ready to take your Etsy shop to the next level? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Brad MacDonald, an expert in the Etsy e-commerce space, to discuss the latest trends and strategies for Etsy sellers. With years of experience coaching Etsy sellers and managing his wi…
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Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business? I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute…
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One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk? Before you start shopping, you wi…
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Struggling to define your 'why'? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jacob Hicks, an entrepreneur and mindset coach. He breaks down the importance of intentionality in business and life, sharing how to overcome resistance, deal with haters, and stay focused through th…
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In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed. Starting local gives you faster …
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Two. Hundred. Episodes. Can you believe it? When I started the Launch Your Box Podcast, I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this sp…
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Ready to launch your Amazon product like a pro? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Colin Raja, a seasoned Amazon product launch expert. Colin shares his journey from launching his first Amazon FBA product to successfully managing over 150 product launches for various…
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Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came stra…
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In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box. Step 1: Simplify Your Subscription Box Tech You need: A way t…
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Are you a leader looking to make a real impact? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jim Bramlett, distinguished executive advisor, business leader, and Vistage Chair with an impressive career spanning several decades. Jim shares invaluable insights from his journey of…
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Hitting 100 subscribers can feel like a huge milestone. And that’s because it is. It’s a sign of momentum, confidence, and real growth. In this Friday Fuel episode, I’m breaking down the 4 things that helped me – and so many Launch Your Box members – reach that 100-subscriber mark faster. If you’re stuck in the 20 to 30 subscriber zone and not sure…
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If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, pra…
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Ever wonder why some brands thrive while others fail? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Christopher Heckman, a successful entrepreneur with a remarkable journey in the world of e-commerce and print-on-demand businesses. With over $25 million in sales across multiple…
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Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to he…
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“It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your busines…
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Are you a creator looking to stand out? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Maxwell DesMarais, Director of Strategy at the digital marketing agency Vital Design. He shares his journey from building his own successful website, My Outdoor Base Camp, to leading a thrivin…
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Are you worried you’ll launch your subscription box and no one will subscribe? You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward wit…
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Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. Facebook Ads will NOT gr…
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Want to know the secret to building a successful team? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Michael Sacca, the CEO of Leadpages, to explore his fascinating journey through the tech industry. From his early days as a server in Los Angeles to becoming a key player in…
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