Best Hongkong Podcasts (2025)

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All 9 Google Ads Types and How to Use Them 0:56

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14h ago0:56

0:56

All 9 Google Ads Types and How to Use Them Understanding the full landscape of Google Ads is no longer optional in 2025. With rising CPCs and increased competition across every vertical, advertisers need more than basic knowledge of “search vs. display.” The real advantage comes from knowing how all nine core Google Ads types work together to suppo…

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"Reflections on a Relationship that Shapes the World" - Amb. Daniel Kritenbrink, 2025 Barnett-Oksenberg Lecture 24:02

39m ago24:02

24:02

Daniel Kritenbrink delivered the 2025 Barnett-Oksenberg Lecture on Sino-American Relations in Shanghai on October 27. Now in its fourteenth year, this annual lecture affords the opportunity for a frank and forthright discussion of current and potential issues between the two countries; it is the first and only ongoing lecture series on U.S.-China r…

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High-Impact Google Ads CTAs for Better Conversions 1:01

3h ago1:01

1:01

A strong Google Ads CTA is more than a closing line — it is the moment where interest turns into measurable action. In competitive ad auctions, your CTA influences CTR, Quality Score, and even CPC. While headlines attract attention, CTAs push users toward the next step, shaping the overall efficiency of the campaign. A CTA in Google Ads is a short …

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Equipped to Lead Courageously // 裝備好去勇敢帶領 // Richard Welsh 29:07

3d ago29:07

29:07

Do you ever feel unqualified or unready to step into your calling? This week, Ps Richard reminds us that God's command is to be strong and courageous. He shares 3 practical keys to move past fear and step into the courageous leadership God is calling you to. 你是否曾感到自己不夠資格或尚未準備好踏入你的呼召？本週，韋日卓牧師提醒我們，神的命令是要我們剛強壯膽。他分享了3個實用關鍵，幫助你跨越恐懼，踏入神呼召你成為的領袖。…

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Google Ads Descriptions: Complete Optimization Guide 1:11

2h ago1:11

1:11

Google Ads descriptions often decide whether a user clicks or scrolls. While headlines capture attention, the description is where real persuasion happens. A strong line of copy can clarify your value, reinforce relevance, and increase both CTR and conversion rate. In competitive markets, mastering descriptions is no longer optional — it’s one of t…

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Google Ads Headlines That Convert agrowth 1:06

2h ago1:06

1:06

Google Ads headlines are one of the highest-impact elements in any paid search campaign. With only 30 characters per line, advertisers often underestimate how influential these short messages can be. Yet data consistently shows that strong headlines can increase CTR by 20–50%, improve Quality Score, and reduce CPC across competitive auctions. Headl…

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Mastering Google Ads Copywriting agrowth 0:57

3h ago0:57

0:57

Mastering Google Ads copywriting is one of the fastest ways to increase CTR, improve Quality Score, and lift conversions across your campaigns. While many advertisers focus heavily on bidding or audience targeting, it’s the words in your ads that determine whether users actually click. In competitive markets, copywriting becomes the deciding factor…

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China & the Hill: Supreme Court Tests Trump's Tariffs, States Push Back Against Chinese Influence, Lawmakers Struggle to Close AI Chip Loophole 7:39

1h ago7:39

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🚨 Check out the new China & the Hill Legislation Database! 🚨 China & the Hill is now on Substack China & the Hill is a weekly newsletter covering Washington DC's China-focused debates, actions, and reactions. Readers will receive a curated digest of each week's most pressing U.S.-China news and its impact on businesses and policy, and can listen to…

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Mastering Google Ads Editorial Guidelines 1:03

1d ago1:03

1:03

Mastering Google Ads Editorial Guidelines is essential for every advertiser who wants consistent approvals and long-term success. It’s not just about keywords or bidding; it’s about how your ad looks and reads across Google’s network. Google’s editorial guidelines ensure all ads maintain professionalism, readability, and trustworthiness. They cover…

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Google Ads Destination Requirements: A Complete 2025 Compliance Guide 1:03

1d ago1:03

1:03

Google Ads Destination Requirements: Avoid Ad Disapprovals in 2025 Your ad might look perfect, but if the landing page fails Google’s destination requirements, it won’t run. These rules determine whether your post-click experience is functional, transparent, and safe for users — and violating them can instantly halt your campaigns. What Are Google …

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Empowering Families: The Case for Mediation 44:05

10h ago44:05

44:05

In this podcast featuring Caroline McNally and family mediator Giles Surman, the duo champions family mediation as a superior alternative to litigation for resolving family disputes. Giles Surman, drawing on his extensive legal career spanning criminal and family law, defines mediation as a collaborative, non-adversarial process designed to help in…

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Google Ads Disapproved: Why It Happens and How to Fix It 1:09

8d ago1:09

1:09

How to Fix Disapproved Google Ads (Complete 2025 Guide) You launch a campaign, monitor impressions, and then — the red alert hits: “Ad Disapproved.” Your traffic stops, leads dry up, and performance tanks. But here’s the truth — ad disapprovals aren’t disasters. They’re warnings that something in your setup violates Google’s policies. Once you unde…

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Who's Coaching You? // 誰在指導你？ // Monty Plummer 30:04

10d ago30:04

30:04

A coach can help you reach your greatest potential. But there is only one coach that can guide you to the best life, and He is Jesus. In this week’s message, Ps Monty shares how you can let Jesus be your coach so you can live the great life He has planned for you. 教練能夠幫助你發揮最大的潛能。但只有一位教練能引導你走向最美好的人生，那就是耶穌。在本週的信息中，慕天牧師分享了如何讓耶穌成為你的教練，讓你能活出他為你預備的美好生命。…

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Navigating Google Ads Restricted Content in 2025 1:04

5d ago1:04

1:04

How to Advertise Restricted Content on Google Ads in 2025 Google Ads gives businesses the power to reach billions of users — but not every ad is eligible to run. Some industries fall under restricted content, where ads are allowed only under strict conditions, regional laws, or special certifications. In 2025, understanding restricted content is es…

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Google Ads Policy Compliance in 2025: How to Avoid Bans and Maintain Performance 1:03

6h ago1:03

1:03

Stay Compliant and Safe: Google Ads Policy 2025 Explained Google Ads connects businesses to billions of users daily — but this massive opportunity comes with strict rules. Google’s advertising policies govern what you can promote, how you promote it, and the quality standards your ads must meet. Ignoring these rules isn’t just risky — it’s expensiv…

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Google Ads Demographic Targeting: How to Refine Audiences for Maximum ROI 1:04

13h ago1:04

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Master Google Ads Demographic Targeting for Smarter Campaigns Success in Google Ads isn’t just about finding the right keywords — it’s about reaching the right people. Demographic targeting gives advertisers the power to refine campaigns based on age, gender, parental status, household income, education, and even lifestyle factors. According to Goo…

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Google Ads Location Targeting: Precision Strategies for Smarter ROI agrowth 1:00

1d ago1:00

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Master Google Ads Location Targeting for Smarter ROI In digital advertising, precision often separates average campaigns from high-performing ones — and location targeting is the secret weapon. Google Ads location targeting allows you to show ads to users based on where they are or the places they’re interested in. Whether you’re a local café or a …

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Google Ads Lookalike Audience: How to Scale Smarter with Data agrowth 0:59

2d ago0:59

0:59

How Google Ads Lookalike Audiences Help You Scale Smarter Google Ads Lookalike Segments are the modern evolution of audience expansion — helping brands find new customers that behave like their best ones. After Google sunsetted “Similar Audiences,” this new feature now powers smarter prospecting through Demand Gen campaigns, using your first-party …

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Google Ads for Small Businesses: Smart Growth on a Limited Budget 1:07

12d ago1:07

1:07

Mastering Google Ads for Small Businesses: Spend Smart, Grow Fast For small businesses, Google Ads isn’t about who spends the most—it’s about who spends smartest. Every click must serve a purpose, every dollar must generate measurable return. When used strategically, Google Ads becomes a growth engine that lets small brands compete with national pl…

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Google Ads Audiences: How to Target the Right People for Maximum ROI 0:56

3d ago0:56

0:56

How to Use Google Ads Audiences to Boost Conversions Audience targeting in Google Ads has reshaped how advertisers reach potential customers. Instead of showing ads to anyone searching a keyword, you can now focus your budget on the right people at the right time. Google’s audience system divides users into segments such as Affinity, In-Market, Lif…

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Equip Believers // 裝備信徒 // Rod Plummer 27:20

17d ago27:20

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God wants to equip you so you can live out the great plans He has for your life. This week, Pastor Rod teaches us how God equips us in three powerful ways so we can become strong in Him. 神想要裝備你，使你能活出祂為你生命所預備的偉大計畫。本週，Rod 牧師教導我們，神如何以三種有力的方式裝備我們，使我們在他裡面剛強起來。

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Google Ads Negative Keywords: Smarter PPC Optimization for 2025 agrowth 1:05

6d ago1:05

1:05

Google Ads Negative Keywords: The Key to Smarter Ad Spend Every irrelevant click drains your ad budget — and if you’re not using negative keywords, you’re paying for traffic that will never convert. According to WordStream, up to 30% of PPC budgets are wasted on unqualified clicks. That’s money lost to “free,” “jobs,” or “DIY” queries that have zer…

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China & the Hill: Tariff Cuts and Rare Earth Pause Mark Trump–Xi Breakthrough in South Korea 5:56

7d ago5:56

5:56

China & the Hill is now on Substack! China & the Hill is a weekly newsletter covering Washington DC's China-focused debates, actions, and reactions. Readers will receive a curated digest of each week's most pressing U.S.-China news and its impact on businesses and policy, and can listen to the top stories in podcast form on the U.S.-China Podcast.…

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Ad Rotation in Google Ads: How to Test, Optimize, and Scale 1:00

8d ago1:00

1:00

How to Use Ad Rotation in Google Ads for Smarter Testing Ad rotation is one of the most underrated levers in Google Ads. It decides which ad within an ad group appears for each search — and understanding how it works can be the difference between clean A/B testing and wasted spend. When you create multiple ad variations, Google’s rotation logic det…

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Google Ads Video Campaigns: Strategy and Execution Guide agrowth 1:03

21d ago1:03

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Mastering Google Ads Video Campaigns: Data-Driven Strategies for Growth Video advertising isn’t just about views — it’s about impact. With YouTube now the world’s second-largest search engine, Google Ads Video Campaigns give marketers a powerful toolkit to drive awareness, engagement, and conversion in one ecosystem. Unlike static banners, video ad…

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Ad Groups in Google Ads: Structure, Strategy, and Optimization agrowth 1:04

21d ago1:04

1:04

Mastering Google Ads Ad Groups for Better Structure & ROI In Google Ads, ad groups are where structure meets strategy. They act as the link between your campaign goals and your actual ads — organizing keywords, bids, and ad copy around a shared theme. Without a proper ad group structure, campaigns often waste budget, show irrelevant ads, and strugg…

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60 seconds with Caroline McNally 1:01

9d ago1:01

1:01

Caroline advises on all aspects of family law and is a highly sought-after practitioner when it comes to high value, complex financial claims and high-conflict children matters. Caroline also regularly advises on pre and post nuptial agreements. Find out more: https://www.hugillandip.com/solicitors/caroline-mcnally/…

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Google Ads Campaign Goals: How to Choose and Optimize for Maximum ROI 1:01

11d ago1:01

1:01

Choosing the Right Google Ads Campaign Goal for Maximum ROI Every successful Google Ads campaign begins with one crucial step — selecting the right campaign goal. This single decision shapes everything that follows: campaign type, bidding strategy, ad format, and how Google’s algorithm optimizes for success. A campaign goal tells Google what truly …

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Keep The Main Thing The Main Thing - Jesus // 聚焦於最重要的：耶穌 // Monty Plummer 26:29

24d ago26:29

26:29

Life is busy, and it’s easy to get worried or overwhelmed. But God asks us to prioritize just one thing, and promises that when we do, we will find peace. Discover what our #1 priority should be in this week’s message from Pastor Monty. 生命很忙碌時，我們很容易感到擔心或不堪重負。但神要我們把一件事放在首位，並應許當我們這麼做，我們將得著平安。在本週慕天牧師的信息中，來發現我們應該甚麼放在首位？…

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How and Why is China's Military Modernizing? 37:11

25d ago37:11

37:11

What factors are driving China's military modernization and how are the U.S. and Chinese militaries dettering each other from a military conflict? Joel Wuthnow joined us in May 2025 to discuss these questions. Learn more about the speaker and watch the videos on military modernization and deterrence. This interview is part of our Faultlines series …

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How the US is Responding to China's New Military Might 26:15

14d ago26:15

26:15

How has U.S. defense policy responded to China's rise as military power in the Indo-Pacific and how do nukes fit into discussions of deterrence? Oriana Skylar Mastro joined us in April 2025 to discuss these questions. Learn more about the speaker and watch the videos on military modernization and deterrence. This interview is part of our Faultlines…

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Google Ads Campaign Structure: Build, Optimize, and Scale Smart 1:05

15d ago1:05

1:05

Mastering Google Ads Campaign Structure for Better Performance A well-structured Google Ads campaign is more than good organization — it’s a performance strategy that determines how efficiently your ad budget converts into real results. Your campaign structure directly impacts Quality Score, CTR, CPC, and ultimately ROI. Without a clear hierarchy, …

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China & the Hill: China Unveils new Five Year Plan, U.S. Fortifies Guam Against China, Beijing Dismisses Top Officials 6:58

15d ago6:58

6:58

China & the Hill is now on Substack! China & the Hill is a weekly newsletter covering Washington DC's China-focused debates, actions, and reactions. Readers will receive a curated digest of each week's most pressing U.S.-China news and its impact on businesses and policy, and can listen to the top stories in podcast form on the U.S.-China Podcast.…

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Google Ads Campaign Types: Choosing the Right Strategy agrowth 1:01

16d ago1:01

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Understanding Google Ads Campaign Types: The Complete Guide Running Google Ads effectively starts with one crucial choice: selecting the right campaign type. Each campaign determines where your ads appear, which formats are available, and how Google’s AI delivers them to users. The right choice means efficient spend, strong ROI, and measurable grow…

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How to Pause and Edit Google Ads Effectively agrowth 0:58

16d ago0:58

0:58

How to Pause and Edit Google Ads Without Losing Performance Running Google Ads without strategic control is like driving with no brakes. Even experienced advertisers sometimes need to pause or fine-tune campaigns mid-flight to save budget, protect performance, or adjust to new priorities. Knowing when and how to pause or edit ads helps prevent wast…

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A/B Testing Google Ads: The Data-Driven Path to Better ROI 0:58

17d ago0:58

0:58

A/B Testing Google Ads: Optimize Smarter, Not Harder In the world of PPC, small tweaks often lead to big results. A single headline change, a refined call-to-action, or a new landing page layout can improve click-through rates, lower acquisition costs, and maximize ROI. But how do you know which change truly drives impact? That’s where A/B testing …

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Google Promotion Extensions: How to Drive Conversions at Scale agrowth 1:01

29d ago1:01

1:01

Google Promotion Extensions: Turn Clicks Into Conversions Running a sale but hiding your offer in ad copy is like whispering in a crowded room — no one hears you. That’s where Google Promotion Extensions come in. These ad assets add a price tag icon beneath your ad, displaying discounts or limited-time offers like “20% Off” or “Free Shipping on Ord…

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Google Callout Extensions: How to Boost CTR and Ad Rank agrowth 1:05

21d ago1:05

1:05

Google Callout Extensions: The Small Asset That Drives Big CTR Gains In Google Ads, where every click can cost dollars, maximizing your ad real estate is crucial. One of the simplest yet most underutilized ways to do this is through Callout Extensions — short, non-clickable snippets that highlight what makes your brand unique. A callout like “Free …

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Does God Care About My Finances? // 神關心我的財務嗎？ // Richard Welsh 32:54

1M ago32:54

32:54

It can be exciting to earn money and scary to lose it. But in the Bible, God calls us to honor Him with our finances. In this week’s message, find out what it means to honor God with your finances and how trusting God with your money becomes a great blessing for your life. 賺取金錢會令人興奮，失去金錢則可能讓人害怕。然而，聖經教導我們要用財務尊榮神。本週的信息將帶你了解，用財務尊榮神是什麼意思，以及當我們把金錢交託給神時，…

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⁠Google Ads Structured Snippets⁠: The Smart Way to Boost CTR 1:07

23d ago1:07

1:07

Google Ads Structured Snippets: The Smart Way to Boost CTR Advertisers often focus on headlines, descriptions, and bidding strategies — yet overlook one of Google Ads’ most efficient tools for improving ad performance: Structured Snippets. This underused asset allows brands to showcase key product or service details — like brands, types, or categor…

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Countdown Ads in Google Ads: Urgency that Converts agrowth 0:49

23d ago0:49

0:49

Countdown Ads in Google Ads: The Science of Urgency In today’s competitive ad landscape, attention is fleeting and action depends on timing. That’s why Countdown Ads in Google Ads have become one of the most reliable ways to boost engagement and conversions. By displaying a live ticking timer directly inside your ad copy, countdown customizers tran…

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Google Ad Customizers: Scale Personalization with Precision 1:07

1M ago1:07

1:07

Google Ad Customizers: Scale Personalization with Precision Personalization isn’t just a buzzword in digital advertising — it’s the key to driving real results. In Google Ads, Ad Customizers let marketers deliver thousands of personalized ad variations without creating thousands of static ads. By dynamically inserting data such as product names, pr…

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How does China Perceive the United States? 13:10

27d ago13:10

13:10

How does the Chinese government view American cultural products and what is the role of journalism in China? Zhifan Luo joined us in May 2025 to discuss narratives about America in China and the difference between institutional and independent journalism in China. Learn more about the speaker and watch the video here. This interview is part of our …