Best GrowthMode Marketing Podcasts (2025)

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57 - Unlocking Total Rewards Strategies with Visier’s Sean Luitjens 28:05

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9M ago28:05

28:05

The spotlight in this episode is shining on Visier Total Rewards. This solution allows teams to analyze the full scope of their total rewards program: salaries, hourly pay, bonuses, share grants, and more – giving companies the visibility needed in order to control workforce costs, ensure compliance, and solve pay-related challenges. Joining us on …

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56 - Transforming Employee Feedback into Action With RippleWorx's Timo Sandritter 22:02

9M ago22:02

22:02

In this episode, we’re shining the spotlight on RippleWorx - a comprehensive solution that monitors and enhances organizational performance, aligning leaders and team members to foster a thriving, productive workplace. Listen into the conversation with president, Timo Sandritter, to learn how RippleWorx bridges the gap between motivation and skills…

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How to Leverage AI in Marketing: Human + AI Collaboration 25:44

10M ago25:44

25:44

Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, …

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How to Leverage AI in Marketing: What We’ve Learned | Part 2 31:51

11M ago31:51

31:51

As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…

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55 - Empowering Female Employees with the Benefit of Midi Health by Joanna Strober 15:28

11M ago15:28

15:28

In this episode of the HR Tech Spotlight, we are diving into the world of benefits with a platform called Midi Health. Midi Health is the only virtual care platform focused on mid-life female health to help women employees feel strong and healthy through a critical chapter of their lives and careers. Our guest is Joanna Strober, founder and CEO of …

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How to Leverage AI in Marketing: What We’ve Learned | Part 1 24:58

11M ago24:58

24:58

AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…

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54 - Navigating Student Debt for Financial Freedom with Candidly's Laurel Taylor 24:34

12M ago24:34

24:34

In this episode of the HR Tech Spotlight, we’re highlighting Candidly - an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers employees to make simultaneous progress on paying down their student debt and building wealth. Our guest is Laurel Taylor, the CEO and co-founder of …

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53 - The Future of Healthcare Affordability with Paytient's Laura Cave 27:00

12M ago27:00

27:00

Paytient is a healthcare technology company that offers solutions to help make healthcare more affordable for employees. They are the creator and leading provider of health payment accounts. Employers offering this benefit provide employees a small interest-free line of credit they can use to pay the out-of-pocket cost of healthcare for their whole…

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How to leverage AI in marketing: Learning & experimenting 29:45

1y ago29:45

29:45

Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to le…

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What to think about before you cut your marketing budget 17:05

1y ago17:05

17:05

It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the bu…

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How to leverage LinkedIn to reach more HR tech buyers 32:54

1y ago32:54

32:54

Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal role in reinforcing and expanding your company’s brand. And it’s a way to consistently stay in front of pote…

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52 - Enhancing Employee Engagement and Development with SkillCycle's Kristy McCann Flynn 29:02

1y ago29:02

29:02

In this installment of the HR Tech Spotlight, we feature SkillCycle, a platform that streamlines goal setting, enhances core skills, and aligns personal ambitions with organizational targets - all through innovative technology and personalized coaching to ensure continuous growth and performance improvement. Joining the show to talk about SkillCycl…

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51 - Unlocking the Power of Employee Recognition with Wishlist's Skylar Elisberg 25:50

1y ago25:50

25:50

In this episode of the HR Tech Spotlight, we feature Wishlist, a rewards and recognition platform that allows organizational leaders to recognize and reward employees using a top-down recognition strategy while allowing peers to recognize each other using a peer-to-peer approach. Joining the show to talk about Wishlist is the CEO of the company, Sk…

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Dialing in your marketing: The levers that impact results – marketing & sales alignment + sales processes 26:22

1y ago26:22

26:22

In past episodes, we’ve been digging into the 12 levers that we believe need to be dialed in around your marketing efforts to optimize results. In this 6th and final episode of the multi-part series, we are wrapping up with the final two levers: marketing & sales alignment AND sales processes. While the other levers are more directly owned by the m…

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50 - Building Ethical and Inclusive Workplaces with Ethena's Roxanne Petraeus 15:25

1y ago15:25

15:25

In this episode of the HR Tech Spotlight, we focus on Ethena - an all-in-one compliance training platform that helps companies create more inclusive work cultures through content and employee relations tools. Their library of 150+ training courses spans topics like harassment prevention, anti-money laundering, and code of conduct, with a 93% approv…

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Dialing in your marketing: The levers that impact results – tactics + measurement 32:50

1y ago32:50

32:50

In the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to optimize your marketing performance. On this episode, we're shifting our focus to the next two critical co…

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49 - Transform Talent Insights into Personalized Upskilling with TalentGuard's Linda Ginac 21:55

1y ago21:55

21:55

During this installment of the HR Tech Spotlight, we focus on TalentGuard. This company provides solutions to bridge skills gaps, enhance employee engagement and retention, and deliver actionable insights from workforce data to drive organizational success. Joining the show to talk about TalentGuard is the CEO of the company, Linda Ginac. Learn mor…

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48 - Simplifying Small Business Payroll and Team Management with Friday's Pincus Schiff 21:41

1y ago21:41

21:41

In this episode of the HR Tech Spotlight, we focus on Friday, a simple payroll and team management platform that allows small businesses with up to 50 employees to easily track employee time and process payroll. Joining me to talk about Friday is the co-founder and chief marketing officer of the company, Pincus Schiff. Learn more about Friday. Conn…

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Creating a new product category in a crowded market: Part 2 17:45

1y ago17:45

17:45

With so many options in the HR tech market, standing out can be a daunting task, especially when your technology doesn't fit neatly into an existing category. But it’s clear that while building a new product category in HR tech or work tech is challenging, it can be also a strategic move that can lead to market leadership if done well. Listen in to…

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47 - Managing Global Talent Mobility with Topia's Bill Mastin 29:48

1y ago29:48

29:48

During this installment of the HR Tech Spotlight, the focus is on Topia. This global talent mobility platform enables organizations to deliver mobility as part of a broader talent strategy encompassing all types of employee movement including remote and distributed workforces, business travel, and more traditional relocations and assignments. The T…

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46 - Leveling Up Employee Development with Bundle's Kayla Lebovits 27:19

1y ago27:19

27:19

This episode of the HR Tech Spotlight features Bundle - a 1-to-1 life skills development solution that specializes in human-centered skills, designing and delivering curated content, facilitated live by experts, and driven by interactive instruction. Bundle enabled learners to not only adapt to the challenges of the modern workplace but to thrive i…

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Creating a new product category in a crowded market: Part 1 20:56

1y ago20:56

20:56

The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But what do you do when your technology doesn’t fit clearly into an existing category? This is a question that a…

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Dialing in your marketing: The levers that impact results – brand identity + awareness and content 27:38

1+ y ago27:38

27:38

Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuni…

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45 - Building a Future of Work Based on Skills with Degreed's David Blake 24:41

1+ y ago24:41

24:41

This episode of the HR Tech Spotlight shines a light on Degreed - a learning platform that makes it easy for companies to deliver daily learning, deep skill-building, education benefits, real-time insights and expert services, while connecting to a robust network of partners and integrations. Joining me to talk about Degreed is the Co-Founder and C…

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Dialing in your marketing: The levers that impact results – scale & contact database 28:51

1+ y ago28:51

28:51

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. The reality is marketing is a very nuanced element of a company’s success. If just one component is not diale…

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44 - HR Game-Changer: AI-Powered Employee Support with MeBeBot's Beth White 29:32

1+ y ago29:32

29:32

During this installment of the HR Tech Spotlight, we’re taking a look at MeBeBot, an AI Digital Employee Experience Platform that harnesses Generative and Authoritative AI to help organizations create stronger trust and engagement among employees by giving them accurate and compliant answers to their questions. By automating answers to frequently a…

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Selling AI in the HR tech market is a new frontier: Part 2 18:34

1+ y ago18:34

18:34

AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the forefront of their strategies, hoping to capitalize on this trend to stand out in the highly competitive H…

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43 - Hiring Woes No More: Plum to the Rescue featuring Michelle Meehan 20:40

1+ y ago20:40

20:40

During this episode of the HR Tech Spotlight, the focus is on Plum. Plum is a talent intelligence platform with a universal design that uses objective data to measure and match human potential to job needs, enhancing talent decisions across the employee lifecycle. Plum empowers organizations to quantify job fit, improve the quality of hires, identi…

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Selling AI in the HR tech market is a new frontier: Part 1 23:03

1+ y ago23:03

23:03

AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share …

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42 - Mellow: The Most Efficient Solution for Managing Freelancers Worldwide with Pavel Shynkarenko 19:06

1+ y ago19:06

19:06

This installment of the show shines a spotlight on Mellow (formerly known as Solar Staff), an agent-of-record service with a freelance management platform that enables companies to onboard, manage, and pay contingent workers in 190 countries across the globe – ensuring your company stays compliant even in hard-to-reach regions. Joining me to talk a…

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41 - Revolutionizing Mentorship Through an Evidence-Based Approach with Art of Mentoring's Bijay Mathew 21:32

1+ y ago21:32

21:32

This episode of the HR Tech Spotlight focuses on Art of Mentoring - a company combining evidence-based mentoring expertise with the latest technological innovations to enable organizations to develop impactful, scalable, and cost-effective mentoring programs. The platform uses an algorithm to match mentors with mentees and offers resources, trainin…

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Dialing in your marketing: The levers that impact results – strategy & budget 23:54

1+ y ago23:54

23:54

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 st…

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40 - The Future of Hourly Workforce Recruitment with Sprockets' AJ Richichi 25:08

1+ y ago25:08

25:08

During this installment of the show, we’re spotlighting Sprockets, a technology solution designed to help employers hire and retain great hourly workers. From comprehensive virtual interviews to AI-powered sourcing campaigns, Sprockets equips businesses with the tools required to reduce turnover, slash hiring costs, and win in the tumultuous labor …

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Dialing in your marketing: The levers that impact results – audience & positioning 20:12

1+ y ago20:12

20:12

The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business. Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning St…

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39 - Enhancing Candidate Experience and Efficiency with KarmaCheck's Eric Ly 19:44

1+ y ago19:44

19:44

In this episode of The HR Tech Spotlight, we’re exploring KarmaCheck - a company that has reimagined background checks with a tech-first, AI-driven approach that provides the fastest background check for employment needs. Employers and employees benefit from real-time, actionable notifications, so hiring decisions come sooner. The mobile-first back…

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When prospects go dark… and how to re-engage 21:15

1+ y ago21:15

21:15

The sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many reasons why it happens. Don’t automatically assume they went with a competitor and stop pursuing. Listen to t…

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38 - Navigating Employee Reimbursements with Cardata's Michael Levine 23:55

1+ y ago23:55

23:55

During this installment, we’re taking a look at Cardata - a solution that provides cost-effective and accurate ways to reimburse employees for using their personal vehicles for work. Cardata’s suite includes reimbursement software, IRS-compliant tax-free programs, and business intelligence tools. Joining me to talk about the platform is the Preside…

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37 - Streamlining Efficient Recruitment with Arya by Leoforce's Wade Pierson 27:09

1+ y ago27:09

27:09

In this episode, we’re focusing on the AI platform Arya - a technology by Leoforce that helps organizations optimize the recruitment process with capabilities to source, screen, rank, and engage higher-quality candidates. Arya goes beyond simple keyword matching, using multidimensional data points and hundreds of attributes to discover and connect …

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36 - Redefining Background Screening with Turn Technologies' Rahier Rahman 24:21

1+ y ago24:21

24:21

In this installment, we spotlight Turn Technologies - a background screening platform designed for high-volume employers. With a decade of experience in HR tech, our guest Rahier Rahman, CEO and founder, explains how Turn Technologies addresses the challenges HR departments face in maintaining trust and safety in a rapid hiring environment. He also…

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Uncovering buying intent to win more new business 25:18

1+ y ago25:18

25:18

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture camp…

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35 - Take the Guesswork Out of HR and Compliance with Mineral by Mitratech's Diane Haines 23:45

1+ y ago23:45

23:45

During this episode of The HR Tech Spotlight, we’re exploring Mitratech’s Mineral platform. It's a solution that combines data, technology and human expertise to take the guesswork out of HR and compliance by translating complex HR requirements into actionable, tangible business recommendations to ensure compliance. Joining us for this episode is D…

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34 - Boosting Employee Performance With Bryq's Markellos Diorinos 21:19

1+ y ago21:19

21:19

In this installment, we are exploring Bryq, an innovative talent intelligence platform transforming the global hiring landscape. Leveraging the latest developments in I/O psychology, Bryq offers an AI-driven platform that enables HR professionals and leaders to reduce hiring costs, boost employee performance and manage talent effectively. Joining u…

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How to gear your marketing programs to today’s HR tech buyer 24:23

1+ y ago24:23

24:23

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce wor…

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33 - Providing On-Demand Access to Earned Wages with Immediate's Matt Pierce 39:33

1+ y ago39:33

39:33

In this episode, we are shining the spotlight on Immediate – a platform that helps businesses recruit, engage and retain employees by providing a financial wellness solution that delivers on-demand access to earned wages. It allows employees to smooth out the peaks and valleys of pay cycles by creating more consistent streams of income, breaking cy…

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With fewer prospects buying HR technology right now, should you slash your marketing budget? 19:10

1+ y ago19:10

19:10

For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve bee…

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32 - Elevating HR Events with 6Connex's Luiz Martins 29:56

1+ y ago29:56

29:56

For this installment of the HR Tech Spotlight, we take a look at 6Connex - an in-person, hybrid, and virtual event technology for enterprises. The product portfolio includes meetings, virtual venues, environments, learning management, and webinars. Designed for corporations in need of engaging with communities in person, virtually, or in a hybrid f…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 2 19:45

1+ y ago19:45

19:45

In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative idea…

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31 - Seamless Recruiting for High Volume Hiring with Fountain's Alicia Hunt 15:24

1+ y ago15:24

15:24

During this episode of The HR Tech Spotlight, we focus on Fountain - an all-in-one high-volume hiring platform that empowers enterprises to find the right people through smart, fast, and seamless recruiting. Throughout the candidate journey, the platform enables companies to find, qualify and convert more applicants to accelerate high-volume hiring…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 1 16:05

1+ y ago16:05

16:05

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same. Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the co…

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30 - Enhancing Productivity and Engagement of Frontline Workers with Beekeeper's Cris Grossmann 25:44

1+ y ago25:44

25:44

In this installment of The HR Tech Spotlight, the focus is on Beekeeper, a platform that solves the disconnect between frontline workers and their managers in the retail, hospitality, manufacturing and construction industries. Beekeeper’s mobile-first platform was designed and built for deskless employees who — despite representing 80% of the globa…