Best Grand Valley State University Podcasts (2025)

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Let's Talk PR & More Show #98: Timothy Penning, Grand Valley State University, on putting PR theory into practice 29:00

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5d ago29:00

29:00

Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals do today a…

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North State Student Ambassadors, Chico State University 44:00

7d ago44:00

44:00

In this episode, we travel to Northern California to hear from three incredible rural college students - Isa O’Brion, Kierra Alford, and Simran Wraich - who are blazing trails at California State University, Chico. All three are members of the North State Student Ambassadors program, a powerful peer-led initiative that connects rural high school an…

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Let's Talk PR & More Show #97: Hinda Mitchell, Inspire PR Group, on PR for food production and agriculture 27:45

13d ago27:45

27:45

Sherry Goldman's guest is Hinda Mitchell, founder and president of Inspire PR Group. Sherry and Hinda discuss PR for food production and agricultural clients. Their conversation spans consumer and B2B PR for products, companies, and organizations involved with food production and agriculture, the growing role of influencers in PR campaigns, and the…

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Let's Talk PR & More Show #96: Kathleen Lucente, Red Fan Communications, on PR in a 'No Click' World 28:00

28d ago28:00

28:00

Sherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives,…

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Ep. 26 - Rural Admissions Interns, University of Notre Dame 51:33

1M ago51:33

51:33

In this episode, Dr. Matt Newlin sits down with three incredible students — Bjorn Mauritsen, Ella Bussell, and Herjok Panther Deng Agot — who share their journeys from rural communities to the University of Notre Dame, where they now serve as Rural Admissions Interns. We explore the unique challenges rural students face when navigating the college …

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Let's Talk PR & More Show #95: Muck Rack Study: What is AI Reading 27:15

1M ago27:15

27:15

Sherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of…

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Let's Talk PR & More Show #94: Jennifer Kaplan, Evolve Public Relations and Marketing, on reputation 26:29

1M ago26:29

26:29

Sherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations. Let’s Talk PR & More!, hosted by Sherry…

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Let's Talk PR & More Show #93: Donetta Allen, Bobbie, on influencers and influencer marketing 28:11

2M ago28:11

28:11

Sherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the aw…

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Ep. 25 - Josh Farris, University of Virginia 29:14

2M ago29:14

29:14

“When you grow up in a rural area, you’re taught that communication is a form of expression and a way of connection, not just to talk to people when you want something from them. People like to be talked to. People love to just be known on a very personal level.” — Josh Farris In this episode of The Rural College Student Experience, Dr. Matt Newlin…

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Let's Talk PR & More Show #92: Patrick Aievoli, Rock Paper Pixels, on regulations impacting AI 27:16

2M ago27:16

27:16

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that imp…

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Let's Talk PR & More Show #91: Amy Cosper, Bizee, on entrepreneurship and starting a business 28:14

2M ago28:14

28:14

Sherry Goldman's guest is Amy Cosper, head of content for Bizee. Sherry and Amy discuss the opportunities and challenges of becoming an entrepreneur. Their conversation covers steps for starting a business and/or consultancy, including business, operational, and communications/marketing efforts. Let’s Talk PR & More!, hosted by Sherry Goldman, pres…

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Let's Talk PR & More Show #90, Jaci Clement, Fair Media Council, on changing local media landscape and media accountability 28:32

3M ago28:32

28:32

Sherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement,…

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Ep. 24 - Laken Chapin, Grand Valley State University 22:53

3M ago22:53

22:53

“Shoot your shot. I applied to countless internships. I ended up in Iceland. I ended up at Princeton. Never think you're not good enough.” In this episode, Dr. Matt Newlin is joined by Laken Chapin, a first-generation graduate from Grand Valley State University with a degree in Accounting. Laken grew up in rural Bad Axe, Michigan, where she learned…

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Let's Talk PR & More Show #89: Jennifer Avril, Warner Communications, on environmental, climate tech, and sustainability communications 28:00

3M ago28:00

28:00

Sherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainab…

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Let's Talk PR & More Show #88: Jeff Blumenfeld, Blumenfeld & Associates, on PR to find a life-saving kidney donor 25:14

3M ago25:14

25:14

Sherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he fou…

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Let's Talk PR & More Show #87: Fay Shapiro, CommPRO.biz, on the changing public relations industry 25:20

3M ago25:20

25:20

Sherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities. Let’s Talk PR & More!, hosted by Sherry Gol…

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Let's Talk PR & More Show #86: David Fuscus, Xenophon Strategies, on generative AI in PR 29:00

3M ago29:00

29:00

Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact age…

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Ep. 23 - Gina Sheurman, University of Illinois - Springfield 29:06

4M ago29:06

29:06

"I’m a middle-aged mom, and here I was back in college. But I would tell anyone—if you’ve got a goal, go for it. Don’t let the barriers of being a rural student stop you. Where there’s a will, there’s a way." On this episode, Dr. Matt Newlin is joined by Gina Sheurman, a first-generation college graduate and rural advocate from West-Central Illinoi…

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Let's Talk PR & More Show #85: Heddy DeMaria, Hunter, on motivating and engaging Gen Z 29:19

4M ago29:19

29:19

Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasin…

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Let's Talk PR & More Show #84: Laura Borgstede, Calysto Communications, on using AI in PR and media relations 27:11

4M ago27:11

27:11

Sherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their w…

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Let's Talk PR & More Show #83: Kourtney Jason, Pacific & Court, on book publicity 27:02

5M ago27:02

27:02

Sherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales. Let’s Talk PR & Mo…

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Let's Talk PR & More Show #82: Frank D'Agostino on brand-media partnerships 28:00

5M ago28:00

28:00

Sherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness. Let’…

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Ep. 22 - Rin Baker, Georgetown University 29:15

5M ago29:15

29:15

"I didn’t have the same number of hours in the day as my peers. I was commuting, working, trying to figure out public transportation for the first time. And I was still expected to compete on the same level. We don’t lack drive or talent — we just don’t have the same time." That quote comes from Rin Baker, a rural student from upstate New York who …

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Let's Talk PR & More Show #81: Alexandra Zendrian, AtoZ Communications, on identifying newsworthy stories 26:36

6M ago26:36

26:36

Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and a…

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Let's Talk PR & More Show #80: Pam Cronin, Pam Ann Marketing, on Google analytics 25:51

6M ago25:51

25:51

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, no…

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Ep. 21 - Stephanie Zackery, New Mexico State University 28:35

6M ago28:35

28:35

“I have a Walmart Index of Rurality. One Walmart? You’re a decent-sized town. More than one? Okay, you’re big.” In this episode, Dr. Matt Newlin is joined by Stephanie Zackery, a third-year, award-winning Counseling Psychology PhD student at New Mexico State University. Stephanie grew up in a no-stoplight town in rural Oklahoma and is now researchi…

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Let's Talk PR & More Show #79 - Natacha Favry, Kalamari, on PR in the U.S. and Europe 27:32

6M ago27:32

27:32

Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are…

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Let's Talk PR & More Show #78: Tommy Means, Mekanism, on storytelling for emerging media 27:21

6M ago27:21

27:21

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all a…

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Ep. 20 - Avery Bass, North Carolina State University 24:33

6M ago24:33

24:33

In this episode, Dr. Matt Newlin is joined by Avery Bass, a first-year student at North Carolina State University majoring in Genetics, with minors in Biotechnology and Microbiology. Avery is originally from Pikeville, North Carolina, a small rural town in the eastern part of the state, and graduated from Charles B. Aycock High School. Avery shares…

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Ep. 19 - Season 3 trailer 2:49

6M ago2:49

2:49

We’re back! Season 3 of The Rural College Student Experience is here and it's our most powerful season yet. Join host Dr. Matt Newlin as we continue to center the voices of rural college students—sharing their stories, their challenges, and the incredible strengths they bring to higher education. This season, we’re bringing you: More graduate stude…

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Let's Talk PR & More Show #77: Peter Freedman, Think Inc., on PR, guerilla marketing & the PR for Calm 27:59

7M ago27:59

27:59

Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the re…

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Let's Talk PR & More Show #76: Neil Brown, The Poynter Institute, on local media and today's media environment 29:02

7M ago29:02

29:02

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can he…

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Let's Talk PR & More Show #75: Matt Krayton, Publitics, on political communications 29:07

7M ago29:07

29:07

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements. Let’s Talk PR & More!, hoste…

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Let's Talk PR & More Show #74: Gabrielle Kessler, We Are Social, on experiential marketing 29:05

7M ago29:05

29:05

Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the aw…

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Let's Talk PR & More Show #73: Brian Bohl, Canon USA, media relations for sports and B2B clients 29:11

8M ago29:11

29:11

Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New Y…

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Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications Job 28:46

8M ago28:46

28:46

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, ma…

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Let's Talk PR & More Show #71: Adam Rubin, Commack School District, on PR for school districts 29:39

8M ago29:39

29:39

Sherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate…

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Let's Talk PR & More Show #70: Ethan Rasiel, Lightspeed Public Relations, on global PR 28:20

8M ago28:20

28:20

Sherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world. Let’s Talk PR & More!, hosted by Sherry G…

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Let's Talk PR & More Show #69: Sandra Stahl, jacobstahl, on healthcare and life sciences communications 29:00

9M ago29:00

29:00

Sherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored. Let’s Talk PR & Mor…

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Let's Talk PR & More Show #68: Pam Cronin, Pam Ann Marketing, on SEO 29:14

9M ago29:14

29:14

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to …

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Let's Talk PR & More Show #67: Elliot Sloane, ThroughCo Communication, on crisis communications and reputation management 29:00

9M ago29:00

29:00

Sherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Let’s Talk PR & More!, hosted by Sherry Goldman,…

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Let's Talk PR & More Show #66: Janet Goldstein, Janet Goldstein Enterprises, on book publishing 28:13

10M ago28:13

28:13

Sherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bri…

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Let's Talk PR & More Show #65: Simone Sloan, Your Choice Coach, on DEI and creating an inclusive workplace 28:00

10M ago28:00

28:00

Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winn…

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Let's Talk PR & More Show #64: Patrick Aievoli, Rock Paper Pixels, on how AI is changing how we communicate 28:16

11M ago28:16

28:16

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation. Let’s Talk PR & …

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Let's Talk PR & More Show #63: Alyssa Peek, Peek Photography, on using photos in PR and marketing 26:31

11M ago26:31

26:31

Sherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, …

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Let's Talk PR & More Show #62: Jack Appleman, Successful Business Writing, on writing effective copy 26:00

11M ago26:00

26:00

Sherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step p…

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Let's Talk PR & More Show #61: Lee Harris, NewsNation, on the changing media landscape and impact 29:01

12M ago29:01

29:01

Sherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integr…

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Let's Talk PR & More Show #60: Linda Zebian, Muck Rack, on the State of PR Report 26:00

12M ago26:00

26:00

Sherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media…

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Let's Talk PR & More Show #59 - Norman Pearlstine, executive editor of the Wall Street Journal, LA Times and Forbes 26:44

12M ago26:44

26:44

Sherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of jo…

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Nicole Hemmer | Off The Stage 40:14

1y ago40:14

40:14

Associate professor of history, director of the Carolyn T. and Robert M. Rogers Center for the American Presidency at Vanderbilt University, and the Hauenstein Center for Presidential Studies' inaugural Scholar-in-Residence, Dr. Nicole Hemmer, joins Hauenstein Center director Megan Rydecki to discuss career choices, college selection, and much more…