In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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Google Optimisation Podcasts
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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A guide to the unique mindset and approach that drives Silicon Valley style disruption. Build product, raise money, and scale your startup like the best. TSP hosts Chris Saad and Yaniv Bernstein share practical advice based on decades of experience at Google, Uber, and their own startups.
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Practical tips to rank higher on Google, increase visibility, and stay ahead of the AI curve — without the jargon. If you’re a small business owner who wants to show up where it matters — in search results, Google Maps, AI Overviews and beyond — this podcast is for you. Join Ashley Bryan, SEO consultant and digital strategist, as he breaks down the latest in search engine optimisation, AI-driven search trends, and content strategies designed specifically for local and small business websites ...
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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
Jules White: Website & SEO Marketing Consultant
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Need more traffic and sales through your website, without having to rely so heavily on social media or expensive ads? You need the power of SEO (Search Engine Optimisation)! This show is for beauty and wellness business owners - like salons & medspas, skin clinics, private practitioners, training academies & coaches - who want their website to do more than just look good. You want it to work - bringing in more of the right visitors and helping you turn those clicks into clients and customers ...
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An interview of John Hacking, Senior Product Manager of Search Tempo Pty Ltd, by Greg Mullane of lamplan.com.au
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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Get Found In Google. Get More Qualified Leads. Struggling to have your business found in Google? Phone not ringing? I’m here to help change that and start making your website work for you through Search Engine Optimisation (SEO). Bringing you more highly qualified leads that are in need of the services you provide. No BS. Just Results!
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Boost Your Biology is presented by Lucas Aoun, founder of Boost Your Biology. Join him as he goes underground to bring you cutting edge health and human performance hacks that you'll struggle to find on Google. Lucas explores the unexplored to bring you useful health and performance information to upgrade your existence. A range of topics will be discussed on this podcast, including Nootropics, Nutrition, Biohacking, Supplements, Herbal Research, Microbiome, Brain Health, Hormonal Health & S ...
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Hello Listener, Welcome to my podcast. In this you learn about the digital marketing, search engine optimisation, online earning, google adsense, admob and many more topic which i cover in my upcoming podcast. Stay tuned and follow me.
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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank you ...
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The Majestic SEO Podcast is a monthly panel of SEO experts, debating today’s burning SEO-related issues, hosted by David Bain. David also interviews SEO experts on a one-on-one basis as part of the series. Previous topics include: - What are the best approaches to SEO in 2023? - What are the new and old approaches to link building? - What are the best approaches to Social Media Marketing in 2023? - What are the best approaches to Analytics in 2023? - What are the different perspectives betwe ...
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Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
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Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your busine ...
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The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
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Welcome to SEO in Short Podcast where we would cover some interesting topics related to Search Engine Optimisation and of course we would have some valuable SEO tips for you! Visit http://www.seoinshort.com for more information.
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The digital marketing podcast hosted by April Ford features real conversations from those who live and breathe the digital agency life. We share our tips, and tricks, and expose the truth about what works and what doesn’t. Hosted on Acast. See acast.com/privacy for more information.
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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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"The SEO Podcast" is a marketing podcast that explores the world of search engine optimisation (SEO) and how it can impact businesses and brands. Hosted by industry expert Andy Kinsey, the podcast provides practical tips and strategies for optimizing websites and increasing visibility on search engines like Google.Each episode of "The SEO Podcast" covers a variety of topics related to SEO, from keyword research and on-page optimization to backlink building and technical SEO. The hosts share ...
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Genuine business & digital commerce chats, from the global crew at Overdose. Tune in for weekly unscripted interviews with the innovators, leaders and disrupters behind successful online retail brands shaping the future of the industry.
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1
Digital Cowboys Podcast
A Digital Marketing and Growth Hacking Podcast by Cameron Francis and Sam Roshan
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A Digital Marketing and Growth Hacking Podcast by Cameron Francis and Sam Roshan.
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Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to ...
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Bi-Weekly podcast with quick and actionable Content Marketing tips to change the way you do branding and write or create content. The podcast goes deep into content creation, content distribution, and content repurposing and talks about some advanced SEO and Social Media Metrics as well.
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Welcome to the Heavyweight Digital Podcast, where we dive deep into the world of digital marketing and business growth strategies. Hosted by experts from Heavyweight Digital, a UK-based agency dedicated to delivering knockout results, we explore the latest trends, tips, and tools to help your business thrive online. Whether you’re a small startup or an established brand, this podcast covers everything from SEO and PPC to content marketing and web development, all with a focus on generating t ...
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1
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search
30:29
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Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…
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Unlock Hypergrowth: How Vibe Coding Can Fast-Track Your Startup Success w/ Bolt CEO Eric Simons
58:44
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Can you really build and launch a startup without writing code, or even knowing how to? As AI tools promise lightning-fast product development, many founders still fall into old traps: over-validating, under-executing, or waiting too long for a technical cofounder. In this episode, Chris Saad and Yaniv Bernstein are joined by Eric Simons, founder o…
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You’re Invited! — Healthcare Marketing Masterclass
2:22
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Hey everyone 👋 On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend. The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business. During the session, Char…
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Want to Rank Higher on Google? Look at What Google’s Looking At
2:27
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Ever wondered why your competitors rank higher than you in Google search? In this episode, I’ll show you a powerful but often-overlooked feature in Google’s search results that reveals exactly what Google is looking at when it ranks websites. It’s called the “About this result” panel, and it holds valuable clues about: Where your competitors are ge…
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093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community
28:08
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In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger onli…
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#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
1:05:53
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Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:…
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1
Insiders React: Musk Launches “America Party” + YouTube Declares War on AI Slop, Sequoia's Mamdani Scandal
51:36
51:36
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Is Silicon Valley building the future or just trying to rule it? From Elon Musk’s new political party to retail investors buying fake OpenAI stock, the startup world is getting weirder, faster. In this episode, Chris Saad and Shira Lazar break down a massive week in tech, politics, and startup culture. They unpack Elon Musk’s launch of the “America…
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1
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
38:53
38:53
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Send us a text This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links. Whether you're new to the PR game or a seasoned pro, Dean's insights will…
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How to optimise your website for crawlers (Majestic SEO Podcast)
45:37
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When we talk about optimising a website for crawlers, we’re really talking about laying the groundwork for visibility. In this episode, we’ll explore what it takes to make your site as crawl-friendly as possible, from smart internal linking, managing crawl budget, and how to find and remove any technical blockers that might prevent your most import…
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1
What You Need To Know About June 2025 Google Core Update
27:47
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The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-cl…
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SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink
28:53
28:53
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Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…
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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light
19:56
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Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…
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Steal These Conversion Rate Optimisation Tactics [Get More Website Leads]
37:42
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With AI overviews reducing search clicks by 34.5%, your website needs to work harder than ever. In this episode, Dan and Phil reveal why conversion rate optimisation is the most overlooked lever in B2B marketing, capable of delivering 100-400% increases in high-intent conversions. They expose the three critical mistakes killing your website's perfo…
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Top 7 Mistakes Founders Make in Raising Early Stage VC w/ Amir Shevat (Edu)
53:40
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Are you sure your startup should be raising venture capital? Most founders assume VC is the goal—but for many, it's the wrong fuel entirely. In this episode, we bust that myth wide open. Join Yaniv Bernstein and Chris Saad as they sit down with Amir Shevat, General Partner at Darkmode Ventures (ex-Google, Slack, Twitter), to unpack the seven most d…
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The New AI Threat Terrifying Every Global Brand
19:52
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The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers. May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms n…
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Special Update: We've Joined HubSpot's Podcast Network
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Dan and Phil announce that the podcast has officially joined the HubSpot Podcast Network, explaining what this partnership means for listeners and the future of the show. A massive thank you to all our listeners who've made this milestone possible. Click here to subscribe to the new Demand Decoded YouTube channel. Click here to see how we can help …
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092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show
22:44
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In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommend…
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Insiders React: Cloudflare Makes AI Pay + Figma Files For IPO, Grammarly Buys Superhuman
46:29
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What happens when the internet starts charging AI to crawl its content? And can legacy tools like Figma or Grammarly survive the AI age, or will they be replaced by smarter, faster upstarts? In this episode, Yaniv Bernstein and Chris Saad break down some of the most important shifts in tech and business right now. From Cloudflare’s launch of AI pay…
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What is AI Search? And Why Is It So Important?
56:50
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AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications. ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Se…
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90. Marketing to Gen Z and Gen Alpha w. Katy Richardson
27:06
27:06
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What happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement. Key Takeaways: How Gen Z is already influencing both consumer and B…
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Master Your AI Prompts and Unlock ChatGPT's Full Potential w/ Jonathan Mast (Edu)
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Struggling to get good results from ChatGPT or other AI tools? You’re probably prompting it wrong, and you’re not alone. Many founders assume AI just knows what you mean. Without the right prompt structure, though, even the most powerful LLMs will fail to deliver. In this episode, Yaniv Bernstein is joined by Jonathan Mast—seasoned entrepreneur, AI…
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Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses. Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers …
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091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards
38:07
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In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards web…
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Insiders React: Anthropic's Huge AI Copyright Win + Speech to Text Better Than Ever, Peter Thiel's Tech Dystopia
34:37
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Is training AI on copyrighted content stealing, or just learning? A major U.S. court just weighed in, and the verdict could rewrite the rules for startups using generative AI. Too many founders assume "training data" is fair game but that blind spot could cost them billions. In this episode, Yaniv Bernstein and Chris Saad, experienced startup opera…
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1
Working with YouTube Influencers Just Got 10x EASIER
35:24
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Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently. The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams alread…
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Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow
38:35
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Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …
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326. Probiotics Incredible Research You MUST Know - With Michael Bush
51:37
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In this episode of the Boost Your Biology podcast, host Lucas Aoun interviews Michael Bush, co-founder of GrowthWays Partners, who shares his extensive knowledge of the supplement industry, particularly in probiotics. The conversation covers the evolution of probiotics, innovations in formulations, emerging ingredients, and the importance of consum…
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Steal This Marketing Measurement Framework
46:39
46:39
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Most marketing dashboards are filled with vanity metrics that position marketing as a cost centre rather than a revenue driver. In this episode, Dan and Phil break down their 3-layer dashboard framework that gets executive buy-in and demonstrates real business impact. We explore the critical difference between commercial metrics, leading indicators…
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090: The Silent SEO Mistake That’s Making You Invisible
29:40
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In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors,…
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#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
1:00:53
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Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges…
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Insiders React: Sam Altman’s 'Gentle Singularity' + Workplace AI at an All-Time High, Meta's $30B Scale AI Acquihire
46:39
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Is AI about to transform the world… gently? Sam Altman says yes, but are we being lulled into complacency while the real risks go unchallenged? Startups everywhere are rushing to embed AI into their workflows, but few understand just how flawed that human-AI interaction can be. From broken prompting to billion-dollar power plays, the future of AI i…
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325. Peptides & Performance Enhancing Supplements With LVLUP Health Founder
1:02:38
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In this episode of the Boost Your Biology podcast, Lucas Aoun and Kyal discuss the evolution of Level Up Health, the significance of BPC-157 and TUDCA in health supplementation, and the broader implications of diet and liver health. They explore the challenges and opportunities in the supplement industry, the importance of addressing chronic health…
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"AI Search to Overtake Traditional Search by 2028", According to Semrush
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AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers. New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites. Mastering AI Search Optimi…
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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch
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If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…
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89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence
38:24
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We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…
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Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133
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Send us a text Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one. We kicked things off with a look at the Goog…
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Apps Are Obsolete: How Startups Can Leverage the New Era of AI Agents (Spotlight)
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What if your next startup competitor doesn’t have a single employee? AI agents aren’t just another software trend — they’re redefining the interface between humans, data, and execution, yet many founders still confuse basic chatbots with the true potential of these agents. In this episode, Chris and Yaniv are joined by Jeremiah Owyang, General Part…
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What is AI Search Optimisation (and How To Do It)
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It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today. This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore. Your marketing strategy must include AI Search Optimisation. But what is it? And how does it differ to trad…
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How Cognism Executed the Perfect Product Launch w/Liam Bartholomew
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Go behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew. Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results. From creative development and message te…
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324. Biohacking Fundamentals - Double Your Energy, Achieve Optimal Health
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In this episode of the Boost Your Biology podcast, Lucas Aoun interviews Camilla Thompson, an expert in health optimization and biohacking. Camilla shares her personal journey with mold toxicity, detailing her struggles with unexplained health issues and the pivotal moments that led her to biohacking as a means of reclaiming her health. The convers…
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089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
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Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up ab…
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Apple WWDC Breakdown + Musk & Trump's Messy Divorce, a16z's Fresh Take on AI Startups
54:12
54:12
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Apple’s WWDC 2025 keynote revealed a lot – just not what you’d expect. Siri’s long-awaited AI upgrade was quietly delayed, and instead Apple rolled out a grab bag of long-overdue features, flashy design updates, and deep ChatGPT integrations. Is this a bold product reset, or proof that Apple is falling behind? Meanwhile, Elon Musk and Donald Trump …
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Everything Marketers Need to Know About AI Max for Search
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Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%. This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becomi…
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We're making some big changes to our podcast strategy, and this quick update explains why we've split our content across dedicated channels. With AI overviews impacting traditional search traffic, YouTube offers a massive opportunity for B2B businesses to distribute valuable content and generate inquiries. Dan shares early results from our pivot to…
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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales
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Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …
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Mastering the Art of SEO Sales with Steven Khanna - Episode 132
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Send us a text Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marry…
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Real AI Content Workflows in Action: How to Automate Your Content Strategy
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AI content workflows are transforming how B2B marketers create and distribute content at scale. In this live episode, Dan is joined by AI workflow architect Samantha North who demonstrates real AI content workflows that are actually working. Samantha showcases her "Content Reactor" system, a live workflow that automatically transforms YouTube video…
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Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore. In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search. Key insights covered: Why branded web mentions are the strongest correlation factor for…
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