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Focus Your Ads

Dan Caston

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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk aw ...
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a smart solution for digital agencies looking to scale paid ads without increasing overhead. Yegital.com delivers expert Google Ads and Meta campaign management under your brand, so you can focus on growth while we handle execution behind the scenes.
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Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow y ...
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Designed & engineered specifically for Dental Practices. Adit is the only dental software that integrates Calls, Texts, Emails, Patient Forms, Online Scheduling, Analytics, Reviews, Payments and more, all in one place! These features are all manageable within Adit's centralized platform, along with detailed insights on all marketing campaigns – Google Ads, social media marketing, or even billboards and flyers. https://www.adit.com
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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Keep Optimising

Chloe Thomas

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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The POMCAST

Premier Online Marketing

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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week. For future episodes, you can send your questions to me via LinkedIn ...
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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Jason Phelps and Dirk “The Bugler” Durham from Phelps Game Calls leverage their experiences as badass competition callers, call makers, and dedicated hunters to bring you the tips and tricks they use all season long that make them successful in the field. From turkey to elk and beyond, join Jason and Dirk every Thursday as they host the very best experts when it comes to hunting and calling. Tune in now so you too can get ’em close.
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Measure Up

Jim Gianoglio, Simon Poulton

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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable ...
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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Motivated Leads is owned by real estate investors and they specialize in helping other seasoned investors generate motivated seller leads via Google and facebook. We have spent millions of dollars running ad campaigns and generating leads for real estate flippers and wholesalers across the USA, Canada and other various countries. Having a team of digital marketing professionals that actually understand the business is a huge deal. We know the difference from an MLS listing lead to a motivate ...
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Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. We unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing pr ...
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AI Central

Jennifer Jones-Mitchell

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A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.
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motivatedleads

motivatedleads

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Motivated Leads is owned by real estate investors and they specialize in helping other seasoned investors generate motivated seller leads via Google and facebook. We have spent millions of dollars running ad campaigns and generating leads for real estate flippers and wholesalers across the USA, Canada and other various countries. Having a team of digital marketing professionals that actually understand the business is a huge deal. We know the difference from an MLS listing lead to a motivate ...
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Spectruss Speakeasy: The Marketing & Business Podcast for Growth-Minded EntrepreneursWelcome to Spectruss Speakeasy, the podcast where marketing meets real business stories, and where relationships drive success. Hosted by Spectruss, one of Chattanooga’s leading marketing agencies, this podcast brings together business owners, industry experts, and creative minds to share their journeys, insights, and the strategies behind their success.From brand-building and digital marketing to content cr ...
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Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandp ...
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Ecom Growth Insider

Andrej Tumachowitsch

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If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency ...
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Modern Marketers

Think with Google

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Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their teams, and share the lessons they learned along the way.
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For the professional dog trainer (or aspiring professional dog trainer) who wants to get more dog training clients. You'll learn about testing your dog training ad campaigns, Google Ads, Facebook, Web design, email marketing, business cards, writing website copy (the persuasive text that gets dog owners to respond!) and more.
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Buying Online Businesses Podcast

Buying Online Businesses

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Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.
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Designed & engineered specifically for Dental Practices. Adit is the only dental software that integrates Calls, Texts, Emails, Patient Forms, Online Scheduling, Analytics, Reviews, Payments and more, all in one place! These features are all manageable within Adit's centralized platform, along with detailed insights on all marketing campaigns – Google Ads, social media marketing, or even billboards and flyers. Adit's comprehensive approach guarantees new patients every single month, helping ...
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Deliberate Talks

Dakshin Adyanthaya

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Presenting the Deliberate Talks podcast, a weekly content series delving into the realm of entrepreneurial ideas, groundbreaking ad campaigns, and visionary individuals who are boldly forging the path of inspiration for future generations. Powered by the Pixelated Egg Digital Ventures (PEDV), this series is hosted by Dakshin Adyanthaya, the founder and director at PEDV. Tune in to embark on a journey learning something new.
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Welcome to Performance Marketing Podcast. Your daily dose of marketing insights. We cover Facebook Ads, Google Ads, Attribution, Social Media Marketing and much more. Stay Tuned. Pulkit Dubey is the Co-founder and Director at PROHED Digital Solutions. He is a Facebook certified Trainer with experience of over 100+ business consulting in the past 3 years.
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PPC & Chill

Bryenn Alex

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A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns. Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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If you're in the commercial or residential glass industry, this show will help you grow your business by providing actionable tips, strategies, and tactics that help you create highly profitable ad campaigns that produce higher returns on your investment than doing it alone, as well as interviews with wildly successful glazing professionals, all with the goal of helping you grow your glass business faster.
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Kreative Mindset

Cebron Walker

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Welcome to Kreative Mindset, the podcast where creativity meets strategy! Join your host, Cebron Walker, CEO of Walker Kreative—a leading digital marketing company based in St. Pete, FL specializing in websites, video production, graphic design, SEO, and Google Ads—as Cebron explores the world of digital marketing and creative innovation. In each episode, Cebron dives deep into the latest trends, tools, and techniques that drive successful marketing campaigns. Whether you're a business owner ...
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Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more. Published Tuesday through Friday by 5am ET. For ongoing coverage, please visit Skift.com/news.
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Search Engine Optimization (SEO) Tips and Tricks

Search Engine Optimization (SEO) Tips and Tricks

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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at [email protected]
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AMA Advertising

Nathan Sevedge

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Welcome to Ask Me Anything Advertising, hosted by Advertiser, Marketer, and Data Analyst Nathan Sevedge. Your biggest questions for Facebook, Google, YouTube, Instagram, LinkedIn and more will be answered. You’ll learn how to use each platform to create an unfair competitive advantage that will drives leads, sales, and revenue.
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A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews wi ...
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The marketing podcast that shares successful social media strategies for business owners and "non-marketing" people. We make it simple, using a 5 Step Digital Marketing System anyone can learn and execute. If you want to start marketing on social media, build or grow an audience, be found on Google, drive more revenue, create better content, or ensure your social media marketing campaigns are benefitting your business, then join us each week and learn how to Stop Posting! and Start Marketing!
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The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Inst ...
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Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.
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Growth Hack

Papi Digital

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Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa ...
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Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
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In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client reve…
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Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverag…
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Google is now allowing ads from travel companies to appear in generative AI search results, with startups like iAsk showing sponsored links from brands such as Tripadvisor and American Airlines. Meanwhile, Disney announced plans to build its first Middle Eastern theme park in Abu Dhabi on Yas Island, with the project being designed and financed in …
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Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content,…
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In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers. We also dis…
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Southwest Airlines has scrapped its signature free-checked-bag perk, instituting $35 and $45 fees for first and second bags, moving toward assigned seating with extra charges, and framing the changes as essential for competitiveness and profit. OpenAI, meanwhile, is forming a hardware company to build AI-native devices that could become travelers’ …
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Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead…
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SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…
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Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caus…
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In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025. You’ll learn: How Google’s AI Mode changes the entire search experience Why traditional SEO tactics like ranking for keywords aren't enough anymore What SERP domination loo…
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In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers. You’ll learn: Why mapping a dynamic conversion funnel is essential in 2025 How to speed up your site and optimize for mobile to reduce drop-offs Ways to use social proof like reviews and testi…
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This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…
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What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://…
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Send us a text Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Yo…
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Dan Brahmy, Co-Founder and CEO at Cyabra, discusses the cutting-edge in disinformation monitoring. Dan shares some of Cyabra's work around the new pope, the tariff war, and narratives following the Trump assassination attempt. We discuss how monitoring works technically, what type of attributes are used to classify accounts as inauthentic, and how …
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Please visit : https://adit.com/declutter-billing-dental-software-easy-payments?utm_source=organic&utm_medium=google_organic&utm_campaign=podcastrj Declutter your dental practice billing process with advanced dental software. Automate invoicing, claims, and payments for seamless financial operations.…
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Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword resea…
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Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale c…
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The U.S. House of Representatives passed President Trump’s tax bill, which includes major aviation funding but faces challenges in the Senate due to cuts to Medicaid and the debt limit. Secretary of State Marco Rubio announced efforts to reduce the visa processing backlog using embassy overtime and AI, in preparation for upcoming major sporting eve…
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In this episode of Spectruss Speakeasy, Sam sits down with Austin Webster, third-generation president of The Barn Nursery, to explore how a humble $1,500 roadside fruit stand grew into one of the top nurseries in the country. Austin shares fascinating insights about the plant industry—from seven-year topiary growing processes to managing over a mil…
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This week's guest, Jimmy Gruenwald, aka Jimmy Kits, talks about getting the right items in your backpack's first aid kit. We talk tourniquets, quick clot, and more. Don't skip this episode - your life may depend on it! Lean more at https://www.instagram.com/orionmedconsulting Connect with Jason, Dirk, and Phelps Game Calls MeatEater on Instagram, F…
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Google previewed AI smart glasses that translate speech and give live travel guidance, taking on Ray-Ban Meta’s wearable. The FAA is capping Newark Airport at 28 takeoffs and 28 landings per hour after recent disruptions and will boost controller staffing in nearby Philadelphia. Wyndham Rewards now lets members bid loyalty points for concert and sp…
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It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account. Learn more about Google Marketing Live with Jyll: https…
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Google introduced new travel-related AI tools at its developer conference, including smart glasses for real-time translation and navigation, and a more advanced AI Mode for complex search tasks. A Skift analysis revealed that over three dozen U.S. lawmakers and their spouses have actively traded stocks in travel companies such as Booking Holdings, …
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Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With ove…
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Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…
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At Yegital.com, we understand the challenges digital agencies face when their clients need paid advertising management but they lack the in-house expertise or find hiring too expensive. That's why we act as your invisible PPC partner, delivering top-tier paid ad management services seamlessly while you maintain the valuable client relationship. We …
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Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull back the curtain on the exact creative strategies that consistently scale 7- and 8-figure beauty brands. You’ll hear how brands fall into the trap of choosing aesthetics over performance—and why that’s …
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This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide. In this Google Ads custom segment tutorial, you'll discover: - How to …
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Send us a text Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding st…
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Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad c…
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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…
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Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…
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Send us a text Struggling to scale with Google Ads? In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited. Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Wh…
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Airbnb is relaunching its “Airbnb Originals” experiences, focusing on unique, locally vetted offerings such as cooking classes with Michelin-starred chefs and celebrity hangouts, to differentiate itself in a competitive market. Amadeus has acquired ForwardKeys, a travel analytics firm, to enhance its travel intelligence capabilities, marking its th…
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