A REAL, LIVE sales call where a salesperson tries to Gap Sell Keenan their product or service. If A Sales Growth Company or Keenan has a problem they can solve, he will buy it! This is a DOPE sales training opportunity! Keenan provides on the spot feedback to help the salesperson throughout the discovery.
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Good Sales Pitch Examples Podcasts
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer ...
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In this short, slightly, scrappy, 10-minute bonus episode, the strategist’s strategist Julian Cole joins me again - this time for a real-time riff on how to devise a usable strategy brief… when you don’t actually have one. Julian has worked with Uber, Apple, Facebook, Disney and more, and is known for demystifying strategy and making it accessible.…
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Ep 36: Fake Arrests, Cat Waiters & A Royal Wedding with Daisy Amodio
40:47
40:47
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40:47What does it take to turn an idea into a brand new industry? In this lively episode of Now Go Create, host Claire Bridges sits down with Daisy Amodio, creative dynamo, founder of The Proposers, a royal wedding planner, and visionary behind 5,000 unforgettable marriage proposals. Claire and Daisy dig into how an impromptu treasure hunt for her broth…
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Are you feeling flat, uninspired, or stuck in a rut with your creative work? You’re not alone and you don’t have to go it alone either. Following on from last week’s episode of Now Go Create Claire Bridges chats to improv specialist and storytelling coach Maria Peters for a lively, practical deep-dive into getting yourself out of a creative slump (…
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What do you do when the creative ideas stop flowing? In this episode of Now Go Create, host Claire Bridges gets real about a topic we don’t talk about enough: the creative slump. She shares her own recent experience, and explores why slumps might happen, how they differ from creative burnout or “block,” and why we shouldn’t panic when the creative …
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Ep 33: No gatekeeping here! Jody Orsborn Medina
48:54
48:54
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48:54In this episode, Claire Bridges sits down with Jody Orsborn Medina, experiential creative director and founder of Recess, a global creative community and incredible resource hub. Jody shares her journey from in-house and agency life to freelancing, and how the need for authentic connections inspired her to start Recess. What began as monthly intern…
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Ep 32: Summer School, What’s Next? Your Creative Toolkit for September
6:16
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6:16Congratulations, you’ve made it to the end of Summer School! In this special wrap-up episode, host Claire Bridges recaps the five creative nudges you experimented with over the summer, and brings them together into a practical, personalised toolkit to help you approach September (and beyond!) with confidence and curiosity. As you say goodbye to sum…
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Ep 31: Summer School Creative Nudge: Tame Your Inner Critic
5:24
5:24
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5:24How loud is the voice in your head that tells you you’re not good enough, or worries you’re about to mess things up? Welcome to week five of Now Go Create’s Summer School with Claire Bridges. This week’s creative nudge is all about noticing your self-talk and learning how to shift that critical inner voice into something much kinder (and more helpf…
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Ep 30: Summer School Creative Nudge: Change Your Lens
3:57
3:57
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3:57Have you ever changed your perspective and unlocked your creativity? Today Claire Bridges brings you a quick but powerful creative nudge packed with inspiration. She draws from her conversation with multi award-winning photographer Tom Oldham, best known for his bold and soul-baring portraits of icons like Cristiano Ronaldo and Rick Rubin. Claire s…
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Ep 29: Summer School Creative Nudge: Everything’s A Remix
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3:45Ever felt stuck on a problem and wished you could look at it with completely fresh eyes? In this week’s Summer School Creative Nudge, Claire Bridges invites you to borrow brilliance from the most unexpected places whether it’s a magician’s art of misdirection or a Formula 1 pit crew’s lightning speed. Join us as we explore the Related Worlds tool, …
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Ep 28: Summer School Creative Nudge: Go Off Piste
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4:43Welcome to another bite-sized Creative Nudge from the Now Go Create Summer School! This week, host Claire Bridges invites you to break out of autopilot and see things from a different perspective. In this mini-episode, Claire shares a story of getting lost on her usual dog walk only to stumble upon a beautiful bullrush-filled lake. Her challenge: W…
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Ep 27: Summer School Creative Nudge: Creative Cat Scan
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4:53Welcome to the first Creative Nudge of the Now Go Create Summer School! This week, host Claire Bridges invites you to try a powerful tool inspired by author Elizabeth Gilbert: the Creative CAT Scan. No medical equipment needed just five to ten minutes (and maybe a notebook) to look beneath the surface of your creative life. Instead of our usual ful…
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Ep 26: Join The Free Creative Nudge Summer School
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9:29Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School. Our routines change over summer. Whether you’re juggling kids on school holidays, diving into new client projects…
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Ep 25: Herpes, insurance & fare dodging - creativity earns its keep
45:13
45:13
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45:13Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions International Festival of Creativity. We want to figure o…
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Ep 24: Demystifying strategy with Julian Cole
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52:13
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52:13What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the word ‘strategy’ makes you think of war generals, chess …
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Ep 23: Your next job doesn’t exist yet with Christopher Bishop
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44:42Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring rock musician turned IBM exec, and now author of the new…
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What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, es…
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How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas. It's award show season, and competition for gongs is fierce. I’m joined b…
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Ep 20: Rule breakers & rebels - how to challenge the status quo
25:09
25:09
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25:09When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but…
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Ep 19: Why being a d**k Is a creative compliment - Graham Goodkind
1:00:54
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1:00:54He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of Frank, the PR agency known for creating ideas that are imp…
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Arianna Huffington once called it “the obnoxious roommate in your head.” Yep – we’re talking about the inner critic. That voice that pipes up with doubt, judgment, and unhelpful commentary, just when you’re trying to do something creative, brave, or important. In this episode, Claire chats with hypnotherapist James Mallinson – who also happens to b…
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How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own self-awareness). Joined by Carolyn Gregoire, co-author of Wired to …
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Ep 16: Two random items walk into a brainstorm...
16:22
16:22
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16:22What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea. In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative thinking. Often, it’s not about finding something entire…
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Ep 15: Experiments in AI with Craig Fenton
49:18
49:18
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49:18We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways. From building an AI lawyer to help a friend…
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Ep 14: Reflections: Connecting the dots micro episode
13:10
13:10
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13:10In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter …
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Ep 13: Tackling creative burnout: out of ideas, not talent
26:16
26:16
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26:16Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippli…
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Ep 12: Behind the lens with Tom Oldham
1:00:28
1:00:28
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1:00:28What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to …
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Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook, Claire unravels how small, consistent actions can compound…
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Ep 10: Planes, trains & velcro: how nature inspires innovation
49:30
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49:30What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host Claire Bridges speaks to Andrew Howley, Chief Editor of A…
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Ep 09: Swipe with glee! Borrow ideas from unexpected places
20:39
20:39
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20:39Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new possibilities by looking for solutions in unexpected places - we…
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Ep 08: How to be more creative according to neuroscience
59:25
59:25
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59:25In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature of attention, the impact of deadlines on creative pro…
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Ep 07: SCAMPER: The Swiss Army knife of creativity tools
23:56
23:56
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23:56In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza a…
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Ep 06: Stupid goals, big dreams: A creative career journey
33:07
33:07
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33:07Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing career advice on TikTok has gained her over 50,000 followe…
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Ep 05: Lost your creative mojo? Find it on a creative safari.
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25:37
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25:37Are you feeling creatively stuck or overwhelmed by the constant hum of technology? Join us as we embark on a "Creative Safari”. A unique journey designed to spark your creativity and connect you with new ideas. In this episode, Claire introduces the concept of a Creative Safari, an invitation to step away from your desk, immerse yourself in new env…
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Ep 04: How to write a pop hit: behind the songs with Dyo
26:46
26:46
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26:46Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated soundtrack of "The Color Purple". Dyo offers us a fascinat…
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Ep 03: Why brainstorms fail and how to fix them
52:16
52:16
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52:16Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan, to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve into common pitfalls, explore alternatives like ‘que…
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Ep 02: How to be creative on demand with Max Dickins
47:14
47:14
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47:14Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max shares his insights on how improv fosters a more coll…
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Ep 01: Confessions of a creative director: lessons from imposter syndrome, burnout and midlife crisis
31:29
31:29
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31:29Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series. The two Claires talk about everything from creativ…
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In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The brand new Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obse…
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Gap Sell Keenan 75 - Crafting Impactful Questions
44:32
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44:32This week Keenan sits down with Paolo Gagliardi of Anglepoint. Anglepoint is the leading, global provider of IT Asset Management and cloud-managed services, driving cost optimization, risk mitigation, & operational excellence within the software, hardware & cloud licensing estates of the world’s most complex organizations.…
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Gap Sell Keenan #74 - Why You Must Know Your Business Problems
48:35
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48:35Jose Alvarenga of Whova joins Keenan to search for a problem ASG might have. Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees effectively, and helps event organizers save time when managing event logistics. Whova’s platform consists of an award-winning event app, easy online regist…
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Gap Sell Keenan #73 - Why bat .300 when you can bat .350?
56:15
56:15
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56:15This week we've got a good one. John Polaris from Daily.ai joins the show to search for a problem with ASG's content in the newsletter. For more information on Gap Selling Visit: https://salesgrowth.com/gap-selling-method/By Keenan
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Gap Sell Keenan #72 - Does ASG Need Gamification?
51:17
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51:17This week on Gap Sell Keenan, we're joined by a gamification company, where Steve from Outbound Game steps in to identify and tackle potential issues within our training protocols. This episode serves as a prime example of the critical importance of understanding your customer and pinpointing the deficiencies in their environment. Without a clear g…
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Gap Sell Keenan #71 - Be a Lifelong Learner
59:13
59:13
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59:13This week we've got a powerhouse guest who's got some serious business acumen and problem identification skills. Marc, showcases his complete understanding of his business world. He's not just playing the game, he knows it inside out. We're all about learning here, and it's always refreshing to see leaders continuously pursue learning to make thems…
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Gap Sell Keenan #70 - What problem do you solve?
40:05
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40:05Sellers still struggle with answering what problems they solve. You need to get into the nitty-gritty of your audience problems, where these problems start, how big the problem is, and who is most likely to struggle with this BEFORE you start to sell.By Keenan
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Gap Sell Keenan #69 - Ditch Your Sales Mindset
1:01:12
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1:01:12Dive into the mindset shift that's separating good sellers from the great ones! In this week's episode of Gap Sell Keenan, Keenan sheds light on the profound change in sales mentality. Are you still stuck in the predator sales mindset? It's time to escape the traditional hunter approach and embrace curiosity like a 5-year-old encountering something…
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Gap Sell Keenan #68 - But What's the Problem
36:29
36:29
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36:29You’ve prospected well, you’ve set a meeting, you think it goes well, but the buyer disappears after. What happened? You botched it somewhere. A lot of sellers fail to effectively communicate and highlight the buyer’s problem. You’ve created a scenario lacking in urgency. The buyer is not going to be motivated to change, nor are they going to belie…
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Gap Sell Keenan #67 - Selling in Competitive Markets
52:20
52:20
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52:20Selling in competitive markets can be brutal. Kelly Biggs of WSI Biggs Digital is in one of them. Listen to how she ties her services to revenue and books a second meeting.By Keenan
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Gap Sell Keenan #66 - Stick to the Business Problems
43:25
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43:25This week we see an emphasis on addressing the business problems that an organization may be struggling from. Stick to the business problems and stay away from comparing your product to competitors.By Keenan
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Gap Sell Keenan #65 - Telling is not Selling
22:56
22:56
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22:56In recent episodes, a clear theme has emerged - there's a lot of telling and not enough asking in sales. What distinguishes a successful salesperson from an average one is the ability to influence the sale. It's not about regurgitating industry facts and figures; true influence comes from understanding, articulating value, and asking the right ques…
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Gap Sell Keenan #64 - Get To The Problem Quick
31:15
31:15
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31:15If you’ve watched enough Gap Sell Keenans, you know, one of the top 3 problems salespeople face is asking the right questions. Oftentimes, they don’t fully understand where they are trying to carry the conversation or get lost along the way. Asking the right questions in a discovery call is an art and you want them to lead you to a problem as quick…
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