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George Kao Podcasts

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George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com
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Every day there are people in our local and global community who are using the tactics and principles of nonviolence to transform the world around us. Our podcast focuses on telling these stories to highlight those who are joining us in our journey to create a world free from violence and the threat of violence.
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Are you pouring your heart into your authentic business, yet sometimes feel lonely, wondering where support will come from? Where are the kindred spirits, the allies who will understand and uplift your efforts?You’re not alone in this feeling. Trust that there is definitely a path forward — a way to uncover the connections and resources waiting for…
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I stumbled upon a video which now has 76,000 *comments* and 16 million views 😲 Yet, it seems like a “boring” video compared to what most viral videos are like these days... you can find it on youtube by searching MIT Neurosurgeon Unemployed... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus …
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“I’m actually not at the stage of creating content yet... because I don’t actually know what I want to do specifically.” All of us are somewhere along the spectrum of uncertainty about what we should offer in our business. Do not amplify that feeling. Instead, create content in order to get clarity. Your calling is where your interests meet the wor…
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People often ask if free content leads to clients, and my answer is yes, but it’s about the HOW. It starts with creating authentically, from a place of service and gratitude, not expectation. Then, it’s about getting that content seen and genuinely connecting with the audience you’re blessed enough to attract. By talking with them and understanding…
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The most valuable asset you have in your business is self-trust. To build self-trust, simply plan self-appointments and show up for what you planned for -- and work lightly! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…
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As mentioned in the video above, here’s my introduction about Hans Wilhelm’s teachings: See all of Hans Wilhelm’s 100+ videos here: LifeExplained YouTube Also mentioned was the Law of Projection video: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…
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Even if you coach/facilitate clients to create their own answers -- rather than *teaching* them anything -- you can still create useful content that draws potential clients to you. This video offers some prompts for you to reflect on. Let me know if it helps! This is a public episode. If you would like to discuss this with other subscribers or get …
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A reminder for us soulpreneurs: You have to do stuff you don't naturally love… until you have enough money to do only what you love. Building a business as a solopreneur involves a huge variety of tasks and projects, most of which you wouldn’t naturally have thought – “This was what I was looking forward to doing, day to day, with an authentic busi…
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I've come to see deadlines and metrics not as enemies of the soul, but as potential tools for its play. I mean, why did we even come to this Earth game with all its limitations, like needing to pay rent and all that? Back in the soulful realm, it's all abundance and freedom. So, maybe these constraints are actually part of the game, a way for our s…
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I've been part of several cults myself – religious, political, and even business ones! So I know the dynamics, and I'm susceptible to falling into those patterns myself. That's why I'm so passionate about finding a *healthier* way to build an audience. I don't want to be a "guru" telling people what to do. I want to empower them to find their own a…
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You have a rare combination of strengths. In this video, I'm rattle off a bunch of possible ones. What's your combo? Don't try to be the best at everything... it's exhausting. Other people are just naturally stronger at some things. Let them be. Instead, find YOUR combo, and become the ONLY one in your field with your unique strengths. See the full…
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When I first started, I thought business ownership meant complete freedom to wake up whenever and work however I pleased. But here's the truth: successful businesses require the same dedication as professional artists or athletes. You need to create your own structure, follow your schedule religiously, and understand that skill development takes ti…
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Despite the abundance of free information and the rise of AI, I still believe that creators will be able to make a good living selling their own courses -- because you have a unique human presence and nuanced insights about your field... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episod…
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As creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually practice creating with a light touch……detaching from expectations of outcome. Just like the vital rhythms of the body and nature, our business needs our reliable rhythms of creation... This is a public…
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Consider this: Your audience will grow far beyond the people you currently know. Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans! So don’t make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are n…
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If you've been wrestling with the idea of making money doing what you love, you're not alone. It's common to feel a painful gap between where you are and that dream of abundance, especially as a soulpreneur seeking an authentic business. The practical steps can often feel like a drag… I encourage you to make this shift in perspective -- to see thin…
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How to sustain one's social media presence? I view it as an opportunity to be as authentic as possible -- much like you would with a trusted friend. I don't worry about keeping up appearances. Instead, I focus on being myself, knowing that the right audience will appreciate me for who I am, flaws and all. This approach has allowed me to consistentl…
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This video/episode shares my best advice to date about creating consistently and authentically... See the resource links I mentioned here: https://georgekao.substack.com/p/my-top-advice-for-creating-consistently This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substa…
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Do you ever feel like you’re bothering people, when you post your content? One of my students wrote: “Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!” Ma…
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“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me. I thought this was a very thoughtful question, and wonder why more …
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Consistency in content creation comes from a deep belief in the importance of expressing my voice -- all of us have a unique and important voice to share. There are always people out there (not everyone) who need to hear what you have to say. It can help you stay motivated and committed to showing up consistently if you focus on the opportunity of …
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Where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. .. This creates inner conflict. Instead, if we aim with purity of heart for each activity, we can then sustain those actions for a very long time, and that's what creates the skillfulness that leads to the best results.…
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Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it. This is the path of the typical influencer. They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might…
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One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact o…
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Nothing in my business is as important as being in a consistent rhythm of content creation. It is how I get smarter in my field. It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me. More than anything else I do, creating content is how I give back. It’s my ministry and mission… ​You…
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Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your purchasing choices… and be empowered to do more authentic marketing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit geor…
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As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can… When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs? This is a public episode. If you wo…
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Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods. Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgek…
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In my courses, I resist being "too" step by step about everything. Some complain that they want exact detailed steps so that they don't have to be uncertain. With technical training, that may be true (although there's a joy in finding your own way there as well.) With strategy, formulas are questionable. If I teach you step by step, please feel fre…
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I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business. What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — t…
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How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compassion, creativity... Connect more externally: with friends, colleagues, acquaintances who have some interest in your work. The tougher the times, the more we need to connect. This is a public episode. I…
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Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business… May this video inspire you to align your marketing strategy with your heart and find authentic success :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…
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The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business… Where is your attention going? :) Attention, like time, is limited. We ought to be more mindful of where it goes. I encourage us all to start giving 10% or more of our attention each day to small creators: bloggers, v…
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I see a lot of aspiring business owners doing this: You’re waiting until you’re “ready” before you take the leap. A dear client asked me about the “thin line between readiness and procrastination.” After coaching hundreds of business owners, I can tell you this: ​ Chances are, you are being fooled by your own brilliant mind. Feeling of “lack of rea…
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An audience member wrote the following to me, and maybe some of you can relate… “I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby time into my life. Everything I create is because I love it, but I tend to always have that backg…
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A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience. To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…? This is a public episode. If you would like to discuss …
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“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said. “That’s a lot of pressure on yourself,” I thought. Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself? (You can have t…
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When you create something and people don't get it, you shouldn't quit. You simply need to test more ideas. This is why I believe in the importance of the 3 stages of content creation: 1. casual, prolific, exploratory. 2. improve on what's liked. 3. integrate and productize. This is a public episode. If you would like to discuss this with other subs…
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I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, …
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