The goto podcast for industry leaders in the generator installation and service business. Here we dive into the strategies and innovations that keep your company ahead of the competition and bring you insights from top experts and successful entrepreneurs.
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In the Decade of Biotech when there will be myriad opportunities to invest in angel-scale biotech startups. After decades of angel investing, I am focusing on the life science side of my portfolio and invite other angels to do the same. Here's why: https://www.labcoatventures.com/why-we-are-focused-on-early-stage-biotech/ I’m Sal Daher, host of the Angel Invest Boston Podcast. After immigrating to Boston as a child and attending Belmont High School, I studied engineering at MIT and Stanford. ...
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some ...
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Why 60% of Power Solutions Fail—And How Generac Dominates the Category with Amanda Teder, CMO of Generac Power Systems
25:24
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25:24Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-base…
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Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI
21:17
21:17
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21:17AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, CMO of Lenovo, to explore her journey from international relations student to global …
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Immersive Technologies and the Future of Marketing: Insights from Karina Kogan, CMO of Infinite Reality
31:53
31:53
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31:53Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B inn…
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The Undervalued Billion-Dollar Secret in Every Golf Club—Golf Pride's Hidden Edge with Eric Gibson
36:15
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36:15In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibil…
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From Electrician to Generator Expert with Rich Roman of Roman Electric - NJ
34:59
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34:59In this episode of Powering Success: Future-Proofing Your Generator Company, we sit down with Rich Roman — master electrician, entrepreneur, and model train enthusiast — for a fascinating look at how craftsmanship, curiosity, and calculated risk have powered his journey. Rich shares how he grew Roman Electric into a trusted name in New Jersey, how …
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Cinema Advertising Reimagined: Insights from Amy Tunick, CMO of NCM
29:53
29:53
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29:53Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival. With experience spanning e…
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The Stanley 1913 Effect: Matt Navarro on Creating a Lifestyle Brand That Lasts
19:04
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19:04What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon? In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro, President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural re…
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Retrain Travel: Reimagining the Rail Experience with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak
36:18
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36:18What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partne…
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Flavor Fanatics: Marketing Fresh Produce with Frances Dillard, VP of Marketing at Driscoll's
25:26
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25:26What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard, VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry developmen…
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Beauty Marketing Mastery: Katie Gohman's Vision for Olaplex
31:55
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31:55Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the diff…
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How All American Electric Became Delmarva’s #1 Generator Company | All American Electric of DE
47:53
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47:53How did All American Electric grow into the largest generator provider on the Delmarva Peninsula? In this episode of Powering Success: Future-Proofing Your Generator Business, host John Tedesco sits down with Joel and Trevor Ellwanger, owner of All American Electric, to discuss the keys to his company’s explosive growth and the future of the backup…
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Footwear, Fashion, and the Future: Conversations with Journeys CMO Stacy Doren
26:20
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26:20Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differen…
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From Zero Marketing Classes to $50B, Tech CMO Carrie Palin's Unconventional Path at Cisco
31:58
31:58
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31:58Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation tak…
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Marketing Strategy Alignment: Insights from Siddharth Taparia, CMO of JLL
34:26
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34:26Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, Chief Marketing Officer at JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic shifts. Siddharth…
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Growing a Generator Business in 2025 with The Power Connection of VA
39:55
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39:55A discussion with Jordan Rohrer, of the Power Connection in Virginia. In this episode, we look at Jordan's business, what's worked for him, how his market compares to other parts of the country, the recent impact of Hurricane Helene, working in both the commercial/industrial and residential spaces, and more.…
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Fueling Brand Connection: Insights from Adrienne Ingoldt, CMO of Pilot
27:05
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27:05Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional …
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Leadership in Destination Marketing: Insights from Kate Wik, CMO of Las Vegas Convention and Visitors Authority
20:30
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20:30Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality sha…
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Reinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52
31:00
31:00
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31:00Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the…
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Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads
22:34
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22:34Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to inn…
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Scaling Your Generator Business with Premier Energy Solutions of MA
43:36
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43:36In our very first episode of our podcast, Powering Success: Future Proofing Your Generator Company, we talk with Brandon and Kevin from Premier Energy Solutions. There's a science to running a generator business, and we talk about the 'energy solutions' that compliment the generator space.By John Tedesco
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Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines
39:07
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39:07Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie sha…
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GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success
26:02
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26:02In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping…
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Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger
25:46
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25:46Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while foster…
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Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha
28:01
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28:01Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketin…
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Leadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures
24:56
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24:56Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for…
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The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi
30:45
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30:45Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex share…
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The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's
22:15
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22:15Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn ab…
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Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES
37:03
37:03
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37:03Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand par…
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Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
22:51
22:51
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22:51Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on mar…
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Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton
17:32
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17:32Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on …
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Building Your Board Career: Insights from Linda Boff and Tony Wells
22:09
22:09
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22:09Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share inval…
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The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024
30:58
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30:58In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artific…
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Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci
26:45
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26:45Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a t…
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Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants
31:22
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31:22Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.
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Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo
20:33
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20:33Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instea…
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Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz
27:04
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27:04Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and t…
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Gary V on Creative Content, Social Media, and Live Shopping
38:42
38:42
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38:42In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. SurveyMonkey Curiosity Aw…
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Beyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta
35:36
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35:36In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through …
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The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
28:33
28:33
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28:33Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homeb…
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The Art of Storytelling in Branding with Deepak Chopra, M.D.
29:32
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29:32Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru. Join us for an engaging conversatio…
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Hinge’s Unique Approach to Connecting with Gen Z with Jackie Jantos, CMO
27:15
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27:15Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses t…
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Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo
36:45
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36:45Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the i…
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Greatest Hits - How the NFL is Winning Hearts Worldwide: Tim Ellis, EVP and CMO Reveals All
41:11
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41:11Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, a…
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Greatest Hits - The Power of Brand Leadership with Marc Speichert of Four Seasons Hotels & Resorts
46:01
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46:01Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating n…
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Greatest Hits - The Role of CMOs as Business Leaders with Jennifer Halloran of MassMutual
40:38
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40:38Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building …
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Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America
29:55
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29:55Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, F…
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The Intersection of Creativity and Technology: Insights from Rei Inamoto of I&CO
35:19
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35:19Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes…
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Driving Brand Relevance: Insights from Melody Lee, CMO of Mercedes Benz USA
26:28
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26:28Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States. Melody recounts her journey from growing up in T…
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The Greatest Hits Episode Featuring Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard
24:16
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24:16Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world.…
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Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
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10:41Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG…
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