Modernize your music marketing and explore the behind the scenes of what it takes to succeed in the music industry. Join our host, Andrew Southworth, to learn how to invest in yourself & grow your music business from speaking with people doing cool things in the music industry.
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Genera Studios Podcasts

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Advice From A Label Founder with 200+ Artists feat. Jimmy Mikaoui
35:07
35:07
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35:07Jimmy Mikaoui co-founded Marathon Music Group, which has a roster of 200+ artists including Courtney Barnett and Afro B. He sits on the board of multiple music tech companies such as Mahogany, SongTools Web3 Music Association and more. Jimmy Mikaoui's website π Hire us to run your ads π Spotify Growth Machine Course π Best website / store / funnelsβ¦
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From Discovering Lady Gaga to Spotify Executive feat. Troy Carter (Venice Music)
52:53
52:53
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52:53Troy Carter discovered Lady Gaga, managed John Legend, Nelly, Meghan Trainor, Eve and many more. Then he became Global Head of Creator Services at Spotify. Nowadays he helps independent artists through his innovative distribution platform Venice Music, and he's here in this episode to give you advice on your music career. Venice Music Venice Communβ¦
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Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music
32:04
32:04
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32:04In this interview I have a chat with Alex Bochel, who runs a profitable record label called spiration music by running Meta ads for music marketing. spiration Demo Submissions π§βπ» Consultations w/ Alex or me Alex's YouTube Videos π Hire us to run your ads π Spotify Growth Machine Course π Best website / store / funnels for music artists (get your 1β¦
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How Music Sync Licensing REALLY Works feat. Chris SD
40:38
40:38
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40:38Looking to get sync placements for your music? Chris SD has helped countless indie artists get their music placed in TV, Film and Ads. Chris SD Links: https://syncsongwriter.com https://sundownsessionsstudio.com π Hire us to run your ads π Spotify Growth Machine Course π Best website / store / funnels for music artists (get your 14-day FREE trial!)β¦
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How An Artist Dropped by Sony Made $250k Selling Music NFTs feat. Sammy Arriaga
30:46
30:46
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30:46Sammy Arriaga is a country / Latin artist that was dropped by Sony, grew to 1 Million Spotify streams per month organically and made over $250k selling music NFTs. In this interview we talk about how he did it. Sammy's site: https://www.sammyarriaga.com/ π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for β¦
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From Zero to Full Time Music Creator in 2 Years feat. PLV Music
30:29
30:29
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30:29In this interview PLV Music (Aurelie) and I talk about how she went from no knowledge of music to a full time producer in less than 2 years, while being entirely self-taught. PLV on YouTube PLV Site π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growthβ¦
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Meet The Guy Fighting Fraud On Spotify feat. Beatdapp's Andrew Batey
35:42
35:42
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35:42Andrew Batey is the founder of Beatdapp, the company that does fraud detection for Spotify and all other DSPs. In this interview we talk about how music fraud works. Andrew Batey LinkedIn Andrew Batey IG Beatdapp Site π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE tβ¦
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The Easiest Way To Get Spotify Playlist Placements feat. SongTools Founder
47:24
47:24
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47:24In this interview I talk to Danny Garcia, a music marketing expert and CEO of SongTools, a tech platform that simplifies music marketing for creators and companies, helping over +1.5 million songs get discovered worldwide. Try SongTools here. For 60% off playlisting: SOUTHWORTH60 For 10% off IG ads: SOUTHWORTH10ADS π Spotify Growth Machine Course πβ¦
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How Ryan Shuck Sold 3,000,000+ Albums (and 400+ Million Streams)
59:44
59:44
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59:44Ryan Shuck is a platinum selling musician and co-founder of Orgy, Julien-K and Dead by Sunrise. He was the lead singer of Adema and has writing credits with Korn. In this interview he talks about his journey and how being a major label artist compares to being an independent artist. JULIEN-K OFFICIAL WEBSITE FRAME|WORK OFFICIAL WEBSITE π Spotify Grβ¦
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How Music Law & Music Royalties ACTUALLY Work feat. Ryan Schmidt
50:46
50:46
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50:46In this interview Ryan Schmidt and I talk about music law, how artists and labels can protect themselves and how music royalties ACTUALLY work in language anyone can understand. Ryan's Website Ryan's IG π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Grβ¦
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How Artists Make It In The Music Industry feat. Johannes Formella
33:23
33:23
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33:23Johannes Formella has toured internationally, worked at Warner Music and Universal Music and is an expert in flow states in music. In this video we talk about how artists can make it in the music industry and how to maximize your creative output. Music Flow Zone Music Flow Formula π Spotify Growth Machine Course π Hire us to run your ads π Best webβ¦
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How This Artist Grew 2,000,000 Spotify Listeners Using ONLY Ads (Jend)
36:55
36:55
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36:55Jend (Nico) was able to grow to 2 million monthly listeners on Spotify using Meta ads. When we filmed this video he had 1.8 million, but at the time of upload he has 2 million! Jend Blueprint Jend Spotify π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan β¦
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What Happens When Your Song Is Featured On Netflix
35:43
35:43
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35:43Eric Copeland (Make Music Income) got his song placed in hit Netflix show 'Love Is Blind' - what happened to his Spotify afterwards? Check out Eric's channel here. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Maβ¦
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Unexpected Revenue Streams for Musicians feat. Tonya Lawson
26:14
26:14
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26:14Dr. Tonya Lawson is a musician, blogger and passive income specialist. In this video we talk about diversifying your income streams, SEO for musicians, building a music studio and more! Tonya's Website: https://tonyalawson.com/ Tonya's FREE 5 Days to Ranking Challenge. π Spotify Growth Machine Course π Hire us to run your ads π Best website / storeβ¦
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From 0 to 50k Spotify Monthly Listeners in 1 Year feat. Forest Slater
26:00
26:00
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26:00In this video I talk to Forest Slater about how he grew from zero to 50,000 monthly listeners on Spotify with a modest ad budget. Link to Forest Slater's music. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Machiβ¦
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28 Years of Music Marketing Advice In 1 Video feat. Ariel Hyatt (CyberPR)
26:10
26:10
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26:10Ariel Hyatt is the founder of CyberPR who has been helping artists get heard for 28 years. We talk about artist branding, social media strategies, the current landscape of touring, AI's place in music and more. Check out CyberPR here. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get yβ¦
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Artist Branding & Coaching Superstars feat. Wendy Parr
26:08
26:08
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26:08Wendy Parr is a holistic vocal coach with 20 years of experience working with big name artists, and she's won a Grammy for her songwriting work. Many music industry vets hail Wendy as βThe Artistβs Secret Weaponβ. Wendy Parr's Blueprint Course. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artiβ¦
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TikTok Expert Exposes The Algorithm feat. Taran Gray
30:03
30:03
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30:03In this video Taran Gray and I talk about how artists can make money from music without relying on streams, and how to capitalize on the TikTok algorithm. Taran is a TikTok content specialist managing content for Yamaha and other popular brands, and he runs a content marketing agency called Social Play Digital. π Spotify Growth Machine Course π Hirβ¦
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Taylor Swift's Former Manager Rips Apart My Band's Instagram - feat. Rick Barker
37:05
37:05
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37:05In this video Rick Barker (Taylor Swift's former manager) rips apart my band's Instagram, and shows me how to automate fan growth on Instagram. Get lifetime access to Instachamp Platinum here. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machiβ¦
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Making Money From Presets and Sample Packs feat. Agent Method
1:20:04
1:20:04
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1:20:04In this video I chat with Agent Method about being a professional sound designer and composer, getting paid to make presets, sample packs and more. Links from Agent Method - ChatGPT4 Contract Guru Serum Survival Pack More Info π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-dβ¦
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1
How To Grow Your Fanbase with Giovanni Bottan (Smart Noise)
59:20
59:20
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59:20In this episode I talk to Giovanni Bottan, the founder of Smart Noise, about how artists can grow their fanbase. We talk about ad tactics, other music marketing methods and how Smart Noise can help. Check out Smart Noise π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREβ¦
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1
How To Make It In Music feat. Ben Patterson
1:02:39
1:02:39
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1:02:39In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Machine Courβ¦
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Music Marketing For Major Record Labels feat Cassie Petrey
47:16
47:16
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47:16In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Machiβ¦
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Organic Music Marketing feat. Anthony Pacheco
58:34
58:34
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58:34In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Machine Course π§βπ» Consultations β¨οΈ Chat β¦
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Six Figure Music Income & Sync Licensing feat. Eric Copeland (Make Music Income)
1:09:53
1:09:53
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1:09:53Making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers. π Spotify Growth Machine Course π Hire us to run your ads π Best website / store / funnels for music artists (get your 14-day FREE trial!) π₯ Fan Growth Machine Course π¬ YouTube Growth Machine Couβ¦
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