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For DJs, producers, and creatives who are done guessing and want to actually grow. Every week, Joey, Ralph and Jobke sit down with artists, industry experts, and creators to talk about the stuff that really matters: consistency, branding, mindset, social media, career strategy, and building a life that doesn’t burn you out. Expect honest conversations, practical takeaways, and a good dose of “stop overthinking and just make the damn music.” From rookie producers to touring acts… everyone hit ...
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Daily Tech Start

Toni Cowan-Brown

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This is the (Daily) Tech Start where I share with you my day-to-day experiences working at at tech startup and the lessons I learn along the way. I focus on business development, sales, growth and marketing. I am currently living London soon to be living and working in SF (USA). I mostly talk about tech, european politics, women and business. Send any questions or topic suggestions here 💻 [email protected]
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Artists still want success. But more and more of them want careers that don’t burn them out. In this episode, we talk about sustainability, consistency, health, discipline, and why long-term thinking is becoming more important than fast wins. A reflective conversation about building a career and a life that actually lasts. 00:00 Christmas mindset 0…
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You can make great original music and still get zero traction. In this episode, we talk about why bootlegs often work better than originals, especially early in an artist’s career. Not because they’re better tracks, but because they act as a Trojan Horse. They grab attention, build momentum, and open doors so your original music can actually be hea…
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Is music still the foundation of your artist career, or has content taken over? In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content. From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actua…
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Most artists quit at the exact moment things are finally about to take off. In this episode, I sit down with Ralph (Bassjackers) and Jobke (Jay Hardway) to talk about momentum, rejection, slow growth, and why consistency always wins in the long run. We dive into how long it actually takes to build a real artist career, the pressure that comes with …
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Most producers underestimate how long it actually takes to make money from music. In this episode, I sit down with Ralph (Bassjackers) and Jobke to talk honestly about timelines, consistency, and what it really costs to build a sustainable career as a DJ/producer. We dive into why it took Bassjackers five years to break through with Mush Mush, how …
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Rebranding as an artist isn’t a quick fix; it’s a long, uncomfortable process. In this episode, Portuguese DJ/producer KURA opens up about shifting from his EDM past into a darker techno/tech-house identity, building his own Darkroom concept, and what it takes to escape the box the industry keeps you in. We go all the way back to his resident DJ da…
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When you’re starting out, self-belief looks like delusion. Every artist goes through that stage, when no one believes in you yet, and you have to back yourself anyway. In this episode, Ralph and I talk about why that mindset isn’t arrogance; it’s survival. We unpack what delusional self-belief really means, how it helps you push through rejection, …
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He almost quit music. Then Martin Garrix supported his track, and everything changed. In this episode, I talk with Marc “Arcando” Bandecchi, who opens up about the moment he almost gave up in 2023… and how staying consistent and authentic brought his career back to life. We break down how his “Jungle” remix took off, what led to his collab “Set Me …
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week, we recapped ADE, riffed on why the scene feels more alive than ever, and decided to add a weekly roast to the show, one community member gets live-roasted (with love) right here via a Discord raffle. We also pulled a “clip of the week” about aiming small vs. b…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl I hosted a live roast at ADE where we reviewed artist pages and gave straight-up, practical fixes. We talked language (German content with English subtitles), why text-heavy posters kill your grid, using Stories vs. timeline for promoter flyers, and the power of a weekly…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl During our own ADE Munch & Mingle event, I sat down with Jay Hardway for a talk on what actually matters in today’s dance music scene. The conversation kept coming back to authenticity and consistency, two things most artists underestimate. Jay opened up about reinventin…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl It’s ADE week, the craziest time of the year for DJs and producers, and also the launch of my new book Happy in a Boring Life. In this episode, Jay joins me straight from Amsterdam to talk about his new sound and rebrand: Melodic Rave. We dive into what it means to start…
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Happy in a Boring Life is the follow-up to Unhappy with a Dream Life. In it, former international DJ JoeySuki shares how chasing success at full speed left him burned out—and how slowing down, creating rhythm, and embracing the “boring” parts of life became the fastest way to grow. Through raw stories and practical tools, Joey shows how peace, disc…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, WE discuss various aspects of the music industry, including the upcoming ADE event and effective promotion strategies. We emphasize the importance of community engagement, networking, and the evolving landscape of music pro…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we unpack the value of constraints (four-hour Collab Lab sessions = results), live-stream creativity (green screens, kitchens, elevators), and where AI video is going. Then we pivot to the mental game: why Joey chose a hard stop from touring, the pressur…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week’s Artist Coaching Podcast kicks off with creator stamina: what daily music-making actually looks like, how to push past “I don’t like this” and still pull gold out of a 30-minute session. They hit branding with real examples—Dom Dolla’s consistent “guy-you’d-gr…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl Labels vs. self-release isn’t a religion; it’s a tactic. We unpack how new producers can actually break through today: engineer DJ support, ship consistently, and treat labels as amplifiers (not saviors). We dig into why Spotify monthly listeners don’t equal ticket sales…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week, Joey and Ralph get real about building a career. They unpack how “first wins” actually happen (Fedde, Tiësto, Laidback Luke moments), why communities accelerate growth, and how to get on radars beyond cold DMs, by standing out, being consistent, and working th…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl A loose, high-energy roundtable with Jay Hardway, Bassjackers, and Joey about actually finishing music and moving your career forward without burning out. They riff on ADE prep, why 30 minutes a day beats “8-hour marathons”, how to ride momentum after a release, and what…
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🧑🏼‍🤝‍🧑🏼 Join the 30-day Music Challenge: https://linktr.ee/artistcoachingnl This week, we unpack the 30-Day Music Challenge results, why “motivation gets you started, discipline keeps you going,” and how shiny-object chasing murders momentum. We also get practical: how to build daily idea systems, why deliberate downtime matters for creativity, and…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl EDM is “back” (at least for a night in Katwijk), but the real topic here: audience ≠ fanbase. Joey, Ralph, and Jay break down how artists actually move from streams to ticket sales by building trust, staying consistent, and working both the front stage (music/content) an…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we explore the distinctions between hype, network, and actual fit for a stage; why niche artists with true fans often fill floors faster than playlist stars; and how to pitch yourself like a professional (with clarity, proof, a short video, and a vibe). …
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week, it’s just me, diving deep into your Discord questions. We cover why small, dedicated audiences beat big vanity numbers, how to turn streaming momentum into real fans and gigs, and the unsexy logistics every DJ/producer needs to nail, getting paid upfront, prep…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl After a three-week podcast break, Joey and Jay are back, recharged, reflective, and fired up. In this episode, they dive into: • The fire at Tomorrowland’s mainstage and how artists and organizers bounced back. • A simple but powerful music production tactic that’s helpi…
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While we’re taking a short summer break, we’re dropping something special from the vault. This episode was previously only available to our Artist Coaching community on Discord, but now, for the first time, we’re sharing it with everyone. In this unfiltered Q&A, Henry Fong shares: How he built his career from the ground up What he’d do today if he …
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnlWhile we’re enjoying our summer break, we’re bringing back this absolute gem of an episode with MADDIX (aka Pablo). We recorded this a while ago, but the insights still hit hard.We talk about: • How Pablo transitioned from EDM to big room techno • Why he decided to ditch his old artist name…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, the last before our summer break, Joey and Ralph dive into a bunch of topics that any music producer or DJ will relate to. From summer plans and Italy’s culinary superiority, to why lists still hold power in the industry (yes, DJ Mag Top 100, we’re talki…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we dive into the love-hate relationship with phones at shows and how they’re changing rave culture. We also talk about Armin van Buuren’s insane 51-track (!) album and the story behind it, why workout discipline is often easier than staying consistent in…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we sit down with Adam K, the voice of Tomorrowland’s One World Radio, for a deep dive into the state of the dance scene, staying consistent over decades, and what it really takes to make it in today’s industry. We talk about the chaos behind main stage i…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we dive into the growing presence of AI in the music industry.. from Timbaland launching his AI artist “Tata” to major labels negotiating with companies like Suno. We also get personal about what it means to be a “raver” in 2025, the double life of Ibiza…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, Joey sits down with Henry Fong, DJ, producer, and marketing mastermind, to explore the music industry's evolution from the EDM boom of the early 2010s to today’s creator-driven economy. Henry opens up about building his career from throwing college parti…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl Struggling to stand out in 2025’s algorithm jungle? In this episode, Joey & Jobke break down: • Why “interest media” (TikTok, Reels, Shorts) now beats follower counts. • The good & bad of AI-generated music and where human imperfection still rules. • Quick storytelling t…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, Joey, Jobke (Jay Hardway), and Ralph (Bassjackers) dive into what it really takes to stand out as an artist in today’s dance music scene. The conversation covers everything from smart content creation and micro-influencers …
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode, we’re diving into what it really means to be a DJ today, and trust us, it goes way beyond just playing tracks. From wedding gigs to Tomorrowland mainstage, we explore how the role of DJs is evolving, what makes a great set, and why programming a lineup is basically an art …
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl What makes an artist actually stand out? This episode breaks down the difference between being a producer and becoming an artist. We talk about the trap of chasing trends, why most tracks sound the same, and how to develop a sound and identity that makes people remember you.. Not just your…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In today’s episode, we dive into something most DJs and producers ignore for way too long: niches. We talk about why trying to please everyone kills momentum, how going “too broad” holds back your growth, and why the most successful artists double down on a very specific sound, vibe, or au…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl Josh blew up on TikTok… from a video he didn’t even post. Now he’s sitting on 1.3M monthly listeners, booking tours across Asia, and dropping vocal versions of a track that was “dead”. We talk about viral flukes, DJ bootlegs, booking your own gigs, and why your old tracks might actually be…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode, we sat down with our good friend RetroVision to talk about bad bookings, going independent, building a label, and the pressure of social media. We also get into self-releasing (not what you think), finding balance as an artist, and why finishing music is easier said than d…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl Ghost producing, gear upgrades, the role of local DJs, and… the great debate? 😅 In this episode, we talk honestly about the state of the scene, how artists actually work behind the scenes, and why being a DJ doesn’t always mean playing mainstage. Oh and Ralph gets spicy. Again. (00:00) Int…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this week’s Artist Coaching Podcast, we talk about self-releasing music vs. label deals, TikTok streams vs. Spotify plays, and how to not screw yourself financially as an upcoming artist. Plus: Ultra Music Festival highlights, golf, AI drama, and a touch of chaos. Enjoy! (00:00) Introdu…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, we hang out with bass house rising star Merow (aka Megan) who’s been absolutely killing it with releases on STMPD RCRDS and performances that range from massive festivals to… snackbars?! 🍟 We talk about her journey from bedroom DJ to being si…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, we’re talking about everything from creativity and discipline to kinky club gigs and unexpected music industry surprises. Joey shares his approach to writing his new book, Jay gives insights on releasing music independently, and we break down…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, we talk with Kill The Buzz about the highs and lows of a music career. From touring with Hardwell to stepping back for personal reasons, he shares his journey of rediscovering his passion, balancing family life, and staying true to himself. W…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, we dive into the realities of the music industry from DJ etiquette and industry favors to the impact of radio, streaming, and social media on an artist’s career. We talk music trends, creative struggles, and how to stay authentic in a constan…
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🙋🏼‍♂️ Get coached by us: https://linktr.ee/artistcoachingnl Ghost producers, consistency struggles, and the never-ending social media game.. Let’s talk about it. In this episode, we dive into the reality of music production, why some DJs get called out for using ghost producers, and whether it even matters. We also discuss how to stay consistent wi…
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🙋🏼‍♂️ Get coached by us: https://www.artistcoaching.nl/ In this episode of the Artist Coaching Podcast, we dive into the challenges of starting new projects, staying authentic, and evolving as artists. We talk about the fine line between inspiration and copying, the power of consistency, and the role of coaching in artist development. We also cover…
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🙋🏼‍♂️ Get coached by us: https://www.artistcoaching.nl/ In this episode, we dive into the world of songwriting with singer-songwriter JAIMES. Fresh off his recent collaboration with Martin Garrix, Jim shares his journey.. the highs, the sacrifices, and the lessons learned. We talk about navigating the Dutch music scene, the power of gut feelings in…
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🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we’re talking about the challenges of content creation in the music industry, especially when it comes to social media and its impact on artists. We dive into the balance between staying true to yourself and the business side of things, how social media …
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🙋🏼‍♂️ Get coached by us: https://www.artistcoaching.nl/ 🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we cover the impact of TikTok, and how music consumption is evolving. We discuss the challenges artists face with political backlash, the importance of live performances, and how algorithms shape mu…
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